Philippines

How Smart made the new Hyun Bin, Son Ye Jin TVC possible

Behind The Scenes of the lovely pair’s Smart TVC

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Last February 14, Smart delivered a video surprise that sent fans of power couple Hyun Bin and Son Ye Jin into total K-lig frenzy. Like a climax to a trilogy that started with Hyun Bin’s Simple Smart Ako TVC last June to Son Ye Jin’s Smart Signature turn, the new Smart 5G campaign just made what seemed impossible, possible.

Subscribers and fans who did not give up on the social media hashtag #InSmartWeTrust finally got what they’ve been yearning for—a joint campaign top-billed Hyun Bin and Son Ye Jin.

“Here at Smart, we always have the best interest of our customers at heart. So you can just imagine how we felt when fans of Hyun Bin and Son Ye Jin flooded our Twitter, Facebook, and Instagram with requests, begging for a joint material featuring the pair. It may have taken a while but we felt it was worth the wait as the stars aligned for us to finally launch our new campaign last Valentine’s Day,” said Jane J. Basas, Smart SVP and Head of Consumer Wireless Business.

She added, “We owe this TVC to our subscribers and Crash Landing On You (CLOY) fans who rallied behind the hashtag #InSmartWeTrust, hoping that we would bring them together. Trust is not easily earned, so we value it so much. We knew that this has turned into something bigger and the trust of our customers propelled us to fulfill their wish.”

Hyun Bin, Son Ye Jin send heartfelt wishes to Filipinos  

From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”

In a Smart-exclusive video, the two shared their experience working on the project. Hyun Bin revealed that they had to shoot in the middle of a snowstorm in January. “I remember it snowed a lot on the day of the shoot. Thanks to that, the shooting was fun despite the cold weather.”

Son Ye Jin recalled how unique the experience was working with the Smart team anew. “I am so happy to be with Smart for the second time. It’s a lot easier because we worked with the same team.”

Having said that, she disclosed that she’s looking forward to more campaigns from Smart. “And I am so excited to see more wonderful advertisements.”

The pair also revealed that they wanted to visit the Philippines to be with their supporters physically but would have to settle now with the warmth of virtual love by being with local fans online.

Addressing Filipinos everywhere, Hyun Bin said, “Hello. This is Hyun Bin. I have been given another chance to meet you all through Smart’s new campaign video. I hope that you’ll continue to support Smart and me. I wish you a Happy New Year. Please keep yourselves healthy and warm this year.”

Son Ye Jin echoed her partner’s message by saying, “I may not be able to meet you all in person but I’m very happy that I can greet you through this video. Last year was a difficult year for everyone. I sincerely hope you become happier this year. I hope to see you soon. Stay healthy until then.”

Ben&Ben joins the ‘inevitable’  

While it was important for Smart to grant wishes of its subscribers when it comes to bringing consumers closer to their foreign idols, the TVC also presented an opportunity to put a local band behind the video’s soundtrack and musical scoring.

Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC.

With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music Phils, things started falling into place when it came to lending soundtrack and musical score for the TVC.

In an official statement released by Sony Music Phils, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”

Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”

Leader in 5G     

Smart has done what seemed impossible by putting Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.

The latest evolution in wireless communications, 5G offers superfast data speeds and fiber-like low latency, which enable users to upload and download heavy files in seconds, stream high-resolution videos seamlessly, play online games without noticeable lag, and benefit from other cutting-edge apps and services on their smartphone with fiber-like speeds.

Smart is at the forefront of the 5G revolution in the Philippines with the continued nationwide roll-out of its ultrafast 5G network, which includes strategic sites in Metro Manila, Boracay, Cavite, Cebu, Davao, Iloilo, Laguna, New Clark City in Pampanga, and Rizal.

To enable more subscribers to experience 5G, Smart has teamed up with smartphone manufacturers like Huawei, Samsung, realme, and vivo in offering Smart 5G-certified devices under Smart Signature 5G Plans.

