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Apple reveals the new iPhone 13 Pro and 13 Pro Max

A more refined iPhone 12 Pro series

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iPhone 13 Pro

Apple finally unveils the new iPhone 13 Pro and iPhone 13 Pro Max series. And just like how the leaks suggested, most of the rumors turned out to be true — minus the Rose Gold color option.

Same design language

Of course, Apple has to keep its flat-edge design from last year’s iPhone 12 and 12 Pro series. The iPhone 13 Pro series still feature a surgical-grade stainless steel frame resistant to abrasion and corrosion. Aside from the usual Graphite, Gold, and Silver color options, both models feature a new Sierra Blue colorway.

The Ceramic Shield found on the iPhone’s front is still here together with a matte glass texture at the back. IP68 water and dust resistance also stays in the new iPhone Pro lineup.

Faster display and smaller notch

Apple has kept the same notch from 2017’s iPhone X for three years. Today, Apple changes that with the new iPhone 13 and iPhone 13 Pro series.

It now has a 20 percent smaller notch with an improved TrueDepth camera system. But the icing of the cake has got to be its Super Retina XDR with an adaptive 10Hz to 120Hz ProMotion display — a feature that should’ve been in last year’s iPhone 12 Pro series.

This makes the iPhone 13 Pro and 13 Pro Max the first iPhones with an ultra-fast display. For the record, the iPad Pro from 2018 was the first Apple device to feature such high refresh rate.

Display brightness also goes up to 1000 nits for better sunlight legibility. Don’t expect a screen size increase as both models still have a 6.1 and 6.7-inch displays respectively.

Redesigned internals

The design outside may look almost identical to last year, but its internals got an overhaul. The new iPhone 13 Pro series feature an A15 Bionic Chipset with 6-core CPU and 5-core GPU that’s based on a 5nm process. This means smaller yet more power-efficient on the fly. Both CPU and GPU performance are improved to 50 percent.

Also, its newer 16-core Neural Engine is capable of having up to 15 trillion operations per second which enables faster and better machine learning in features like Live Text as well as ISP improvements in noise reduction and noise mapping.

iPhone 13 Pro

But the biggest news in this section has got to be the improved all-day battery life. The iPhone 13 Pro last 1.5 hours longer than last year’s iPhone 12 Pro. Meanwhile, the iPhone 13 Pro Max has 2.5 hours longer battery life compared to the iPhone 12 Pro Max. This also makes it the most power-packed iPhone to date.

5G support is also here to stay but with more 5G bands that has better support and coverage in more locations around the globe. With a new feature called Smart Data mode, it intelligently saves battery life by automatically shifting to LTE when 5G isn’t needed.

Even better Pro cameras

Speaking of the new A15 chip camera improvements earlier, the Pro-grade cameras from last year got even better.

On paper, both the iPhone 13 Pro and iPhone 13 Pro series have a brighter f/1.5 Wide camera. The ultra-wide camera was also changed to an even better sensor with an f/1.8 aperture and a new AF (Autofocus) system.

Lastly, there’s also a newer 77mm telephoto camera with 3x optical zoom — equivalent of a 6x optical zoom range on the camera system. For the first time in any iPhone, the telephoto lens now supports Night mode.

iPhone 13 Pro

Image from Apple

Newer camera features include Macro Mode for shooting something closer than ever before. This feature is also applicable to Slo-mo and Time-lapse camera modes.

There are also Photographic Styles which are different from applying the usual presets. This allows users to bring their photo preferences directly to the camera app and still preserve Apple’s multiframe image processing altogether. Paired with Smart HDR 4, users can see improvements in the new iPhone’s dynamic range.

Last year’s Deep Fusion, Apple ProRAW, and Portrait Mode with Portrait Lighting also stay in this year’s iPhone.

Cinema-grade video

The new pair of Pro series phones has several video improvements including the new Cinematic Mode. This records videos of certain moving subjects or static objects with a depth effect and automatic changing in focus. This brings professional cinematography quality right in your hands.

Users can adjust level of bokeh in Photos or iMovie in iOS. This feature is also coming soon to Final Cut Pro and iMovie for macOS. Cinematic mode records in Dolby Vision HDR format.

What makes the new iPhone 13 Pro series distinct from the new iPhone 13 series is the support for Apple’s new ProRes video codec. This is the same format used in commercials, feature films, and even TV broadcasts that offer better color fidelity yet less compression.

