With the arrival of vivo’s first “Ultra” smartphone last May 2024, I felt nothing but utmost excitement — until it was revealed to be China-exclusive.

Second generation landed, yet it remained the same. My disappointment grew twofold.

Despite rocking the vivo X200 Pro last year, my eyes were glued to the Ultra for its more powerful camera hardware.

Two years have passed, and my gloomy, rainy skies have finally turned into a sunny scenery.

The Chinese smartphone brand finally listened and unveiled the much-awaited vivo X300 Ultra slated for global markets.

A Whole Different Animal

With all the “Ultra” smartphones released in the wild, the vivo X300 Ultra is of a different species.

For starters, the vivo X300 Ultra has a massive 200MP f/1.85 rear camera based on Sony’s 1/1.12-inch LYTIA 901 (or LYT-901) image sensor.

What makes it stand out from the rest is that 35mm focal length is uniquely of its kind. No other smartphone brand dares to do what vivo is currently doing.

Even though 35mm exists in most modern flagships through a series of camera app taps, it’s only vivo’s X300 Ultra (and last year’s X200 Ultra) that made 35mm the de facto focal length standard in contrast to all 23/24/26mm wide shooters out there. No fake 35mm cropping whatsoever.

Personally, I am a huge lover of this tight framing. Not only it gives the best balance of DoF (Depth of Field) and FoV (Field of View), it makes you focus and capture more intricate subjects altogether.

That mighty sensor is also capable of capturing 50mm shots through in-sensor cropping.

Deny it or not, ultra-wide angle shooters are what most brands often neglect. Well, vivo tried to make it up to par with that 50MP f/2.0 UWA lens.

But, it’s not just about the megapixel count nor aperture opening. The X300 Ultra boasts a 1/1.28-inch Sony LYT-818. X200 Pro’s main sensor was transformed into X300 Ultra’s ultra-wide unit.

This further proves how the X300 Ultra, in aespa’s words, is truly a W.D.A (Whole Different Animal).

Last but definitely not the least, that 200MP f/2.67 periscope telephoto module capable of bringing in 3.5x optical zoom or an equivalent of 85mm.

Shooting beyond 10x is still crisp and clear thanks to Samsung’s 1/1.4-inch ISOCELL HP0 sensor refined for vivo.

Before I forget, the X300 Ultra is the only phone in the X-series line to feature a 5MP f/2.0 multi-spectral sensor.

For the spec-savvy, here are the detailed camera specs of the X300 Ultra against its Pro brother.

	vivo X300 Pro	vivo X300 Ultra
Wide	50MP f/1.57 1/1.28” Sony LYT-828 24mm Focal Length	200MP f/1.85 1/1.12” Sony LYT-901 35mm Focal Length
Ultra-Wide	50MP f/2.0 1/2.76” Samsung ISOCELL JN1	50MP f/2.0 1/1.27” Sony LYT-818
Periscope Telephoto	200MP f/2.67 ZEISS APO 3.5x optical zoom 1/1.4” Samsung ISOCELL HPB sensor	200MP f/2.67 ZEISS APO 3.5x optical zoom 1/1.4” Samsung ISOCELL HP0 sensor
Multi- spectral	–	5MP f/2.0
Selfie	50MP f/2.0 1/2.76” Samsung ISOCELL JN1	50MP f/2.45 1/2.76” Samsung ISOCELL JN5

Mirrorless Mimicry

Last year’s vivo X300 Pro was already a very, VERY capable camera-centric flagship.

This year, vivo takes the X300 Ultra to the next level with their overhauled camera app features.

First and foremost, the shortcut bar on top is now customizable. Moreover, the lower right side lets you add more tools based on how you like them in your screen. This was not possible in previous iterations.

Now, if you’ve been following through over the years, the default color profiles were ZEISS Natural, Vivid, and Textured.

This year, the latter was changed to “Refined” while Textured was moved to less major presets in the list.

My first day with this monstrous camera phone made me explore all the new features — including making your very-own preset through Color Palette. This fully unlocks the hidden potential of the X300 Ultra.

Upon firing up that camera app, I immediately tested it out and did my own film recipe just to make my photos reflect my photography style. Thus, V01 and V02 were born.

Now, if you’re not a tinkerer like me, mirrorless-like presets are floating around XHS / XiaoHongShu (or RedNote, whatever you prefer).

For reference, here’s a quick comparison between vivo’s built-in presets versus my own recipe.

