News
Forget the Pro+ and Ultra! HUAWEI unveils the Pura 90 Pro Max
Together with the Pura 90 Pro and Pura 90
Last year, the highlight was all about the Pura 80 Ultra with its switchable telephoto lenses.
However, the Chinese super brand rewrites the script this time. HUAWEI ditches both the Pro+ and Ultra models in favor of the all-new Pura 90 Pro Max. That’s alongside a smaller Pro and vanilla models in tow.
Pro Max supremacy
Just like the iPhone 17 Pro Max and Xiaomi 17 Pro Max, the HUAWEI Pura 90 Pro Max also features a ginormous 6.9-inch screen.
It’s an LTPO OLED panel with an adaptive 1~120Hz refresh rate and support for 1.07 Billion Colors plus DCI-P3 Wide Color Gamut.
After years of hiding the chipset used, HUAWEI has gotten transparent this time.
The Pura 90 Pro Max uses their in-house Kirin 9030S chipset which promises 25% increase in overall performance compared to previous generation. Memory configuration can either be 12/16GB with storage choices between 256/512GB or 1TB.
Battery capacity also got some boost. From last year’s 5700mAh to a bigger 6000mAh capacity this time. HUAWEI SuperCharge speeds remain the same at 100W wired / 80W wireless.
Ultimately, the cameras are definitely on the “Pro Max” level. Still, sticking with the brand’s unique “Forward Symbol” camera design.
There’s a 50MP main (wide) camera with a variable aperture between f/1.4 to f/4.0. While HUAWEI’s switchable telephoto lenses aren’t present, its bottom telephoto camera is still very capable at 200MP with an f/2.6 lens opening.
That zoom module is capable of optically zooming in to 4x and as far as 100x digitally.
Ultra-wide shooting is neither compromised at 50MP f/2.2. HUAWEI has also included the RedMaple camera — or a spectral sensor that measures light surroundings for the most accurate image output possible.
As for selfies, it was the same ol’ 13MP f/2.0 front shooter.
HUAWEI joins in the trend by offering this Professional Photography Set with a grip case, lanyard, camera mount and holder, plus that much-needed telephoto lens converter.
The base and the lesser Pro
As mentioned, there’s the HUAWEI Pura 90 Pro which borrows most features found on its bigger brother. Albeit, the camera differences are noticeable (which are all RYYB sensors, BTW).
Pura 90 Pro Max |
Pura 90 Pro |
Pura 90 |
|
Wide |
50MP f/1.4~f/4.0 |
50MP f/1.4~4.0 |
50MP f/1.6 |
Ultra-Wide |
40MP f/2.2 |
12.5MP f/2.2 |
12.5MP f/2.2 |
Zoom |
200MP f/2.6 Telephoto
|
50MP f/2.1 Macro Telephoto
|
50MP f/2.2 Periscope Telephoto
|
Selfie |
50MP f/2.0 |
13MP f/2.0 |
13MP f/2.0 |
The base Pura 90 offers the best selfie shooter on paper. Meanwhile, the variable aperture main camera is the only thing the smaller Pro borrowed from its Pro Max brother.
Unlike the Pro Max model, the Pura 90 Pro offers the smallest screen size at 6.6 inches. Whereas the base Pura 90 serves as the middle-ground for having a 6.8-inch display.
Moreover, the vanilla variant relies on Kirin 9010S instead — a slightly configured chipset used by the Pura 70 Ultra and Mate 70 series last year. It promises 15% performance improvements nevertheless.
Also, the regular Pura 90 model rocks the biggest smartphone battery in the series at 6500mAh. It also has a dual-punch hole cutout instead of one. It houses an extra ToF 3D sensor for a more secure face unlocking that its Pro siblings do not have.
However, max storage is limited to 512GB, wireless charging is capped at 50W, and front glass protection uses the first iteration of Kunlun glass (vs 2nd gen in Pro models).
All models though are IP68 and IP69 rated and run the updated HarmonyOS 6.1 along its AI magic out of the box.
