Singapore
Bbyeol launches Atlas Tankless Water Purifier, Oral Care Series
New products showcased at IT Show 2025 too
Bbyeol by Ruhens has launched a set of new products which have been made available initially at the IT Show 2025 in Singapore.
They are the Bbyeol Atlas Tankless Water Purifier, as well as three new products under the Bbyeol Oral Care Series.
The products are also available via the company’s official website, bbyeol.sg, and through these locations:
- 3 Temasek Boulevard, #02-341/342, Suntec City, 038983
- 33 Ubi Ave 3, #01-31, Vertex Singapore 4088
Bbyeol Atlas
The Bbyeol Atlas Tankless Water Purifier features a groundbreaking patented AI smart heating technology. It is the first of its kind in Singapore, which can deliver instant water at the touch of a button.
The tankless purifier automatically adjusts water temperature and pressure in response to external conditions. This optimizes consumption whole maintaining consistent heating performance. It also means an energy-efficient power-saving system.
Users can choose from five pre-set temperatures when dispensing water from the product:
- 4°C (chilled)
- 20°C (room temperature)
- 45°C (warm)
- 75°C (coffee/tea)
- 95°C (boiling)
In addition, the Atlas can dispense 150ml, 350ml, or 950ml at a time to suit users’ cups, bottles, or cooking needs.
The Bbyeol Atlas is priced at SG$ 1,099 (from 1,799) and SG$ 1,399 (from 2,099) for 1-year and 3-year packages, respectively.
Customers can choose from Twilight Black and Moonlit White. Those availing via the IT Show 2025 until March 16 can redeem a free gift worth SG$ 599.
Bbyeol Oral Care Series
Meanwhile, Bbyeol also unveiled a future-proof oral care series for enhanced hygiene and convenience.
The set is comprised of the following individual products:
- Bbyeol Stellar Hydrosonic 2-in-1 Water Flosser: SG$ 209 (from 329)
- Bbyeol Nova Vibrosonic Toothbrush: SG$ 159 (from 249)
- Bbyeol Orion Water Irrigator
The water flosser, in particular, integrates water flossing and brushing. It helps users save time and space, while experiencing comprehensive oral care.
It utilizes high-frequency water pulsations to effectively remove food debris and plaque from difficult-to-reach areas. The toothbrush also ensures a thorough and gentle clean.
This tool has adjustable intensity levels (low, medium, high). The lightweight and slim design plus IPX7 rating allow users to carry it with them for travel as well.
Next, the Nova Vibrosonic Toothbrush is the first island-wide to have dual oscillation and vibrosonic motion technology. It has an ergonomic grip, and five customizable brushing modes (Casual, Caring, Clean+, Sonic, and Super).
Moreover, it has a copper-free brush head and built-in two-minute timer to encourage healthy brushing habits.
Lastly, the Orion Water Irrigator is meant for healthier gums. It has an OLED display for easier navigation, and a 2-minute timer.
It comes with three pressure settings, a tongue scraper, and three jet tips: Precise, Power, and Pulse. Each are meant for different purposes, like daily or deep cleaning and for braces or orthodontic care.
Sony has unveiled three premium Walkman digital music players designed for audiophiles. The new lineup includes the flagship NW-WM1ZM3, NW-WM1AM3, and NW-ZX900, featuring upgraded audio components and technologies designed to deliver high-resolution sound.
The NW-WM1ZM3 and NW-WM1AM3 lead the lineup with premium copper components, upgraded power circuitry, and Sony’s S-Master HX digital amplifier technology. The NW-ZX900 also inherits select audio components from the flagship model.
Sony Walkman lineup emphasizes sound quality
The NW-WM1ZM3 features a gold-plated, oxygen-free copper chassis with 99.99% copper purity. Sony says its construction helps deliver powerful bass, a wider soundstage, and smoother high frequencies. It also uses KIMBER KABLE wiring to reduce noise and preserve audio signal quality.
The NW-WM1AM3 and NW-ZX900 combine aluminium-alloy main chassis designs with gold-plated copper rear chassis components. The WM1 models also feature upgraded power circuitry and larger copper coils to improve signal clarity and reduce distortion.
All three players support Sony’s S-Master HX digital amplifier technology, Native DSD audio, and balanced output. Their DSD Remastering Engine converts PCM audio into an 11.2MHz DSD stream. The updated implementation also works with music streamed over Wi-Fi, allowing listeners to use the feature without downloading their tracks.
Larger displays and longer battery life
The NW-WM1ZM3 and NW-WM1AM3 feature 5.5-inch displays, while the NW-ZX900 has a 5-inch screen. Sony says the larger displays improve navigation and make album artwork easier to view. Users can also customize the Walkman home screen.
