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Samsung Galaxy S25 Series doubles down on AI

Plus some tweaks here and there 

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Galaxy S25

The Samsung Galaxy S25 series is coming in hot and with it comes additions and refinements to Galaxy AI along with other improvements in hardware and performance. Launched at San Jose, California, the series consists of the usual suspects: Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25. 

The Galaxy AI refinements come in multiple forms. They’re baked into beloved features like Circle to Search and other content creation tools. Meanwhile, they’re also introducing Now Brief and Now Bar which promises to be a Smart Assistant that’s actually smart. 

Circle to Search upgraded 

Circle to Search used to just let you choose a part of your screen to conduct a search on. Now, Circle to Search lets you do more than that. Apart from what we know it to be, the function has included two additional icons you can tap. 

One is a note icon that lets your Galaxy S25 smartphone listen to the music in your surroundings and look-up that music for you. If you’re familiar with the app, Shazam, it functions exactly like that. This is a Google Search function that’s been around for a while. Instead of actual music, you can even hum the tune yourself and it’ll try its best to identify the song for you. 

Next to the note icon is the translate icon. This makes translating so much more efficient. Whether it’s online content that you need to translate or something you can point your camera to while traveling, firing up Circle to Search and then hitting on translate will instantly translate what’s on screen for you. 

It’s worth noting that this is a Google Cloud feature and that this particular version of Circle to Search has been available to a select number of smartphones prior to the Samsung Galaxy S25 Series.

AI Select 

This is another expansion of Circle to Search. After selecting the object/s on your screen that you want to look up, AI Select will attempt to “anticipate your needs” and offer actions you may take after making the selection. 

The actions appear in the Edge Panel where you can drag the image to do a search or import it to any of the supported apps. At launch, this includes the usual Samsung Apps along with the usual social media apps. 

HONOR has a similar implementation called Magic Portal. It stands to reason that something of the same ilk could come to other brands as well as this is, again, likely powered by Google Cloud. 

Now Brief & Now Bar 

You’ve likely seen your fair share of sci-fi flicks. You know how in many of them, the main character has some form of Cyber Assistant they talk to summarizing their day, giving them suggestions, and in some instances exchanging in playful banter?

We’re probably a ways away from the playful banter type. But in terms of offering useful information as well as being conversational, that’s what Now Brief promises and it’ll be displayed through the Now Bar. 

The Now Brief will work across the apps installed on your phone. It will learn your schedules, tendencies, priorities, and what not. You can then ask it to do things on your behalf. 

In the demo that Samsung showed us, the person received an alert about a meeting the following day. This appeared in the Now Bar that’s a pill-shaped notification-like visual cue on the bottom of the lockscreen. 

Without even opening the Galaxy S25, the person asked the phone to move the schedule to another time and it did so. The idea isn’t new and the jury is still out on the actual execution and implementation But it’s a promising tool – one that lets you be more present in your immediate environment. 

Working across apps

It’s not just your schedule, too. It can do many things for you like provide or look for restaurant recommendations. Just tell it where to look and what you’re craving. 

If you’d rather stay home and cook than eat out, you can take a quick snap of your fridge and it’ll suggest recipes given the ingredients you already have. If you’ve been following Smart Home tech over the years, some Smart Fridges have this function too. Now, your fridge doesn’t have to be that smart, you can just leave it to your Galaxy S25 smartphone. 

Samsung said this will work with Google Apps, Galaxy native apps, and select third-party apps. 

Now Bar

The Now Bar, available on your lockscreen, will display all of these and more. And you can take actions on supported apps based on what’s being shown. 

These can be your schedules, sports scores, navigation, and what not. At first glance it looks like the Dynamic Island moved to the bottom. But that’s an oversimplification. And there’s plenty of AI baked into it to make our lives easier. 

Samsung Security

Samsung foresees the security questions users may have given the amount of information that the smartphone learns about you to help aid you better. 

The company promises both Cloud and On-device security to make sure all your data is protected.

