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HoYo FEST 2025 set across 6 Southeast Asian cities
Happening July 24-27
HoYo FEST 2025 is officially returning from July 24 to 27, bringing HoYoverse fans four days of immersive events and activities across six Southeast Asian cities: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Now in its fifth year, the event will celebrate popular HoYoverse titles:
- Genshin Impact
- Honkai: Star Rail
- Zenless Zone Zero
- Honkai Impact 3rd
The event will feature themed experiences, exclusive merchandise, giveaways, and interactive showcases for fans.
Artist Alley goes regional
This year marks the regional debut of HoYo FEST’s Artist Alley, which was previously held in 2024 in Indonesia and Vietnam.
For the first time, all participating locations will feature the Artist Alley, where local creators and fan artists can exhibit and sell HoYoverse-themed merchandise.
The move marks a first in Southeast Asia, as HoYoverse becomes the first gaming company to support fan-created merchandise at its own official event in the region.
Onsite experiences and new stage showcases
In addition to the Artist Alley, attendees can look forward to themed booths based on each HoYoverse game. There will also be exclusive freebies, merchandise, a lucky draw, and other interactive attractions.
This year’s edition will also introduce a Stage Segment, offering cosplayers, performers, and fan artists the opportunity to present live on stage.
Tickets available from June 24
Tickets go on sale June 24 at 11:00 AM (UTC+8) through the official HoYo FEST website. Fans can choose from 1-Day Passes, Multi-Day Passes, or Fast Passes. Fast Pass holders will receive early access, exclusive merchandise, and priority entry to event booths and activities.
For more information, including ticketing details and venue-specific updates, visit the official HoYo FEST 2025 website: https://hoyo.link/wqjjLntrY.
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SQUARE ENIX STORE Plus expands presence in Asia, Oceania
New merch added to official online store lineup
The SQUARE ENIX STORE Plus is expanding its shipping destinations across Asia and Oceania. The official online store in the region has also added new official merchandise to improve customer convenience and service.
Such expansion lets fans in the region to access official products previously limited to other areas.
They will now be able to purchase official merchandise directly from the store, including figures, plush toys, lifestyle goods, and music-related products.
The service update also lets customers in more countries to enjoy an even smoother shopping experience.
Currently, the SQUARE ENIX STORE Plus serves the following territories:
- South Korea
- Taiwan
- Hong Kong
- Malaysia
- Philippines
- Singapore
- Thailand
- Vietnam
- Australia
- New Zealand
Plans to expand support to additional countries and regions are in the pipeline.
New products include a NieR: Automata Original soundtrack and NieR Replicant-10+1 Years- Vinyl LP Box Set.
New Final Fantasy series merchandise are likewise available, including those from the Final Fantasy VII line.
These include postcard sets, a Chocobo plush eco bag, an acrylic keychain from Rebirth, and a mug.
More items have also been added to the online catalogue, so fans are encouraged to visit the website for the full lineup.
News
HUAWEI Pura X Max overtakes the iPhone Fold as 2026’s first wide foldable
Also goes ahead of Samsung’s upcoming Galaxy Z Wide Fold
Months ahead of the much-awaited foldable from Apple, HUAWEI has decided to get in the way of the Cupertino-based company by announcing the world’s first wide foldable.
The HUAWEI Pura X Max is the earliest and biggest clapback to Apple’s upcoming iPhone Fold and Samsung’s rumored “Galaxy Z Wide Fold.”
World’s first wide foldable
HUAWEI’s Pura X Max isn’t a direct successor to last year’s Pura X.
Last year’s offering only had a measly 3.5-inch cover screen. This time, it has a full 5.4-inch wide display outside. Unfolding it reveals a 7.7-inch foldable display instead of Pura X’s smartphone-like 6.3 incher.
Both are LTPO 2.0 OLED displays with an adaptive 1~120Hz refresh rate. They are not compromised with support for 1.07 Billion Colors as well as DCI-P3 Wide Color Gamut.
This new form factor solves the biggest issue seen among standard foldables — especially when consuming content or playing games.
Stylus support is also expected with HUAWEI’s M-Pen 3 Mini stylus — best for jotting down, scribbling, doodling, drawing, or even just for navigation.
Supporting this foldable screen is HUAWEI’s so-called “basalt water droplet hinge” with core components made of steel.
As for the cover glass, it uses second gen Kunlun glass. And while we’re already at it, the Pura X Max supports IP58 and IP59 ratings for durability.
Maxed out fold
What runs this wide foldable is HUAWEI’s very own Kirin 9030 Pro chipset. The super brand promises up to 30% performance improvements.
Gaming should not be compromised thanks to its extra large VC Graphene Heat Dissipation System. Battery capacity is rated at 5300mAh with 66W wired and 50W wireless SuperCharge speeds.
HUAWEI’s latest HarmonyOS 6.1 not only brings in that translucent trend, they have also adapted to the user’s needs through Immersion Layout.
When used, the app’s controls automatically adjusts if you are left- or right-handed — no matter how you hold them.
Much like most smartphones, HarmonyOS also relies on its AI tools to make things easier.
Last but definitely not the least, it’s camera system.
The HUAWEI Pura X Max boasts a 50MP main (wide) camera with a variable aperture of f/1.4 ~ f.4.0 — much like last year’s Pura 80 Ultra and the latest Pura 90 Pro Max.
It also has another 50MP f/2.2 3.5x periscope telephoto camera that can also take optical-quality 7x shots and as far as 100x digital zoom.
Lastly, the ultra-wide camera is capped at 12.5MP with an aperture of f/2.2. All these cameras are based from HUAWEI’s RYYB image sensor.
Additionally, there’s a spectral sensor called “Red Maple camera” in its second iteration.
Selfie cameras inside and out are 8MP f/2.4.
Pricing and Availability
HUAWEI’s Pura X Max will be available in five colorways: Olive Gold, Phantom Night Black, Starblue, Vibrant Orange, and Zero Degree White.
Pricing does not come cheap. The HUAWEI Pura X Max are divided into two editions with four configurations in total:
Regular Edition
- 12+256GB = CNY 10,999 (US$ 1615 / EUR 1370 / GBP 1190 / SG$ 2050 / MYR 6370 / PhP 96,850 / INR 149,650)
- 12+512GB = CNY 11,999 (US$ 1760 / EUR 1490 / GBP 1300 / SG$ 2240 / MYR 6950 / PhP 105,650 / INR 163,260)
Collector’s Edition
- 16+512GB = CNY 12,999 (US$ 1905 / EUR 1615 / GBP 1410 / SG$ 2425 / MYR 7530 / PhP 114,460 / INR 176,860)
- 16+1TB = CNY 13,999 (US$ 2050 / EUR 1740 / GBP 1520 / SG$ 2610 / MYR 8110 / PhP 123,260 / INR 190,465)
* These are only rough price conversion estimates
Collector’s Edition supports China’s Beidou Satellite Services that the Regular Edition models don’t have.
It’s currently open for pre-orders in their home turf while global availability remains bleak. ICYMI, Last year’s Pura X was not released outside China.
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