Pricing and Availability
It seems like HUAWEI is bringing back the beloved iridescence of the ever-popular P20 and P30 series.
The HUAWEI Pura 90 Pro Max are available in five nature-inspired colorways: Sea of Oranges, Purple Glow, Emerald Lake, Golden Dawn, Obsidian Black.
On the other hand, the Pura 90 Pro leans more into the fruity side: Pink Guava, Orange Soda, Coconut Green White, Mulberry Black.
Lastly, the base Pura 90 has the least and most generic shades: Roland Purple, Velvet Black, and Snowy White.
Pura 90 Pro Max
- 12+256GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
- 12+512GB = CNY 6999 (US$ 980 / EUR 835 / GBP 730 / SG$ 1260 / MYR 4130 / PhP 56,440 / INR 87,110)
- 16+512GB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)
- 16+1TB = CNY 8499 (US$ 1185 / EUR 1020 / GBP 870 / SG$ 1520 / MYR 4930 / PhP 67,670 / INR 101,930)
- 12+256GB = CNY 5499 (US$ 770 / EUR 660 / GBP 570 / SG$ 985 / MYR 3190 / PhP 43,700 / INR 66,720)
- 12+512GB = CNY 5999 (US$ 845 / EUR 730 / GBP 635 / SG$ 1095 / MYR 3560 / PhP 49,085 / INR 74,715)
- 16+512GB = CNY 6499 (US$ 910 / EUR 780 / GBP 670 / SG$ 1165 / MYR 3765 / PhP 51,650 / INR 78,850)
- 16+1TB = CNY 7499 (US$ 1100 / EUR 900 / GBP 780 / SG$ 1345 / MYR 4355 / PhP 59,590 / INR 90,980)
- 12+256GB = CNY 4699 (US$ 660 / EUR 570 / GBP 495 / SG$ 860 / MYR 2780 / PhP 38,400 / INR 58,300)
- 12+512GB = CNY 5199 (US$ 730 / EUR 630 / GBP 550 / SG$ 950 / MYR 3075 / PhP 42,485 / INR 64,500)
- 16+512GB = CNY 5699 (US$ 795 / EUR 700 / GBP 590 / SG$ 1020 / MYR 3300 / PhP 43,970 / INR 67,670)
* These are only rough conversion estimates
Pre-orders and availability are currently limited to China. We have to wait if HUAWEI decides to bring these to global markets.
News
NBA experimenting with smart basketballs, wrist wearables
Bluetooth chips integrated into smart basketballs can provide information for officiating
The NBA is experimenting with the use of smart basketballs and official wrist wearables ahead of its 2026-2027 regular season — two technologies which NBA Commissioner Adam Silver has mentioned can potentially be used officially in games as early as next season.
Per the Associated Press, select preseason games have included a smart basketball that has a Bluetooth sensor, manufactured with the league’s official provider Wilson. This can collect data for future use in real-time officiating decisions.
In a later interview with CNBC, Silver detailed that the smart chip integrated into the basketball weighs “roughly a gram” and does not affect the players’ feel or perception of the ball — at least in their tests.
“We A/B tested the ball with the chip, without the chip, and nobody could tell the difference, so that’s a good sign,” Silver said.
Both the official wearables and the smart basketballs underwent pilot testing during the summer league. The G-League also participated in the testing.
The NBA mentioned information from the Wilson-developed connected balls will be “for research only” for now. As such, the technology will not be used throughout the regular season and playoffs through mid-2027.
But Silver already sees the practical applications of the smart basketball, including determining out-of-bounds and goal-tending calls.
These can be based on whether the ball changed its arc, spin, or direction, as well as whether a finger touched it or not.
As such, the league could adapt its use as early as the 2027-2028 season.
Furthermore, the information the chip can provide can also be processed by players, as in the case of shooters observing which spin is most optimal for accuracy.
Wilson has not shied away from innovations, having introduced an airless basketball in the past.
Apple has announced the new Apple Home Collection, a new lineup of smart home accessories in collaboration with LG Electronics and Schneider Electric.
