Apps

Netflix will show AI-generated ads starting next year

No word on how it will look

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Whenever you pay for a subscription service, it’s only fair to assume that the service will save you from ads on the same platform. However, today’s platforms have started introducing cheaper subscription tiers that come with ads. Netflix, one of those platforms, will further make its ads even odder by introducing AI-generated ones for subscribers.

Getting ads on a paid service isn’t new. If you subscribe to Netflix’s cheaper tiers, you’re bound to get ads while you’re watching Netflix’s content. Naturally, the company also curates these ads. Now, as officially announced during Netflix’s Upfront event for advertisers (via Engadget), the company will make their creation even simpler by introducing AI-generated ads starting next year.

Since Upfront is technically a closed event, we don’t know how these ads will look like. They will, however, function similar to how manmade ads currently do on Netflix: that is, short disruptions during a show or a film.

Netflix is slowly moving further and further away from the golden age of streaming. The streaming service is no longer the perfect alternative to cable that it once was. Though having video on demand is still a benefit, it comes at the cost of increasing prices, disappearing content, lackluster originals, and now ads on paid subscriptions.

Either way, ads and AI seem like a match made in heaven. Corporations are very high on both of them, but no one else really wants either of them.

SEE ALSO: Netflix now lets you download whole seasons with one button

Apps

Meta quietly launches Forum app for Facebook Groups

The app highlights discussions from Facebook Groups.

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Since the rise of other platforms, Facebook Groups haven’t enjoyed as much popularity anymore. Despite this (or maybe even to help with this), Meta has unleashed an all-new app called Forum.

Designed specifically with Facebook Groups in mind, Forum collates discussions from Groups that the user might be interested in. Much like the websites of the same name from the 2000s, the app wants to feature conversations, rather than canned content that the algorithm shoves towards users on the main Facebook feed.

Users can also ask questions. Forum will sift through real discussions to find an answer. The closest analog today is searching Reddit for troubleshooting questions to get answers based on human experience. The main feed of the new app, however, feels more in tune with Quora’s concept.

That said, it’s a refreshing way to bring social media back to human-made feeds. It’s also a stark admission that the main Facebook feed (and, frankly, Instagram too) is just too inundated with content that users are not interested in.

Lately, Instagram also made the same admission by launching its own “lightweight” app called Instants. Like Forum, Instants was made to recapture the essence of Instagram before the rise of the almighty algorithm.

Forum, however, was launched with much less fanfare than Instants. There was no announcement. Rather, it’s just a casual drop from out of nowhere. The app is available now on the App Store and the Play Store.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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Apple Sports: Free app expands globally ahead of World Cup

Personalized, intuitive experience to get fans ready for the World Cup

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Apple has expanded the availability of its free Apple Sports iPhone app to more than 90 new countries and regions.

This brings the app’s total global footprint to over 170 markets. The massive expansion comes just weeks before the kickoff of the 2026 FIFA World Cup this June.

It only means the standalone app is positioned as the primary real-time tracking fan for millions of football fans worldwide.

The rollout shifts Apple’s strategy toward global sports integration by providing the utility completely free of charge on the App Store.

A massive influx of international users are expected to use the app, as it provides a more direct experience — eliminating the need for third-party score tracking platforms.

As part of the personalized, real-time FIFA World Cup coverage, the app is introducing dedicated tournament features.

This includes allowing users to explore group stage standings, follow specific national teams, and view the current bracket through tournament bracket view.

In addition, visual formations for each team’s starting lineup will be provided ahead of every match.

Apple Sports is also tailored for those who have an entire ecosystem of Apple devices. The app can deliver real-time updates directly to a user’s iPhone Lock Screen and Apple Watch.

Fans can further add widgets to their iPhone, iPad, and MacBook Home Screens, and jump easily into the Apple TV app with a single tap to find live matches.

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Netflix expands its cheaper ad-supported tier to Southeast Asia

This also includes more countries in Europe and South America.

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If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.

As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.

Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.

Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.

Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.

SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September

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