The most important takeaway from Samsung’s Galaxy Note 7 press conference yesterday is that the Korean tech giant has learned from its mistakes, and is not afraid to take full responsibility for the explosive incident. Now that the investigations are over and all issues have been set aside, Samsung is already announcing the next phase for the Galaxy Note line.
In an interview with CNET, Samsung’s mobile chief D.J. Koh said his company “will bring back a better, safer, and very innovative Note 8.” After rumors spread about Samsung possibly killing off the Note series with all the bad press last year, hearing this is sweet music to loyal fans.
And yet, it’s a risky move. The Note 7 is now synonymous with exploding devices; airlines went out of their way to prevent people from taking the smartphone on board planes, and even went as far as stopping flights when there was just a hint of one in the area.
Even worse, Samsung’s greatest phone to date has become an internet meme, and not in a good way. Like everything posted on the web, the image of Samsung’s safety hazard will never be erased. With the pending announcement of the Galaxy S8 coming near the end of March, Samsung must begin enforcing the fact that it’s now the most well-equipped manufacturer after this disaster.
Just to prove how confident Samsung is in reviving its stylus-wielding Galaxy brand, the company is looking into relaunching the Note 7 — the redesigned ones, of course. While there’s no announced date or adjusted price yet, the company is listening to consumers and gauging which regions are most demanding.
The slow recall of the Note 7 should be proof enough how clingy users are to Samsung’s 2016 phablet. Out of the three million units sold globally, four percent are still in consumers hands; that’s a total of approximately 120,000 units still on the loose. As of last month, there were more discontinued Note 7 smartphones in use than the LG V20 and OnePlus 3T combined.