Camera & Content Creation things

Camera and content creation capabilities are always a consideration when deciding which smartphones to buy. The Samsung Galaxy S25 series promises the same level of quality that you’ve seen in their most recent Galaxy S Series lines. 

The line has garnered the de facto “concert buddy” reputation over the past couple of years. Look for the Galaxy S25 series to deliver more of the same but with some key additions. 

New 50MP Ultra Wide camera

New on the Galaxy S25 series is the 50MP Ultra Wide camera. It promises increased resolution and brightness range, better performance under different lighting conditions, and four times better detail than the Galaxy S24 Series. 

It’s also the same camera that Samsung utilizes for macro shots. Those are for when you want to get really up close to tinier subjects.

Nightography video 

Gotta hand it to Samsung for sticking with “nightography.” Now, it extends to video performance. With their “Next Gen ProVisual Engine”, the Samsung Galaxy S25 series is able to capture better video in night and low light scenarios. 

With it, they are promising less noise and more details. It performs double-analysis noise removal to make sure your low light videos come out as crisp as possible. This analysis happens in real-time. 

There’s also what they call the Custom STF (Spatio-Temporal Filter) that distinguishes between moving and stationary objects and applies noise reduction as needed. 

It even supports 10-bit HDR for a wider dynamic range for your videos.

Audio Eraser

Perhaps one of the most impressive additions to the Galaxy S25 series’ content creation suite, Audio Eraser lets you take any of your videos and adjust the audio levels to your liking. 

The tool doesn’t just reduce noise. It gives you a pretty granular control of the sound present in your video. 

You can adjust the volume levels of Speaker, Music, Wind, Nature, and Crowd. This could prove to be one of their most useful and powerful tools for content creation. 

Galaxy Log/ Virtual Aperture 

Onto more shooting tools, the Galaxy S25 series has Galaxy Log and Virtual Aperture. 

Galaxy Log will spot overexposed areas of your shot during preview. While recording, it promises to deliver Dynamic range for vibrant, true to life videos. 

And while editing, you can apply color correction with exclusive LUTs (Look Up Tables) for control precision. 

Visual Aperture, meanwhile, is an AI-powered tool that mimics the function of adjusting your aperture to adjust the look of your shot as you tinker with the aperture values presented. This helps in achieving what many call a “cinematic look” which is achieving some depth of field on your shot. 

Generative Edit & Portrait Studio

Generative edit and Portrait Studio are both features introduced in the Galaxy S24 series. For the Galaxy S25 series, they have been refined. 

Generative edit is now more accurate whether that’s applying magic erase or extending your image. 

Meanwhile, Portrait Studio will now provide more realistic portraits. They are promising accurate and natural tones along with true-to-life-facial expressions. 

Hardware changes

This isn’t something you’ll notice immediately unless you’re really comparing them side-by-side. But the Galaxy S25 series is now 15% slimmer and has a thinner bezel compared to its predecessor. 

The edges have also been rounded, supposedly for an improved grip. And these changes all contribute to a lighter device. 

Protecting the device is Corning Gorilla Armor 2 which promises drop protection, scratch resistance, and an anti-reflective surface. Samsung says its 20% more resistant to fractures and 60% less screen damage repair vs the previous series. 

It also has an improved titanium build for enhanced durability. 

Snapdragon 8 Elite for Galaxy

Nobody’s gonna cry about performance across the series as the entire Galaxy S25 line is equipped with the Qualcomm Snapdragon 8 Elite SoC that’s especially tuned for Galaxy. 

Its NPU (Neural Processing Engine) is 40% better which, it should be, as this is the backbone of all the AI features. 

The CPU is 37% better while the GPU will perform 30% higher. 

All of that is promising a true flagship performance, no matter which Galaxy S25 smartphone you choose. It should be able to more than handle multi-tasking, gaming, and more. 

Colorways 

The Samsung Galaxy S25 Series come in various color options: 

Samsung Galaxy S25 Ultra: 

Titanium Silverblue, Titanium Whitesilver, Titanium Gray, Titanium Black. With online exclusives being the following: Titanium Blackgold, Titanium Jetblack, Titanium Jadegreen. 