This added ability truly proves my sentiment that it can be a “mirrorless replacement.” And by that, I meant you can show off your own photography style without having to be too restricted with the phone’s built-in presets and camera processing. Neither color-grading after the fact.

Such new feat is why I can never go back to the X300 Pro. And, even if they do include it in a future software update, X300 Ultra’s camera hardware is simply unbeatable.

Just for fun, I took both of these 35mm shots using the vivo X300 Ultra alongside the Sony ZV-E10 with my budget 35mm prime lens.

Postcards #PhotoDump

Spoiler alert: There are a lot to see! And, that’s the point of a “review” anyway 🤐

🇹🇼 高雄市 / Kaohsiung

📍 Cijin Island

By making and applying the preset I made, I was able to take all the glistening photos at these two different beaches in Kaohsiung.

📍 Sizihwan Beach

📍 Night Light

📍 Kaoshiung Center

📍 Angel & Demon Café

📍 Pier 2

📍 Hamasen

My inner railway fanaticism was screaming with the working diorama and all TRA / Taiwan Railway-filled memorabilia inside Hamasen Railway Museum.

📍 THSR Zuoying

All the train madness (and the Kaohsiung trip as a whole) ends here.

🇹🇼 臺北市 / Taipei

Moving from the southern city towards the north, Taipei’s weather also shifted drastically.

📍 Ximending

Being able to witness an eerie Ximending for the first time in my fifth Taipei visit along with this preset made it more dramatic.

I can’t imagine how “impactful” these would look if I applied vivo’s built-in presets.

📍 Xinyi

📍 Songshan

📍 Xizhi / Nangang

📍 Food

📍 X-tras

‼️ Bonus #1: COMPUTEX 2026

SEE ALSO: Postcards from MSI’s 40th Anniversary Expo

‼️ Bonus #2: Selfies

🇰🇷 부산 / Busan  

It’s funny how this phone was able to see Busan while its owner is still dreaming of seeing it with his own eyes one fine day.

As stated, I was not the person who traveled here (my friend took ’em for me). Still, I’m glad how these photos turned out all throughout her week-long trip in Busan.

 

Full-on FleXibility

With the newer G2 and G2 Ultra teleconverter lenses by vivo and ZEISS alongside the improved Grip Case produced by PGYTECH, it’s hard not to think the vivo X300 Ultra is a professional-looking mirrorless camera from afar.

Unfortunately, we don’t have any of these X-tras with me.

Still, it would be a huge miss not to test out the built-in periscope prowess of the X300 Ultra on concert grounds.

🎵 260612 BTS ‘ARIRANG’ in Busan

🎶 260425 IVE ‘Show What I Am’ in MNL

Video VerXatility

I’ve witnessed how vivo aimed to hit two birds with one stone by delivering a capable photo and video shooter like how Apple does with Pro-branded iPhones.

 

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vivo made the X300 Ultra rival the iPhone 17 Pro Max not just in photography, but in videography as well. This year, they have finally delivered.

For one, there’s better lens versatility when shooting in 4K/120fps — regardless if it’s the default SDR (Rec.709) codec, Dolby Vision, or as extreme as Log recording. More so, slo-mo shooting will be smoother and clearer.

Additionally, low-light shooting, video stability, and even lens switching are all seamless.

While I already enjoyed the video strengths of last year’s X200 Pro and X300 Pro, the X300 Ultra is remarkable and unbeatable.

Back to that custom color palette feature. Well, it also works in video shooting — making the vivo X300 Ultra an ultimate mirrorless sub.

Admittedly, unlike MKBHD and most filmmakers out there, I’m never a fan of 24fps as I prefer shooting in 60fps or higher. However, the X300 Ultra made me think otherwise as I enjoyed such “cinematic” shooting made possible with vivo’s Film Style mode.

If you’re just the point-and-shoot type of shooter without wanting vivo’s default color styles or not “pro” enough to make your own color recipe, Film Look also exists for those cine-rich footages.

It does not stop there! vivo even added this more profesh-looking layout reminiscent of professional cine cameras.

In all honesty, I only used it once since the texts are quite tiny, and adjusting controls were quite fiddly.

Clean and Lean

At first glance, the vivo X300 Ultra is nothing but subtle refinements.

Last year’s Rimowa-like texture of the X200 Ultra was gone in favor of that two-tone shade. Personally, I loved that design element more as it also serves as a functioning grip when held.

Moving through, while the Film / Steppe / Victory Green is closer to my heart, the White colorway given to me is still heaps better than the plain Eclipse Black shade.

