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NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

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NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

SEE ALSO: Apple iPhone 15 Rumor Roundup

Entertainment

Kingdom of the Planet of the Apes showing on May 8

The 4th film under the reboot franchise

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Kingdom of the Planet of the Apes

“Kingdom of the Planet of the Apes” is coming to Philippine cinemas on May 8 for IMAX, 4DX, and 2D. It is the fourth installment of the Planet of the Apes reboot franchise, and the sequel to 2017’s “War for the Planet of the Apes.”

The upcoming action sci-fi is directed by Wes Ball. It features a new timeline where the apes are the dominant species. It is set several generations after Caesar’s reign. For those who have followed the reboot trilogy, the film’s story is set up by the simple question “What has happened since Caesar’s death?”

Proximus Caesar, played by Kevin Durand, is the apes’ new leader in “Kingdom of the Planet of the Apes.” In this timeline, humans have also regressed into primitive beings. Yet, things aren’t going smoothly for the apes. Proximus is apparently thirsty for power. He is determined to do everything to conquer the entire world, even if that means wreaking havoc on human species.

That’s where young chimpanzee hunter Noa (Owen Teague) and wise orangutan Raka (Peter Macon) conspire to uncover the truth behind Proximus’ unvirtuous intents. Noa will eventually meet a feral human named Mae (Freya Allan). Mae is being hunted by Proximus’ forces for her intelligence.

When Noa finds out that Proximus has been brainstorming everyone, he resents and tries to lead others in a battle to preserve the future for both apes and humans.

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Entertainment

May 2024 movie checklist: Back to Black, The Fall Guy, IF, more

Plan your next movie trip

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May 2024 Movies

Summer season has been nothing short of scorching hot so far. One of the best ways to cool down? Sit comfortably inside a cozy cinema and enjoy watching a movie. To help you plan your next movie trip with friends, family, your loved ones, or even just alone, here are May 2024’s upcoming titles.

There are lots of movies to choose from, covering different genres like action thriller, comedy, horror, and drama. from family-friendly comedies to nerve-wracking horrors, from an Amy Winehouse biopic to the latest installment in a popular franchise, May 2024’s lineup has it all.

Feel free to chow down on popcorn and flush it with ice-cold soda if you want to.

The Fall Guy (May 1)

Ryan Gosling, Emily Blunt, Aaron Taylor-Johnson, Hannah Waddingham, Winston Duke, and Stephanie Hsu team up for an action comedy film loosely based on the 1980s TV series of the same name.

Gosling plays protagonist Colt Seavers, a seasoned stuntman who has endured a near career-ending accident. Colt’s ex-girlfriend, Jody Moreno, is played by Blunt. Moreno is working with Taylor-Johnson’s character Tom Ryder for her directorial debut. However, Tom goes missing, and that’s where Colt volunteers to find the actor whom he apparently had also doubled a long time ago.

SEE ALSO: The Fall Guy kicks off Ryan Gosling’s post-Ken life to a great start

Tarot (May 1)

Filipino-American Jacob Batalon returns to the big screen, this time headlining a supernatural horror film. His character is part of a college group of friends, including Avantika, Harriet Slater, and Adain Bradley.

Like how most horror film stories develop, the group commits a reckless mistake when they violate the sacred rule of Tarot readings. Unknowingly, they unleash unspeakable evil trapped within the cursed cards. One by one, they come face to face with fate and end up in a race against death to escape the future foretold in their readings.

IF (May 15)

Real-life couple John Krasinski (writer, director) and Emily Blunt are back, this time exchanging thriller for a family-friendly live-action comedy. They are joined by a star-studded ensemble that includes Ryan Reynolds, Cailey Fleming, Steve Carell, George Cloonney, Matt Damon, Bradley Cooper, and Blake Lively.

IF is about Blunt’s character who discovers that she can see everyone’s imaginary friends. She embarks on a magical adventure with that power to reconnect forgotten IFs with their kids.

Monkey Man (May 15)

Dev Patel, who played Jamal in the revered Slumdog Millionaire film, makes his directorial debut in this action thriller. Monkey Man is about a man’s quest for vengeance against corrupt leaders who murdered his mother and victimize the poor and powerless.

Also the main protagonist Kid, Patel takes on the role of a vengeful monkey mask-wearing grown up who wants to exact revenge on Baba Shakti. As Monkey Man is also co-produced by Patel, it features a predominantly Indian cast in key roles in a story set in the South Asian country.

Back to Black (May 15, Ayala exclusive)

Back to Black is a celebration of the most iconic homegrown star of the 21st century. The film chronicles the life and music of the late Amy Winehouse. Viewers will get to know more about Winehouse’s family background, her path to success, as well as her demons. Marisa Abela stars as Winehouse in the powerful tribute to a once-in-a-generation talent.

Furiosa: A Mad Max Saga (May 22)

The fifth installment of the Mad Max franchise takes viewers back in time with a spin-off and prequel to Mad Max: Fury Road. The film puts focus on a young Furiosa (Anya Taylor-Joy). She is snatched from the Green Place of Many Mothers and falls into the hands of a great Biker Horde led by the Warlord Dementus (Chris Hemsworth). Furiosa needs to survive many trials as she plots a way back home through the Wasteland.

The Garfield Movie (May 29)

Lastly, everyone’s favorite Monday-hating, lasagna-loving cat is back for another outdoor adventure. Voiced by Chris Pratt, Garfield has a new journey to undergo in this animated film. This, after an unexpected reunion with his father Vic (Samuel L. Jackson). The fresh new story puts more focus on Garfield, Odie, and Vic, instead of him with Jon and Liz.

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Entertainment

Transformers One trailer: Get to know Optimus Prime, Megatron’s origin stories

In cinemas September 18

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Transformers One

Paramount Pictures has released the trailer for Transformers One, the upcoming latest installment of the Transformers film franchise.

Before fans get excited for the Transformers and G.I. Joe crossover, this animated film focuses first on Optimus Prime’s relationship with his adversary, Megatron.

The origin story is set in Cybertron, long before the transformers land on earth in the chronological timeline.

The trailer reveals Optimus Prime’s previous name, Orion Pax. On the other hand, Megatron was previously known by D-16.

Joined by Elita-1 and Bumblebee, the two main protagonists journey to Cybertron’s surface, which hasn’t been explored beforehand due to the dangers it is said to have.

On the surface, the crew realizes that right away, but are bestowed the power to transform. After some figuring, they manage to utilize this ability to defend Cybertron from intruders.

Overall, the three-minute trailer gives a lighter and funnier vibe. That’s in contrast to the previous iterations where the story is more serious from the get-go.

The transformers’ appearance also looks simpler and more toned down, giving an old school feel which is appropriate, considering this movie is set an earlier time when Cybertron was more intact.

Transformers One is showing on Philippine cinemas on September 18. The voice cast includes Chris Hemsworth as Optimus Prime, Brian Tyree Henry as Megatron, Keegan-Michael Key as Bumblebee, and Scarlett Johansson.

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