Sony has teamed up with Hello Kitty for a limited-edition collaboration that combines selected Sony products with exclusive merchandise featuring Sanrio’s beloved character.

Available exclusively through Sony Store channels, the collection marks Sony’s first collaboration with Hello Kitty. It covers the Xperia 10 VIII smartphone and three wireless headphone models: the WH-1000XM6, WH-CH730N, and WH-CH530.

Each collaboration model comes with exclusive Hello Kitty merchandise designed specifically for Sony Store customers.

Sony x Hello Kitty collection

The Xperia 10 VIII collaboration model is priced at SGD 919. It comes with an exclusive Hello Kitty sacoche-style shoulder bag designed to carry the smartphone and other small essentials, along with a Hello Kitty tote bag.

Meanwhile, the WH-1000XM6 collaboration model costs SGD 609. The WH-CH730N is priced at SGD 249, while the WH-CH530 costs SGD 149.

Each headphone collaboration package includes a Sony Store-exclusive Hello Kitty pouch for carrying the headphones and personal belongings, as well as a Hello Kitty tote bag.

The products retain Sony’s existing designs while adding Hello Kitty-themed accessories. The collection aims to bring the character’s signature charm into everyday use without changing the core design of the Sony devices.

Available now in Singapore

Pre-orders for the Sony x Hello Kitty collaboration models are now available through Sony Store channels in Singapore.

Sony is also showcasing the collection at the Sony Store at 313@somerset. Visitors can try the products firsthand and take photos at a dedicated Hello Kitty photo wall.

The collaboration models are available in limited quantities.

For more information, visit the official Sony Store Singapore website.

UPDATE: Sony x Hello Kitty arrives in the Philippines

The Sony x Hello Kitty collaboration will also be available in the Philippines starting October 16, 2026, at select Sony Centres.

Customers who purchase the WH-1000XM6 can add the exclusive Hello Kitty Collaboration package for PHP 4,999. The WH-1000XM6 is available in Black, Silver, Midnight Blue, Sand Pink, and Sandstone.

The collaboration will be available at the following Sony Centres:

• SM Mall of Asia
• SM Megamall
• Glorietta by Ayala Malls
• The Sony Centre-exclusive collaboration goods are designed to complement Sony products with Hello Kitty’s signature charm, adding a playful touch to everyday music experiences.

vivo has launched the Guinness World Records holder vivo V80 Lite in the Philippines for a starting price of PhP 24,999.

The midrange offering is available for pre-order until October 16. Customers can enjoy the following benefits when they place pre-orders during the period:

• vivo Buds Air3, worth PhP 1,799
• PhP 1,000 pre-order discount
• vivo Silver Membership exclusive privileges via the vivo Store app
• four-year battery warranty, worth PhP 1,510
• 100GB Google One cloud storage for six months (can be claimed until October 2, 2027)

Customers can also get an additional PhP 500 discount when purchasing through Home Credit at 0% interest until October 31, 2026. Use the voucher code HCV80LITE.

The vivo V80 Lite comes in two configurations:

• 6GB+128GB: PhP 24,999
• 6GB+256GB: PhP 27,999

The smartphone is designed for everyday use, as well as extended hours, with a 10,000mAh BlueVolt battery.

It becomes the latest handset to offer such a battery capacity, addressing a common pain point in smartphone usage.

The phone is also reinforced with IP68 and IP69 dust and water resistance for overall ruggedness.

In front is a 1.5K OLED display with high brightness for visible content even when outdoors.

Bambu Lab has opened its first Authorized Store in the Philippines at SM Megamall, giving Filipino consumers a dedicated space to explore desktop 3D printing.

Uni3DLab, one of Bambu Lab’s authorized distributors in the Philippines, operates the new store on the fourth floor of Cyberzone, Building B, SM Megamall.

The store brings together selected Bambu Lab 3D printers, filaments, accessories, finished prints, and product demonstrations. Visitors can watch printers in action, compare different models and configurations, and speak with the Uni3DLab team about their 3D printing needs.

The store welcomes experienced makers and first-time users. Students, families, hobbyists, designers, professionals, and small businesses can explore different applications for 3D printing, including prototyping, education, collectibles, personalization, home organization, and functional parts.

See 3D printing in action

The store features live product demonstrations that show how Bambu Lab printers turn digital models into physical objects.

Visitors can watch the printing process and get a closer look at the workflow behind desktop 3D printing. They can also examine finished creations that demonstrate different applications for the technology.

Customers can compare print sizes, machine formats, materials, and potential use cases before choosing a setup.

The store also gives visitors access to Bambu Lab’s broader ecosystem, including compatible filaments, accessories, and MakerWorld.

MakerWorld offers a library of printable 3D models and community-created projects. Users can browse designs and start printing without creating their own models from scratch.

Together, the printers, materials, software, and MakerWorld platform give users a connected workflow from finding an idea to producing a finished object.

Uni3DLab operates the first Authorized Store

Uni3DLab, one of Bambu Lab’s authorized distributors in the Philippines, operates the Bambu Lab Authorized Store at SM Megamall.

The Uni3DLab team can help customers understand the differences between printers, materials, accessories, and their potential applications.

“We want more Filipinos to see 3D printing as something they can actually use and enjoy, rather than something that feels too technical or specialized,” said David Wei, Uni3DLab representative.

The physical store also gives first-time users a place to ask questions, see the products in action, and learn more about 3D printing before making a purchase.

Opening offers run through October 2

Bambu Lab is marking the opening with limited promotions from October 1 to 2, 2026.

Customers can get discounts on selected Bambu Lab printer series, filament promotions, qualifying gifts with purchase, and installment options.

The promotions run while supplies last and follow applicable terms and conditions.

The store opened on October 1 and operates daily from 10:00 AM to 10:00 PM.

Bambu Lab Authorized Store — SM Megamall

Address: 4th Floor, Cyberzone, Building B, SM Megamall
Opening: October 1, 2026
Operating hours: 10:00 AM–10:00 PM
Opening promotion: October 1–2, 2026

Visitors can explore selected Bambu Lab printers, filaments, accessories, and finished prints. They can also watch product demonstrations and speak with the Uni3DLab team about desktop 3D printing.