Cameras

Sony Alpha 7 IV: Beyond ‘basic’ cameras

A hybrid photo and video full frame shooter

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Sony Alpha 7 IV

Sony is taking “basic” to the next level by announcing the release of the interchangeable-lens camera Alpha 7 IV and two new flashes, the HVL-F60RM2 and HVL-F46RM.

The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features.

The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus (AF).

The Alpha 7 IV’s features also include streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for both imaging enthusiasts and film-making professionals today.

Outstanding image quality

Sample image taken with the Sony Alpha 7 IV

The Alpha 7 IV comes with a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor for superior image quality and wide ISO sensitivity range.

The high resolution leads to smooth gradation and finer details and textures for photo subjects, as well as reduced noise.

Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create standout stills and videos.

Next level AF performance

Equipped with the processing engine BIONZ XR also used in the flagship Alpha 1, the Alpha 7 IV delivers high-speed and uninterrupted AF, allowing continuous shooting at 10fps for smooth shooting.

With Real-Time Tracking and a high-end focal plane phase-detection AF system, the camera manufactures images that are clearer than ever.

The Real-time Eye AF feature also accurately tracks subjects such as humans’ and animals’ eyes for both stills and movies, while approximately 94 percent of image area is covered.

Evolved movie technology

The Alpha 7 IV is also a suitable tool for vloggers and film makers alike with technologies inherited from real-world movie productions.

The features include S-Cinetone from Sony’s highly-regarded Cinema Line cameras used by film makers and content creators themselves—helping deliver a rich, cinematic look to videos.

High quality results can also be expected with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode.

The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency.

A perfect complement to Sony’s lens

The unique AF features can be highlighted in AF performance even further when using the Alpha 7 IV with a Sony E-mount lens.

This includes AF Assist that supports focus transitions when using AF and Focus Map that visualizes depth of field.

For the first time in the Alpha series, the new camera also combats focus breathing with its Breathing Compensation feature to maintain a consistent angle of view throughout changes in focus.

Advanced, genuine, efficient hybrid model 

Sample image taken with the Sony Alpha 7 IV

The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.

It has a dual layer mode dial that is new to Sony’s line-up of Alpha cameras to make it easy for users to switch between settings.

The lower layer is dedicated to easily select between still, movie, or S&Q modes while the top layer is for various photography modes (Auto/P/A/S/M).

It also has 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance.

Additionally, its OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to review captures through upgraded and high-quality live-view images with minimized false color and increased resolution.

A videographer’s reliable companion

Videographers can record 4K 60p video continuously for more than an hour, thanks to the camera’s heat-dissipating structure.

Optical Active Mode image stabilization helps optimum video shooting.

To make filming easier and more efficient, the camera also has a side-opening vari-angle touch-panel rear LCD monitor, a top-panel REC button and a high-capacity Z-series battery.

Active Mode stabilization

The Alpha 7 IV body is built with magnesium alloy to make the entire camera lighter and more comfortable to use on the fly.

In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.

Enhanced workflow capabilities

By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content.

These came into play for users who need real-time remote use of photos or videos without sacrificing excellent image and sound quality.

Users simply have to connect the camera to the Imaging Edge Mobile app on their phones via Bluetooth, while fast data transfer is made on a 5 GHz/2.4 GHz Wi-Fi connection.

The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.

Shot Mark

The camera has a range of new features to support live streaming and remote communication without the need of dedicated software.

UVC (USB Video Class) and UAC (USB Audio Class) directly turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone.

Users can stream high-quality and realistic videos up to 4K for 15p and 1080 FHD for 60p with high quality sound when paired with a great range of microphones and accessories.

Sustainable innovation

Developing the Alpha 7 IV model came with the environment in mind, as Sony used original recycled plastic SORPLAS for the camera body and the packaging with recyclable materials and less plastic.

The camera is produced at sites which use renewable energy, such as solar power, while the product packaging also adopts recyclable plastic-reduced materials.

Powerful flashes to evolve Alpha Lighting System

Sony Alpha 7 IV

Included in Sony’s latest release of new products are the HVL-F60RM2 (GN 60 and 20-200mm coverage) and HVL-F46RM with (GN 46 and 24-105mm), a pair of powerful wireless flashes that offer high-speed precision and more operability.

