Enterprise
YouTube: Creator economy in Southeast Asia continues to rise
More creators reaching subscriber milestones, driving digital economy in the process
The YouTube creator ecosystem in Southeast Asia continues to rise. In a recent conference, the video streaming giant cited growing figures that reflect the platform’s immense reach and huge opportunity for brands to engage audiences through creator-led partnerships.
YouTube mentioned that 7,600 creators across Indonesia, Thailand, Singapore, Malaysia, Vietnam, and the Philippines now have more than 1 million subscribers. In addition, over 77,000 channels have at least 100,000 subscribers.
Given that video commerce is significant across the region, YouTube is solidifying its position as the most powerful and effective platform for driving commercial success both online and offline.
According to a Kantar study, one of YouTube’s key strengths over other platforms is trust. The study found out that 85% and 67% of viewers in Thailand and Indonesia, respectively, consider YouTube content trustworthy.
This trust also extends to brands; 60% of Indonesian Gen Zs, in particular, say they trust brands featured on YouTube by creators.
Moreover, citing multiple sources, YouTube mentioned that two in five consumers in Southeast Asia rely on online video for product research. Plus, 20% of all e-commerce revenue have been generated from video formats.
Given these insights, as well as YouTube’s immense reach, the platform continues to offer creators more opportunities to earn.
Earlier in the year, YouTube Shopping was launched in six ASEAN countries in a partnership with ecommerce giant Shopee. This program gives eligible YouTube creators another way to earn income by tagging products in posts.
YouTube on connected TVs
Furthermore, YouTube is also tapping connected TVs (CTVs) as another way for brands to drive conversions.
YouTube on CTVs reaches over 79 million people across Southeast Asia. Content on TV screens includes Shorts, podcasts, and livestreams, alongside sports, sitcoms, and talk shows.
YouTube has recently rolled out features for an evolved ads experience on large screens. These include shopping for products using QR codes, send-to-phone feature, and an Immersive Masthead on CTV.
Enterprise
NVIDIA CEO admits to having an affair with alleged Chinese spy
The company is currently investigating the allegations.
In one of the craziest headlines this year, NVIDIA CEO Jensen Huang has admitted to having an affair with an alleged Chinese spy.
Over the weekend, a heavy allegation claimed that the NVIDIA CEO had a relationship with a person actively involved in Chinese intelligence. Since Huang is involved in business globally, the accusation isn’t a light one. In fact, it’s serious enough that Huang admitted to the affair late this past Sunday.
In an internal letter reported by Associated Press, the CEO acknowledged the existence of the affair with a business executive. Of note, Huang did not confirm the executive’s ties to Chinese intelligence. NVIDIA, however, will conduct its own investigations regarding the allegations. Despite the allegations, Huang will remain as the company’s CEO. The company is also confident that the alleged spy did not compromise NVIDIA’s secrets.
According to The New York Times, the executive, Alice Huang, was reportedly feeding information back to Beijing, despite being an executive of the Singapore-based Megaspeed, which is already a serious customer of NVIDIA.
Now, NVIDIA is currently in a prime position when it comes to the industry today. Formerly a huge proponent of gaming peripherals, the company is now one of the biggest names in AI hardware, allotting a lot of its products for data centers. Huang’s allegations come at an interesting time.
Apps
Salesforce introduces Slack Frontline for deskless workers
Simple, secure, mobile-first way for deskless teams across retail, healthcare, manufacturing, field service
Salesforce is bridging the massive divide between corporate headquarters and deskless workers with the launch of Slack Frontline.
This new solution is designed specifically for retail associates, healthcare providers, factory workers, and field crews.
The mobile-first workspace brings communication, data, role-specific tools, and AI together in a single clutter-free app.
While frontline employees make up about 80 percent of the global workforce, they have historically been left out of workplace transformation, often relying on paper checklists, group texts, and broken communication loops.
Slack Frontline addresses these challenges by giving mobile workers up to 10 role-relevant channels, instant Huddles with headquarters, on-demand AI agents, and automated workflows.
Backed by Salesforce data and enterprise-grade security, the platform lets IT teams govern the entire workforce under one secure layer with employee ID sign-ins, multifactor authentication, and compliance configurations like HIPAA.
This ensures that critical updates, training materials, and shift handoffs reach workers directly in their pockets without needing corporate email addresses or shared terminals.
Moreover, the platform is tailored to transform operations across multiple industries, including retail, home healthcare, manufacturing, hospitality, and field services.
For instance, retail teams can instantly sync promotions and monitor inventory, while healthcare professionals can securely review patient histories and coordinate care on the go.
Manufacturing and hospitality teams benefit from drastically reduced downtime and faster issue resolution, cutting response times significantly.
Slack Frontline is available now as an add-on for businesses on the Slack Enterprise+ plan.
Enterprise
Google illegally destroys 250,000 trees for a single AI data center
This is what we stand to lose with data centers.
In the Philippines, it’s illegal to cut down a single tree without a permit. It’s a constant reminder that the preservation of nature should be a civil, besides being a moral, obligation. And yet, corporations are seemingly immune from obligations and morals. Google, the company that used to stand for “Don’t be evil,” shows off its true colors by illegally cutting down 250,000 trees in Finland for a datacenter.
As first reported by The Guardian, Finland is now staring at 330 hectares of land suddenly denuded of around 250,000 valuable trees, all thanks to Google. A local ecologist has also said that the company killed a further 150,000 trees at a separate site.
The environmental desecration is part of Google’s multibillion-dollar push to build data centers all over the world for artificial intelligence. Google has since been ordered to stop the development in the country after Finland found that the company acted without securing the needed assessments and permits to clear the area.
Google brushed away the report by saying that they acted “on the best understanding we had of the legislation at the time.” The company also said that they are protecting the water quality at the affected sites and committed to replanting trees across 130 hectares, a pale comparison to the total area affected.
Other AI companies are also trying to weasel their way into other countries to build data centers. An example is the controversial Pax Silica in the Philippines. Finland now stands as a cautionary tale against the unimpeded and unsupervised growth of data centers for a service that no one asked for.
Don’t be evil, my ass.
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