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Empowering and inspiring the future of women in tech

Let’s get to know Elen Tady of HP Philippines

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In the world of technology, where innovation and creativity collide, we often hear stories of remarkable individuals who break barriers and shatter glass ceilings. Maria Elenita Tady, affectionately known as Elen by her friends, stands proudly as a shining example for women in tech.

A strong woman who has not only thrived in the tech industry but has also dedicated herself to empowering others. As a Partner Business Manager for Hewlett Packard (HP) Philippines and the chair of Women’s Impact Network PH, Elen embodies the spirit of resilience, growth, and mentorship.

Maria Elenita “Elen” Tady, Partner Business Manager for HP Philippines and chair of Women’s Impact Network PH.

Elen’s story is one of passion and determination. While studying computer science at her university, she knew which company she wanted to join eventually. She joined HP first as an intern, later becoming a full-time employee. Now a Partner Business Manager, she exudes confidence and takes immense pride in her work.

Her constant smile and happy demeanor reflect the joy she finds in her professional journey. This is particularly true when talking about the vibrant community they have fostered at the company. Elen’s infectious enthusiasm inspires those around her and creates an environment where everyone feels valued and motivated to achieve their best.

Elen with HP country managing director, Ian Reyes (middle), and leads from the Commercial and Retail Channel, Market Development, Print Category, and Enterprise Account teams during the HP Reach in Cebu last year (October 2022).

A supportive environment for women in tech

While the tech industry has historically been male-dominated, Elen shares a different narrative. At HP, she has found an empowering and inclusive environment that values diversity and fosters growth for all its employees. Her constant happiness and positive outlook are a testament to the supportive culture within the company. She has never felt discriminated against for being a female. On the contrary, she feels empowered by HP’s commitment to providing equal opportunities and a platform for women to thrive. The strong community and camaraderie at the company have been instrumental in shaping her journey, enabling her to reach new heights and inspire others along the way.

Throughout her career, Elen has been fortunate to have female mentors who played a pivotal role in her success. These trailblazers have not only shared their wisdom and expertise. They also instilled in her the confidence to take pride in her work and embrace challenges with a smile.

Elen at the recently concluded HP Amplified Product Solutions and Showcase (March 2023).

“Lady managers have really opened the door for me,” Elen shared. “The one-on-one coaching that you usually get, the small talks that you have with them have all been so helpful. It’s good to work with females, right?”

Their guidance, combined with Elen’s indomitable spirit, has strengthened her belief in the power of female camaraderie and mentorship. As the Chairwoman of Women’s Impact Network PH, Elen is passionate about creating a space where women can connect, learn, and empower each other. A space for continuing the legacy of support and mentorship that has shaped her own journey.

GadgetMatch - HP - Elen Tady - Women in Tech Feature

Members of the Women’s Impact Network PH gather for an engaging and informative women’s month celebration at the HP office. The one standing is WIN PH co-chair Anabel Gan. Talking on-screen is HP Philippines’ country HR, Rena Marin (March 2023).

“Women’s Impact Network is not just for women – we have male allies in the group as well,” Elen said. “One of the projects we worked on is to have a series of trainings for women to encourage them to take on leadership roles.” It’s an important move that supports the company’s feminist ideals. At HP Philippines, women make up more than half of the local team. In the last year, the list of the company’s new hires was also dominated by women – an impressive 66%.

Celebrating women all-year-round

Writing about women in tech and highlighting their accomplishments should not be limited to a month designated for the fairer sex. Elen’s story serves as a reminder that these narratives deserve recognition and celebration throughout the year. Women like Elen are making significant contributions to the tech industry every day. Their stories deserve to be shared and celebrated. By highlighting their achievements and experiences, we promote diversity, encourage inclusivity, and inspire future generations to pursue their passions without limitations.

GadgetMatch - HP - Elen Tady - Women in Tech Feature -Elen Tady in one of her trips abroad (1)

Apart from work, Elen also loves to travel.This is her in one of her trips to Osaka, Japan.

Elen’s passion for empowering women in the tech industry extends beyond her role at HP. She firmly believes that fostering diversity and gender equality is crucial for creating a future where women can thrive in any field they choose. She serves as an inspiration to aspiring women in tech, encouraging them to pursue their dreams fearlessly. By shining a spotlight on women like Elen, we ensure that their achievements and stories are not only celebrated but also serve as a catalyst for change and progress. Through her dedication and advocacy, Elen is shaping a future where women in tech can break barriers, seize opportunities, and create their own success stories.

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TECNO and Angélica Dass visit the Philippines next for its grand portrait project

100 Faces, 100 Stories

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A portrait can show what someone looks like, but what about the story behind the face?

TECNO and visual artist Angélica Dass are exploring that question through “100 Portraits of Becoming,” a two-year global portrait project featuring 100 people across Kenya, the Philippines, Saudi Arabia, Türkiye, and Brazil.

The project begins with 20 portraits from Kenya, each paired with a personal story about identity, choices, change, and growth. Rather than having participants represent an entire culture or generation, the project focuses on their individual experiences.

Beyond inclusive imaging

The project builds on TECNO’s work with Universal Tone, its imaging technology designed to represent diverse skin tones more naturally and accurately.

But “100 Portraits of Becoming” takes that idea further. With AI increasingly involved in capturing, recognizing, and generating images of people, TECNO and Dass want to explore how technology can better represent the individual behind the image.