They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the new Alpha 7 IV.

Upgraded flash speed and performance

Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM.

With an optimized flash algorithm, both flashes are overheat-resistant. A set of four Nickel-metal hydride (Ni-MH) batteries power them to make 240 to 320 flashes with a recycle time from 1.7 to 2.0 seconds, depending on which flash you purchase.

When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System.

For example, if paired with the Alpha 7 IV, P-TTL flash control metering for every frame is made available in Lo, Mid, and Hi continuous modes.

The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.

Alpha 1 with HVL-F46RM and SEL50F12GM

Sony Alpha 7 IV

With the Alpha 1, the HVL-F60RM2 reaches up to 20fps of continuous shooting and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1.

When Alpha 1 is used with Sony’s flashes including HVL-F60RM2 and HVL-F46RM, users can sync even the fastest of shutter speeds to expand expressive capabilities when shooting in full-frame mode.

In addition, the silent electronic shutter of the camera allows for silent flash shooting when absolute silence is required.

Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:

  • Flash parameters controlled directly from the menu of a compatible camera
  • Flash control linked to camera face detection
  • Automatic correction of white balance based on the color temperature information from the flash

Like the Alpha 7 IV, both flashes have better strength, reliability, and operability, thanks in part to Sony’s Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame which also make the flashes more dust and moisture resistant.

The HVL-F60RM2 has an original rotating mechanism called “Quick Shift Bounce” that enables flexible positioning and optimum lighting control, preventing changes in bounce angles.

Both are also capable of wireless radio communication and can control up to 15 flashes and/or receiver units in five groups via wireless radio communication for versatile lighting control.

Availability

The Alpha 7 IV will be available at selected retail shops and online shops from December 2021 in Singapore. For a full list of specs and information, please visit here.

The accessory (PCK-LG2) Screen Protect Glass Sheet for Alpha 7 IV will be available at the same time.

The camera is also compatible with the Camera Remote Software Development Kit (SDK).

The HVL-F60RM2 and HVL-F46RM flashes will be available at selected retail shops and online shops from late November 2021 in Singapore.

In the Philippines, it’ll be available soon.

Cameras

The Snapchat Pixy is the drone for social media creators

Light and easy to use

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Amid efforts to make them easier to use, drones still haven’t evolved into must-own devices. However, the market’s plateaued demand doesn’t stop others from trying their hand at making drones more popular. Today, Snapchat is joining the market with its own drone.

Called the Pixy, the Snapchat drone touts ease of use as its biggest advantage from its rivals. Weighing at just 101 grams, the tiny drone can capture capable photos with its 12-megapixel camera, which can also shoot 2.7K video at up to 30 fps.

If you don’t know how to fly a drone, the Pixy can fly without a controller. It has four main modes of flying. Standard with most drones, it can follow to user from two to three meters behind. A Hover mode freezes the Pixy’s flight in place for up to 60 seconds. The Orbit mode takes the drone to a circular path around your hand. Finally, the Reveal mode takes the drone back to you from a distance away.

All four modes are part of the usual palette of flight paths for drone content today. It’s definitely a creator-friendly device. Adding to this ease, the drone can easily send videos back to your phone using the Snapchat app.

Under the hood, the Pixy can store up to 16GB of data in its internal storage. The drone’s battery is reportedly enough for five to eight flights. Additionally, charging the battery to 80 percent can take as little as 20 minutes.

The Pixy is currently available only in the United States and in France. The drone will set you back by US$ 229.

SEE ALSO: Sony’s Airpeak drone is meant for creators

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Cameras

Sony has month-long camera and lens deals for February

Freebies include memory cards, bags

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Sony has just launched a month-long sale for its range of Mirrorless Camera and Lens to allow customers to score on great deals from February 1 to 28.

For the promo period, freebies including memory cards, bags, and more will allow professionals, content creators, and even adventurous beginners alike to get their hands on topnotch products and get their imagination rolling.

Tools for different passions

The A7C full-frame camera that’s suitable for high-quality photos and videos is available for PhP 105,999 for the body, and PhP 104,999 for the silver kit lens.

With Sony’s promo bundle, a 64 GB SD card, peak design strap, and bellroy bag come with every purchase.