Meanwhile, the Galaxy S25+ and Galaxy S25 share the following color options: 

Navy, Icyblue, Mint, and Silver Shadow. Online exclusives are: Blueblack, Coralred, and Pinkgold. 

Galaxy S25 Series specs:

Samsung Galaxy S25 Ultra Galaxy S25+ Galaxy S25
Display 6.9-inch QHD+ 
Dynamic AMOLED 2X
1~120Hz Refresh Rate
Vision Booster
Adaptive Color Tone 
6.7-inch QHD+
Dynamic AMOLED 2X
1~120Hz Refresh Rate
Vision Booster
Adaptive Color Tone
6.2-inch FHD+
Dynamic AMOLED 2X
1~120Hz Refresh Rate
Vision Booster
Adaptive Color Tone
Processor Snapdragon 8 Elite for Galaxy
Camera 200MP f/1.7 Main (Wide)
50MP f/1.9 120º Ultra-Wide
10MP f/2.4 3x Telephoto
50MP f/3.4 5x Periscope
12MP f/2.2 Front
50MP f/1.8 Main (Wide)
50MP f/1.9 120º Ultra-Wide
10MP f/2.4 3x Telephoto
—
12MP f/2.2 Front
Memory &  Storage  12GB + 1TB
12 + 512GB
12 + 256GB
—
—
12 + 512GB
12 + 256GB
—
—
—
12 + 256GB
12 + 128GB  
Battery   5000mAh    4900mAh    4000mAh    
Charging    45W Super Fast Charging 2.0
(Up to 65% charge in around 30 mins)
Fast Wireless Charging 2.0
Wireless PowerShare
45W Super Fast Charging 2.0
(Up to 65% charge in around 30 mins)
Fast Wireless Charging 2.0
Wireless PowerShare
25W Super Fast Charging
(Up to 50% charge in around 30 mins)
Fast Wireless Charging 2.0
Wireless PowerShare
OS    Android 15
One UI 7
Network and  Connectivity    5G, LTE
Wi-Fi , Wi-Fi Direct
Bluetooth 5.4
IP Rating IP68

 

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vivo introduces OriginOS 7 with smarter multitasking and AI features

A smoother, smarter smartphone experience

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vivo OriginOS 6

vivo has officially introduced OriginOS 7 in Shanghai, China, on September 21, 2026. The new operating system focuses on smoother performance, smarter multitasking, cross-device connectivity, and deeper customization.

OriginOS 7 introduces the next-generation Origin Smooth Engine, Origin Workbench, and Jovi, vivo’s personal AI agent. The company also promises up to six years of sustained smoothness through system-level optimizations.

The new operating system aims to make everyday smartphone interactions more responsive while helping users move seamlessly between apps and connected devices.

OriginOS 7 improves performance and multitasking

OriginOS 7 introduces the next-generation Origin Smooth Engine. The system redesigns graphics computation, memory management, and system scheduling to improve performance.

Its Ultra-Core Computing feature dynamically allocates processing resources based on demand. vivo says this helps maintain responsiveness during demanding activities, including gaming, multitasking, and extended video sessions.

The company claims OriginOS 7 reduces app cold start times by 10% and improves app page switching by 11%.

Memory Fusion also improves memory allocation and reclamation. vivo says the feature increases memory reclamation by 60% and can free up to 25GB of additional storage on a 256GB device.

Meanwhile, Dual Rendering introduces a new rendering pipeline and compilation framework. vivo claims it improves rendering efficiency by 14.4%, resulting in smoother animations and richer visuals.

These improvements power Origin Workbench, which lets users manage up to five active applications in a unified workspace. Users can coordinate tasks such as exporting video footage, reviewing notes, and messaging without constantly switching between apps.

vivo also says OriginOS 7 passed its 72-month anti-aging test. The company designed the system to maintain its responsiveness after six years of daily use.