It’s not just clean-looking, the bigger part has that subdued, mountain-like pattern faintly showing up when hit by light.

I’ve always been fond of massive circular camera cutout — vivo X-series not left out. Gladly, vivo still stuck with this design.

Now, before you jump on that hump hate train, it’s great to appreciate how vivo engineers were able to fit all these massive camera components within.

I don’t mind the thiccer, protruding camera bump versus its Pro sibling. After all, it serves both form and function especially that it makes a great resting place for my finger when held one-handed.

At 8.49mm and 237 grams, it’s not too slim and hefty enough to avoid those unwanted drops and slides that I experienced frequently with the previous X200 Pro and X300 Pro.

#NowPlaying: The Legend of Kitchen Soldier, The WONDERfools

Flipping to its front shows the X300 Ultra’s 6.82-inch 144Hz LTPO AMOLED panel.

In the entirety of this review period, I was able to start and end The Legend of Kitchen Soldier starred by Park Ji-hoon — one of my ultimate biases (and crushes) both in the K-Pop and K-Drama world.

From the series’ cool video game-like VFXs à la smart glasses, mouthwatering cooking mastery, all the way to the hilarious, comedic snippets in between, it’s hard to deny how immersive it gets the longer you stare at that screen.

The bezels are impossibly thin for an Android smartphone.

Admittedly, I’m impatient when it comes to bi-weekly broadcasts (or two episodes being aired per week). Luckily, the one-time full release of Netflix’s The WONDERfools headlined by the amazing Park Eun-bin alongside the irresistible Cha Eun-woo made me sane.

This further tested its display strengths when I tried watching it against the harsh sun.

Just like the Legend Kang Sungjae and the Haeseong WONDERfools, X300’s Ultra display is legendary and wonderful on its own. 4500 nits peak brightness, 2K resolution, pixel density of 510ppi, and support for DCI-P3 Wide Color Gamut, what more could I ask for?

It would be a huge denial on my end though if I didn’t say I want a bigger 6.9-inch display in order to fully feel its “Ultra” naming superlative — just like how Samsung, Xiaomi, and Apple made it possible with their Ultra (or Pro Max) models.

On Queue: I.O.I, NMIXX, tripleS

Sound produced by vivo’s X300 Pro were already loud and full. How much more with the X300 Ultra?

It’s hard to say that there are major improvements. Rest assured, its built-in stereo speakers sound superb.

Highs, mids, and lows are clearly separated without that unwanted flat nor muffled sound output.

Speaking of separation, I.O.I has been separated 10 years ago but came back this 2026 for a short yet sweet reunion comeback. I was very giddy to play Suddenly through the phone’s mighty speakers.

Suddenly, it made me teary-eyed after realizing I’ve witnessed I.O.I’s hardships and very formation ever since I watched Produce 101 Season 1 since 2015.

The lossless goodness can also be heard when I played NMIXX’s Cresecendo and Heavy Serenade — especially with Lily, Sullyoon, and Kyujin’s adlibs.

Last but definitely not the least, the soothing yet energizing vibe was felt all throughout when I played the rock-infused pop track Baby Flower by the K-Pop super group, tripleS.

It’s not just the song, rather, the full <LOVE&POP> pt.1 album, that’s worth listening to more than the streams they have garnered from their release date.

All in all, much like all these explosive bangers, the vivo X300 Ultra is a remarkable device for your banging loudspeaker sessions — even without the existence of any audio brand partnership.

True Blue Flagship

With flagship-grade display and cameras lie all the powerful core within.

Given that this is vivo’s ultimate flagship, it runs the latest and greatest 3nm SoC from Qualcomm: Snapdragon 8 Elite Gen 5.

Paired with a speedy 16GB LPDDR5X Ultra Pro memory, opening and switching or using apps simultaneously should be easy-breezy.

With OriginOS 6, animations are less fluid yet very snappy. I prefer it more over other Android skins (ColorOS, MagicOS, HyperOS, you get the idea).

Talk about perfect timing! I was thrilled when NTE (Neverness to Everness) finally made its release last May.

With this phone’s ultra-capable specs, it made me enjoy the all-new open-world game more fun and enjoyable. It’s like a mashup of Zenless Zone Zero and Cyberpunk 2077.

Looking at the graphics settings alone, you’re assured that the X300 Ultra will run the most intensive gaming titles to ever exist on the Android space.

