Philippines

How Smart made the new Hyun Bin, Son Ye Jin TVC possible

Behind The Scenes of the lovely pair’s Smart TVC

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Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.

Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.

“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.

She added, “We owe this TVC to our subscribers and Crash Landing On You (CLOY) fans who rallied behind the hashtag #InSmartWeTrust, hoping that we would bring them together. Trust is not easily earned, so we value it so much. We knew that this has turned into something bigger and the trust of our customers propelled us to fulfill their wish.”

Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos  

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”

Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”

Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”

The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.

Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”

Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”

Ben&Ben joins the ‘inevitable’  

While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Phils, things started falling into place when it came to lending soundtrack and musical score for the TVC.

In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

Leader in 5G     

Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.

Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

The Philippines’ fastest mobile data network      

Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines* that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, 4G Availability, and 4G Coverage Experience.


This is a press release from Smart Communications, Inc.

Laptops

ASUS Zenbook 14 lineup expands with new colors and processors

Three chip options, one design

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ASUS has launched the new Zenbook 14 (UX3480) in the Philippines, featuring new Ceraluminum colorways, Copilot+ PC capabilities, and Intel, AMD, and Snapdragon processor options. The ultraportable laptop starts at PHP 76,995 and weighs as little as 1.1kg.

The new Zenbook 14 became available nationwide on October 7, with configurations in Arctic Blue and Komodo Coral. A Snapdragon variant in Zabriskie Beige will arrive later in the fourth quarter of 2026.

ASUS Zenbook 14 features

The Zenbook 14 features an all-metal chassis with an ASUS-exclusive Ceraluminum lid. The material offers a ceramic-like finish designed to resist scratches, smudges, and everyday wear. Its three color options are Arctic Blue, Komodo Coral, and Zabriskie Beige.

ASUS also claims up to 33 hours of battery life, along with fast charging and a compact USB-C charger. The laptop features an OLED display with a 16:10 aspect ratio, dual speakers with Dolby Atmos, a backlit keyboard, and a smart-gesture touchpad.

The new lineup includes three processor platforms, each with a dedicated neural processing unit (NPU) for AI workloads.

  • Intel: Up to Intel Core Ultra 9 Series 3 processors with a 50 TOPS NPU.
  • AMD: Up to AMD Ryzen AI 7 345 processors with a 50 TOPS NPU.
  • Snapdragon: Snapdragon X processors with a 45 TOPS NPU.

All three configurations are certified as Copilot+ PCs, supporting AI-assisted productivity, content creation, intelligent search, and other compatible features.

ASUS has also improved the laptop’s cooling system with a larger fan and refined airflow. The updated thermal design supports up to 35W TDP, a 25% increase over the previous generation.

Connectivity options include USB-C, USB Type-A, HDMI, and a 3.5mm audio combo jack.

ASUS Zenbook 14 Philippine prices

The ASUS Zenbook 14 is available in several configurations, with introductory prices starting at PHP 76,995.

Configuration Specifications Introductory price
UX3480AA-U2489WSM Intel Core Ultra 9 386H, 24GB RAM, 512GB SSD, 14-inch WUXGA OLED touchscreen PHP 129,995
UX3480AA-U2477WSM Intel Core Ultra 7 355, 16GB RAM, 512GB SSD, 14-inch WUXGA OLED touchscreen PHP 106,995
UX3480KA-U1137WSM AMD Ryzen AI 7 345, 16GB RAM, 512GB SSD, 14-inch WUXGA OLED PHP 94,995
UX3480KA-U1135WSM AMD Ryzen AI 5 330, 16GB RAM, 512GB SSD, 14-inch WUXGA OLED PHP 86,995
UX3480QA-U1004WSM Snapdragon X X1 26 100, 16GB RAM, 512GB SSD, WUXGA OLED PHP 76,995
UX3480QA-U1204WSM Snapdragon X X1 26 100, 16GB RAM, 512GB SSD, WUXGA OLED PHP 76,995

The Intel and AMD configurations are available in Arctic Blue, while the Snapdragon model is available in Komodo Coral. The Snapdragon variant in Zabriskie Beige is coming later in Q4 2026.

Each laptop comes with the ASUS No. 1 Quality and Service Package, an ASUS laptop sleeve, a lifetime license for Office 2024 Home, a one-year Microsoft 365 Basic subscription with 100GB of cloud storage, up to 700GB of ASUS Cloud Storage, and three months of Google AI Pro.

The Zenbook 14 is available at authorized ASUS Exclusive Stores nationwide.

ASUS ZenMouse MD202 price and availability

ASUS also announced the ZenMouse MD202, a wireless mouse designed to complement the Zenbook series with a matching Ceraluminum top cover. It comes in Moher Gray and Scandinavian White.

The mouse supports Bluetooth and 2.4GHz wireless connectivity, allowing users to connect up to four devices. Its Track-on-Glass sensor enables tracking on various surfaces, while the rechargeable battery offers up to seven months of use.