Origin Animation makes interactions feel more natural

OriginOS 7 introduces Origin Animation, which applies physics-inspired motion to everyday interactions.

Fluid Motion lets interface elements stretch, bounce, and merge based on finger movements. Spring Animation applies consistent motion across system components, apps, and in-page elements.

Seamless Interaction also improves scrolling across supported system apps and third-party applications.

Together, these features aim to make transitions and touch interactions feel more natural.

OriginOS 7 connects vivo phones with Apple devices

OriginOS 7 expands cross-ecosystem connectivity, allowing users to integrate their vivo phones with devices they already own.

Apple Watch users can receive notifications and sync workout and health data with the Origin Health app. AirPods users can access battery information through Origin Island and use Spatial Audio.

Through vivo Office Kit, users can also connect their phones with an iPad, Mac, or Windows PC. The feature supports task handoffs, real-time note synchronization, and cross-screen file transfers.

OriginOS 7 also integrates iCloud into vivo File Manager. Users can browse, upload, and download photos and files stored in iCloud without leaving the app.

Feature availability may vary depending on the device, region, and software version.

Jovi brings AI-powered assistance across devices

OriginOS 7 introduces Jovi, a personal AI agent designed to manage workflows across connected phones and PCs.

Through vivo Office Kit, Jovi can retrieve files from a connected computer, summarize information, and deliver the results to a user’s phone. Users can also schedule recurring tasks, such as compiling weekly reports or organizing files.

For everyday productivity, Snap Note can turn photos of whiteboards, handwritten notes, and presentation slides into editable, formatted documents.

vivo also emphasizes user control and transparency. Through Jovi Security, the system records autonomous actions and requires user authorization for key steps.

OriginOS 7 adds interactive themes and customization

OriginOS 7 introduces new ways to personalize lock screens, home screens, and Always-On Displays.

Wiggle Theme transforms personal photos into interactive surfaces that ripple and respond to touch. Glint Theme uses gyroscope sensing to create realistic lighting and shadows as users tilt their phones.

StickIt lets users create layered collages from photos and Live Photos across supported screens.

Pet Pals adds interactive companions that respond to device movement, charging status, music playback, and the time of day.

These features give users more ways to personalize their phones beyond traditional wallpapers and static themes.

OriginOS 7 availability

vivo will begin the OriginOS 7 Preview Program on September 21, 2026, for the vivo X300 Pro and select iQOO devices in India, Thailand, and Malaysia.

The operating system will subsequently roll out to the vivo X500 Series, as well as new X Fold and V Series devices.

vivo has yet to announce a specific rollout timeline for other devices and markets. Feature availability may vary by region and device.

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vivo X500 Series launches with major imaging upgrades

Imaging takes center stage

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Graphics by Vincenz Lee | GadgetMatch

vivo has officially launched the X500 Series in Shanghai, China, on September 21, 2026. The new lineup includes the vivo X500, X500 Pro, and X500 Pro Max.

The new imaging flagships introduce vivo’s BlueImage Dynamic Imaging Technology Stack. The system focuses on improving photography, video recording, and live imaging through advancements in sensors, chips, and algorithms.

vivo aims to deliver professional-grade imaging capabilities while making cinematic video creation more accessible to everyday users.

The vivo X500 Series also introduces several imaging upgrades, including 4K 240fps cinematic slow-motion video, 8K Native Live, and improved stabilization. The company designed the lineup to deliver a more consistent experience across photography, video, and live content.

BlueImage Dynamic Imaging Technology Stack

The BlueImage Dynamic Imaging Technology Stack serves as the foundation for the X500 Series’ imaging capabilities. vivo developed the system around five key standards: high dynamic range, professional image quality, cinematic color, professional stabilization, and dynamic consistency.

The X500 Pro Max debuts the vivo × Sony LYTIA L910 sensor. It delivers a claimed 17 EV ultra-high dynamic range for video, allowing users to capture more detail in challenging lighting conditions.

