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NewJeans’ new MV is shot entirely on an iPhone 14 Pro

More like “Shot on Hanni 14 Pro”

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NewJeans is one of the biggest sensations in K-Pop right now. Their hits include Attention, Ditto, OMG, and the all-time fave Hype Boy. All of which are infused with fresh, catchy, and playful vibes. All of that wrapped in a Y2K concept. It comes as no surprise that these power rookies are continuously dominating music charts, YouTube rankings, TikTok challenges, Instagram Reels and even setting trends in today’s style and fashion.

Quoting myself way back when the music video of OMG was released, I’m surprised to see how their label (ADOR, under HYBE LABELS) managed to put “iPhone“, “Siri“, and “iOS” in the music video since South Korea is very strict with brand/product placements — doesn’t matter if it’s an imagery or just the brand being mentioned in the lyrics.

It even came to a point where the Vietnamese-Australian member slash Gucci ambassador, Hanni, told her co-members that she “was actually an iPhone”.

Though if you’ve been keeping track of them since debut (myself included), you would notice how they’ve been consistently using iPhones and other Apple products in their music videos.

Attention (1), Hype Boy (2,3,4) OMG (5), NewJeans (6)

Heck, even a re-creation of iOS home screen in a massive scale was made just for their OMG music video.

NewJeans iPhone

Many months later, the group’s partnership with Apple has finally pushed through as the newly-released ‘ETA’ music video was shot entirely on an iPhone 14 Pro.

The Creative Process

With the laying foundation made by the renowned Korean film director Park Chanwook and his Shot on iPhone 13 Pro short film campaign “Life Is But A Dream”, ETA’s MV Director Shin Wooseok has applied the same process and used the new iPhone 14 Pro. After all, he directed OMG and Ditto so this was a totally new way to shoot a K-Pop music video.

The director said he used the camera features that can only be achieved using an iPhone 14 Pro. Its cameras and features emphasized the group’s dance performance, fashion style, as well as the music video storyline.

Also from the words of ADOR’s CEO and Executive Producer Min Heejin, they opted to stick with using an iPhone as their main filming tool instead of actually using filming equipment that are heavy and cluttered.

To be very specific, the dance sequences in the music video were shot using the Action Mode — which is a popular feature for shooting shaky footage in either 1080p Full HD or 2.8K resolution at 60fps with Dolby Vision HDR and Apple ProRes options. It’s very evident on those frames where they dance in a housewarming party but still clearly focused on the actions and movements of the five members.

NewJeans iPhone

Other than that, Cinematic Mode was also maximized to provide that cinematic-like depth effect. The iPhone’s new Sensor Shift OIS paired with its 48MP camera too were used to achieve stable footages in low-light.

Such as those shot inside the moving car…

…at a gasoline station

NewJeans iPhone

…and even the edge of a cliff scene.

Other Apple-specific software features were used too such as FaceTime while the lyrics convey direct conversations and friendly vibe. Of course, it would be a huge miss without the inclusion of iOS’ signature camera app.

The power of iPhones and Gen Zs

With this Shot on iPhone campaign, more and more fans will be enticed to use iPhone. Especially with its Action Mode feature when filming popular K-Pop dance challenges. Even the BTS (Behind-The-Scenes) footage of how the choreography sequences were filmed using the said feature. The clips weren’t shaky and blurry at all.

More so, ADOR’s CEO also stated that iPhones are mostly-associated now with the Gen Z population. NewJeans being Gen Zs themselves prove that iPhones are essential in one’s daily life of the modern-day youth.

And just ICYMI: Min Heejin was the former creative director of SM Entertainment. She worked with plenty of K-Pop hitmakers such as Super Junior, Girls’ Generation (SNSD), SHINee, f(x), EXO, Red Velvet, and a little bit of NCT. Thus, the creative freedom and exquisite artistry among all music videos, merchandise, and publication materials of NewJeans you see.

NewJeans iPhone

You can now watch NewJeans freshly-released ETA music video here:

And it wouldn’t be a complete NewJeans experience if you don’t listen to their latest ‘Get Up’ EP release. It features the pre-released hype songs such as NewJeans (which is another collaboration with Warner Bros. The Powerpuff Girls) and Super Shy. TBVH, we can’t wait to use these bops in our next K-Pop dance challenges!

SEE ALSO: Apple iPhone 15 Rumor Roundup

Entertainment

1st teaser trailer, details for Death Stranding Isolations series unveiled

Animated series to debut on Hulu on Disney Plus

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A new teaser trailer for the upcoming Death Stranding Isolations series on Hulu on Disney+ has been revealed.

The upcoming animated series is set to debut in 2027. It is set in the world of Death Stranding immediately after the game’s protagonist Sam reconnects the continent of North America via the Chiral Network.

The series will tell a completely new story separate from that of the video games. The narrative will focus on a young man and woman as they set off on an adventure.

As America is reborn from the ashes, the renewed connections that bind it together bring about new and unforeseen consequences.

In this tumultuous new landscape, there are some who walk a different path to the one chosen by Sam and his Bridges comrades.

One is a wise old man who connects people through a method that defies all reckoning. There is also a female soldier ensnared in a cycle of war and destruction.

Moreover, there is a boy who seethes with rage at the absurdity of his life, and a girl who chose to sever all ties with the outside world. Fate has other plans for her, however, and chance encounters see her launched headfirst into a world she does not recognize.

