Cameras
Sony FX30 Cinema Line Camera now for pre-order
An impressive shooter
Sony has announced its newest Cinema Line camera, the FX30 (model ILME-FX30). It is now available for pre-order in the Philippines.
The 4K Super 35 compact cinema camera is suitable for aspiring filmmakers and content creators, offering many of the professional features of the Cinema Line.
Prices for both the FX30 and FX30B start at PhP 119,999 with a free Bellroy bag worth PhP 5,000. Interested customers may pre-order here.
Creating a cinematic look
With its BIONZ XR processing engine, the FX30 features the latest imaging systems to help filmmakers in cinematic expression.
It has a 20.1MP APS-C Exmor R CMOS sensor with a dual base ISO (800/2500) for high sensitivity and low noise.
The camera can impressively shoot in high frame rates. It can record 4K Super 35 by oversampling from 6K at up to 60fps. It can also film 4K in 120fps and full HD at 240fps. An HDMI Type-A connector can be used to output 4K, 16-bit RAW to an external recorder.
Like the rest of the Cinema Line, the new camera has Log shooting modes to allow for more flexibility when color grading. The FX30 also has built-in cinematic looks, such as Sony’s S-Cinetone.
When it comes to autofocus, the FX30 has advanced settings such as real-time Eye AF, Tracking, and Assist, providing users more control and a stable angle of view when focusing.
Design-wise, the camera has a compact and lightweight flat-top design with strategic accessory attachment points for easy shooting whether handheld or mounted on a gimbal.
New memory cards released
Meanwhile, Sony has also released two high-performance CFexpress Type A memory cards in the CEA-G320T and CEA-G640T.
These large capacity 320GB and 640GB cards support a maximum writing speed of up to 700MB/s and Video Performance Guarantee “VPG400”, offering sustained writing speeds of up to 400MB/s and enabling 4K 120p video shooting.
Both new memory cards are likewise IP57-rated to be waterproof and dustproof.
Cameras
These Polaroid x Pokémon cameras are just the cutest things
There are three cameras and a set of custom film.
Nothing will ever stop us from desiring everything Pokémon-related. Now, the world’s most popular series of critters and creatures is lending its adorable appeal to the world of Polaroids. To celebrate Pokémon’s 30th anniversary, Polaroid is releasing a trio of cameras themed after the catchable monsters.
Let’s start with the smaller two. Making two-thirds of the trio, a couple of Polaroid Go Generation 3 cameras will don two iconic Pokémon: Pikachu and Sylveon. Though both models are technically identical to their non-themed siblings, their stylings are well worth the price. The Pikachu Edition, for one, has a yellow body and a strap shaped to look like the Pokémon’s tail. Meanwhile, the Sylveon Edition’s strap looks just like the Pokémon’s ribbons.
If you want a bigger one, Polaroid is also selling a Polaroid Now Camera Generation 3 – Pokémon Edition. Rather than focusing on a single character, the edition comes with the iconic red, white, and black of the franchise. The shutter button looks like a Poké Ball too. Specs-wise, the Now has a bigger lens (and a two-lens autofocus system) compared to the Go models.
Now, a Polaroid kit is incomplete without a set of film. Alongside the themed cameras, Polaroid is releasing a series of themed frames. The two Go models will have custom frames stylized after the two Pokémon. Meanwhile, the Now Camera will get more options. All of which will have numbered dark slides so you can, like the game, catch ‘em all.
Coming out on October 5, the two Go cameras will sell for US$ 100, and the Now Camera will sell for US$ 140. A double pack of the Go Color Film will go for US$ 25, and a single pack of Color i-Type Film goes for US$ 23.
SEE ALSO: Pokémon at 30: Massive slate of events, pop-up store, more to highlight anniversary
Cameras
Insta360 X6 brings 8K 360 capture, AI-powered editing
Sharper 360 footage, longer battery life, and an AI that edits your clips while you charge?!
Fresh off its global release, Insta360 brings its latest entry in the X series, the Insta360 X6, to the Philippines.