The X500 Pro Max also features a ZEISS TrueDynamic Main Camera with 3-degree gimbal-grade optical image stabilization (OIS). Both its main and telephoto cameras achieve CIPA 7.0 Professional Stabilization.

vivo also partnered with MediaTek to develop professional Log video hardware for the Dimensity 9600 Pro. The chipset supports high-spec video creation through dedicated imaging processing capabilities.

vivo X500 Pro Series brings cinematic video to smartphones

The vivo X500 Pro and X500 Pro Max feature a ZEISS TrueDynamic Main Camera with a 1/1.28-inch sensor and ZEISS T* Coating.

The X500 Pro Max uses a 200-megapixel ZEISS APO Telephoto Camera, similar to the one on the vivo X300 Ultra. It supports CIPA 7.0 Professional Stabilization, multi-zone laser focus, and up to 30x Long Range Motion Snapshot.

The phone also supports Anyplace Telephoto Tracking and the 400mm equivalent vivo ZEISS Telephoto Extender Gen 2 Ultra.

Meanwhile, the X500 Pro features a ZEISS APO Telephoto Camera with CIPA 7.0 Professional Stabilization.

Both Pro models support 4K 240fps Cinematic Slow-Mo Video. They also offer 17 EV TrueDynamic Log Video with 10-bit 4:2:2 encoding and ACES support.

vivo partnered with DaVinci to support official color transformation, allowing users to color-grade smartphone Log footage in the same color space as professional cinema camera footage.

The X500 Pro Series also supports 4K 120fps 10-bit Log direct output and 4K 120fps autofocus tracking video. The latter helps maintain focus even when foreground objects temporarily obscure the subject.

For portrait videos, the lineup introduces 4K Cinematic Portrait Video with unified portrait beautification and HDR production standards.

vivo also added six cinematic video color styles: Golden, Platinum, Sunny Day, Paris Afterglow, Noir, and Amber. Each style uses a dedicated color pipeline that optimizes the appearance of people and scenery.

The Pro Series also supports 8K Native Live direct output, keeping the cover frame and video stream consistent in color and perspective.

Users can access four cinematic camera movement options through Cinema mode: Auto Framing Video, Vortex Shot, Super Slow-Mo, and Dual View.

vivo X500 offers upgraded imaging in a standard model

The standard vivo X500 also brings several imaging features from the Pro lineup.

Its main camera uses the vivo × Sony LYTIA 828 sensor, the same sensor found in the vivo X300 Pro. The 1/1.28-inch sensor works with ZEISS Gimbal-Grade OIS to deliver stable video footage.

For telephoto, the X500 uses the vivo × Sony LYTIA 610 sensor, which it shares with the X500 Pro. The 64-megapixel telephoto camera supports 4K 120fps high-spec slow-motion video and CIPA 5.5 Professional Stabilization.

The standard model also supports 4K 120fps slow motion, cinematic color styles, 4K 60fps Cinematic Portrait Video across all focal lengths, 4K 120fps 10-bit Log, and 4K 120fps HLG video.

The entire X500 Series supports 8K Native Live, which vivo says delivers more detailed Live Photos.

The standard model also supports the 200mm equivalent vivo ZEISS Telephoto Extender Gen 2. The accessory weighs 153 grams and measures 96mm in length. It supports 14 shooting modes, including portrait, landscape, and stage photography.

vivo X500 Series features Dimensity 9600-series chips

The vivo X500 Pro and X500 Pro Max run on the MediaTek Dimensity 9600 Pro, which uses a second-generation 2nm process.

The X500 Pro Max features a 6.85-inch BOE Q11 2K ZEISS Master Color Display and an 8,000mAh BlueVolt Battery.

The X500 Pro, meanwhile, features a 6.36-inch ZEISS Master Color Display and a 6,510mAh BlueVolt Battery.

Both models run OriginOS 7, which introduces Origin Workbench and Seamless Interaction. vivo also says the phones passed its Lab’s 72-month anti-aging model test.

