Lifestyle

AlphaBake launches first-ever virtual try-ons for online shopping

Redefining the customer experience, impacting business outcomes

Published

on

Shopping for clothes and other fashion products online can be tricky, as customers do not know how specific pieces of clothing would look on them, nor if they would fit nicely.

But in India, generative AI solutions provider for the fashion industry AlphaBake has launched a virtual try-on option for online clothing brands.

The solution was launched commercially with Indian e-commerce fashion platforms Prashanti Sarees, JadeBlue, and Maatshi.

This solution combines the best of GenAI foundational models with proprietary AI models and workflows, to create a seamless and scalable customer experience. Customers will also save time and energy in the process.

The new virtual try-ons offer much more promise in personalization and real business impact on ground, compared to all the previously implemented versions of kiosks or life-size mirror-like implementations in the past.

AlphaBake’s efficiency and personalization give customers better control over selection. All customer have to do is upload their image and instantly see how the garment looks on them.

Clothing brands can integrate this intuitive interface with their websites, and is especially easy for those brands who have built their D2C website on Shopify. Application Programming Interface (APIs) are also available for non-Shopify platform.

Prashanti Sarees founder and CEO Anand Krishnamoorthy already noted a sharp increase in customer engagement on their online shopping platform. The executive also mentioned a “noticeable” improvement on conversion rates.

AlphaBake furthered that it will continue to close the gap between digital and virtual spaces for online retailers by making the virtual try-on experience feel as real as possible.

In the future, the company wants the try-on experience becoming a default feature for online fashion shopping.

Her GadgetMatch

What your smartphone color choice reveals about you

Eight colors, eight personalities. Here’s how to pick.

Published

on

Your phone color says more than you think. With the Pixel 11 series, Google’s giving you eight ways to make that statement, and there’s genuinely one for every kind of person.

Hibiscus

You’re never the quiet one in the room. Hibiscus doesn’t ask for attention; it just takes it, and if that sounds like you, you’re probably not planning to start hiding now. This is the pick for anyone who’d rather stand out than blend in.

Pistachio

You’re the one who remembers everyone’s coffee order. Pistachio is soft and easy; the one whom people gravitate toward without quite knowing why. It doesn’t try hard to be liked. It just is.

Frost

You like things a little too organized. Frost means clean lines and a clear head, the color equivalent of a camera roll with zero mess in it. If your notes app has color-coded folders, this one’s calling your name.

Obsidian

You let the work speak for itself. No flash needed, because when you show up, the room adjusts anyway. Obsidian is the classic choice, the one that’s never trying too hard because it doesn’t have to.

Canyon

You’re the one who suggests the sunset drive. Canyon is warm and a little restless, always chasing golden hour whether or not anyone else is up for it. Available on the Pro and Pro XL, it’s built for people who treat every evening like it might be a good one.

Olive

You’re outdoorsy, but you’ll still show up looking put together. Olive is low-key and grounded, the one who doesn’t try too hard because it’s already comfortable in its own skin. Another Pro and Pro XL exclusive.

Fog

You’re hard to read, and you like it that way. Fog is understated on purpose, a Pro and Pro XL colorway for anyone who’d rather keep people guessing.

So, which one’s you?

Eight colors, three phones, one very personal decision. Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL goes on sale starting August 20 — with Pistachio, Hibiscus, Frost, and Obsidian on the base model; and Canyon, Fog, Olive, and Obsidian on the Pro line.

Which one’s calling your name?

Continue Reading

Entertainment

Box office: Brand New Day set to surpass US$ 2 billion, drives Marvel’s Spider-Man 2 resurgence

Sony Pictures’ fourth Tom Holland feature film sets records

Published

on

Spider-Man Brand New Day first trailer

The box office performance of Spider-Man: Brand New Day has been nothing short of spectacular.

Sony Pictures’ fourth feature film featuring Tom Holland as the titular protagonist broke the domestic opening day record.

This feat narrowly beat the previous record set by another Marvel Cinematic Universe (MCU) film in Avengers Endgame.

That strong opening continued in the next few weeks as Brand New Day became became the fastest to reach the US$ 500 million mark, breaching the milestone in just seven days, per LA Times.

The movie is already the highest grossing film of 2026, beating Toy Story 5.

Which such massive success so far, Spider-Man: Brand New Day is on pace to beat Avengers: Infinity War for worldwide total gross.

