News
Facebook to invest $1 billion in content creators through 2022
Taking on TikTok and YouTube Shorts
Facebook has successfully managed to somehow take on TikTok in the short-video segment, thanks to Reels on Instagram. The social networking giant has now announced it’ll double down on content creators for its Facebook and Instagram platforms.
CEO Mark Zuckerberg announced US$ 1 billion in investments to reward creators for content through 2022. The cash will go to creators who use the platform’s tools as competition with TikTok and YouTube continues to boil.
The investments will include bonus programs to pay creators who hit certain milestones. At first, it’ll be an invite-only initiative. Towards the end of this year, Facebook will create a portal where participants can keep track of their earnings.
One of the bonus programs is a Reels Summer Bonus that will launch in the coming weeks and pay U.S. users who create great Reels content for Instagram. The move comes amid rising competition from TikTok, Snapchat, and many more regional apps.
TikTok has committed to spending US$ 2 billion to support creators over three years, while Snapchat previously paid creators a total of US$ 1 million per day to post popular short-form videos. YouTube has also created a fund to encourage content creators.
“We want to build the best platforms for millions of creators to make a living, so we’re creating new programs to invest over $1 billion to reward creators for the great content they create on Facebook and Instagram through 2022.” Zuckerberg wrote on his Facebook wall.
As the war heats up, Facebook is confident it can stay afloat thanks to its unmatchable user base. It has a history of taking inspiration from the competition and using its wide reach to gain a quick headstart. The company was severely criticized for ripping off the Stories feature from Snap, but it has done little to stop the giant from experimenting.
OPPO has also introduced the OPPO Find X9s in the Philippines, offering a more accessible premium experience for everyday users.
The device is priced at PHP 69,999.
Pre-order and availability
Pre-orders begin April 24 at select OPPO Brand Stores. Early buyers will receive a Portable Power Gift Box.
The Find X9s officially goes on sale on May 15, available through:
- OPPO Online Store
- Select OPPO Brand Stores
Online store purchases include the Portable Power Gift Box and Enco X3s earbuds, while Shopee offers the gift box bundle.
Key highlights
The OPPO Find X9s features a 50MP Hasselblad co-developed triple camera system with 4K recording across all lenses. It also packs a 7025mAh battery, slim 7.99mm design, and durability ratings up to IP69, making it a balanced daily driver.
OPPO is bringing its camera-focused flagship, the OPPO Find X9 Ultra, to the Philippines with a strong push toward creators and mobile imaging.
The device is priced at PHP 99,999.
Pre-order and availability
Pre-orders open April 24 at select OPPO Brand Stores nationwide. Customers will receive a Flagship Imaging Photography Box as a freebie.
The Find X9 Ultra becomes widely available on May 15 via:
- OPPO Online Store
- Shopee
- Select OPPO Brand Stores
Online purchases include additional perks such as the Photography Box and Enco X3s earbuds, while Shopee buyers get the Photography Box bundle.
Key highlights
Built for creators, the OPPO Find X9 Ultra features a 200MP Hasselblad main camera with advanced zoom capabilities. It supports 4K and 8K video recording with Dolby Vision, paired with a large 7050mAh battery and fast wired and wireless charging.
OPPO has officially launched the OPPO Find N6 in the Philippines, positioning it as its premium foldable built for productivity and multitasking.
The device is priced at PHP 139,999.
Pre-order and availability
Pre-orders begin April 24 at select OPPO Brand Stores nationwide. Customers who pre-order get a 1-year extended warranty and a chance to join a DJI raffle.
Early availability rolls out on May 1 via telco partners:
Globe GPlan 2499 with PHP 73,600 cashout
Smart Infinity Plan 5000
Both plans include a 1-year extended warranty.
The official retail release happens on May 15, available through:
- OPPO Brand Stores
- OPPO Online Store
- Shopee
Online store buyers may receive an AI Pen Kit (limited) alongside the extended warranty.
Key highlights
The OPPO Find N6 features an 8.12-inch foldable inner display designed for tablet-like productivity. It runs on the Snapdragon 8 Elite Gen 5 and packs a 6000mAh battery for all-day use.
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