The X500 Pro Series comes in four colors: Sunny White, Starry Gray, Moonlit Black, and Sunset Orange.

The standard vivo X500 uses the MediaTek Dimensity 9600M chip. It features a 6.59-inch ZEISS Master Color Display and a 7,500mAh BlueVolt Battery.

The phone supports 90W FlashCharge and 40W Wireless FlashCharge. It also runs OriginOS 7, with Origin Workbench supporting up to five apps running in the foreground.

The vivo X500 comes in Starry Gray, Sunny White, Dawn Pink, and Dusk Black.

vivo X500 Series price and availability

vivo has announced the following China pricing for the X500 Series. Sales officially begin on September 24, 2026.

Configuration and pricing are as follows:

vivo X500

  • 12GB + 256GB = CNY 5499
  • 12GB + 512GB = CNY 5999
  • 12GB + 1TB = CNY 6999

X500 Pro

  • 12GB + 256GB CNY 6499
  • 12GB + 512GB CNY 7499
  • 12GB + 1TB CNY 8499

X500 Pro Max

  • 12GB + 256GB = CNY 6999
  • 12GB + 512GB = CNY 7999
  • 16GB + 512GB = CNY 8499
  • 12GB + 1TB = CNY 8999

vivo also announced a special X500 Pro Max Creator Edition with 16GB RAM and 1TB storage. It retails for CNY 12,999.

The company will also offer photography accessories for the X500 Series, including the ZEISS Telephoto Extender G2 for CNY 999 and the ZEISS Telephoto Extender G2 Ultra for CNY 1999.

The X500 Pro Max Creator Kit costs CNY 699. A bundle featuring the X500 Pro Max, G2 Ultra telephoto extender, and Creator Kit is priced at CNY 2499.

These prices are for the Chinese market. vivo has yet to announce international pricing or availability for the X500 Series.

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Lifestyle

Nike’s Alphafly 4 is built for the part of the marathon ~that actually hurts~

Made to protect your stride when fatigue sets in.

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Every marathoner knows the exact moment the race truly begins.

It’s not at the starting line amidst the early morning excitement, but around the 32-kilometer mark, when your legs begin to feel heavy and your form starts to fall apart.

Nike designed its latest marathon racer specifically for that critical window. The Alphafly 4 shifts the focus away from chasing sheer top-end speed, targeting instead the physical breakdown that happens late in a long run.

By studying how fatigue alters a runner’s mechanics over time, Nike rebuilt its flagship distance shoe to help athletes maintain their stride when energy starts to dip.

Holding the line when fatigue sets in

On the road, the shoe operates as a complete, unified system designed to protect your stride.

A redesigned Atomknit upper wraps the foot with breathable support, using targeted midfoot cables and an integrated heel unit to keep your fit secure without adding unnecessary weight or friction over long distances.

Underfoot, the new ZoomX LT foam layer works alongside Nike’s contoured carbon-fiber Flyplate. The lighter foam returns maximum energy with every footfall, while the plate smooths out your rolling motion.

Together with dual forefoot Air Zoom units and a durable Fast Shot outsole, the setup keeps your cadence consistent and your legs feeling fresh well into the back half of the race.

As Emily Farina from the Nike Sport Research Lab notes, their goal was to help runners stay confident, balanced, and capable from the start line all the way to the finish.

Built on the miles that came before

That focus on real-world endurance stems directly from athlete testing.

Nike developed the shoe using feedback from its Project Dreamweaver initiative and extensive trials with women distance runners, prioritizing stability and comfort alongside high performance.

The lineage carries significant weight. The Alphafly family has grounded some of distance running’s greatest moments, from historic sub-two-hour efforts to major course records.

With the Alphafly 4, that legacy translates directly into everyday marathon training, helping athletes hold their target pace just a little bit longer. Marathoners won’t have to wait long to feel the difference on race day.

The Nike Alphafly 4 drops in an early, limited release on September 17 at nike.com, followed by a wider global release on October 29 online and at select retail stores.

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