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TikTok, Reels clone YouTube Shorts launches in the US

Everyone wants a piece of the pie

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shorts

YouTube unveiled its short-video-making tool called Shorts last year, but it was in beta and limited to India. Shorts is now available to all creators in the US after testing them with select creators.

The initial release was quite hasty as it was supposed to bridge the vacuum left by TikTok’s ban in India. However, Instagram was much faster and well prepared to take on the challenge, dominating the turf over many local apps like Chingari, Roposo, and MX TakaTak.

YouTube is also adding a dedicated space in the bottom tab by replacing the explore button. In India, YouTube Shorts has a dedicated space on the top bar of the app. YouTube also displays Shorts in the home feed of the app after around 2-3 videos.

The goal is to incorporate a short video format in the existing app. While watching a “short”, users can tap on the music option to hear the full song via YouTube. Soon, the feature also will work the other way: From a YouTube music video, you will be able to click a “create” button right from the video to make your own Short.

Shorts will expand

The video platform’s music team has signed licensing agreements to use snippets of millions of songs from over 250 labels and publishers. It plans to expand Shorts to more markets later this year but it hasn’t specified which ones.

Ahead of the US launch, a bunch of new features has been added as well. There’s now an option to record 60-second clips in addition to the 15-second option. But users will not be able to add music from the YouTube library to 60-second Shorts. There are also new filters and effects in the YouTube Shorts camera.

In its most recent earnings report, YouTube confirmed that Shorts were generating 6.5 billion daily views, a substantial uptick over the 3.5 billion daily views that the feature was generating in late January.

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TikTok, Tencent linked to sexually violent ads on Facebook

Ads continue to run on platform

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Facebook has an ad problem. After spending years on the platform, you might have noticed a plethora of misplaced ads occasionally peppered on your feed. Though most users cringe at how the algorithm can uncannily show appropriate ads right after talking about a certain topic, a series of more off-putting, offensive, and disturbing ads is making the rounds on the social media platform. Now, following a deep dive, a report has found that ByteDance and Tencent are affiliated with the phenomenon.

What are these Facebook ads? In a report from Forbes’s Emily Baker-White, several web novel companies are advertising erotic content on the platform. However, more than just erotica, these ads promote sexual, violence, rape, and self-harm. Some are even using images of popular personalities without their permission.

A particularly egregious example involves a photo of a crying woman in the shower with the caption: “his personal cum bucket.” A few others are more up front about harming women to get sex.

Others depict scenes from Twilight and Star Wars, despite not being affiliated at all with the titles. Several companies and personalities contacted by Forbes confirmed that they did not give these novel apps any permission to use their likeness.

As for the deep dive, a good number of these companies were previously backed by either ByteDance, TikTok’s parent company, or Tencent, one of the biggest Chinese companies in the world. While ByteDance has claimed that the apps don’t reflect their values, these ads continue to proliferate around the platform. Tencent has likewise denied any involvement with the campaigns.

It’s also worth nothing that the apps aren’t limited to just China. One app, called Pinky Novel, operates from the Philippines and is spreading similarly troubling ads everywhere, including one that says, “Raped by Mr. CEO.”

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Android users can react to SMS messages from iPhones soon

While simultaneously annoying iPhone users

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One of the most unexpected small developments this year is the war of the green bubble. For a while now, Apple has kept Android users inside a green text bubble. If an Android user texts an iOS user, an iPhone conveniently lets its user know that someone is texting them from — gasp — an Android phone. Now, Google, in the next step of its crusade against the green bubble, is running a similar experiment of its own.

Recently, as spotted by Reddit user u/Jabjab345 (via GSMArena), Google is testing a new feature for Android users. In a beta version, users can start reacting to SMS messages from an iPhone. Of course, much like how it is from the other way around, there is a little hiccup.

In most web-based messaging services, reactions are often tiny bubbles attached to one corner of the message. However, since iOS and Android use different systems, it doesn’t work that way between the two platforms. Instead, if an iOS user reacts to an Android user’s message, users get a separate message with the emoji reaction. Now (or after the beta, at least), Android will treat iOS in the same way, sending iOS users a separate message for reactions.

Right now, the feature is still in beta. However, an implementation is par for the course. Previously, Google threw some shade at Apple for not adopting the system that the former uses. In retaliation, Tim Cook recently told a user to just buy their mom an iPhone if texting was such an issue.

SEE ALSO: Apple on adopting Android’s features: Just ‘buy your mom an iPhone’

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TikTok officially launches a dislike button

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Months ago, TikTok started experimenting with a dislike button for the platform’s comments. Much like other platforms, the company is creating a way to promote healthier discourse. However, the experiment never had a launch date all those months ago. Finally, after months in development, TikTok is finally ready to launch the dislike button.

Through the platform’s official Twitter account, TikTok is releasing the dislike button. This time, the platform has explained how the feature will work.

As detailed before, users will not see how many dislikes a comment has. Users will only have access to the button itself to dislike and retract dislikes. Only TikTok itself can see the number of dislikes. The platform will then use the information to filer through potential hate speech and harassment that they might have missed the first go-around.

By hiding the number of dislikes, TikTok hopes that users will not be tempted to abuse the dislike button to brigade against just simply unpopular opinions.

While moderation will help the platform with a persistent problem in social media, the company does have other issues. One current problem — that has plagued the platform for years now — is the issue of China’s potential access to data from users in other countries.

SEE ALSO: TikTok is experimenting with a dislike button for comments

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