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YouTube enables gifts, expands Shopping affiliate program to SEA

More ways to earn via social media content creation

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YouTube is introducing more ways to earn for content creators. In the latest MadeOn YouTube roundup, the video streaming platform bared that it will now enable gifts for creators.

Powered by Jewels, YouTube gifts provide creators with new ways to earn and engage with their fans on the platform.

If this sounds all too familiar, it’s because YouTube’s counterpart, TikTok, already has this feature. Facebook, meanwhile, has Stars to help pages monetize their video content as well.

While it’s more voluntary for Facebook, on TikTok, various creators go on livestreams to do all kinds of entertaining, funny, and sometimes even embarrassing things so viewers can send them gifts in real-time.

Now, YouTube is offering the same. Viewers simply have to purchase Jewels, which becomes the credit to send gifts to streamers to show their appreciation and support.

YouTube Shopping affiliate program expands

Moreover, aside from gifts, YouTube is expanding its YouTube Shopping Affiliate Program, making it available in Indonesia.

It is another way for users to earn money through product commissions. Qualified YouTube accounts will have the ability to tag products from various sellers on the videos they upload on YouTube.

Users may tag products both on uploaded videos via the YouTube Studio or during livestreams via Live Studio.

It is quite a development in the region, considering major ecommerce players like Shopee and Lazada have both integrated livestreams on their apps to let affiliates earn for every product they sell through their stream.

Hype videos

Furthermore, YouTube is giving new users the chance to find their niche on the platform. That’s through Hyped Videos.

Every week, YouTube will compile the Top 100 hyped videos of the week from creators who have just 500 to 500,000 subscribers — or what YouTube considers “small creators.”

Each week, these creators have the opportunity to hype up to three videos for a chance to be on the leaderboard. It is separate from YouTube’s main trending videos, and can be found on the Explore.

It is currently in an experimental phase for small creators in Brazil, Turkey, and Taiwan. YouTube mentioned it will announce when the test group expands to more people.

For relevance?

YouTube remains one of the most popular video streaming platforms in the world. That’s in spite of the birth of younger counterparts.

And as it is no secret that we are well into the visual age of social media where everyone can be a content creator, it looks like YouTube is doing everything at its disposal to remain a relevant video streaming platform in the years to come.

As the line between ecommerce and social media continues to become blurred as it stands, there’s no harm in taking these calculated risks if you’re the OG video streaming website.

YouTube gifts and the expansion of its Shopping affiliate program are just two of the major updates YouTube introduced in its latest MadeOn roundup.

Apps

The No-Nonsense guide to mid-year shopping

Let AI do the heavy lifting for you this Lazada 6.6 Super WOW Sale

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The mid-year sale season is here, but the days of mindless impulse buying are over.

Shoppers are shifting toward intentional, value-driven decisions, focusing on quality, authenticity, and actual utility over flashy, low-quality gimmicks.

From 8:00 PM on June 5 until 11:59 PM on June 8, 2026, the Lazada 6.6 Super WOW Sale is dropping major discounts. But the real win is using the platform’s tools to maximize your budget.

Lock in the baseline discounts

Before diving into specific items, map out how to stack the core offers.

You can stretch your money by hunting down LazFlash Deals for up to 90% off, collecting up to PhP 3,000 in stackable vouchers, and ensuring every order qualifies for the free shipping offers available throughout the event.

True value comes from combining these three layers of savings on things you already need.

Jisulife: One of the participating, trusted brands you can get from LazMall

Filter for authentic value

Shopping smart means avoiding the trap of “too good to be true” counterfeits that end up in the trash.

Data shows a massive consumer shift toward trusted quality, with LazMall growth vastly outperforming standard listings during major sales.

To ensure your money goes toward genuine products with real warranties, restrict your browsing to official, brand-certified stores.

If you are upgrading your tech, parenting gear, or wardrobe, look to trusted names anchoring the sale like UGREEN, JisuLife, ANTA, Maserati Watches, Momcozy, and O.TWO.O.

UGREEN: One of the participating, trusted brands you can get from LazMall

Outsmart the noise with built-in tech

Don’t waste hours scrolling through endless listings or guessing which product is better.

The smartest way to navigate a massive mid-year event is to let the platform’s built-in features cut through choice paralysis.

Tools like AI Lazzie and AI Picks allow you to instantly compare similar items, analyze prices, and get personalized recommendations based on actual data rather than generic marketing hype.


Smart Shopper Tip: True value is a mix of the right price, verified authenticity, and a seamless return policy. Use this sale period to stock up on everyday essentials and high-quality upgrades rather than panic-buying items you’ll regret later.

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Meta adds subscriptions for Facebook, Instagram, and WhatsApp

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Is your wallet buckling from the weight of so many subscription services? Well, Meta has a trio of new subscriptions for you to sink your hard-earned cash towards. If you have a few dollars, here’s Facebook Plus, Instagram Plus, and WhatsApp Plus.

All three subscriptions are designed to add new features which can enhance the experience for those who practically live on these apps. Among the three, Instagram Plus is the meatiest. It offers users the ability to view other people’s Stories without showing up as a viewer, create more tailored audiences outside of Close Friends, and extend the duration of a Story beyond 24 hours, among others.

Since it shares similarities with Instagram, Facebook Plus offers much of the same features. WhatsApp Plus, however, offers more customization options including new themes, ringtones, and stickers.

If that’s not enough, Meta has also released a new subscription system for Meta AI. Though the basic use of the AI is still free, the new Meta One Plus and Meta One Premium plans offer more capacity and performance for power users. The company is also testing new creator-focused plans, Meta One Essential and Meta One Advanced.

Of course, the new AI-based plans are more focused on those who actually use the AI software. Meanwhile, the three app plans are more for regular users. Facebook Plus and Instagram Plus will cost US$ 3.99 per month. Meanwhile, WhatsApp Plus will cost US$ 2.99 per month.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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Meta quietly launches Forum app for Facebook Groups

The app highlights discussions from Facebook Groups.

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Since the rise of other platforms, Facebook Groups haven’t enjoyed as much popularity anymore. Despite this (or maybe even to help with this), Meta has unleashed an all-new app called Forum.

Designed specifically with Facebook Groups in mind, Forum collates discussions from Groups that the user might be interested in. Much like the websites of the same name from the 2000s, the app wants to feature conversations, rather than canned content that the algorithm shoves towards users on the main Facebook feed.

Users can also ask questions. Forum will sift through real discussions to find an answer. The closest analog today is searching Reddit for troubleshooting questions to get answers based on human experience. The main feed of the new app, however, feels more in tune with Quora’s concept.

That said, it’s a refreshing way to bring social media back to human-made feeds. It’s also a stark admission that the main Facebook feed (and, frankly, Instagram too) is just too inundated with content that users are not interested in.

Lately, Instagram also made the same admission by launching its own “lightweight” app called Instants. Like Forum, Instants was made to recapture the essence of Instagram before the rise of the almighty algorithm.

Forum, however, was launched with much less fanfare than Instants. There was no announcement. Rather, it’s just a casual drop from out of nowhere. The app is available now on the App Store and the Play Store.

SEE ALSO: Instagram takes on Snapchat yet again with new Instants feature

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