Philippines

How Smart made the new Hyun Bin, Son Ye Jin TVC possible

Behind The Scenes of the lovely pair’s Smart TVC

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Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.

Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.

“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.

She added, “We owe this TVC to our subscribers and Crash Landing On You (CLOY) fans who rallied behind the hashtag #InSmartWeTrust, hoping that we would bring them together. Trust is not easily earned, so we value it so much. We knew that this has turned into something bigger and the trust of our customers propelled us to fulfill their wish.”

Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos  

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”

Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”

Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”

The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.

Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”

Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”

Ben&Ben joins the ‘inevitable’  

While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Phils, things started falling into place when it came to lending soundtrack and musical score for the TVC.

In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

Leader in 5G     

Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.

Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

The Philippines’ fastest mobile data network      

Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines* that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, 4G Availability, and 4G Coverage Experience.


This is a press release from Smart Communications, Inc.

Deals

Huawei devices are up to 40% off during the 3.3 sale

Vouchers are also up for grabs on Lazada and Shopee

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March marks another sale of the year, and Huawei doesn’t want to miss out on the fun. This March 3, you can get up to 40% off on select Huawei smartphones, tablets, laptops, wearables, and earbuds as part of the limited-time 3.3 Super Sale event.

Laptops and tablets on discounts

First up are discounts for Huawei’s tablets and laptops. The MateBook D series both get price discounts during the sale, making them the perfect companions for professionals and students alike. The AMD Ryzen 7-equipped MateBook D 15 is available to buy at PhP 39,990 instead of the usual PhP 40,000 retail price. Meanwhile, the AMD Ryzen 5 model has a limited-time price of PhP 35,990, down from PhP 37,990.

Meanwhile, the MateBook D 14 gets bigger discounts. From its usual price of PhP 39,990, you can now grab the AMD Ryzen 5 MateBook D 14 at PhP 35,990. The same goes for the AMD Ryzen 7 variant which goes from PhP 42,990 to PhP 39,990. As a bonus, both the MateBook D 15 and D 14 get a bundled Bluetooth speaker and a laptop bag worth PhP 2,889.

For the budding creative professionals, the MatePad 10.4 is a much tempting offer especially with its limited-time price of PhP 18,499. That is a hefty discount from its PhP 20,990 price, and you get a free Bluetooth speaker worth PhP 1,499 as part of the purchase.

Limited-time prices for a wide range of smartphones

Leading the charge for smartphone discounts is Huawei’s last year’s flagship, the P40 Pro 5G. Now at PhP 45,799, you get more bang for the buck with its top-notch cameras, blazing-fast performance, and gorgeous display. It regularly retails at PhP 50,990 so make sure to grab this deal before it’s gone. Plus, it comes with a free wireless charging table lamp worth PhP 2,499 too.

If you want to save some more but still get the best features, the Mate 30 Pro is the way to go. This 2019 flagship costs PhP 34,399 during the sale, which is indeed a hefty discount from its PhP 42,990 retail price.

Meanwhile, Huawei’s midrange devices also get discounts particularly the Nova 7i and 5T. For a flagship-like experience, the Nova 5T offers more with its tempting price tag of PhP 14,399 down from its retail price of PhP 15,990. The Nova 7i, on the other hand, will retail at PhP 11,799 down from its PhP 12,999 price tag.

Of course, smartphone discounts are incomplete without Huawei’s entry-level Y-series. You can snag the following devices at bargain prices:

  • Y9s — PhP 9,599 (SRP: PhP 11,999)
  • Y7 — PhP 5,899 (SRP: PhP 6,990)
  • Y7a — PhP 7,499 (SRP: PhP 8,999)
  • Y7p — PhP 7,999 (SRP: PhP 8,999)
  • Y6p — PhP 5,970 (SRP: PhP 5,990)

Free items are up for grabs for the Y7 and Y7a too. You get a free notebook for the Y7 while an umbrella worth PhP 499 is bundled for the Y7a.

Complete the experience with a wearable and TWS earbuds

Sometimes, you just need a reliable pair of earbuds to drown out the sound while working or studying at home. This is where Huawei’s FreeBuds line of TWS earbuds come into the scene, offering superb audio quality and features at bang-for-the-buck prices. Now, you can own one especially with these discounts on the FreeBuds 3 lineup:

  • FreeBuds Pro — PhP 6,899 (SRP: PhP 7,999) with free FreeBuds Pro case and umbrella worth PhP 1,898
  • FreeBuds 3 — PhP 5,399 (SRP: PhP 8,990)
  • FreeBuds 3i — PhP 3,990 (SRP: PhP 5,590)

Health aficionados also have something to check out on Huawei’s lineup this 3.3 sale. The Watch GT 2 Pro, Watch GT 2e, Watch Fit, and Band 4 Pro are down from their usual prices, so there is no better time to snag these especially if you want to track your health and fitness.

