Philippines

Good hair day, every day: Laifen officially arrives in the Philippines

With smart, stylish hair dryers for modern living

Published

November 4, 2025

Her

Laifen, the global brand known for precision engineering and minimalist design, is officially entering the Philippine market with a full lineup of high-speed, smart hair dryers built for everyday use.

Designed for people who want salon-level styling without the fuss, Laifen’s tools promise faster drying, safer heat control, and smoother finishes — whether you’re getting ready for work, heading out for dinner, or squeezing in a quick refresh between errands.

Since launching in 2019, Laifen has focused on creating efficient, design-led haircare tools that work for real life. Its devices have already reached more than 20 million users worldwide as of early 2025.

Now, Filipinos can finally experience the brand’s signature blend of power and care. Every model arriving locally comes equipped with smart heat monitoring and strong airflow, offering a balance of speed and protection for daily styling.

Compact, maximum performance: Laifen Mini

The Laifen Mini shows that a compact dryer doesn’t have to compromise on power. It runs on a next-gen 110,000 RPM motor that delivers fast drying while staying surprisingly quiet at just 61 dB.

Weighing only 299 grams (without nozzle and cord), it’s light enough for travel yet comfortable for full styling routines. Its Smart Temperature Control checks heat 100 times per second to protect hair, while a built-in Negative Ion Generator helps boost shine and reduce frizz.

There’s also a Child Mode for gentler drying sessions. Made from high-grade nylon with 30% fiberglass and a dual-layer magnetic filter, the Mini combines durability with hair-friendly tech.

The Laifen Mini retails for P5,799 SRP, but early shoppers can get it for P3,599 on Laifen’s official Shopee, Lazada, and TikTok stores. Available in Green, Blue, and White.

Precision meets power: Laifen SE 2

The Laifen SE 2 builds on the strengths of its predecessor with even better performance for users who want more control when styling. Its 108,000 RPM motor pushes out 21.5 m/s airflow for quick, efficient drying.

Users can fine-tune their routine with 10 styling combinations: 2 airflow levels and 5 temperature settings. Heat is regulated 80 times per second to prevent damage, while its six-layer noise reduction system keeps sound levels at just 59 dB.

The Laifen SE 2 comes in White with an SRP of P7,499, now available at a limited-time price of P4,499 on Shopee, Lazada, and TikTok.

Look good, spend less: Laifen SE Lite

The Laifen SE Lite proves that affordability can still feel premium. It’s lighter, shorter, and easier to handle than the SE, with a balanced body designed for longer sessions.

Its high-speed drying system saves time, while 150 million negative ions help cut down frizz and leave hair smoother. A six-layer noise reduction setup brings sound down to a calm 62 dB, and Smart Temperature Control — adjusting heat 50 times per second — helps protect hair from damage.

Available in Tan, Pink, and Purple, the SE Lite retails for P3,799 and can be purchased for as low as P1,999 during the launch period on Laifen’s official social commerce platforms.

Get your Laifen Hair Dryer today

Laifen’s debut lineup is now available nationwide and online via Shopee, Lazada, and TikTok. Early buyers can enjoy limited-time discounts plus a free comb while stocks last. A special launch bundle is also available: purchase the Laifen SE 2 or Laifen SE Lite and get 50% off a waterproof bag. New followers can also redeem a P100 OFF voucher for additional savings.

If you want, I can convert this into strict N1 format, tighten the lifestyle tone further, or adjust the length.

Related Topics:Laifen Laifen Mini Laifen SE 2 Laifen SE Lite

Philippines

Smart launches AI.Smart, an affordable AI workspace

Published

September 24, 2026

GadgetMatch

Smart Communications, Inc. (Smart) has launched AI.Smart, an affordable, one-stop artificial intelligence (AI) workspace that gives more Filipinos access to advanced AI tools.

Powered by Avtica, AI.Smart gives Smart and TNT subscribers access to multiple AI models through a single browser-based platform. These include AWS Nova, ChatGPT, Claude, Google Gemini, and Thinking Machines.

AI.Smart automatically selects the appropriate AI model based on a user’s prompt. Subscribers can generate content and images, create documents and presentations, and analyze data in English, Filipino, or Taglish.

Smart says each subscriber’s workspace keeps uploaded files private. The platform does not use these files to train AI models or retain subscriber data. It also encrypts data and handles it in accordance with the Philippine Data Privacy Act.

Bringing AI to more Filipinos

“AI should be for everyone, not just for those who can afford premium AI services,” said Lloyd R. Manaloto, Smart’s First Vice President and OIC.

“With AI.Smart, we are making AI more inclusive by bringing powerful AI models and tools together in one affordable platform, giving more Filipinos the opportunity to use AI to learn, create, work smarter, and achieve more,” Manaloto added.

Smart and TNT subscribers can sign up for AI.Smart using their mobile numbers and verify their accounts via SMS.