The collection includes indoor and outdoor cameras, thermostats, temperature sensors, and a video doorbell and door lock.
They are simple to set up starting with one tap with iPhone, and everything is managed through the Apple Home app. Each product features a clean, minimal aesthetic and premium materials.
Works with Apple Home and Matter certification have allowed a wide array of third-party accessories to connect with Apple’s smart home ecosystem for years.
The Apple Home Collection takes this even further. Working closely with the two parties, Apple has created an integrated Apple Home experience across the new product lineup.
Moreover, like all Apple Home accessories, the new collection is designed for privacy. Home app data is encrypted end-to-end.
Home monitoring
- LG Video Doorbell: dual cameras to capture separate views of visitors, packages; users can switch between front and bottom cameras
- LG Floodlight Cam: powerful perimeter monitoring with adaptive dual floodlights that activate automatically when motion is detected
- LG Outdoor Cam: offers low-light color night vision and can be easily angled
- LG Indoor Cam: automatically tilts upward and downward to adjust view when users check in on the home
Home Access
Meanwhile, LG’s Smart Deadbolt Lock brings a new level of convenience to home access.
Using Ultra Wideband technology, the lock can tell how close a user is and when they’re approaching the door.
As a user with a home key on a compatible iPhone or Apple Watch walks up, the door unlocks automatically, with no tapping required.
For flexibility, users can also tap to unlock with an iPhone or Apple Watch, use an integrated PIN pad, or rely on a hidden backup key slot.
The lock can sense if the door has been opened, closed, or tampered with, alerting users if it’s open even while locked.
Guest access can also be shared directly through the Home app, making it simple to grant a dog walker, house sitter, or visiting family member their own way in.
Home Climate
Furthermore, two new Smart Thermostats are available — one from LG Electronics and one from Schneider Electric. Users can choose the product that best fits their home’s broader energy ecosystem.
Using on-device intelligence from iPhone, Adaptive Temperature in the Home app automatically adjusts the thermostats based on whether someone is at home, winding down at night, or away, ensuring the home is always at the right temperature without any manual scheduling.
Pricing, availability
The Apple Home Collection will be available starting in December at apple.com/store, in the Apple Store app, and at Apple Store locations, with select accessories available starting early 2027.
- LG Video Doorbell Wired: starts at US$ 249.95
- LG Floodlight Cam: starts at US$ 399.95
- LG Outdoor Cam Plug-In: starts at US$ 299.95
- LG Indoor Cam Plug-In: starts at US$ 199.95
- LG Smart Deadbolt Lock: starts at US$ 349.95
- LG Smart Thermostat: starts at US$ 199.95
- LG Temperature Sensor starts at US$ 39.95
- Schneider Home Smart Thermostat: starts at US$ 199.95
- Schneider Home Room Sensor: starts at US$ 39.95
Installation accessories for smart thermostats are available separately at apple.com/store and in the Apple Store app.LG C‑Wire Power Adapter starts at US$ 24.95, Schneider Home Trim Plate starts at US$ 14.95, and Schneider Home C‑Wire Power Adapter starts at US$ 24.95.
Recently, Apple CEO John Ternus declared his intentions to make his company release new devices more regularly. Well, he isn’t playing around. So soon after the launch of the new iPhone 18 Pro series and the iPhone Duo, Apple has just scheduled a new event on October 13 titled “Welcome Home.”
As the name implies, this isn’t an event for more iPhones. Rather, the event will likely focus on Apple’s suite of home-related products. We might see an all-new HomePod and an Apple TV. Plus, it’s been rumored that the company will launch a new smart home hub.
Besides new mobile products, Apple is focusing on adding more ways to have their ecosystem inside your home. Naturally, this could mean that Apple is improving the ecosystem itself, ensuring that all of its products work seamlessly with one another.
Sadly, that’s all we can say about the upcoming October 13 event. This is, after all, a new era for Apple after Tim Cook stepped down from his post as the company’s CEO. We don’t know if the company wants a grand entrance for its new products or a more subtle one. Either way, stay tuned next week for a preview of whatever the brand has cooking in the kitchen.
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