  • Watch GT 2 Pro — PhP 11,399 (SRP: PhP 11,999) with free Bluetooth speaker worth PhP 1,499
  • Watch GT 2e — PhP 5,909 (SRP: PhP 6,990)
  • Watch Fit — PhP 4,449 (SRP: PhP 4,999) with free notebook worth PhP 299
  • Band 4 Pro — PhP 2,399 (SRP: PhP 2,990)

More vouchers up for grabs on Lazada and Shopee

Aside from these discounts, you can also grab various vouchers when you shop on Lazada and Shopee. You can snag a limited-time PhP 100 voucher, exclusive live stream vouchers worth PhP 500, and PhP 1,000 vouchers for every PhP 5,000 minimum purchase.

To get going on the 3.3 sale, visit the Huawei official store, Lazada, or Shopee store page today.

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Apps

Race For Water is a virtual race and fundraiser for clean water access

Raise funds when you run, walk, or ride your bike

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Clean water is a right, not a privilege. As per United Nations, the average distance African and Asian women walk to collect water is six kilometers, while carrying at least one 20-liter jug.

Waves for Water Philippines, in partnership with Takbo.PH launches Race For Water, in time for Women’s Month and Water Month. The virtual fundraiser is also tribute to World Water Day, addressing the global water crisis we are facing.

Runners and fitness enthusiasts can hit their personal targets through this online event while helping people along the way. This innovative race is designed to ensure social distancing and prioritize safety among participants and beneficiaries.

“I want clean water access for everyone, how do I help?”

Wherever you are in the world, you can join the virtual event, but entitlements and raffle prizes are open to Philippine residents only. To join, you can amp up your support by walking, running, and biking that extra mile.

Sign up at app.takbo.ph and record your progress using any GPS-tracking app of your choice. For every personal target hit, there’s a monetary equivalent. Waves for Water will convert the accumulated distance traveled by all participants into liters of filtered water.

Proceeds of Race For Water will go towards building a gravity-fed water system for an upland indigenous peoples’ community in Porac, Pampanga. This ensures they have water points within meters of their homes.

“When can I sign up and join the race?”

The Virtual Race starts March 1, 2021, and will be ongoing until April 15, 2021. To know more about Race For Water, visit the fundraising page.

Follow @wavesforwaterphilippines and @race4water on Instagram, for updates on giveaways, premium raffle items, and other side events. The event is organized in partnership with H&M Philippines, Aveda Philippines, The Bouldering Hive, and co-presented by TUMI Philippines, San Miguel Corporation, and Atlas.

For more information, visit Race for Water Virtual Run | Race for Water Virtual Ride.

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Health

realme Watch S Pro: Price and availability in the Philippines

Pro experience at an affordable price tag

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Smartphone maker realme has just launched the realme Watch S Pro in the Philippines. Dubbed as the partner for your everyday lifestyle, the “pro” smartwatch packed more than just the essential features.

Currently, it’s the company’s most premium watch. It sports a 1.39-inch AMOLED round display with high resolution and brightness and uses a powerful dual-process supporting a faster refresh rate while consuming less power.

Also, it’s equipped with a 450mAh battery that lasts up to 14 days on a single charge. It also tracks up to 15 different workout modes, thanks to its advanced dual-satellite GPS sensors.

Additionally, the smartwatch measures steps, heart rate, sleep, and even blood oxygen levels. Moreover, the smartwatch comes with a premium build where you can pair over 100+ watch faces to suit your mood and style — all while only retailing for PhP 8,990.

Shopee Mega 3.3 Shopping Sale

Heads up! The realme Watch S Pro will be available on Shopee, in time for the 3.3 Mega Shopping Sale happening on March 3, 2021, at 12:00 AM (GMT+8).

Get PhP 1,300 off for the realme Watch S Pro this 3.3 Mega Shopping Sale. From PhP 8,990, the smartwatch will be available for only PhP 7,690. Make sure to use the voucher code: GADGETZONE8 before you check out.

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