News
Samsung makes fun of Apple in new “UnCrush” ad
“We would never crush creativity,” Samsung says
When an ad misses its mark, you can expect a rival company to take advantage of the mishap. After Apple’s latest mishap with an iPad ad, Samsung has swooped in and created its own ad as subtle jab against the former.
Recently, Apple launched its latest line of iPads. To celebrate the launch, the company also released an ad called “Crush.” The video showed a pneumatic press crushing a host of creativity tools including sculptures, paints, instruments, and books. After destroying everything, the press lifts to reveal an iPad Pro, signifying that the small tablet can do all of these things.
It wasn’t the most well-received ad. Critics pointed out how the ad seemingly claims that the entirety of human endeavors can be replaced with technology. Apple soon apologized for the ad and cancelled its plans to run the video on TV.
Now, Samsung released a video of its own. Titled “UnCrush,” the ad sees a musician going through the remains of Apple’s pneumatic press. Then, she picks up a surviving guitar and plays a tune. The notes for the tune she’s playing is coming from a Galaxy Tab S9 Ultra propped up on an easel in front of her. It then ends with the caption, “Creativity cannot be crushed.”
While the ad still reminds users of the existence of Galaxy AI, Samsung reassures everyone that it “would never crush creativity.” It’s certainly a clever dig against Apple’s efforts at promoting its own device. Coincidentally, Samsung released its ad just in time for the new iPads to drop.
SEE ALSO: Samsung Galaxy Tab S9 Ultra Review
Apps
Canva teams up with SB19 to turn A’TIN’s passion into creativity
Campaign lets fans access assets, editable templates, more
Canva Philippines has joined forces with SB19 and Sony Music Entertainment to launch the “Kaya sa Canva” campaign.
This first-of-its-kind initiative is aimed at transforming the popular Filipino boy band’s fanbase into creators by giving them access to official design assets, exclusive templates, and powerful creative tools.
That’s of course as fans have a way of creating artwork, banners, and more outputs to honor their idols.
As such, the partnership enables the A’TIN (SB19’s fanbase) to access the Canva-exclusive SB19’s Creative Hub.
This dedicated space lets fans access assets, including SB19-inspired sticker packs, custom typography, and editable templates inspired by the group.
Fans around the world will initially have access to templates for photo-booth strips, wallpapers, posters, and videos.
The campaign will then expand with Canva-exclusive assets celebrating the group’s New Era, as well as their latest single, “Lawless”.
Meanwhile, the original song “KAYA” is accompanied with an upbeat music video, doubling as a love letter to A’TIN and a masterclass in Canva’s tools.
Every visual and animation is fan-inspired, a celebration of the creativity, passion, and dedication that’s defined in the community from day one.
News
The iPhone 18 might sell out for an unexpected reason
The ongoing shortage might play a part in the phone selling out earlier than expected.
An iPhone selling out is not news. Because of how popular the phones are, it’s within the realm of probability that Apple runs out of stock at some point. According to a new report, this year won’t be any different… but it’s for an entirely different reason.
First reported by analyst Tim Culpan, Apple is reportedly struggling to meet its demand for semiconductors for the iPhone 18 and the foldable iPhone. The ongoing memory shortage is cutting off Apple’s ability to deliver the required supply of smartphones in a timely fashion. The report even claims that TSMC, which helps produce the iPhone, is sitting on a shipment of processors, worth US$ 1 billion, that don’t have memory chips.
Now, Apple is still confident that it can weather the launch. However, if the shortage persists, the iPhone 18 generation will likely sell out much more quickly than expected.
It’s an interesting time for Apple to experience such a shortage. It’s been heavily rumored that the company will launch its very first foldable phone next month, creating a new market for the brand. Apple definitely wants this attempt to succeed after the tepid response to its last new product, the Vision Pro.
SEE ALSO: Did Tim Cook just confirm that iPhone prices are going up?
News
These “smart” glasses just sold out in under a week
DuckDuckGo touts that these glasses have zero AI, zero cameras, and an infinite battery life.
Smart glasses are in a weird place right now. While a chunk of the population views them as cool and innovative, another significant chunk sees them as a privacy nightmare. If you’re in the latter group but want to see what life is like on the former, DuckDuckGo has a new product: a pair of anti-surveillance glasses with no camera or AI, otherwise known as just normal sunglasses.
If it’s not obvious, yes, it’s a troll product. DuckDuckGo is a search engine famously known for pushing privacy as a priority, opposing Google’s penchant for advertising and AI. Now, the search engine is taking on the smart glasses market.
Partnering with Knockaround, DuckDuckGo released the Paso Robles, a pair of sunglasses touted as having zero cameras, an always-offline mode, and a battery life of infinity.
It’s a statement piece. The rims have a logo mark, similar to the Meta’s glasses. The packaging also states that the glasses are “designed to block the sun, not send data to the cloud.”
Now, if you want a pair, they cost only US$ 35, as opposed to Meta’s US$ 299 price tag, but they are already sold out.
Which says quite a bit about today’s sentiment against AI and for privacy. Of course, to be fair, DuckDuckGo’s supply is certainly less than Meta’s stock for their smart glasses. It does, however, prove that the sentiment is there.
As of now, the world is slowly realizing that unimpeded smart glasses aren’t such a good idea, leading to people concerned about their privacy. In fact, some states have already started banning the technology in certain public spaces.
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