The Philippines’ fastest mobile data network      

Smart’s 5G rollout complements the mobile services provider’s extensive 4G/LTE and 3G network in the country, already considered the fastest in the Philippines by third-party mobile internet analytics firms such as Ookla and Opensignal.

Ookla, the global leader in internet testing and analysis, named Smart as the country’s fastest mobile data network in the second half of 2020 after it achieved a Speed Score™ of 24.99, with average speeds of 20.08 Mbps for download, and 7.42 Mbps for upload, based on 3,915,679 user-initiated tests taken with Speedtest®.

On the other hand, Opensignal, an independent mobile analytics firm, noted in its November 2020 Mobile Network Experience Report for the Philippines* that Smart remained ahead of the competition in terms of Video Experience, Upload and Download Speed Experience, 4G Availability, and 4G Coverage Experience.


This is a press release from Smart Communications, Inc.

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ASUS Zenfone 8 Series: Price and availability in the Philippines

Pre-orders come with a freebie!

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Zenfone 8 Flip

Yes, they’re back for real! After skipping a couple of generations, ASUS is bringing back the Zenfone to the Philippines. They’re bringing over both Zenfone 8 Series phones — the Zenfone 8 and Zenfone 8 Flip!

Both phones are flagship level being powered by the Qualcomm Snapdragon 888 processor. But they’re pretty different. Here’s a quick look at their specs side by side.

Zenfone 8

Zenfone Flip 8

Processor Qualcomm Snapdragon 888 Qualcomm Snapdragon 888
Display 5.9” Samsung AMOLED, 120Hz 6.67” Samsung AMOLED, 90Hz
OS Android 11, Zen UI 8 Android 11, Zen UI 8
Configuration 6GB + 128GB

8GB +128GB

8GB + 256GB

16GB + 256GB

*No storage expansion

8GB +256GB

*Up to 2TB storage expansion via MicroSD

Battery 4,000mAh 5,000mAh
Cameras 64MP Sony IMX686

12MP Ultra-wide

12MP front-facing

64MP Sony IMX686

12MP Ultra-wide

8MP telephoto

*Flip camera module

The Zenfone 8 is unique in that it offers flagship capabilities in a compact body. The phone has a 5.9″ display Samsung AMOLED display. For comparison, the closest thing to it overall is the iPhone 12 mini which has a 5.4″ display.

Watch our Zenfone 8 review

 

Meanwhile, the Zenfone 8 Flip is ASUS sticking to their guns and offering something unique in the flagship segment. As the name suggests, this has the Flip camera module. So when taking selfies, you’re essentially using the best cameras on the phone that’s typically only on the rear for every other flagship.

Read our Zenfone 8 Flip Unboxing and First Impressions

Zenfone 8 Flip

Price and availability

The ASUS Zenfone 8 Series is available for pre-order starting May 14, 2021 at official ASUS Concept Stores,
accredited online and offline shops. Successful pre-orders will get a free Rhinoshield Solidsuit Hardcase and a JBL Go 3.

Pricing are as follows:

  • ASUS Zenfone 8 Flip, 8GB + 256GB, Galactic Black and Glacier Silver — PhP 39,995
  • Zenfone 8, 16GB + 256GB, Obsidian Black — PhP 39,995
  • Zenfone 8, 8GB +128GB, Obsidian Black and Horizon Silver — PhP 34,995
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MSI laptops up for huge discounts in May

You get a free gaming bag on some models too

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MSI is starting May with a big bang thanks to an exclusive sale and promo for select laptops. From May 1 to June 13, customers can get big savings of up to PhP 17,005 and even score a free gaming backpack on purchase of select MSI laptops.

Participating in the promo are MSI’s selection of gaming laptops: GL75, GF63, and GF65 Thin. MSI is also including the Modern 14, a laptop geared for professionals and creatives.

Save up on MSI’s gaming laptops

Customers can save up to PhP 17,005 and get a free gaming bag on every purchase of the GL75. The gaming laptop is one of the best value out there, coming with respectable specs to get gamers going. Inside, there is a 10th-generation Intel Core i7 processor coupled with an NVIDIA GeForce GTX 1650Ti. It also comes with a 17.3 FHD IPS display with 144Hz refresh rate. Of course, this won’t be an MSI laptop without the cooler boost 5 and red backlit SteelSeries keyboard.

