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Anker to unify all brands under single name

One Anker

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Anker is unifying all of its brands under the unified single name Anker. The company also announced new products across charging, audio, home security, robotics, and home energy.

Since its founding in 2011, Anker has grown from a charging solutions provider into a global consumer technology company serving more than 200 million customers in over 180 countries and regions.

Among the popular brands under Anker’s umbrella are Anker for charging, eufy for smart home, soundcore for audio and entertainment, SOLIX for energy, and eufyMake for creative tools. Each built a strong following and brand recall.

But as AI, robotics, local computing, and connected systems bring once-separate technologies closer together, Anker is bringing all of its offerings together under one brand to match the trend.

Such consolidation concentrates the company’s brand investment. Anker has been building five brands at once, in every market and against every competitor. One brand puts that investment behind a single name.

Moving forward, Anker will present its products in two groups: Anker For You and Anker for Home. The first is for technology that moves through the day for consumers, covering charging, audio, personal health, and creative tools. The latter is for home security, robotics, and home energy.

The change will be gradual. New products lead the move to the Anker brand and existing products will transition over time. Warranty coverage, customer support and service remain unchanged.

New Anker products

Ushering this new era for Anker are a repertoire of new product offerings.

First is the Anker soundcore AeroClip 2 Pro, bringing the earlier-announced THUS AI chip to an on-ear clip form factor.

This has best-in-class call quality and adds AI Voice Recording, capturing meetings, phone calls, and personal interactions.

Next is the Space 2 Pro over-ear headphones with up to 60 hours of battery life and plush earcups. Completing the new audio lineup is the Liberty Buds 2 in-ear earbuds with 8-sensor array for crystal-clear calls.

Anker is also debuting new sleep earbuds and bedside speakers. The Sleep 4 and Sleep 4 Pro built on earlier generations of sleep earbuds block noise and help users fall and stay asleep.

The Sleep 4 Pro particularly adds the world’s first Track-Assess-Adjustment system, monitoring PPG, heart rate, and HRV while utilizing BioSync data-driven dynamic audio.

The SleepLab and SleepLab Pro introduce the company’s first pair of sleep-focused bedside speakers. SleepLab plays music and sleep sounds with a soft nightlight and alarm to set the mood for sleep.

On the charging end where Anker brand has been known for, there are three new products.

There’s the Anker MagGo Power Bank Pro 2, the world’s fastest and coolest wireless power bank. It comes with a built-in cooling fan, features 25W Qi2.2 wireless charging, and has patented fan algorithm, dual air ducts, and graphene heat-spreading.

Second is the Anker MagStand Charging Station. This three-in-one charger combines a 25W Max magnetic pad, a retractable cable, and a hidden USB-C port.

Third is the Anker Desktop USB-C Hub, a dual-display, high-refresh rate hub supporting up to 240Hz with an integrated 2-inch display.

Onto the Anker for Home portfolio, Anker has also released:

  • Anker MindBase, a local AI hub to connect devices across a home
  • EasyOmni Link which connects Anker devices and Matter-compatible products into one ecosystem
  • TrueSmart Agent
  • EverSafe
  • Anker eufy TrackLight Cam S1
  • Anker eufy Robot Vacuum Omni E35

Enterprise

Google illegally destroys 250,000 trees for a single AI data center

This is what we stand to lose with data centers.

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In the Philippines, it’s illegal to cut down a single tree without a permit. It’s a constant reminder that the preservation of nature should be a civil, besides being a moral, obligation. And yet, corporations are seemingly immune from obligations and morals. Google, the company that used to stand for “Don’t be evil,” shows off its true colors by illegally cutting down 250,000 trees in Finland for a datacenter.

As first reported by The Guardian, Finland is now staring at 330 hectares of land suddenly denuded of around 250,000 valuable trees, all thanks to Google. A local ecologist has also said that the company killed a further 150,000 trees at a separate site.

The environmental desecration is part of Google’s multibillion-dollar push to build data centers all over the world for artificial intelligence. Google has since been ordered to stop the development in the country after Finland found that the company acted without securing the needed assessments and permits to clear the area.

Google brushed away the report by saying that they acted “on the best understanding we had of the legislation at the time.” The company also said that they are protecting the water quality at the affected sites and committed to replanting trees across 130 hectares, a pale comparison to the total area affected.

Other AI companies are also trying to weasel their way into other countries to build data centers. An example is the controversial Pax Silica in the Philippines. Finland now stands as a cautionary tale against the unimpeded and unsupervised growth of data centers for a service that no one asked for.

Don’t be evil, my ass.

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Accessories

Bose acquires Skullcandy

But both are still separate brands.

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As one of the wisest sages of the 2000s once said, “He was a punk, she did ballet. What more can I say?” Sometimes, opposites attract. Now, two of those opposites in the audio space are coming together: the punk Skullcandy and the ballet-loving Bose.

Today, Bose has announced its acquisition of Skullcandy. The latter will continue to operate as a separate brand but now officially under the Bose umbrella. Although, it’s not a new collaboration as the two brands have previously worked together on devices before. Skullcandy will just have more access to Bose’s technologies moving forward.

Alternatively, Bose will now have access to Skullcandy’s more varied audience. Compared to Bose’s focus on premium products, Skullcandy caters to more alternative lifestyles. Though the brand has since mellowed from its more radical roots, it is still known as one of the alternative brands.

Bose, on the other hand, is still a household name for home audio and noise-cancelling headphones. The new relationship between two polar opposites might be seen as a weird one, but it’s ultimately beneficial to both parties. Besides, both brands were very strong in the 2010s. Keeping both brands going is a boon to audiophiles of the past decade.

SEE ALSO: Sony unveils three premium Walkman music players

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Gaming

Next Xbox might cost double the price of an Xbox today

The most expensive Xbox Series X costs $900. The next Xbox’s price might double that.

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Buying a new gaming setup must be one of the most torturous things you can purchase these days. The rising price of chips has hampered the buying ability of many a consumer today. Sadly, that trend isn’t changing anytime soon. According to new reports, the next Xbox might cost double of what an Xbox costs these days.

The next console is currently codenamed Project Helix. Spearheaded by relatively new Xbox CEO Asha Sherma, Project Helix has hopes of being an all-around gaming machine capable of playing PC games besides console exclusives. Sharma obviously wants the platform to come back as a worthy destination for gamers.

That’s a monumental task, though, especially after the rising prices of chips are constantly threatening the prices of new devices. Now, according to a profile of Sharma published by Fortune, the next Xbox might cost as high as US$ 1,800. For reference, the limited 25th anniversary edition of the Xbox Series X currently costs US$ 899.

Should Fortune’s estimate hold true, a new console in the coming years is double the cost of the most expensive Xbox Series X variant available today. The next generation of gaming might be even more of a luxury than it already is.

Unfortunately, things aren’t getting better across the board. Gaming on PC and on PlayStation aren’t going to be much cheaper as the RAM crisis continues.

SEE ALSO: Xbox might get rid of physical discs too

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