Philippines

How Smart made the new Hyun Bin, Son Ye Jin TVC possible

Behind The Scenes of the lovely pair’s Smart TVC

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Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.

Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.

“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.

She added, “We owe this TVC to our subscribers and Crash Landing On You (CLOY) fans who rallied behind the hashtag #InSmartWeTrust, hoping that we would bring them together. Trust is not easily earned, so we value it so much. We knew that this has turned into something bigger and the trust of our customers propelled us to fulfill their wish.”

Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos  

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”

Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”

Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”

The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.

Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”

Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”

Ben&Ben joins the ‘inevitable’  

While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Phils, things started falling into place when it came to lending soundtrack and musical score for the TVC.

In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

Leader in 5G     

Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.

Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

The Philippines’ fastest mobile data network      

Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines* that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, 4G Availability, and 4G Coverage Experience.


This is a press release from Smart Communications, Inc.

Features

How to get your bumpy fitness journey back on track

Start slowly with a smartwatch

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Redmi Watch 2 Lite

The rise of smartwatches and wearables is revolutionizing healthcare in an entirely new way by allowing us to take charge of our physical and mental well-being right from our wrists.

Anyone can quickly jump-start a fitness routine designed for their level. But if you haven’t kept up with your fitness routine over the past year, I’m not going to blame you. I’ve been hibernating most of the year, too!

The thought of figuring out how to start working out again seemed daunting. But wearing a smartwatch can help shake off the dust. Such is the case when I wore the Redmi Watch 2 Lite — I knew right away it’s time to get back in shape.

Know your fitness level and start slowly

It’s been a while since my last workout, so I remembered to take it easy. Starting off with something as rudimentary as a week of stretching is fine.

I decided to begin my fitness journey with quick runs, yoga, and quality stretching. If you’re unsure where to start, smartwatches usually have workout modes built-in. In my case, the Redmi Watch 2 Lite offered 100 workout modes — from core sports like outdoor running, and even freestyle workout tracking.

It also includes support for GPS, Glonass, as well as Galileo, and BDS satellite systems to improve accuracy in tracking your outdoor runs and rides.

Keeping my heart healthy, unbothered and happy

Before working out, I used to pick a Spotify playlist that’ll last the entire duration. Then, I just head off and skip some rope or run on a treadmill. Or go outdoors when the sun is setting down.

I’d do anything to keep my heart rate up without depleting my strength. It helps with my concentration and focus — something that we need to consider beyond our workouts, too.

The Redmi Watch 2 Lite has an optical heart rate sensor that continuously measures heart rate during exercises, or even when you’re lounging around day or night. On the plus side, it helps me track my stress levels and wind down through guided breathing exercises.

Take essential breaks to power through

Hitting your fitness goals as soon as possible might be your main objective for now, but you shouldn’t work out relentlessly. Take breaks. Come back better and stronger.

Throughout my journey, I learned how important sleep is, especially in helping your muscles recover. It actually matters the most during training.

Although sleeping requires far less energy than most daytime activities, I was surprised that it’s still an active period for burning some calories.

Seeing statistics on my wrist about my sleep quality helped me understand recovery better. For in-depth understanding, the Redmi Watch 2 Lite syncs with a dedicated Xiaomi Wear app — which works with any smartphone.

Somehow, I learned more about my sleep stages as well as my heart rate and blood oxygen levels when I’m snoozing, and how they’re an important indicator if your body’s doing well. I realized that my sleep quality can help me determine how much effort I’ll make on my workout the next day.

Stay active, no matter what

Consistency is key. I’m a deep believer that our habits don’t just appear out of nowhere. A significant reason is that things don’t just happen in a split second — time is needed to get stronger, build muscle, and lose fat. Having a visual reminder of my workout streak motivates me to keep going.

This is why I enjoyed the Redmi Watch 2 Lite. It packs a 262mAh battery capacity which, based on my regular usage, lasted me for at least 10 days.

It’s great having a smartwatch with a solid stamina that can accompany you through your fitness journey. You don’t have to spend a lot of time charging your device every now and then, so you can continue being active and staying on track. Hit your goals right!

Ready, #GetFit, and #StartNow!

Imagine having a smartwatch that can certainly get you a week’s worth of time in between charges. For a budget smartwatch, the Redmi Watch 2 Lite certainly impressed me on how it can be a long-lasting companion as I try to get my fitness journey back on track.

It also looks chic and it doesn’t feel cheap, even for a retail price of PhP 2,899. Plus, the screen has a reasonably good quality.

The Redmi Watch 2 Lite comes in various colors such as Ivory, Black, and Blue. Meanwhile, the straps showcase different colors that complement the watch, namely Pink, Olive, and Brown.

Get the Redmi Watch 2 Lite on Xiaomi’s flagship stores in Shopee and Lazada.

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Accessories

These HyperDrive accessories make your Macbook fun to use

Don’t worry about ports and connectivity anymore!

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We all know most Macbooks have limited connectivity hubs. The removal of useful ports made Apple’s notebooks slimmer and sexier.

It’s one of the reasons why I got a Macbook Air as my daily driver. I want a device that helps me get the job done, eases my workflow, and makes me look cute while typing on my keys.

And I’ve accepted the compromises. I bid goodbye to the several ports I’ve enjoyed while using a Windows laptop. But just because I bid goodbye to USB-A and HDMI ports, it doesn’t mean I won’t be using them anymore.

