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YouTube enters the TikTok party, announces $100 million fund for creators

Short videos are the latest hype

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TikTok has created a global phenomenon, and every platform is scrambling to have a share of the pie. After Instagram’s Reels, YouTube has debuted its own short-video-making feature called Shorts. Now, the Google-backed company intends to attract content creators.

YouTube Shorts Fund contains US$ 100 million, which will be distributed to creators over the course of 2021 and 2022. YouTube will actually reach out to “thousands” of creators whose Shorts receive the most engagement and views. You don’t have to be a part of the YouTube Partner Program, which is used to monetize standard videos.

Shorts must be original and follow community guidelines to be considered for the fund. Google is holding onto additional details about the fund as the feature is only available in the US and India at the moment. Instagram followed a similar strategy to lure TikTok users.

Alphabet CEO Sundar Pichai said on the company’s earnings call that Shorts is garnering 6.5 billion daily views globally. The company declined to provide more recent statistics for global and U.S. user bases.

“YouTube has helped an entire generation of creators and artists turn their creativity into businesses, paying more than US$ 30 billion to creators, artists, and media companies over the last three years,” Singer wrote. “The Shorts Fund is just the first step in our journey to build a long-term monetization model for Shorts on YouTube.”

Apps

YouTube makes picture-in-picture mode free for everyone globally

The update is rolling out globally now.

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Picture-in-picture (or PiP) mode is a godsend for multitaskers. The feature lets users watch videos in a tiny floating window while doing other tasks. However, the feature isn’t readily available for all users. Or wasn’t, at least. YouTube is now rolling out PiP mode for free globally.

Previously, PiP mode was exclusive to YouTube users who pay for Premium or Premium Lite. It was also exclusive to the United States.

Now, YouTube is making the feature completely free for users all over the globe. It will be available for both iOS and Android versions of the app.

There’s still a catch, though. The free version is available only for “longform, non-music content.” The same goes for Premium Lite subscribers. Music is still an exclusive feature for those who pay for the regular version of Premium. Basically, there is no change for paying users or users in the United States.

Using PiP mode is simple. All you need to do is load up a video you want to watch in the background. Then, just exit the YouTube app and go about your other tasks. The video will be inside a floating, resizable window while you look at other things.

There’s no timeline on when the update will reach your device. However, YouTube has promised that it will roll out globally within the coming months.

SEE ALSO: YouTube remains top PH video platform; advertisers urged to continue investing

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Google might be moving away from flat design

Bye bye, Material Design.

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It’s time to kindly shove off, flat design. After over a decade of Google’s Material Design, Android is finally showing signs of ditching flat, monotonous colors. In a series of logo redesigns, Google is reportedly trying out gradients as its latest reinvention.

As spotted by 9to5Google, Google is moving forward with incorporating gradients into its designs. Previously, the company started changing the icons of a few first-party apps including Photos and Maps. Now, it seems that the new design philosophy will reach the rest of Google’s suite.

In the obtained designs, the rest of Google’s plethora of apps will no longer look static. The splash of gradient adds the feeling of layering without losing the company’s roots in flat design. Docs and Sheets, for example, look like a light shining on pieces of paper.

Image source: 9to5Google

It’s unknown when Google plans to incorporate the new philosophy. However, with Google I/O coming fast, it’s fair to bet that an update might come out around that time, especially since that event’s logo already has gradients.

Google’s evolution is not without its precedent. Besides the company’s small trial previously, Apple’s iOS has also made inroads into more three-dimensional designs with the new Liquid Glass. However, unlike Apple, Google’s newest design is a far cry from the former’s return to Windows Vista aesthetics.

Personally, I don’t mind the transition to 3D, as long as it’s done well. Though still visually pleasing, flat design has started overstaying its welcome. It’s time to try something new.

SEE ALSO: Google I/O is officially confirmed for May 19

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Significantly better ChatGPT Images 2.0 launches

Stronger creative reasoning, better design output, more formats, improved overall experience

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OpenAI has launched ChatGPT Images 2.0. This updated image generation model has a meaningful jump over competitors and its current ImageGen 1.5.

Now available across ChatGPT, Codex and the API, Images 2.0 delivers stronger creative reasoning, better design output, more flexible formats, and a faster, more intuitive user experience.

Paid users (Plus, Pro, Business, and Enterprise) will benefit from a more advanced image experience (ImageGen Thinking 2.0). The state-of-the-art model can take on complex visual tasks and produce precise and immediately usable visuals.

ChatGPT Images 2.0 is likewise better for creative and professional use cases. It has a significantly better performance at producing text-heavy assets, infographics, product mockups, UI concepts, and more structured visuals.

Moreover, users can generate images in a wider range of aspect ratios. The outputs are limitless, from posters to comics or anime to detailed infographics to simple images. API users, on the other hand, will also have access to 4K resolution.

To try the upgraded image generation model, simply head to ChatGPT and select “Images” in the sidebar.

Users will be able to see the top five prompts as well, curated by OpenAI, for them to try. This is to highlight the capabilities of the new model.

Overall, ChatGPT Images 2.0 offers a more seamless experience on mobile, web, and desktop. The intuitive user experience includes improved prompt suggestions, loading states, editing features, and multi-output views.

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