For Dass, meaningful portraiture starts with human connection.

“Meaningful portraits are never created by technology alone.”

She says her experience in Kenya reinforced the importance of trust, listening, and the willingness of people to share their stories.

The Philippines is next

Following Kenya, the project heads to the Philippines for a chapter called “Beyond Many Labels.”

It will feature 20 individuals, including working solo mothers and people whose lives are closely connected to solo parenthood.

Their stories will look beyond labels such as “single mother,” “breadwinner,” and “strong woman,” while exploring their ambitions, relationships, and personal growth.

The chapter will also explore “diskarte” — the ways Filipinos adapt, make choices, and find practical ways forward in everyday life.

After the Philippines, “100 Portraits of Becoming” will continue to Saudi Arabia, Türkiye, and Brazil.

By the end of the project, TECNO and Dass hope the 100 portraits will offer exactly what the title suggests: 100 different ways of seeing humanity.

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What your smartphone color choice reveals about you

Eight colors, eight personalities. Here’s how to pick.

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Your phone color says more than you think. With the Pixel 11 series, Google’s giving you eight ways to make that statement, and there’s genuinely one for every kind of person.

Hibiscus

You’re never the quiet one in the room. Hibiscus doesn’t ask for attention; it just takes it, and if that sounds like you, you’re probably not planning to start hiding now. This is the pick for anyone who’d rather stand out than blend in.

Pistachio

You’re the one who remembers everyone’s coffee order. Pistachio is soft and easy; the one whom people gravitate toward without quite knowing why. It doesn’t try hard to be liked. It just is.

Frost

You like things a little too organized. Frost means clean lines and a clear head, the color equivalent of a camera roll with zero mess in it. If your notes app has color-coded folders, this one’s calling your name.

Obsidian

You let the work speak for itself. No flash needed, because when you show up, the room adjusts anyway. Obsidian is the classic choice, the one that’s never trying too hard because it doesn’t have to.

Canyon

You’re the one who suggests the sunset drive. Canyon is warm and a little restless, always chasing golden hour whether or not anyone else is up for it. Available on the Pro and Pro XL, it’s built for people who treat every evening like it might be a good one.

Olive

You’re outdoorsy, but you’ll still show up looking put together. Olive is low-key and grounded, the one who doesn’t try too hard because it’s already comfortable in its own skin. Another Pro and Pro XL exclusive.

Fog

You’re hard to read, and you like it that way. Fog is understated on purpose, a Pro and Pro XL colorway for anyone who’d rather keep people guessing.

So, which one’s you?

Eight colors, three phones, one very personal decision. Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL goes on sale starting August 20 — with Pistachio, Hibiscus, Frost, and Obsidian on the base model; and Canyon, Fog, Olive, and Obsidian on the Pro line.

Which one’s calling your name?

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TECNO and Angélica Dass team up for a global portrait project

Dass aims to photograph 100 people across five countries using the TECNO CAMON 50 Ultra

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TECNO has partnered with Brazilian photographer Angélica Dass in launching “100 Portraits of Becoming.”

It is a two-year global initiative that explores identity, representation, and how AI sees people.

The project officially kicked off in Nairobi, Kenya — where Dass began photographing participants using the latest TECNO CAMON 50 Ultra.

Who’s Angélica Dass?

Angélica Dass is best known for exploring identity and self-expression through portrait photography.

Her award-winning “Humanæ” project challenged conventional ideas of race and skin color by highlighting the diversity of human skin tones.

ICYMI, Dass and her project gained much recognition from:

  • TED
  • World Economic Forum
  • UNESCO
  • American Museum of Natural History
  • Vogue
  • National Geographic

Portraits beyond appearances

With this portrait project, Dass teams up with TECNO to photograph 100 people across five countries.

Rather than simply documenting faces, 100 Portraits of Becoming aims to tell the stories behind each participant. Every portrait is paired with a personal narrative about growth, identity, and life experiences. Creating what TECNO calls a “Living Archive.”

Participants are photographed in natural light, without filters, and while wearing clothing of their own choice to better reflect their authentic selves.

The collaboration also explores how AI can go beyond simply recognizing faces. Asking instead how technology can better reflect the complexity of human identity and give people more control over how they choose to be seen.

Powered by TECNO’s Universal Tone imaging

All portraits are shot using the TECNO CAMON 50 Ultra, which features the company’s Universal Tone imaging technology.

Introduced in 2023, Universal Tone is designed to improve how smartphone cameras capture different skin tones. According to TECNO, the system is built on a database covering hundreds of skin tone samples, allowing photos to produce more natural and accurate results across a wider range of complexions.

The company says the technology aligns with the project’s goal of promoting more authentic and inclusive representation in photography, especially as AI-powered imaging becomes increasingly common nowadays.

From Kenya to the world

As previously mentioned, Kenya serves as the project’s first stop. With TECNO citing the country’s growing technology ecosystem and young population as reasons for beginning there.

Over the next two years, the initiative will travel to the Philippines, Saudi Arabia, Türkiye, and Brazil. The first collection of portraits and stories expected to go live online in August.

As of writing, TECNO is currently accepting participants from the Philippines where Dass is expected to take part from August 16 until August 22, 2026.

Through 100 Portraits of Becoming, TECNO hopes to spark conversations around identity, diversity, and how technology can better reflect the people it captures—not just visually, but through their stories as well.

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