Through the MyASUS app, users can customize shortcuts and adjust sensitivity from 800 to 4,200 DPI. ASUS also claims that one minute of USB-C charging provides up to 16 hours of use.

The ASUS ZenMouse MD202 will be available exclusively at ASUS Exclusive Stores starting mid-October for PHP 4,995.

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Automotive

Psst! You can test drive BYD and DENZA EVs for free this week, but not for long

Four days of EV displays, test drives, and a first look at the DENZA Z9 GT.

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BYD Cars Philippines and DENZA Philippines are opening Super Experience Week to the public starting October 8, 2026.

The event runs until October 11 and gives visitors a hands-on look at the brands’ latest EVs and plug-in hybrids, along with test drives and a few previews. Admission is free.

BYD brings its plug-in hybrids and safety program

BYD’s showcase at the BGC Amphitheater will feature the Sealion 6 DM-i and the Tang DM-i. The brand’s full lineup will be on display at the BGC Garden, where visitors can also take the cars out for test drives.

BYD is also running its “Drive Electric, EV Safety Program” at the event. It’s aimed at helping new and prospective owners learn more about EV use as the community in the Philippines continues to grow. BYD says visitors can also get exclusive offers on all of its models, but only during Super Experience Week.

DENZA shows its premium lineup and a first look at the Z9 GT

DENZA is the centerpiece of the event. The brand is displaying its D9, B5, and B8, positioned as premium smart mobility with an emphasis on design, in-car tech, electrified performance, and comfort.

The main draw is an exclusive preview of the DENZA Z9 GT. The Philippine launch is targeted for the first quarter of 2027, and reservations are already open for customers who want to register their interest before it arrives.

The weekend moves to 5th Avenue

On October 10 and 11, the event expands to 5th Avenue, which will host a dedicated performance and advanced mobility showcase. A special exhibition will feature YANGWANG models, BYD’s ultra-luxury new energy vehicles.

The DENZA B5, DENZA B8, and BYD Shark 6 DMO will also be on show in a street exhibition throughout the weekend.

Test drives across both the BYD and DENZA lineups will be available for the duration of the event, so visitors can check out the tech, performance, and comfort of each model firsthand.

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News

Sony teams up with Hello Kitty for exclusive limited-edition collection

Sony and Hello Kitty join forces.

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Sony x Hello Kitty

Sony has teamed up with Hello Kitty for a limited-edition collaboration that combines selected Sony products with exclusive merchandise featuring Sanrio’s beloved character.

Available exclusively through Sony Store channels, the collection marks Sony’s first collaboration with Hello Kitty. It covers the Xperia 10 VIII smartphone and three wireless headphone models: the WH-1000XM6, WH-CH730N, and WH-CH530.

Each collaboration model comes with exclusive Hello Kitty merchandise designed specifically for Sony Store customers.

Sony x Hello Kitty collection

Sony x Hello Kitty | Xperia 10 VIII

The Xperia 10 VIII collaboration model is priced at SGD 919. It comes with an exclusive Hello Kitty sacoche-style shoulder bag designed to carry the smartphone and other small essentials, along with a Hello Kitty tote bag.

Meanwhile, the WH-1000XM6 collaboration model costs SGD 609. The WH-CH730N is priced at SGD 249, while the WH-CH530 costs SGD 149.

Sony x Hello Kitty | WH-1000XM6

Each headphone collaboration package includes a Sony Store-exclusive Hello Kitty pouch for carrying the headphones and personal belongings, as well as a Hello Kitty tote bag.

The products retain Sony’s existing designs while adding Hello Kitty-themed accessories. The collection aims to bring the character’s signature charm into everyday use without changing the core design of the Sony devices.

Available now in Singapore

Pre-orders for the Sony x Hello Kitty collaboration models are now available through Sony Store channels in Singapore.

Sony is also showcasing the collection at the Sony Store at 313@somerset. Visitors can try the products firsthand and take photos at a dedicated Hello Kitty photo wall.

The collaboration models are available in limited quantities.

For more information, visit the official Sony Store Singapore website.

UPDATE: Sony x Hello Kitty arrives in the Philippines

The Sony x Hello Kitty collaboration will also be available in the Philippines starting October 16, 2026, at select Sony Centres.

Customers who purchase the WH-1000XM6 can add the exclusive Hello Kitty Collaboration package for PHP 4,999. The WH-1000XM6 is available in Black, Silver, Midnight Blue, Sand Pink, and Sandstone.

The collaboration will be available at the following Sony Centres:

  • SM Mall of Asia
  • SM Megamall
  • Glorietta by Ayala Malls
  • The Sony Centre-exclusive collaboration goods are designed to complement Sony products with Hello Kitty’s signature charm, adding a playful touch to everyday music experiences.
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