Upgraded imaging for every moment
The headline upgrade lands straight in the image sensor. Dual custom Sony 1/1.1-inch square sensors power the Insta360 X6, delivering a full 1-inch equivalent 360 imaging experience.
This hardware update brings noticeably sharper detail and stronger low-light performance compared to older X Series cameras. It shoots up to native 8K at 50fps with 10-bit color and native in-camera Dolby Vision, giving creators maximum flexibility during post-production.
Beyond the larger sensor, the X6 functions as three cameras in one: a full 360 shooter, a subject-tracking camera, and a single-lens action camera. You can capture everything around you now and pick your angle later. Alternatively, you can pull flat 4K footage through InstaFrame 2.0 or switch to single-lens mode for a traditional action cam experience.
Battery life sees a major boost as well. The new 2600mAh Xtreme Battery offers up to 140 minutes of continuous 8K30fps recording. Meanwhile, a Star-Ridge cooling system keeps the camera cool during longer 8K sessions. You also get 64GB of built-in storage (47GB usable), allowing you to start shooting immediately without a microSD card on hand.
For anyone building out a rig, the X6 supports over 100 accessories. It easily adapts to travel, motorcycle rides, cycling, diving, and other high-action pursuits.
Intelligent AI editing
Software plays an equally big role in this launch. Insta360 introduces PanoMind, its first AI model built specifically for 360 footage. Instead of analyzing a flat frame, PanoMind reads full spherical scenes.
Through AI Director, the X6 reviews your footage while charging, generates highlight edits on its own, and sends them directly to the Insta360 app. This feature saves you from spending hours scrubbing through raw clips for key moments.
If you want more say in the final cut, Auto Edit 2.0 turns single or multiple clips into finished videos, handling framing, camera movement, cuts, music, and transitions automatically. For deeper workflows, the X6 still supports I-Log, 10-bit recording, Insta360 Studio, and Insta360+ cloud editing tools.
Price, availability in the Philippines
The Insta360 X6 is now available in the Philippines through authorized retailers and official online channels.
The Standard Bundle costs PhP 45,390 and includes the X6 camera, a USB-C cable, a protective pouch, and a lens cloth.
Meanwhile, the Essentials Bundle costs PhP 49,990. It adds an extra Xtreme Battery, a 114cm Invisible Selfie Stick, a lens cap, and a Fast Charge Case on top of the base package.
Insta360 Philippines is also expanding its retail footprint across key cities while hosting hands-on community workshops tailored for travel, riding, cycling, and filmmaking enthusiasts.
Cameras
Sony launches FE 100-400mm F5.6-8 OSS telephoto zoom lens
Super telephoto zoom lens for hobbyists
Sony has launched the FE 100-400mm F5.6-8 OSS super telephoto zoom lens tailored for hobbyists and for a competitive price.
The compact and lightweight lens (approx. 654 grams) is meant for 35mm full-frame Alpha E-mount cameras, making it easy to carry to capture subjects that are difficult to appraoch.
This includes birds, sports scenes, and more. Landscape photography unique to super-telephoto lenses can also be enjoyed by making use of the compression effect. This makes the distance between nearby subjects and distant background elements appear closer together.
When used with a teleconverter, users can double the distance they can capture, with the lens supporting focal lengths of up to 800mm or up to 1,200m in APS-C mode.
With the latest optical design incorporating two ED glass elements and two aspherical elements, excellent image quality is achieved across the entire zoom range. These elements reduce chromatic and other aberrations for clear rendering.
Subject shooting can stand out as well in a natural and soft bokeh, with the lens’ 9-blade circular aperture. This makes the lens also ideal for close-up photography of flowers, insects, and other nearby objects.
In addition, the lens features a linear motor drive for fast, precise, and quiet AF performance to help capture moving objects. The lens also supports high-speed continuous shooting with AF/AE tracking at up to approximately 120 frames per second when used with the Alpha 9 III.
Built-in optical image stabilization also supports handheld shooting in the super-telephoto range, suppressing camera shake. Users can also utilize the camera body’s Active Mode image stabilization and coordinate image stabilization control.
In Singapore, the Sony FE 100-400mm F5.6-8 OSS will be available by the end of August for SG$ 1,099.
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