Meanwhile, Sony’s compact ZV-1, a handy tool to make vlogging and livestreaming much easier, is available for PhP 39,999 for the unit. 

It likewise comes with a 64 GB SD card, a limited-edition windscreen, and pouch with Sony’s promo bundle.

Lens suited for beginners

The compact G Lens is perfect for exploring photography for entry-level photographers and beginners as it provides stability and an uncomplicated usage.

The SEL24105G will be available for SEL90M28G and 6 months with ZERO percent installment

The Cameras and Lens promo also offers an outstanding option for macro lens: the SEL90M28G that is primarily built for short focusing distances. It will be available for PhP 45,000.

Accessories and more

Lastly, Sony also has customers covered with accessories to pair with their camera purchases, starting at as low as PhP 1,700 for activities such as livestreaming.

For full information on Sony’s Mirrorless Camera and Lens Deals until February 28, check out this page or Sony’s Facebook page.

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Accessories

What’s your Chinese Zodiac Sign’s Sony GadgetMatch?

Here’s a fun and quirky list from Sony

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Here’s a fun exercise! Celebrating Chinese New Year, Sony put together a rather intriguing listicle. The company matched Zodiac signs to products they need according to their forecast for the Lunar New Year.

If you’re curious what your sign’s GadgetMatch is, just go through the list below!

Year of the Rat — WH-1000XM4
(born in 1984, 1996, 2009, 2020)

Rats are known for being smart planners and while it seems like your plans needs to be adjusted often in this fast-paced Tiger year, remind yourself to always stay calm and avoid overreacting when coping with Murphy’s law. 

Rats have lots of energy and you never give up, but you do sometimes tend to panic first. Plug in to your WH-1000XM4 Wireless Noise Cancelling Earphones and cancel away all negativity as you listen to positive beats and remember to believe in yourself for all situations that comes your way this year!

Buy the Sony WH-1000XM4 here

Year of the Ox  — Bravia XR-X90J
(born in 1973, 1985, 1997, 2009, 2021)

A year of flourishing success and monetary rewards are on the cards for the Ox! 

For individuals born in the year of the Ox, 2022 is set to be the year where you will see an upturn in all areas of your life — you may find your life partner or even consider settling down. 

Perfect time for you to spruce your home with the BRAVIA XR-X90J –the World’s first Cognitive Intelligence TV which takes vision and sound to the next level with the ingenious Cognitive Processor XR. Immerse your family and friends in a multi-dimensional experience like never before as you reap the rewards of your hard work with this revolutionary product. 

Buy the Bravoa XR-X90J here

Year of the Tiger — Sony A7 IV
(born in 1974, 1986, 1998, 2010, 2022)

Individuals born in the year of the Tiger clash with Tai Sui in 2022, making it an arduous year ahead. 

Still amidst all the downs, there are also ups to look forward to for our Tiger friends. Your courage to take on each obstacle head-on will help you make it through the year safely. 

Take the time to nurture your love and capture nature’s beauty with the Alpha 7 IV full-frame hybrid camera as you head outdoors more often and continue to keep a positive outlook on life.

Year of the Rabbit — HT-A7000
(born in 1975, 1987, 1999, 2011)

It’s been a challenging time for our sensitive Rabbits but in 2022, your time has come. Opportunities abound this year and do take the time to research before you invest time and money into things that come your way. 

People born in the year of the Rabbit are known for their exquisite taste. You appreciate the finer things in life and our flagship soundbar HT-A7000 is the perfect companion for your stylish home. 

Enjoy music the way the artists truly intended with High-Resolution Audio for crystal clear precision. With the HT-A7000, your music comes to life like never before.

Year of the Dragon — SRS NB10
(born in 1976, 1988, 2000, 2012)

Dragons are blessed with great strength of character and real leadership qualities. No matter what 2022 throws at you, you are smart and resourceful enough to adapt to the changes. 

Tough times don’t last but tough people do. For Dragons, the new SRS-NB10 Wireless Neckband Speaker is the perfect companion to tide us through this year as we walk around in comfort taking work calls and more. Just in time for Lunar New Year, the SRS-NB10 will be available locally beginning February 11, 2021.