While other markets have a 1TB storage configuration, the region where I reside in solely sticks to the 512GB variant.

Then again, it’s a major downside for a power user like me who easily fills up the phone. That’s considering how massive and daunting the file sizes are once you shoot in RAW and record in the most insane video resolution and codec possible in this device.

Hopefully though, vivo would consider bringing in 1TB to more regions — and 2TB like the newer iPhone Pros.

Now that I mentioned it: Other than the macOS integration with vivo’s Office Kit, the X300 Ultra can now do AirDrop as well! This was only a fantasy back then — especially for an Apple-slash-Android user like me.

The Not-so-flagship aspect

Frankly, the only thing that is not flagship-like about the X300 Ultra is its battery longevity.

Even though we are now being spoiled by 8000mAh ~ 10,000mAh+ midrangers nowadays, I am very much aware of the engineering challenges faced by manufacturers when prioritizing cameras in the flagship-class.

But, hear me out real quick. Why did OPPO manage to equip the Find X9 Ultra with an even bigger 7025mAh capacity? The Chinese Xiaomi 17 Ultra even has 200mAh more.

ICYMI, the X300 Pro already had a 6500mAh battery — and it didn’t last me throughout a whole day. How much more with the 6600mAh tank of the X300 Ultra?

Despite a more “power-efficient” chipset and a 100mAh boost in battery, the X300 Ultra is not in any way better in terms of endurance. While I thank vivo for the OriginOS transition, the battery efficiency of Funtouch OS was left behind.

Even if it can last well when used in moderate scenarios, it’s a heavy hogger when you use the cameras a LOT — which is the point of wanting this smartphone.

Case in point: During our COMPUTEX 2026 coverage, I relied heavily on this smartphone for shooting 90% of the stuff around the exhibition — especially because of how crammed and crowded the booths and pathways were.

From 9AM up until 2PM, it easily depleted its fully-charged state down to just 15%.

Fortunately, the vivo X300 Ultra supports one of the fastest charging speeds in a smartphone: 100W FlashCharge and 40W Wireless FlashCharge.

With my whole review duration, I utilized its wired charging capabilities more especially that it has a bundled charger plus USB-C to USB-C cable in the box.

	FlashCharge High Speed	FlashCharge Normal
START TIME (From 0%)	4:20AM	6:06PM
3 minutes	2%	2%
5 minutes	4%	4%
10 minutes	10%	7%
15 minutes	21%	11%
20 minutes	30%	20%
30 minutes	50%	30%
45 minutes	77%	44%
1 hour	98%	62%
1 hour 15 minutes	—	83%
END TIME	5:26AM 1 hour 6 minutes	7:35PM 1 hour 28 minutes

Mind you, third-party chargers, cables, and even power banks will still work and can take advantage of that FlashCharge High-Speed charging all thanks to that USB-C PPS protocol.

Although MagSafe isn’t supported, third-party cases with magnets can still make magnetic Qi2 (and Qi2.2) wireless charging possible.

Is the vivo X300 Ultra your GadgetMatch?

The original headline of this review was supposed to be “the true mirrorless for less.”

But, with a base price of PhP 109,990 / MYR 6799 / INR 159,999, it’s not precisely cheaper than most mirrorless setups in the market.

Still, that doesn’t mean the X300 Ultra performs less than a mirrorless.

Spending almost two months with the X300 Ultra, I can truthfully say I’ve enjoyed shooting with this power-packed phone more than the mirrorless camera I own.

This isn’t me saying smartphones can replace mirrorless cameras anytime soon. But, the focal length flexibility, photo and video versatility, plus plentiful software feats truly make the X300 Ultra the pinnacle of phone-tography and videography.

As I alluded to earlier, the X300 Ultra is vivo’s direct answer to Apple’s iPhone 17 Pro Max.

While acquiring that iPhone of the same configuration is cheaper at PhP 101,990 / INR 154,900 (but more expensive in Malaysia at MYR 6999), X300 Ultra boasts greater camera hardware and better pro-grade tools altogether.

And, even if you are stuck with some Apple devices (like yours truly), its readiness alongside the Apple ecosystem makes it an Android smartphone you cannot resist.

In Europe, while the starting price is higher at EUR 1999, that gives you double the storage. But, at the cost of removing the bundled charger and cable due to EU laws.

Enough talking! The vivo X300 Ultra is a hard Swipe Right, solid Super Swipe, and a worthy recipient of GadgetMatch’s Seal of Approval.