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NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

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NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

SEE ALSO: Apple iPhone 15 Rumor Roundup

Entertainment

Street Fighter special look: Blanka vs. Ryu

Jason Momoa, Andrew Koji’s characters face off

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Paramount Pictures has released a new special look for Street Fighter featuring Jason Momoa and Andrew Koji.

The short, minute-long clip shows the actors’ respective characters, Blanka and Ryu, in battle.

It opens with a chained prisoner struck by extreme electrical charges, transforming into the green-skinned, electricity-infused Blanka.

He unleashes a fierce roar. Meanwhile, Ryu drops into a fighting stance, but tells Blanka he does not want to fight him.

Forced to defend himself, Ryu then fires a signature Hadouken fireball towards Blanka, as the teaser cuts to the Street Fighter title card.

Street Fighter debuts in cinemas starting October 14. It is directed by Kitao Sakurai and stars an ensemble cast that includes Noah Centineo as Ken Masters, Callina Liang as Chun-Li, Joe “Roman Reigns” Anoai as Akuma, and Curtis “50 Cent” Jackson as Balrog, among others.

The film is set in 1993 when estranged Street Fighters Ryu and Ken Masters are thrown into combat when Chun-Li recruits them for the next World Warrior Tournament.

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Entertainment

Now Playing: Spider-Man: Brand New Day

It’s a must watch for Spidey fans who want to see Peter Parker enter his sad boy era.

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The Holland-led Spider-Man trilogy is one of my favorite franchises in the Marvel Cinematic Universe. Compared to other series with admittedly disjointed plots, all of Spidey’s storylines have a clear thread leading from one to the next. Since the fourth entries after trilogies are historically lackluster, I had a lot of trepidation heading into Spider-Man: Brand New Day.

Thankfully, all those worries were unfounded. Brand New Day follows the same throughline as its predecessors, once again reinforcing Spider-Man as the strongest franchise that Marvel offers fans today.

A brand new day indeed

Coming from No Way Home, Brand New Day still has Peter Parker live a new life as a literal nobody where no one remembers who he is. So begins his existence as just Spider-Man with no friends or family.

When a new and unseen threat ravages through New York City, Spidey starts to wish that he still had friends to help him out, which leads him on an inevitable collision course with Ned and MJ. Ironically, it also leads him to other characters in the city, including the Hulk and the Punisher.

A cacophony of villains

When I first saw the trailer, I was worried about the astounding number of villains from the get-go. After all, one of the biggest problems in Sam Raimi’s Spider-Man 3, the most maligned entry in Spider-Man movie history, was the villains. Though far from the movie’s biggest problem, having too many bad guys without a solid plot led to its terrible reception. You can see why Brand New Day’s trailer raises some flags.

If you were thinking the same thing, Brand New Day does indeed have a cohesive plot. Everything flows neatly into one another. Each emotional beat of Peter feeling for his solitude mixes well with the action. In here, fight scenes feel like they have a purpose.

And there is a big bad here. It’s not just a collection of guys that Spidey has to go through. That big bad, who shall not be named at this time, doesn’t feel like just a placeholder for Peter’s internal struggles. They have a character of their own and their own struggles to solve. I wouldn’t say they’re at the level of Loki just yet, but they definitely have a better go at it than most of the MCU’s other villains.

Marvel’s New York City finally debuts

Despite being a prime location since 2012’s Avengers, New York City never really felt like the quintessential city for superheroes in the comics. In the movies, the city was just another city to be ravaged when a new villain comes along.

For the first time, Brand New Day makes the city feel like a lived-in world with a bunch of superheroes living in the neighborhood. And they do pop up.

Does Peter have a scientific problem that only a very specific hero can solve? It’s a good thing Bruce Banner is just around the corner. Does he need some muscle? Well, the Punisher is skulking around somewhere. Plus, there’s even a succinct reason why other superheroes can’t help out.

In this way, Brand New Day presents itself more like a comic book series than a one-off movie. It’s like following the story alone from issue to issue. It’s not the most perfect adaptation of the landmark city, but it goes a long way from just another ravaging of New York.

Peter’s sadness

Everything here hinges on Peter’s loneliness. Despite meeting a trove of characters across the cinematic universe, Peter yearns for time with his loved ones. But they’re gone.

Unlike the past three films where he always had someone to go home to, he has no one here. Tony Stark is dead. Aunt May is gone. Happy has gone to parts unknown. Ned and MJ have no memory of him. Brand New Day has a way of making you feel for his aches, whether the way he still keeps track of MJ or some physiological changes as a result of his predicament.

It also helps that the movie’s big bad has similar motivations. Both serve as perfect mirrors against each other, elevating both their stories effectively. And that’s all I’ll say about that.

Spider-Man: Brand New Day is a few steps behind from being a perfect Marvel movie, but it’s still an extremely strong part of the Spider-Man mythos. The trilogy, now quadrilogy, remains Marvel’s most consistent franchises to date. It’s an absolute must-watch.

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Entertainment

UNDERTALE: The Determination Symphony hits Makati in October

Determination arrives in October.

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For so small of a game, UNDERTALE quickly made it into the gaming world’s hall of fame. Despite being only a decade old, the small title has had a major influence for modern-day gamers because of its unique gameplay, its lo-fi art, and, of course, its catchy soundtrack. If you’re a fan of UNDERTALE’s soundtrack, a unique concert experience is headed your way.

On October 17, Film Concerts PH, in partnership with SOHO Live, is hosting UNDERTALE: The Determination Symphony at the Proscenium Theater in Rockwell, Makati.

The concert will be performed by the Filharmonika Orchestra and conducted by Thanapol Setabrahmana. Personally curated by creator Toby Fox and developed by Lambert Jackson with Materia Music, the concert experience showcases the game’s most recognizable tunes laid over gameplay footage playing simultaneously. Plus, for the world tour, the experience will have expanded scoring.

In the game, you play as a small child stuck in the mysterious Underground filled with interesting characters and monsters. Unlike traditional RPGs, UNDERTALE asks players to choose between building relationships and chasing after wins. It’s a unique experience that’s defined by whether you chose to make friends or fought your way to the top. It teaches players to value different ways to solve problems, all while showering them with its one-of-a-kind humor.

Pre-sales for the concert, exclusively for members of the Film Concerts PH community, start on August 4. Public sales, however, will start on August 11 via Ticketmelon.

SEE ALSO: The hunt begins: The Witcher in Concert hits Manila with surprises in tow

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