News
Realme sold 10 million smartphones in just four months
It now has 35 million users worldwide
With the rest of the world reeling from the pandemic, global smartphone sales are down with most manufacturers registering a slow down in sales. That’s not the case for Realme which sold 10 million smartphones to start the year.
Growth during the pandemic
From January to April 2020, Realme sold 10 million smartphones, bringing its total worldwide users to 35 million. As such, it was able to retain its 157% year-on-year shipment growth. It also cemented Realme’s position as the seventh top global smartphone brands globally.
The company’s growth during Q1 2020 is commendable given that it was only one of the two smartphone manufacturers that achieved growth during that period. The company’s aggressive push and pricing strategy contributed to this growth even as industry sales were down for the quarter.
Strengthening its online presence and catering to the youth made Realme a popular choice in key areas such as China, Europe, India, South and Southeast Asia, Russia, and Africa. In most countries, it grabbed one of the top spots for the most popular smartphone brand. For example, in the Philippines, the company ranks fourth with an annual growth of 709%.
Expanding to other segments
For the rest of 2020, Realme will continue offering bang-for-the-buck devices that appeal to younger demographics. The newly-launched Realme 6 builds upon the success of Realme’s strategy. The company is also expanding its smart devices and wearables portfolio. It recently launched the Realme Buds Air and Realme Band that offer competitive specs at a bargain price.
All in all, 2020 is shaping up to be a great year for Realme even with the difficult situation that the world is facing now.
Accessories
Apple is reportedly working on its own gaming controllers
It might launch under the Beats brand.
Last week, the iPhone Duo changed how you look at the ubiquitous smartphone. Foldables are in, and Apple is right there with it. But the company isn’t stopping with the foldable segment. Apple is reportedly working on its own branded game controllers.
According to Bloomberg, Apple has been working on a controller since last year. Further, a piece of code linked to macOS 27.4, spotted by MacRumors, includes references to two unknown gaming controllers.
Because Apple just concluded its huge event this month, it will likely be a while before we see confirmation of this controller. And it could be anything. Of course, because the Duo is fresh on our minds, the easiest answer is a mobile controller than can maximize the foldable’s ability to stand by itself. It could also use Apple’s larger screens like the iPad, the MacBook, or the Mac. Some even speculate that this could be Apple’s stronger push into the gaming market.
Outside of the actual hardware, the reports are also claiming that the controller will arrive by way of Beats, rather than from Apple itself. At first, the branding comes off as a surprise, but then again, Beats hasn’t really evolved past an audio brand in a long, long time. Is it time to revitalize Beats as something more than just a peddler of headphones?
SEE ALSO: First Look: Apple iPhone Duo
Gaming
Xbox saves Kojima’s PHYSINT after PlayStation drops support
PlayStation says the separation was mutual, but Kojima hints otherwise.
Things aren’t going well in the PlayStation camp. After two months of frankly questionable decisions, the company adds another to the pile by dropping support for Hideo Kojima’s PHYSINT.
For a while now, Kojima and PlayStation were in a very productive relationship with the Death Stranding duology, a critically acclaimed collection of titles for the platform. When things looked like they were going well, Kojima announced PHYSINT, an espionage-themed game which reminded fans way too much of Metal Gear Solid.
If you were investing in a PlayStation 5 to play Kojima’s latest thriller, you might want to move your chips elsewhere now. PlayStation has just dropped support for the espionage game, meaning PHYSINT will no longer be a first-party title for the platform.
Though PlayStation claims that the decision came after “careful consideration,” Kojima himself has said that the move was “unexpected,” going against PlayStation’s assurance of a mutual separation.
Very quickly, Xbox has announced that their platform will support PHYSINT instead. It’s a big get for the competing brand because Xbox Game Studios is already supporting OD, Kojima’s other upcoming horror project starring Sophia Lillis.
Unfortunately, it’s difficult to say more. As is tradition, Kojima will not explain much more about his upcoming titles. In fact, OD’s trailer barely says anything. One thing’s for sure, though: we’re all in for quite a ride.
Entertainment
PH to celebrate 1st ever National Cinema Day; movies start at less than $2
Watch a movie on September 12 for a fraction of the cost
The Philippines will be celebrating its first ever National Cinema Day on September 12. On this day, movie tickets will go for as low as PhP 100 (US$ 1.60) at regular 2D cinemas.
The campaign aims to make moviegoing more accessible to audiences. This includes families, friends, students, and cinephiles in general.
Such initiative has been a staple in other countries, like the United States, United Kingdom, Spain, Germany, Australia, New Zealand, and more. The same concept applies, with movie tickets going on sale for a lot less.
What’s great about the celebration is that all movies scheduled for exhibition on September 12, whether local or international, shall get the special admission price.
Advanced tickets sales have already begun. Customers can purchase through participating box offices, official websites, mobile apps, and authorized platforms.
Tickets will be sold on a first-come, first-served basis and remain subject to theater capacity. Prices vary for other viewing formats like Director’s Club or IMAX, for instance.
The campaign is organized by the Cinema Exhibitors Association of the Philippines (CEAP), along with industry and government partners.
The initiative is supported by the Film Academy of the Philippines (FAP), Film Development Council of the Philippines (FDCP), Movie and Television Review and Classification Board (MTRCB), and the Metro Manila Film Festival through the MMDA.
Participating cinemas include Ayala Malls Cinemas, SM Cinemas, Robinsons Movieworld, CityMall Cinema, Megaworld Cinemas, and more.
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