Year of the Snake — Sony A7C
(born in 1977, 1989, 2001, 2013)

This energetic year might be a little stressful for the reserved Snake, but your calm and diplomatic nature will be a real asset in the corporate world — you may find your colleagues come asking for advice this year. 

As lucky stars elevate your relationship luck, you must shed the habit of overthinking and keeping things to yourself. For the married Snakes, maintain the spark with your partner by exploring new activities together – don’t forget to capture the action as it happens, in beautiful detail with the Alpha 7C Compact full-frame camera! The Alpha 7C will ensure that you won’t miss that important split-second shot. That’s thanks to its state-of-the-art AF and speedy continuous shooting capability

Buy the Sony Alpha 7C here

Year of the Horse — WF-C500
(born in 1954, 1966, 1978, 1990, 2002, 2014)

Sony WF-C500

Gallop into a year of increase as 2022 is set to be an easy race for all Horses! 

Romance is in the air for single Horses and relationships will be strengthened for those attached. Hardworking Horses can expect career successes in the workplace but do remember to take care of your health while reaping the rewards of your efforts. 

Soak in the sun and bring along the trusty WF-C500 Truly Wireless Headphones for all your hikes and fitness routines. With an IPX4 water resistance rating, splashes and sweat won’t stop these headphones – so you can keep on moving to the music.

Year of the Goat — Bravia KD-X80J
(born in 1967, 1979, 1991, 2003, 2015)

Great news for our friends born in the year of the Goat as the energy of the Year of the Tiger will make you the star wherever you go!

Your flourishing relationship luck means you’ll be meeting more like-minded friends and potential collaborations. You are magnetically popular this year, and everyone wants to be your friend. 

Share your favorite films and feel-good shows with newfound friends and have a movie marathon on the BRAVIA KD-X80J. Discover worlds of entertainment on this Google TV, brought to life in beautiful color by the realism of our picture and sound technology. With the powerful 4K HDR Processor X1–color, contrast, and clarity are enhanced for all your favorite content.

Buy the Bravia KD-X80J here

Year of the Monkey — SRS-XP700
(born in 1944, 1956, 1968, 1980, 1992, 2004)

2022 may seem like a challenging year for the Monkey. Fret not, there is always a silver lining in every cloud. 

The Monkey likes to stay busy, and your social life is packed as ever. Bring forth your sociable characteristic and meet like-minded individuals as you bond over fun activities and good food. 

Whether you are hosting a party, a jamming session or just simply chilling around while listening to your favorite music, the SRS-XP700’s Omnidirectional sound and colorful ambient lighting surely makes it an ideal companion for small gatherings with friends.

Year of the Rooster  — SRS RA3000
(born in 1969, 1981, 1993, 2005, 2017)

Here’s the great news – the Rooster is luckiest of all the zodiac signs in the Year of the Tiger in 2022! People born in the year of the Rooster can look forward to sustained wealth and success, with the extra benefits of possible monetary rewards. 

It’s only the beginning of a year which will be full of fun and choices ahead. A you enjoy the fast-paced Tiger year, do remember to self-care and take some time out to curl up on the sofa with a good read and experience the perfect musical backdrop with ambient room-filling sound from our compact wireless speaker SRS-RA3000.

Year of the Dog — WF-1000XM4
(born in 1970, 1982, 1994, 2006, 2018)

Those who are born in the year of the Dog are known for their loyalty and courage. These great qualities are keys to your success in 2022 which is filled with opportunities. 

Mundane routines can make you feel dull and lonely. Change up the usual by making use of your free time to upgrade your skills and learn something new! 

With the WF-1000XM4’s advanced noise-cancelling performance, you can focus on online lectures while on-the-go and not be distracted by the surroundings. Perfect for the go-getter attitude of yours!

Buy the Sony WF-1000XM4 here

Year of the Pig — Sony ZV-1
(born in 1971, 1983, 1995, 2007, 2019)

Lucky stars abound for the Pig in the Year of the Tiger as you are set to sail through life and work with happy tidings in 2022! 

Pigs are great networkers and known to have many ideas. For those who are seeking new opportunities, this is the time to make your #likeaboss dream a reality!

First impression counts and the ZV-1 Digital Camera is your best bet with its Product Showcase Setting which widens the angle and allows you to instantly focus on small products with just a single button – perfect for those product shots!  

Buy the Sony ZV-1 here

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