In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.

A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.

Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.

Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).

A supportive environment for women in tech

While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.

Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.

Elen at the recently concluded HP Amplified Product Solutions and Showcase (March 2023).

“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”

Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).

“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.

Celebrating women all-year-round

Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.

Apart from work, Elen also loves to travel.This is her in one of her trips to Osaka, Japan.

Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.

All-in-one delivery app Pick.a.roo has announced its strategic partnership with Amazon Web Services.

In a nutshell, the collaboration will help the app elevate its customer service experience further, with the help of AWS’ advanced machine learning and AI capabilities.

Pick.a.roo already offers a handful of delivery services to its customers, allowing them to order the following with just a few taps:

• Food and groceries
• Medicine
• Gadgets
• Pet essentials
• Appliances
• Baby care

Through the integration of advanced technologies, Pick.a.roo aims to create even more personalized experiences for its customers.

To jumpstart the partnership, the app will be launching new exciting features in the coming weeks.

Pick.a.roo is a premium all-in-one lifestyle delivery app. It offers a convenient and stress-free shopping experience. The app has a diverse selection of brands across various categories.

Are you a big fan of Maine Mendoza? You’re in luck! vivo is hosting a meet & greet with the actress. And you can get great vivo deals too for attending.

Aptly called Aura with Maine, the meet & greet is being hosted to showcase the vivo V27 Series which has the Aura Portrait Master feature. Maine will meet the 20 lucky winners of their Instagram challenge where users flaunted their best aura poses with their V27 Series phones. All 20 will have have a photo and TikTok opportunity with the actress.

The Aura with Maine Meet & Greet is happening at the vivo concept store in SM Megamall on May 27, 2023 (Saturday) from 4PM-6PM.

Amazing deals from vivo

Even if you’re not one of the 20 winners, you can still come out on top if you decide to go. Walk-ins at the vivo store in SM Megamall will get freebies when they purchase a V27 and/or V27e phone.

vivo V27 Series

The vivo V27 Series comes in two variants — the vivo V27e which retails for PhP 16,999, and the vivo V27 5G which is priced at PhP 24,999.

The phones have a f/1.9 IMX766V 50MP ultra-sensing main camera. This is supported by EIS+OIS dual ultra-stabilization for sharp and high-quality shots even when moving or at night.

The Aura Portrait Algorithm paves the way for impressive image and video-processing yet on a vivo smartphone for its category.

vivo V27 5G

The vivo V27 has an insanely attractive design that makes it look a tad deluxe. But beauty isn’t its only redeeming factor. With a pocket studio appeal, Aura Portrait algorithm, and a Sony IMX766V sensor together with an EIS+OIS Dual Ultra Stabilization, it has a 50-megapixel Eye AF vlogging front camera.

The vivo V27 prides itself on a combined 12GB RAM and 8GB extended RAM. It also has 256GB of internal storage. It runs on MediaTek’s Dimensity 7200 and is equipped with a 4600mAh all-day battery life capable of 66W fast charging.

SEE ALSO: Photo ideas to soft launch your new relationship, Shot on the vivo V27

This article is a sponsored press release by vivo Philippines.