Entertainment

NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

Published

July 21, 2023

Vincenz

NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

Related Topics:iPhone 14 Pro K-pop NewJeans NewJeans Get Up

Entertainment

UNDERTALE: The Determination Symphony gets two more shows

Both shows will be held on the next day.

Published

August 21, 2026

Luigi Leonardo

The Philippines has an unquenchable love for game-based concerts (so *wink wink* please bring more of them). Though these concerts do generate a lot of hype, the drawback is that they often sell out way before most fans can grab tickets. If you’re an UNDERTALE fan, that experience might be rocking you right now, as both shows have already sold out. But fear not: UNDERTALE: The Determination Symphony has just opened two more shows.

Late last month, Film Concerts PH, in partnership with SOHO Live, announced UNDERTALE: The Determination Symphony happening on October 17. As expected, both shows, at 3pm and at 7pm, sold out very quickly after sales opened.

Today, the concert experience is opening two more shows on the next day, October 18. Like the original date, the two shows will happen at 3pm and at 7pm, allowing more fans to experience the concert.

The concert will be performed by the Filharmonika Orchestra and conducted by Thanapol Setabrahmana. Personally curated by creator Toby Fox and developed by Lambert Jackson with Materia Music, the concert experience showcases the game’s most recognizable tunes laid over gameplay footage playing simultaneously. Plus, for the world tour, the experience will have expanded scoring.

Tickets are available through Ticketmelon. Both dates will be held at The Proscenium Theater in Makati.

Entertainment

Here’s what you should watch before Avengers: Doomsday

The road to Doom begins here.

Published

August 18, 2026

Luigi Leonardo

As of today, the entirety of the Marvel Cinematic Universe will take around 650 hours to watch. So, if you wanted to catch up with everything before this December’s Avengers: Doomsday, you would need to allot around 5 hours per day to watch content from Marvel. For a lot of us, that sort of commitment is completely untenable. Thankfully, Marvel has released an official watchlist, paring the list down to something much more manageable.

Before the MCU got as big as it is today, it was fun to do a movie marathon heading into a major Marvel release. For example, when Avengers: Endgame came out, some theaters held continuous marathons lasting a few days. Take note that this was before Marvel officially included every TV show and legacy movie (like the X-Men universe).

Now, heading into Avengers: Doomsday, Marvel will not ask you to devote the rest of your year just for homework. Instead, here’s an official list you can use to catch up:

X-Men
X2
Captain America: The First Avenger
The Avengers
Avengers: Infinity War
Avengers: Endgame
Loki
Shang-Chi and the Legend of the Ten Rings
Spider-Man: No Way Home
Black Panther: Wakanda Forever
Captain America: Brave New World
Deadpool & Wolverine
Doctor Strange in the Multiverse of Madness
Thunderbolts
The Fantastic Four: First Steps

Compared to the extensive list of everything Marvel, this official list is much more manageable, especially since there’s only one show (Loki). It’s also a veritable who’s who of the MCU, so it’s hard to get bored.

The official list as seen on Disney+

There are, however, a few surprises and spoilers. For one, if you’ve been avoiding the teasers and trailers, the X-Men films might be a shock to you. Likewise, the inclusion of the critically panned Brave New World is interesting.

The exclusions are just as noteworthy, too. Though the two earliest X-Men films are included, the list doesn’t add Days of Future Past, one of the first Marvel films to use time travel. Thor: Love and Thunder isn’t on here, despite Love, Thor’s adopted daughter, appearing in the trailers. Brand New Day is also missing, but that’s likely because the movie isn’t on Disney+ yet.

Avengers: Doomsday premieres in cinemas on December 18. Four months should be enough time to catch up on these titles.

Entertainment

Marvel Studios unveils new X-Men cast

Adam Driver, Inde Navarette, more join Sadie Sink for film set for May 2028

Published

August 17, 2026

GadgetMatch

Courtesy: Marvel

At the D23 Disney fan event, Marvel Studios has officially unveiled the cast of the new X-Men movie, which has been announced for a May 5, 2028 premiere.

Marvel Studios head Kevin Feige and director Jake Schreier were joined onstage by Sadie Sink, who made her debut as Jean Grey in Spider-Man: Brand New Day, for the showcase.

The trio then welcomed Sink’s new co-stars: Kit Connor as Scott Summers/Cyclops, Christopher Abbott as Professor Charles Xavier, Samara Weaving as Emma Frost, Inde Navarrette as Rogue, and Maya Boyd as Storm.

Finally, Adam Driver crashed the panel with one final video surprise, where he revealed that he will be playing a very sinister figure named Nathaniel Milbury, a.k.a. Mister Sinister.

Mister Sinister has been a recurring antagonist throughout various X-Men media, including in Season 2 of the 1992 animated series and in the first season of X-Men ’97.

Now, he will serve as the main villain in the new X-Men film that jumpstarts the Marvel Cinematic Universe’s Mutant Saga.

Given the initial cast, this X-Men reboot will be set in the earlier stages of the team’s lifecycle, taking audiences back to how the school built its foundation for a faithful setup based in the comics. Although within the MCU chronology, it will be set in the present day.

The rebooted X-Men film is now the third confirmed feature film in the post-Multiverse Saga MCU, after Black Panther 3 and Ghost Rider.