Cameras

Fujifilm debuts flagship GFX100 in the Philippines

Boasts of 102 megapixels, 4K videos

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Photo by X-Photographer Jonas Dyhr Rask | IG: @jonas.rask

Fujifilm has just unveiled the GFX100 in the Philippines. Launched in Tokyo last May, the company’s flagship camera found its way to the country through an exclusive launch held in Illuminate Studio in Makati.

The GFX100 prides itself as the world’s first camera capable of shooting uncropped 4K videos in 30p on a medium format. It’s powered by Fujifilm’s latest X-Processor 4 to ensure the medium format camera has the power and speed to handle a large amount of data.

The camera is a real treat for those with artistic flair since it carries the newly-developed 102 megapixels image sensor. Active shooters should also rejoice! The camera has an improved phase detection AF (compared to X-series models) and built-in image stabilization, both of which are a first for a medium format digital camera.

To make it even more exciting, the GFX100 is weather-sealed, possessing dust- and water-resistant body which can also handle freezing up to -10 degrees Celsius. Its lightweight yet robust build made of magnesium alloy won’t let any kind of weather stop you from doing your craft.

Simply put, the GFX100 makes it easier to produce premium-quality output with great details, three-dimensional definition, and an accurate portrayal of a scene’s atmosphere.

In addition to loads of premium features, the GFX100 introduces the Film Simulation for the first time in the GFX series. Known from X-series cameras, the feature allows users to enjoy color and tonal reproduction.

To amplify the medium format camera’s arrival in the country, Fujifilm flew in two professional photographers who have used the GFX100 model.

The GFX100 could be a GadgetMatch for artistic people, particularly those who work as a commercial or fashion photographer. It could also be a match made in heaven for photographers and videographers committed to producing premium quality work, or just an enthusiast moving to medium format.

As Atlanta-based photographer Zack Arias said, “Once you go medium format, you won’t settle for anything less anymore.”

The GFX100 is now available in the Philippines for PHP 599,990 (US$ 11,753) for its body only.

Cameras

The new Instax Mini 11 is here!

So many colors to choose from!

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Together with the X-T4, Fujifilm unveiled the latest in its popular instant camera model — the instax mini 11!

Redesigned for portability and ease of use, the new mini 11 comes in a fresh look! It’s now thinner, lighter, and has a rounded body design to fit perfectly in every user’s hands.

Additionally, it’s the first to feature an “Automatic Exposure” function. The mini 11 senses the level of ambient light, optimizing the output depending on the condition. This allows you to illuminate your photos — keeping both the subject and the background evenly lit. Say goodbye to washed out faces!

Another feature is Selfie Mode, which lets you take better selfies and closeup shots. To use this mode, you just need to pull out the lens’ edge.

What’s even more exciting is instax’s new film featuring marble-designed frames. There’s “Blue Marble” that comes in the usual mini-format instax film, and “White Marble” that comes with a square-format instax film.

The instax mini 11 is available in five pale colors: Blush Pink, Sky Blue, Charcoal Gray, Ice White, and Lilac Purple. Pricing and availability have yet to be announced.

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Cameras

Fujifilm launches X-T4, promises high performance stills and videos

The ultimate mirrorless camera?

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Fujifilm unveiled its new flagship — the X-T4. Dubbed as the pinnacle of the X series, the X-T4 vows to deliver the highest performance in both stills and video.

As the new flagship, the X-T4 prides itself on new and improved features to aid creative professionals. For starters, it’s the first model in the X-T series to feature in-body image stabilization. It promises to assist night and action photographers in capturing breathtaking moments. It also helps aspiring videographers to record easily in situations prone to camera shake.

New shutter made faster, quieter, more durable

Additionally, Fujifilm flaunts its newly developed ultra-fast focal plane shutter. It’s touted as the world’s fastest mechanical shutter — capable of 15fps in burst mode and 8fps in a continuous shooting while using live view.

When using the electronic shutter, the X-T4 can handle a 30fps burst shooting. Aside from its quieter shutter noise, Fujifilm promises durability of up to 300,000 actuations.

Furthermore, the X-T4 features ETERNA Bleach Bypass, a new Film Simulation mode using Fujifilm’s unique color reproduction technology. This new simulation produces photos with low saturation and high contrast for a spesh atmosphere.

Improved performance

You can expect X-T4’s performance to be better thanks to its back-illuminated 26.1-megapixel X-Trans CMOS 4 sensor and X-Processor 4 — Fujifilm’s high-speed image processing engine. Now, it has improved Face and Eye AF performance, which can track a subject moving at high speed as fast as 0.02 seconds.

Lastly, it’s equipped with video functions meant for professionals. For instance, it’s capable of recording high-speed video in Full HD. When its In-Body Image Stabilization is combined with Digital Image Stabilization, you should get steadier shots. It’s definitely an essential for those who record videos while walking.

There’s also an Image Stabilization boost mode, which mitigates gentle camera shakes. This means you can get stabilized videos even without a tripod. Moreover, it has functions like Movie Optimized Control, Fix Movie Crop Magnification, Mic Jack setting, and an F-Log View Assist to correct low-saturation and low-contrast.

Pricing and availability for the Fujifilm X-T4 are yet to be announced.

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Cameras

Canon’s full-frame EOS R5 mirrorless camera can shoot 8K

It’s also the first EOS R with in-body stabilization

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Image by GadgetMatch

With the announcement of the Canon EOS-1D X Mark III in the Philippines, it was also revealed that the EOS R5 is already in the works. Rumors have finally come to an end after Canon confirmed its existence.

EOS R is Canon’s full-fledged mirrorless lineup that was launched last 2018. The EOS R and EOS RP haven’t aged that much, but another successor is already being developed.

Both models received mixed bags of praises and criticisms. However, one known problem is the lack of stabilization. Older models rely only on stabilization found on the RF lenses. The R5 will finally have in-body image stabilization (IBIS) and it’s the first EOS R camera to do so.

Another highlight feature is the ability to shoot 8K videos. It can be extracted as high-resolution images — most likely 33-megapixel stills just like in the Galaxy S20 series. 8K footages can also be downscaled to higher 4K quality for crisper details.

There’s also the high-speed continuous shooting which Canon has aced in their DSLR bodies over the years. It can approximately take continuous shots of up to 20fps through Electronic Shutter (ES) and 12fps when Mechanical Shutter (MS) is in use.

Shooting with 8K means you need a lot of storage space. Dual media card slots will be implemented, similar to the recently announced EOS-1D X Mark III. They’re also creating a system setting that will automatically import images through Canon’s cloud system.

Other than R5’s sudden announcement, Canon also plans to release nine new RF lenses this 2020 — including the RF 100-500mm F4.5-7.1 L IS USM, Extender RF 1.4x and Extender RF 2x. These are just some improvements made by Canon to alleviate the concerns of EOS R’s concept when it comes to speed, comfort and image quality.

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