Enterprise

YouTube Shopping affiliate program now in the Philippines

YouTube Shopping completes Southeast Asia expansion to six countries

Published

on

YouTube Shopping, in partnership with Shopee, is now in the Philippines. This solidifies YouTube Shopping’s Southeast Asia footprint, completing its expansion in the region to six countries total.

The YouTube Shopping affiliate program also had launches in Indonesia, Malaysia, Singapore, Thailand, and Vietnam. The Philippines became the last stop to complete the expansion.

With video commerce flourishing in the region, YouTube Shopping tying up with one of the major ecommerce players in Southeast Asia in Shopee elevates the purchase experience.

It also creates more opportunities for content creators and even advertisers to earn income by leveraging their influence through promoting products to their subscribers.

To get started, eligible local creators will need more than 10,000 subscribers, according to the YouTube Shopping affiliate program. Their channel must also be part of the YouTube Partner Program.

Moreover, the channel should not be set as “Made for Kids”. It should not be a music or Official Artist channel either.

If qualified, creators simply have to open YouTube Studio, tap Earn, and then tap Get Started on the affiliate program section.

Tagging products is likewise simple. Creators can either search by name or paste the link of the Shopee product. They can place up to 30 products in one video. They can also see how much commission they can earn from a specific product.

For consumers, YouTube Shopping streamlines the purchasing process. It eliminates the old-school way of having to look for the link to products in the description of the YouTube video. Or worse, users opening multiple tabs and having to search for those products.

For instance, cosmetics products while watching makeup reviews or sports apparel from recreational athletes with YouTube channels.

Video commerce, creator economy on the rise

YouTube Shopping’s expansion to Southeast Asia isn’t a leap of faith. The ASEAN region has the world’s fastest-growing e-commerce markets, with video commerce accounting for 20% of all e-commerce gross merchandise value in 2024.

That means one in every five products sold online was purchased from watching a video of that product.

Internet users from the Philippines, Indonesia, Malaysia, and Thailand also spend more time on social media than the global average.

The partnership is seen to drive sales like never before while accelerating product discovery, brand reach, and conversion rates.

YouTube undoubtedly still remains a top content consumption social media platform. That’s in spite of the rise of TikTok over the past few years, and Meta introducing reels for Facebook and Instagram. Shopee also remains one of the most trusted e-commerce apps in the region.

Enterprise

Cebu Pacific becomes 1st SEA low-cost carrier with Starlink Wi-Fi

Rollout expected to begin in 2027

Published

on

Cebu Pacific has introduced Starlink, making it the first low-cost airline in Southeast Asia to bring Wi-Fi in the sky for passengers.

The rollout is expected to begin in 2027. Starlink delivers an unparalleled broadband experience inflight, with high-speed, low-latency Wi-Fi capable of HD streaming, online gaming, productivity and more.

Beyond enhancing the passenger experience, Starlink will also support improved operational connectivity for Cebu Pacific’s flight crews and operational teams. This enables better operational efficiency.

The collaboration is a significant milestone for Philippine aviation. The rollout forms part of Cebu Pacific’s continued investment in customer experience and digital innovation.

As part of the partnership, Cebu Pacific and Indigo Partners portfolio airlines, Wizz Air, and JetSMART expect to install Starlink on over 1,000 aircraft.

Continue Reading

Enterprise

Google ordered to pay EUR 4.1 billion in fines

The EU alleges that Google uses its apps to establish an unfair dominance.

Published

on

European fines have unintentionally become a normal part of doing business in the American technology space. For too long have American companies paid paltry fines to prevent harsher regulation in the European Union. Now, for the first time, Google is about to pay a record-breaking fine that goes beyond “paltry.”

Today, via CNBC, Google has been ordered to pay an astonishing EUR 4.1 billion (or approximately US$ 4.67 billion) in fines. The fine is in response to an anti-competition case.

This has been a long time coming for Google. The original case started in 2018. At the time, the European Union accused the brand of using anti-competitive practices to ensure its dominance in the smartphone market. According to the courts, the company’s bundling of first-party apps for every Android smartphone gives them an unfair advantage in the market and lessens the user’s choice in selecting apps.

For years, Google has fought the fine to seemingly no avail. Now, the company has lost its final attempt, which means that the fine still stands. On the bright side, they did get it reduced from the original EUR 4.34 billion fine.

The European Union is the scourge of every American tech company (and a godsend to consumers). Most notably, the continent’s government forced Apple to adopt USB-C, leading to a more universal experience across brands.

Google’s hefty fine aims to do the same. And it is quite hefty. Whereas previous fines were in the millions (and hence, negligible for most companies), a fine in the billions is more tangible.

SEE ALSO: Google might limit free storage to only 5GB

Continue Reading

Apps

foodpanda relaunches cult-favorite roast chicken brand after 8 years of persistent search queries

Heritage chain Andok’s returns to the platform, driven entirely by long-term user analytics.

Published

on

In the world of e-commerce and food delivery, platform algorithms usually dictate what consumers see. But occasionally, consumer behavior is so relentless that it shapes the platform’s strategy.

In a move driven entirely by long-term user analytics, foodpanda has officially relaunched Andok’s, one of the Philippines’ most iconic heritage rotisserie chains, back onto its platform after an eight-year absence.

The search bar as a digital wishlist

The decision to ink the partnership wasn’t just a marketing play. It was a response to an ongoing data anomaly. Despite being offline from the foodpanda platform for eight years, Andok’s consistently ranked as one of the most-searched merchants on the app.

Year after year, users treated the empty search results page as an unofficial wishlist. This persistent search intent gave foodpanda a clear, data-backed signal of pent-up demand.

Prior to the official digital rollout, teaser campaigns on social media validated this demand, generating thousands of organic interactions from users anticipating the return.

Bridging heritage flavor with digital infrastructure

For foodpanda, onboarding a merchant with this level of built-in demand fits its broader strategy of marketplace optimization and hyper-local network expansion, turning a heritage brand into another data point for how legacy retail plugs into delivery infrastructure.

For Andok’s, the integration works as a fast track to digital scale. A legacy quick-service chain skips years of independent app development and reaches customers already using foodpanda’s existing logistics network, on a platform they already check daily.

Andok’s built its following on charcoal spit-roasted chicken, a slow-cooked technique that’s stayed largely unchanged since the brand’s early days, alongside seasoned grilled pork belly.

More recently, the Dokito line extended that following into crispy fried chicken and chicken burgers, broadening the brand’s appeal beyond its original rotisserie format and giving foodpanda a menu with both heritage pull and everyday fast-food convenience.

Continue Reading

Trending