Death Stranding Isolations is written by Tow Ubukata (Activator, Bone Ash, Project Darkness) and directed by Takayuki Sano (Jujutsu Kaisen 0 – The Movie, Attack on Titan The Final Season).

The series is animated by E&H production (NINJA KAMUI, BULLET/BULLET, the Magic Knight Rayearth Television series 2026) with original character design by Ilya Kuvshinov (Ghost in the Shell: SAC_2045, The Wonderland).

The series is executive produced by Hideo Kojima and produced by KOJIMA PRODUCTIONS.

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Entertainment

Cyberpunk: Edgerunners 2 now streaming, Cyberpunk 2077 update coming

Edgerunners returns to Night City

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Cyberpunk: Edgerunners 2

Cyberpunk: Edgerunners 2 is now streaming on Netflix, with all 10 episodes available to watch. CD PROJEKT RED and animation studio TRIGGER have also announced a new update for Cyberpunk 2077, bringing content inspired by the anime to the game.

The Edgerunners 2 Update (Update 2.5) launches on October 22, 2026, for PC, PlayStation 5, and Xbox Series X|S. A Nintendo Switch 2 release will follow shortly.

Edgerunners returns with a new cast

Set in the world of Cyberpunk 2077, Cyberpunk: Edgerunners 2 tells a standalone story through an entirely new cast of characters. The series follows a veteran edgerunner, a young cinephile, a chrome-obsessed delinquent, and a Snake Nation netrunner as their stories explore vengeance and redemption in Night City.

Director Kai Ikarashi leads the new installment, with Kanno Ichigo serving as lead character designer. Masahiko Otsuka returns as a collaborator, while Bartosz Sztybor serves as showrunner, story writer, and producer.

Both Cyberpunk: Edgerunners and Cyberpunk: Edgerunners 2 are available exclusively on Netflix.

Cyberpunk 2077 gets a new update

CD PROJEKT RED announced the Edgerunners 2 Update alongside the anime’s premiere on October 20. The free update will introduce new items and features to Cyberpunk 2077, including content inspired by the new series.

The update launches on October 22 for PC, PlayStation 5, and Xbox Series X|S. CD PROJEKT RED has yet to announce the Nintendo Switch 2 release date beyond confirming that it will follow shortly.

The studio will reveal more details during a special episode of REDstreams on October 21. The broadcast will air on Twitch, YouTube, and Steam, with official patch notes scheduled for release on the same day.

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Entertainment

Now Playing: Clayface

Finally, a supervillain story worth watching.

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The thing about supervillain movies is that they rarely let their villain be a villain. From Venom to Kraven the Hunter, they’re contrarian dreck that reframe a mass murderer as a “misunderstood anti-hero” who’s overshadowed by a corny do-gooder. Boo hoo. Thankfully, Clayface got the memo to not do that, even if it came pretty close.

Clayface reimagines how rising actor Matt Hagen becomes one of Batman’s most (literally) monstrous enemies. Here, Matt is horribly disfigured by gangsters then abandoned by his friends. He finds hope in Dr. Caitlyn Corr’s genetic experiments, but loses his body, mind and soul as her miracle cure enables his worst impulses.

Basically, Clayface is everything Joker failed to be. It’s a sympathetic origin story for a twisted Batman villain, but it doesn’t make excuses for them. If Joker scapegoats Arthur Fleck’s madness and anarchy on the nebulous enemy that is Society the way an aimlessly rebellious teenager would, Clayface throws all the blame and consequences on Matt — and Matt alone.

I like how Matt’s story is a tragedy of his own making. He wasn’t always evil, and he really was wronged by scum. Worse, his identity is cracking, which is a bit of psychological torment that I wish the movie dwelled on more. And yet, he always had a way out. He just keeps choosing the cruelest and greediest options instead.

This is the kind of agency most supervillain movies — or any movie about a juvenile anti-hero fighting The System, really — lack, but Clayface has an abundance of. There was a moment I thought that the movie would still side with Matt despite everything he’s done, only for him to cross a line. In the end, he can only blame himself when he loses everything and everyone.

However, I was let down by Clayface’s violence. There’s blood and guts, alright, but they’re too inconsistent. For every morbidly satisfying disemboweling or close-up of a nasty scarring, there’s a moment where the movie cuts away from these too early. I lost count of how many times Clayface jumped to the next scene before really letting blades sink into flesh, or how many of Matt’s kills were done offscreen. 

Minus the pivotal deaths, the kills are also not as diverse as I’d hope from a killer powered by Play-Doh and imagination. It’s just variations of stabbing and bludgeoning. My issue isn’t a lack of brutality, but that this reluctance to push it further or just show it gives the well-built tension a lackluster payoff. A movie about superpowered revenge in one of fiction’s vilest hellholes should be more depraved and creative.

To be fair, this is more the fault of the movie’s constraints, not a lack of skill or thought. Effects cost time and money that Clayface clearly didn’t have a lot of. This would also explain why Matt is limited to identity theft not by molding himself, but via clever camera work. For what it’s worth, I see and respect the smart workarounds the movie found to deliver the dread. 

Still, I like Clayface. It’s the rare supervillain movie that’s self-aware and honest about its darkness. It humanizes its villain, but commits to their monstrosity while rejecting forced redemption. It’s also a grisly thriller that works on its own merits, yet complements DC Comics’ latest growing cinematic world. That said, Batman can’t arrive sooner to beat Matt’s melted face in.

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