Philippines
TCL Cool Truck roams around Metro Manila for FreshIN 3.0
Featuring the TCL FreshIN 3.0 air conditioner
TCL Philippines recently had a quirky gimmick to promote its newly-launched TCL FreshIN 3.0 air conditioner. It came in the form of the TCL Cool Truck.
The campaign kicked off recently, and the Cool Truck went around parts of Metro Manila. It is designed to showcase the power and innovation of the FreshIN 3.0.
By bringing TCL’s advanced air conditioning technology to high-traffic areas, the Cool Truck became a much-needed cooling zone for Filipinos on the go.
And what better way to roll out the TCL Cool Truck. Specially considering the Philippines is still in the thick of its summer season.
The Cool Truck came in white and TCL’s distinct red shade. There’s an entrance in the middle of the cargo, and inside, passersby could see different air conditioning products from TCL.
Aside from the FreshIN 3.0, the VoxIN and BreezeIN were also feted. There are likewise high chairs, a couch, a television, and even a selfie mirror for those who dropped by.
The interior was reminiscent of modern small spaces, like ones you’d normally see in condominiums or apartments. It helped visitors visualize their own spaces as they think about getting the FreshIN 3.0.
Of course, there were also brochures to know more about TCL’s home appliance offerings.
TCL FreshIN 3.0
The award-winning TCL FreshIN 3.0 inverter air conditioner is an ideal choice for consumers looking to beat the summer heat.
It boasts of smart features, making it a comfortable companion at home. It has Offline Voice Control which allows users to adjust the AC settings without the need for a remote or internet connection.
The unit also features QuadruPuri Filters for extra protection against pollution, dust, allergens, and bacteria.
This feature leans on a four-stage filtration system to maintain optimal oxygen levels. This way, users at home wouldn’t have to worry about air quality.
Furthermore, the FreshIN 3.0 has an intelligent Lifespan Reminder feature. This notifies owners when it’s time to clean or replace filters. This ensures air stays fresh and clean all summer long.
Lastly, the inverter AC has a T-AI energy-saving technology that can result in substantial savings on annual electricity costs. Owners can expect up to 37% less on their electricity bills with the TCL FreshIN 3.0.
Automotive
Inchcape Philippines and Changan are parting ways
The two companies won’t renew their distribution deal, with the transition running through Q4 2026.
Inchcape Philippines and Changan have mutually agreed not to renew their distribution partnership in the country. The companies announced the decision, citing Changan’s own long-term plans for the Philippine market as the reason.
The partnership enters a transition period that runs through Q4 2026. During this time, existing customer commitments remain in place, including aftersales support, warranty coverage, parts, and service.
Alex Hammett, Inchcape’s Managing Director for South Asia & Pacific, said Inchcape Philippines and Changan have worked together since 2023 to build the Changan brand locally, supported by Inchcape’s distribution network and dealer relationships.
He thanked the Inchcape Philippines team and dealer partners for their role in that effort over the past three years.
Inchcape says the Philippines remains a key market for the company. It continues to distribute Mercedes-Benz passenger cars, trucks, and buses, along with Jaguar Land Rover, and operates the retail business for Harley-Davidson locally. The company’s stated focus going forward is growing its existing portfolio and introducing new products to Filipino customers.
The Philippines also houses Inchcape’s Digital Delivery Centre and Global Business Services teams, which together employ more than 700 people supporting the company’s global operations.
Further details on arrangements after the transition period, including Changan’s next distribution partner, have not yet been announced.
Deals
Celebrate Power Mac Center’s anniversary with Mission 32, take home prizes
Visit PMC’s activation at SM Megamall from August 26 to 31
Power Mac Center is celebrating 32 years in the Philippines, and as part of the anniversary campaign, the country’s premier Apple partner is inviting fans to its Mission 32 event throughout the weekend.
From August 26 to 31, the SM Megamall Fashion Hall will transform into a micro-universe where 1 Infinite members can take part in various activities. There are plenty of challenges and games at the PMC partner brand stations.
Once all missions have been completed, attendees can unlock exclusive prizes from premium brands, like Beats, Belkin, PanzerGlass, BPI, and UnionBank.
Successful participants also get to claim an exclusive anniversary tote bag and commemorative pin.
On its actual anniversary day, August 26, Power Mac Center also lets 1 Infinite members take advantage of the Triple Burn Promo.
This means a point equals PhP 3 in savings; customers can redeem up to 3,200 points for PhP 9,600 in savings.
The month-long celebration is likewise still on, as customers can enjoy these offers until August 31:
- Up to PhP 35,000 off on select Apple products
- Up to 30% off on participating accessories with any participating Apple device purchase
- Up to 30% off on select premium accessories (Adam, Elements, BOSE, JisuLife, JBL, Laut, Native Union, Nomad, Sony, more)
- Score a free Belkin BoostCharge USB-C Cubic 20w Wall Charge for every PhP 32,000 single-receipt purchase
- PhP 2,000 off Web Store purchase (min. spend PhP 60,000)
Basecamp, meanwhile, is hosting an Apple Intelligence Productivity Bootcamp on September 5 from 1:00 PM to 2:30 PM. The fee is PhP 320 per attendee.
Mobile Care Service Center, on the other hand, is offering battery replacement parts priced at PhP 3,200, as well as a PhP 3,200 off on display replacement parts.
This promo is available until the end of August as well.
News
Michelin strengthens distribution ecosystem in the Philippines
Strategic expansion includes customer-based approach
Michelin is strengthening its distribution ecosystem in the Philippines as part of a strategic expansion in the market.
The move is designed to bring greater expertise, stronger support, and improved customer access across every mobility segment.
It also represents more than an expansion of Michelin’s route-to-market capabilities, as it reflects the company’s long-term confidence in the Southeast Asian market and its vision of building a more responsive, customer-focused, and future-ready mobility ecosystem.
Michelin take into consideration various factors in the mobility landscape, including:
- growing vehicle ownership
- expanding logistics networks
- increased infrastructure activity
- rising industrial investment
Such factors create new opportunities across passenger, mobility, commercial transportation, construction, mining, agriculture, and beyond-road operations.
Better support across every journey
Michelin is supporting the growth by strengthening its distribution network through a more specialized ecosystem.
This ecosystem aligns expertise with the distinct requirements of different customer segments, rather than taking a one-size-fits-all approach — a model that reflects how customers buy, operate, maintain, and manage vehicles and equipment.
For passenger vehicle customers, stronger integration and dealership networks can improve access to vehicle-specific tire fitments and enhance the ownership experience.
Meanwhile, for commercial operators, greater technical expertise and fleet-oriented support can help improve uptime, operational efficiency, and service responsiveness.
Furthermore, for industrial and beyond-road customers, access to specialized application knowledge supports reliability, productivity, and long-term equipment performance in demanding environments.
This customer-centric approach reflects Michelin’s broader purpose to give people a better way forward.
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