Meanwhile, the ever dependable GF63 series can be had with up to PhP 14,005 off their prices. The savings stack up from the cheap to expensive models:

  • 868PH (15.6-inch 144Hz FHD IPS display; Intel Core i7-10750H + NVIDIA GeForce GTX 1650 Ti; 8 GB RAM; 256 GB SSD + 1 TB HDD) — from PhP 69,995 to PhP 59,250 with free gaming backpack
  • 869PH / 1269LA (15.6-inch 144Hz FHD IPS display; Intel Core i7-10750H + NVIDIA GeForce GTX 1650Ti; 8 GB RAM; 512 GB SSD) — from PhP 69,995 to PhP 58,250 with free gaming backpack
  • 843PH / 1099LA (15.6-inch 144Hz FHD display; Intel Core i5-10300H + NVIDIA GeForce GTX 1650Ti; 8 GB RAM; 512 GB SSD) — from PhP 61,995 to PhP 47,990 with free gaming backpack
  • 896PH (15.6-inch 144Hz FHD display; Intel Core i5-10300H + NVIDIA GeForce GTX 1650Ti; 8 GB RAM; 256 GB SSD + 1 TB HDD) — from PhP 61,995 to PhP 48,990 with free gaming backpack
  • 1083PH (15.6-inch 144Hz FHD display; Intel Core i5-10300H + NVIDIA GeForce GTX 1650Ti; 8 GB RAM; 1 TB HDD) — from PhP 48,995 to PhP 43,995

Free MSI gaming bags are also up for grabs with every purchase of the GF65 Thin, the award-winning gaming laptop that packs the latest NVIDIA GeForce RTX 3060 series graphics card.

MSI Modern 14: laptop for the professionals

Finally, professionals can take home a dependable laptop for their daily tasks at lower price thanks to the new low price of PhP 35,995 with the MSI Modern 14. This laptop is an all AMD laptop, featuring the latest Ryzen 5 4500U with Radeon integrated graphics. It also comes with a 14-inch FHD display and a respectable 8 GB of RAM topped by 512 GB of SSD storage.

To know more about MSI’s latest promo, visit their website today.

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realme 8, realme 8 Pro: Price and availability in the Philippines

Dare to buy

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realme 8 pro

The latest in realme’s number series — the realme 8 and the realme 8 pro — have now arrived in the Philippines and like usual, they come with discounts at launch.

Before we dive into the pricing details, let’s first take a quick look at the two phones.

Both phones have a 6.4-inch AMOLED display with Full HD+ resolution and an in-display fingerprint scanner. The refresh rate is still 60Hz, but there’s support for always-on display. They run on realme UI 2.o based on Android 11 out-of-the-box.

realme 8 pro

The pair has a super slim body and an infinite bold design with the AG-Crystal process. Essentially, the back is made of plastic. The rear of the phone has realme’s slogan “dare to leap” engraved and it’s massive.

The realme 8 Pro is powered by a Snapdragon 720G processor with up to 8GB RAM and 128GB internal storage. On the rear is a quad-camera setup consisting of a 108-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel portrait lens.

Backing these internals is a 4500mAh battery with 50W fast charging. realme claims it can charge the full battery in 47 minutes.

On the other hand, the realme 8 sports a MediaTek Helio G95 processor with up to 8GB RAM and 128GB internal storage. The rear gets a 64-megapixel primary camera, while the other three sensors are the same as the Pro variant. Both the phones have a 16-megapixel front camera for selfies. Backing these internals is a 5000mAh battery that supports 30W fast charging.

realme 8

Price and availability

The realme 8 Pro retails for PhP 16,990. | Buy from Lazada

Meanwhile, the realme 8 will set you back by PhP 13,990.| Buy from Lazada

There’s a PhP 1,000 worth of discount on Lazada starting May 12 at 12 midnight for both phones.

 

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