To top all of these features, the iPhone is the only smartphone in the world that provides end-to-end workflow.

Pricing and Availability

The new iPhone 13 Pro and 13 Pro Max still have the same base price as last year’s iPhone 12 Pro and 12 Pro Max at US$ 999 and US$ 1099 respectively.

In Singapore, the iPhone 13 Pro starts at SG$ 1649 (SG$ 69 a month for 24 months) and SG$ 1799 (SG$ 75 a month/24 months) for the iPhone 13 Pro Max variant. The base storage still starts at 128GB but goes all the way to 1TB — also a first on any iPhone.

In the Philippines, the iPhone 13 Pro retails for PhP 63,99o while the iPhone 13 Pro Max starts at PhP 70,990.

Both models will be available in the Apple Store app and Apple Store locations with pre-orders starting on Friday, September 17 in the United States, United Kingdom, India, China, Japan, Singapore, Canada, Australia, and 30 more countries in the list. Availability in other countries have yet to follow.

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Twitter now allows mixing videos, photos, and GIFs in one tweet

A more creative way to post

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Twitter India

Throughout the years, we’ve seen how Twitter has evolved, from having a lengthier character limit to replacing squares with circles in its overall page and app layouts.

Now, the popular networking site has come up with a new update which will allow users to post videos, photos, and GIFs all in one tweet.

This change has been tested in the last few months with popular creator and brand accounts across the sports, music, and entertainment industries.

Here are some examples:


Starting today, all users on the platform may now be able to take advantage of the ability to mix different media in a single tweet.

There will still be a maximum of four media in one tweet, but the change definitely gives users more room for creativity in their posts to standout and be more engaging.

Judging from the examples above, the posts kind of mimic Instagram content; it might lessen the need for Twitter threads too.

SEE ALSO: Twitter’s edit button is for paying users only

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Instagram will start to put ads on a user’s profile

And on the Explore page

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Ads are everywhere. Several platforms are testing where and how much they can put without raising a lot of fuss from their users. On a few occasions, a platform can cross the line, prompting a wave of reprisals. Instagram, for example, backtracked on a controversial decision to pump out more recommended posts and ads after massive backlash. Despite the recency of the controversy, Instagram is back again with another ad-fueled decision: ads on user profiles.

This week, Meta announced that two more types of ads are coming to Instagram. The first type is a natural extension of what the platform already has. Instead of hiding video ads deep within the Explore section, these short videos will start popping up right on the section’s landing page. Since the section already has ads, it might not be as intrusive, especially when compared to the second type.

Besides a new spot in the Explore feed, Instagram is also adding ads to a user’s profile. Likely to a lot of users’ dismay, it is what it says on the tin. Offering some consolation, the platform won’t spoil a profile’s grid with an ad. Instead, when a user clicks on a post on the profile, the vertical feed, which usually shows a timeline of the profile’s content, will contain spots for ads.

Instagram has not officially confirmed which users will get the feature. However, the company is currently testing it for select creators. It also assures users that it will come only on public profiles, not private individuals.

SEE ALSO: You can snooze recommended posts on Instagram

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YouTube might ask users to pay to watch in 4K

In testing phase

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Despite offering a mostly free service, YouTube is finding new ways to monetize parts of its platform. Now, ads are a lot more prevalent while watching videos. A less popular way is gating some features behind the platform’s YouTube Premium banner. YouTube is trying it once again, though. The platform is currently testing whether to keep 4K viewing behind a paywall.

With the capabilities of displays today, YouTube and its creators can offer content in stunning 4K resolution. Though not everyone can enjoy the feature, 4K viewing was a welcome one.

However, as spotted by some users on social media (via TechCrunch), the video-sharing site is reportedly making the viewing option exclusive for Premium users. The company has not officially announced any change yet. However, YouTube’s other accounts on Twitter replied to some concerned users on the site, citing an “experiment” to test what works for Premium and non-Premium users.

The company is still gathering responses to the experiment. However, if the initial social media response is any indication, a good chunk of YouTube’s users isn’t pleased with having to pay more to enjoy high-quality content.

Currently, YouTube Premium comes at US$ 11.99 per month for interested customers. The paid subscription offers ad-free viewing and offline viewing. If the company sees some progress with the experiment, they might ad 4K viewing to Premium’s mix.

SEE ALSO: YouTube has quietly launched a Podcasts hub

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