The platform offers several credit packs to suit different needs. Access starts at PHP 49 for seven days. Subscribers who need more credits can opt for the PHP 499 plan, which remains valid for 30 days and allows up to 10 users to share a pool of credits.

Subscribers can purchase additional credits through AI.Smart. Payment options include prepaid load, postpaid billing, credit and debit cards, and select e-wallets.

Free AI.Smart access

As a launch offer, Smart and TNT subscribers who sign up for AI.Smart can get a chance to enjoy seven days of free access.

Smart and TNT subscribers can also use AI.Smart with Smart 5G for mobile activities such as video streaming, gaming, and real-time social media sharing.

Smart recently received recognition from global connectivity intelligence leader Ookla for delivering the Best Mobile Video Experience in the Philippines for the first half of 2026. The company earned a Video Score of 72.82, the highest among mobile operators in the country.

For more information about AI.Smart, visit the official AI.Smart website.

News

Power Mac Center SM Aura is now an Apple Premium Partner store

With a new protection plan dubbed as “1Protect” for your precious new iPhones

Published

September 23, 2026

Vincenz

Photos and graphics by Vincenz Lee | GadgetMatch

Power Mac Center has upgraded its SM Aura branch into an Apple Premium Partner (APP) store. The “APP” designation is the highest tier for reseller stores worldwide.

Originally opened in 2014, the redesigned store now houses its retail space, training center, and a service center in one.

The new space also puts more emphasis on learning. Free group demos will be held every Friday to Sunday. These will cover topics such as iPad creativity, or camera features, personalization, and Continuity for the latest iPhone series.

To celebrate the opening, customers can also score discounts on select Apple devices and accessories until September 27, 2026.

Deals include up to:

₱PhP 36,000 off MacBook Pros
PhP 19,500 off iPads
PhP 3000 off Apple Watches; and
PhP 11,000 off iPhone models

There are also service discounts until September 25. Plus, new iPhones purchases here are also covered with 1Protect device protection.

ICYMI, it’s a partnership between PMC and Bolttech. It’s basically a new way to protect your precious new iPhones.

Your regular one-year warranty does not cover accidental drops and water damage. Purchasing this new device protection plan (good for one year) gives you an unlimited dose of that.

Parts are guaranteed original and is an official part of AppleCare Services.

This protection program also covers one-time unwarranted exchanges (or change of mind returns) from micro scratches to color options. It will even replace your iPhone (of the same model and configuration) if it was stolen once.

There’s also the 1 Infinite loyalty program. Members can earn points from purchases and redeem them for devices, accessories, services, and training.

The Power Mac Center SM Aura APP store is located on Level 2 and is open daily from 10AM to 10PM.

Apps

Smart launches LiveSmart App for exclusive deals

Exclusive deals, cashback, and bill payments in one app.

Published

September 18, 2026

GadgetMatch

Smart Communications, Inc. (Smart) and TNT have launched the LiveSmart App, a new platform that combines loading, bill payments, exclusive offers, and other everyday transactions in one app.

The app is available on the Google Play Store and Apple App Store. It is open to Smart, TNT, and subscribers of other mobile networks.

The LiveSmart App gives users access to exclusive deals and savings. These include cashback offers, discounted Smart and TNT data packages, and limited-time access to AI.Smart.

“Filipinos are becoming more deliberate about where they spend and how they can get more value from every peso,” said Lloyd R. Manaloto, FVP and OIC for Smart. “The LiveSmart App is designed to help make those everyday decisions a little smarter, by giving users convenient ways to load, pay bills, and access exclusive savings and offers in one place.”

Exclusive deals and perks

Smart and TNT are rolling out several offers on the LiveSmart App starting September 18.

Smart and TNT subscribers can get 5% cashback when they purchase load or pay their Smart Postpaid bill through the app.

The app also offers data packages at exclusive prices. Smart Prepaid subscribers can get Power All 109 for PHP 105, while TNT subscribers can get Saya All 109 for PHP 105.

Users who download the LiveSmart App may also receive limited-time free access to AI.Smart.

AI.Smart combines multiple AI models, including AWS Nova, ChatGPT, Claude, Google Gemini, and Thinking Machines, in one workspace. Users can use it to generate images, create presentations, draft documents and spreadsheets, and get help with schoolwork, content creation, and other projects.

To claim the free AI.Smart credits, users need to tap the AI.Smart banner in the LiveSmart App. They then need to create an AI.Smart account using their Smart or TNT number.

Smart says users can also expect more exclusive deals and perks from lifestyle partners as it expands the LiveSmart App.

Powered by Smart 5G

The LiveSmart App runs on Smart’s network. Smart 5G supports activities such as video streaming, gaming, and real-time social media sharing.

The company said Ookla recently recognized its network for the Best Mobile Video Experience in the Philippines for the first half of 2026. Smart recorded a Video Score of 72.82, which it said was the highest among mobile operators in the country.

The LiveSmart App is now available on the Google Play Store and Apple App Store. Users can learn more about the app through Smart’s website.