With over US$ 1.7 billion grossed in just two weeks, the film is projected to surpass any point between the US$ 2.1 billion to US$ 2.3 billion mark.

It will become only the eighth ever film to surpass that mark once it reaches at least US$ 2 billion.

The others are: Avatar (2009), Endgame (2019), Avatar: The Way of Water (2022), Ne Zha (2025), Titanic (1997), Star Wars: The Force Awakens (2015), and Infinity War (2018).

However, Endgame still holds an advantage, thanks to its international launch in major markets. The epic conclusion to the MCU’s Infinity Saga grossed US$ 2.79 billion during its 2019 run. And you will have to adjust that value slightly due to inflation.

In the Philippines, a strong market, Brand New Day has just eclipsed the PhP 1 billion mark, which is roughly about US$ 17.2 billion.

For comparison, it will definitely surpass Infinity War at some point, while Endgame grossed PhP 1.8 billion total or about US$ 34.56 billion at the time.

Marvel’s Spider-Man 2 experiences resurgence

Moreover, the film’s success also triggered a transmedia halo effect with Insomniac Games’ Marvel’s Spider-Man 2 also experiencing a resurgence in sales and player engagement.

Per IGN citing Alinea Analytics, since the film’s release, the game sold over 300,000 more copies across PlayStation 5 and Steam within a two-week span.

This is the equivalent to over US$ 11 million in revenue for Sony and Insomniac Games.

Plus, for the first time since the title’s launch in 2023, it experienced more than one million daily active users.

A combination of movie hype plus some timely discounts contributed to the game’s resurgence, also proving that the Spider-Man franchise has always been one of the biggest and most relevant IPs of all time.

Continue Reading

Cameras

Insta360 X6 brings 8K 360 capture, AI-powered editing

Sharper 360 footage, longer battery life, and an AI that edits your clips while you charge?!

Published

on

Fresh off its global release, Insta360 brings its latest entry in the X series, the Insta360 X6, to the Philippines.

Upgraded imaging for every moment

The headline upgrade lands straight in the image sensor. Dual custom Sony 1/1.1-inch square sensors power the Insta360 X6, delivering a full 1-inch equivalent 360 imaging experience.

This hardware update brings noticeably sharper detail and stronger low-light performance compared to older X Series cameras. It shoots up to native 8K at 50fps with 10-bit color and native in-camera Dolby Vision, giving creators maximum flexibility during post-production.

Beyond the larger sensor, the X6 functions as three cameras in one: a full 360 shooter, a subject-tracking camera, and a single-lens action camera. You can capture everything around you now and pick your angle later. Alternatively, you can pull flat 4K footage through InstaFrame 2.0 or switch to single-lens mode for a traditional action cam experience.

Battery life sees a major boost as well. The new 2600mAh Xtreme Battery offers up to 140 minutes of continuous 8K30fps recording. Meanwhile, a Star-Ridge cooling system keeps the camera cool during longer 8K sessions. You also get 64GB of built-in storage (47GB usable), allowing you to start shooting immediately without a microSD card on hand.

For anyone building out a rig, the X6 supports over 100 accessories. It easily adapts to travel, motorcycle rides, cycling, diving, and other high-action pursuits.

Intelligent AI editing

Software plays an equally big role in this launch. Insta360 introduces PanoMind, its first AI model built specifically for 360 footage. Instead of analyzing a flat frame, PanoMind reads full spherical scenes.

Through AI Director, the X6 reviews your footage while charging, generates highlight edits on its own, and sends them directly to the Insta360 app. This feature saves you from spending hours scrubbing through raw clips for key moments.

If you want more say in the final cut, Auto Edit 2.0 turns single or multiple clips into finished videos, handling framing, camera movement, cuts, music, and transitions automatically. For deeper workflows, the X6 still supports I-Log, 10-bit recording, Insta360 Studio, and Insta360+ cloud editing tools.

Price, availability in the Philippines

The Insta360 X6 is now available in the Philippines through authorized retailers and official online channels.

The Standard Bundle costs PhP 45,390 and includes the X6 camera, a USB-C cable, a protective pouch, and a lens cloth.

Meanwhile, the Essentials Bundle costs PhP 49,990. It adds an extra Xtreme Battery, a 114cm Invisible Selfie Stick, a lens cap, and a Fast Charge Case on top of the base package.

Insta360 Philippines is also expanding its retail footprint across key cities while hosting hands-on community workshops tailored for travel, riding, cycling, and filmmaking enthusiasts.

Continue Reading

Trending