Getting all the ports you need

After purchasing my Macbook Air, the next thing I did was buy necessary accessories. When you only have two Type-C ports, the best thing to do is get a form-fitting hub carrying all the other ports you need.

I got the HyperDrive SOLO 7-in-1 USB-C Hub, a docking station that securely attaches to my Macbook. It sports a 60W Power Delivery USB-C port enabling fast charging for the laptop.

Faster data transfer

Notably, there are two (2) USB 3.1 Gen 1 ports capable of 5Gb/s transfer speed — perfect for your accessories that are still using USB-A. For instance, I still use my old external hard drives and I haven’t replaced its cables, which still uses a USB-A port. There are also smartphone cables that I use when I transfer photos to be attached to our reviews.

Speaking of which, the solo hub comes with UHS-1 MicroSD and SD ports. Basically, it lets anyone do a data transfer quickly. It’s perfect for when you’re in a time crunch, transferring photos and videos from your mirrorless camera or your GoPro.

Make calls and listen to music

There’s also a 3.5mm audio jack for those who don’t have it. Although my Macbook Air has one, I remember using premium, ultra-thin Windows notebooks with no headphone jack. Somehow, I loathed them while I was reviewing them. It was inconvenient to make calls and do remote work.

Thankfully, solo hubs like this are compatible with Macbooks, Windows, and even Chromebooks. As long as you have a Type-C port, you’re good to go.

Watch videos in crystal clear resolution

If you need to present or watch a video but prefer to watch it in crystal-clear resolution, fret no more. HyperDrive’s Solo Hub comes with a 4K 30Hz HDR video output.

It’s one of the reasons why it caught my attention while I was scouring for a docking station. Most accessories I found (and those coming from OEMs) are incredibly cheap, but are also incredibly lacking.

While this solo hub comes at a steep price of PhP 4,768 (US$ 90), it’s a price I’m willing to pay to get everything in one place instead of buying several accessories to make sure I stay connected.

Enjoying a smoother 4K

A lot of us are still cooped up in our homes, dealing with a remote or hybrid working setup as the pandemic surges. Some probably have an external display for work and leisure, and some have a 4K monitor because they want to indulge and serve visual treats for their eyes.

But just because you have a laptop and a monitor capable of a 4K display and 60Hz refresh rate, it doesn’t mean your job is done. If the cable you have doesn’t support 4K, how do you think your monitor can display a crystal-clear resolution?

Though my solo hub supports a 4K output, it caps at 30Hz. Luckily, Hyperdrive also offers a USB-C Pro Video Adapter. For a magnificent viewing experience, I can connect to a high-resolution monitor with displays reaching 3840×2160 resolution and a 60Hz refresh rate.

Hyperdrive is composed of two adapters: one with USB Type-C male to MiniDisplay Port female, and the other has a Mini DisplayPort male to HDMI female.

This versatility supports any setup that best fits you and your lifestyle. Further, it works with any USB-C Macbook, iMac Pro, Ultrabook, Chromebook, and even smartphones, tablets, and devices using a Type-C port that needs to display up to 4K60Hz resolution.

The HyperDrive USB-C Pro Video Adapter retails for 2,952.

HYPER comes to the Philippines

HYPER, an accessory brand based in Silicon Valley with a strong focus on Apple, data storage, and connectivity products, brings its shop to the Philippines. Get discounts up to 25% off during Hypershop’s Grand Launch on Shopee starting from January 17 until January 23, 2022.

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Dating

This gamer surprised his girlfriend with a marriage proposal in Genshin Impact

So much love in the world of Teyvat!

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Genshin Impact

What happens when a gamer proposes to you? It’s just as sweet as any romantic proposal you’ve seen on the Internet.

For Ronica Cabansag, introverted gamers are just as amorous as any guy out there. That’s what she realized when she publicly shared how her gamer boyfriend made an effort to ask for her hand through a language they both understood — Genshin Impact.

 

In her post, Cabansag detailed how her then-boyfriend and now fiancé asked her to come for a surprise. Cabansag was curious to see how her extremely introverted partner will make an effort.

The video included in her post showed how excited Cabansag was when she discovered a room full of lights and balloons, with a gaming laptop waiting for her.

 

Her partner, Jerome Javillonar, asked her to play Genshin Impact to look for his surprise. In the 8-minute video, Cabansag solved the maze that her partner built, discovering the words that Javillonar was dying to say.

Will you be my waifu?

Genshin Impact

Genshin Impact

Genshin Impact

“Roses are red.” “Violets are blue.” “Forever is real with you.”

These are some statements Javillonar had laid out for Cabansag. According to Cabansag, it took more than one month for Javillonar to finish the obstacles since he needed to buy supplies in the game’s shop.

After solving the three puzzles, the last maze laid out the golden question that made Cabansag gush over in excitement. The statement read as “Will you be my waifu?” which also translates to Javillonar asking Cabansag to be his wife.

The video ended with Javillonar down on his knees as he offers the engagement ring, to which Cabansag said yes. As of writing, Cabansag’s video has garnered more than 45,000 views.

Moreover, Cabansag’s post is flocked with comments and shares from people expressing their heartfelt greetings, congratulating and thanking the couple for sharing their love and excitement. Looks like the world of Teyvat has something to celebrate ahead of Valentine’s Day.

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