Battery life reaches up to 35 hours of 128kbps MP3 playback on the WM1 models, with up to 31 hours of streaming playback. The NW-ZX900 offers up to 40 hours of MP3 playback or 35 hours when using streaming service apps.
Sony has also eliminated plastic from the packaging of all three models as part of its sustainability efforts.
Sony Walkman pricing and availability
The new Sony Walkman lineup will arrive in Singapore from November 2026. Suggested retail prices are as follows:
- NW-WM1ZM3: SGD 6,999
- NW-WM1AM3: SGD 3,599
- NW-ZX900: SGD 2,399
Sony will also offer preorder promotions while stocks last. Buyers can get S$1,000 off the NW-WM1ZM3, S$400 off the NW-WM1AM3, or S$200 off the NW-ZX900. Each purchase also comes with a free IER-M500 worth S$139.
Customers can purchase the players through Sony Store online or visit Sony Stores and authorized dealers.
News
Sony teams up with Hello Kitty for exclusive limited-edition collection
Sony and Hello Kitty join forces.
Sony has teamed up with Hello Kitty for a limited-edition collaboration that combines selected Sony products with exclusive merchandise featuring Sanrio’s beloved character.
Available exclusively through Sony Store channels, the collection marks Sony’s first collaboration with Hello Kitty. It covers the Xperia 10 VIII smartphone and three wireless headphone models: the WH-1000XM6, WH-CH730N, and WH-CH530.
Each collaboration model comes with exclusive Hello Kitty merchandise designed specifically for Sony Store customers.
Sony x Hello Kitty collection
The Xperia 10 VIII collaboration model is priced at SGD 919. It comes with an exclusive Hello Kitty sacoche-style shoulder bag designed to carry the smartphone and other small essentials, along with a Hello Kitty tote bag.
Meanwhile, the WH-1000XM6 collaboration model costs SGD 609. The WH-CH730N is priced at SGD 249, while the WH-CH530 costs SGD 149.
Each headphone collaboration package includes a Sony Store-exclusive Hello Kitty pouch for carrying the headphones and personal belongings, as well as a Hello Kitty tote bag.
The products retain Sony’s existing designs while adding Hello Kitty-themed accessories. The collection aims to bring the character’s signature charm into everyday use without changing the core design of the Sony devices.
Available now in Singapore
Pre-orders for the Sony x Hello Kitty collaboration models are now available through Sony Store channels in Singapore.
Sony is also showcasing the collection at the Sony Store at 313@somerset. Visitors can try the products firsthand and take photos at a dedicated Hello Kitty photo wall.
The collaboration models are available in limited quantities.
For more information, visit the official Sony Store Singapore website.
UPDATE: Sony x Hello Kitty arrives in the Philippines
The Sony x Hello Kitty collaboration will also be available in the Philippines starting October 16, 2026, at select Sony Centres.
Customers who purchase the WH-1000XM6 can add the exclusive Hello Kitty Collaboration package for PHP 4,999. The WH-1000XM6 is available in Black, Silver, Midnight Blue, Sand Pink, and Sandstone.
The collaboration will be available at the following Sony Centres:
- SM Mall of Asia
- SM Megamall
- Glorietta by Ayala Malls
- The Sony Centre-exclusive collaboration goods are designed to complement Sony products with Hello Kitty’s signature charm, adding a playful touch to everyday music experiences.
Gaming
The Ace Combat 8: Wings of Theve launch event is happening this week
Head to Orchard Central from October 7 to 11 for exciting experiencies
The Ace Combat 8: Wings of Theve official launch event is happening this week in Singapore.
From October 7 to 11, Ace pilots are all invited to report to the Stage Area outside Molly Tea at Orchard Central (181 Orchard Rd., Singapore, 238896) from 11:00 AM to 9:00 PM daily.
Open to the public, the launch event commemorates the arrival of the first mainline entry in the Ace Combat series after seven years.
The title promises to elevate the franchise to new heights, harnessing the power of Unreal Engine 5 and proprietary technology to create a visually stunning and ultra-realistic aerial experience.
Players will take to the skies and rise above every challenge to earn their place among the elite.
At the event, visitors can take on the Ace Combat 8: Wings of Theve Hanging Bar Challenge for a chance to top the leaderboard and win prizes.
Fans can also meet and snap photos with special guests, momoko_pigsfly (Wednesday to Thursday) and djharharuka (Friday to Sunday). Exclusive freebies are up for grabs as well, while stocks last.
SEE ALSO: ACE Combat 8: Wings of Theve Review
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