News
HUAWEI debuts the Pura 80 Ultra with “switchable” telephoto lenses
Announced alongside three other Pura 80 models
Just two days after the software-studded WWDC 25 event by Apple, HUAWEI tries to steal the spotlight and reveals the Pura 80 Ultra — at least in China.
They clearly won’t miss this chance of joining the “Ultra” gang as all major key players are already out: the Samsung Galaxy S25 Ultra, Xiaomi 15 Ultra, OPPO Find X8 Ultra, and vivo X200 Ultra.
Ultra in sight, and in mind
It seems like HUAWEI is sticking with its “Forward Symbol” camera design this year. However, it’s even bigger than ever — and it’s not purely for aesthetics.
Last year’s “Ultra” highlight was the retractable 1-inch main camera with a variable aperture.
That’s not to say that it’s absent this year. It still has one, just without that pop-up mechanism.
But, the highlight this time, is all about that “switchable” telephoto lens system with just a single image sensor beneath. Proving a further breakthrough in engineering.
The HUAWEI Pura 80 Ultra is capable of giving the best of both worlds: 3.7x and 9.4x optically-zoomed shots. It’s definitely an upgrade from the loner 3.5x telephoto lens of previous iterations.
Additionally, shots beyond 30x will still be achievable in utmost clarity with HUAWEI’s camer-AI magic.
Although the brand has departed from their long-time Leica partnership since the P50 series, HUAWEI’s excellent imaging capabilities still remain.
All thanks to HUAWEI’s XMAGE imaging tech alongside the Red Maple spectral camera first introduced on the Mate 70 series, it can keep up with brands and their camera collabs.
Plentiful Pura 80
If the Pura 80 Ultra isn’t your cup of tea, there are still the other three flavors on the table: the Pura 80, Pura 80 Pro, and Pura 80 Pro+.
Despite their superlatives, this year’s Pura 80 series isn’t as confusing as it seems.
But, for clarifications, here’s a rundown of their camera nuances:
| Pura 80 Ultra | Pura 80 Pro+ | Pura 80 Pro | Pura 80 | |
| Wide | 50MP f/1.6~f/4.0 1-inch sensor |
50MP f/1.6~f/4.0 1-inch sensor |
50MP f/1.6~f/4.0
|
50MP f/1.6~f/4.0
|
| Ultra-Wide | 40MP f/2.2 | 40MP f/2.2 | 40MP f/2.2 | 13MP f/2.2 |
| Telephoto | 50MP f/2.4 + 12.5MP f/3.6 Ultra-large Bottom Telephoto 3.7x optical zoom + 9.4x optical zoom |
48MP f/2.1 Macro Telephoto 4x optical zoom |
48MP f/2.1 Macro Telephoto 4x optical zoom |
12MP f/3.4 Periscope Telephoto 5.5x optical zoom |
| Spectral | 1.5MP Red Maple |
1.5MP Red Maple |
1.5MP Red Maple |
1.5MP Red Maple |
| Selfie | 13MP f/2.0 | 13MP f/2.0 | 13MP f/2.0 | 13MP f/2.0 |
Chipset still remains a mystery but, these Pura 80 phones pack the great goodies: 16GB memory for the Ultra and Pro+ variants while 12GB for the Pro and base models.
Higher 512GB/1TB storage options are exclusive (again) to the higher-end line, while a 256GB option is available for both the vanilla and Pro variants.
5700mAh battery is equipped in all three phones with support for 100W SuperCharge / 80W Wireless SuperCharge speeds.
Aside from that, watered-down specs are found on the vanilla Pura 80: 5600mAh battery, slower 66W wired + 50W wireless charging, and a smaller 6.6-inch flat OLED display.
Speaking of, the three higher-ups all feature a slightly larger 6.8-inch quad-curved OLED display. However, all displays have adaptive 1~120Hz refresh rate, 2160Hz PWM Dimming, and support for DCI-P3 Wide Color Gamut, plus 1.07 Billion Colors.
Also, all models feature HUAWEI’s second-gen Kunlun glass. Albeit, the top-tier Ultra and Pro+ models are Xuanwu or basalt-tempered for an even better scratch-resistance.
The only great denominator among all models is the dual IP68+IP69 rating.
As expected, all phones run the latest HarmonyOS NEXT 5.1 with all the magical, modern-day AI features in mind.
Pricing and Availability
The HUAWEI Pura 80 series is currently open for pre-orders in China. In-store launch and availability to follow on June 26, 2025 (Thursday).
Pura 80 (Velvet Gold, Velvet Green, Velvet White, Velvet Black)
- 12+256GB = TBA
- 12+512GB = TBA
- 12+1TB = TBA
Pura 80 Pro (Glazed Gold, Glazed White, Glazed Black)
- 12+256GB = CNY 6499 (US$ 905 / EUR 795 / GBP 670 / SG$ 1165 / PhP 50,510 / INR 77,410)
- 12+512GB = CNY 6999 (US$ 975 / EUR 855 / GBP 725 / SG$ 1255 / PhP 54,395 / INR 83,365)
- 12+1TB = CNY 7999 (US$ 1115 / EUR 975 / GBP 825 / SG$ 1435 / PhP 62,170 / INR 95,275)
Pura80 Pro+ (Glazed Red, Glazed Green, Glazed White, Glazed Black)
- 16+512GB = CNY 7999 (US$ 1115 / EUR 975 / GBP 825 / SG$ 1435 / PhP 62,170 / INR 95,275)
- 16+1TB = CNY 8999 (US$ 1255 / EUR 1095 / GBP 930 / SG$ 1610 / PhP 69,940 / INR 107,190)
Pura 80 Ultra (Black, Gold)
- 16+512GB = CNY 9999 (US$ 1395 / EUR 1220 / GBP 1030 / SG$ 1790 / PhP 77,770 / INR 119,100)
- 16+CNY 10,999 (US$ 1530 / EUR 1340 / GBP 1140 / SG$ 1970 / PhP 85,490 / INR 131,010)
As of this writing, there’s no word on global availability. We have to wait for HUAWEI if they will still bring their latest Pura line outside the homeland.
UPDATE: Mark your calendars! HUAWEI will reveal the Pura 80 series to the global stage in Dubai, UAE on July 10, 2025.
Further than seen. The #HUAWEIPura80 Series is coming soon. #HuaweiLaunch pic.twitter.com/A3ugWzIbyp
— Huawei Mobile (@HuaweiMobile) June 25, 2025
What comes next after the smartphone? For years, brands hunted for an answer. Apple, for example, placed its bet on the Vision Pro, a wager that hasn’t paid off yet. Samsung, on the other hand, is betting on a different horse: augmented reality.
In a new earnings call (via Seeking Alpha), Samsung’s Seong H. Cho, the brand’s head for mobile marketing, confirmed that they will experiment more with “diverse form factors such as next-generation AR glasses.”
Samsung has been teasing a pair of glasses for a while now. However, with an impressive lineup already in the works (including the brand’s first trifold smartphone), it’s understandable that hype for the teased glasses took a bit of a backseat.
But, with an official word now about the wearable, the game is once again on to create an impressive pair of smart glasses.
The only question here is the “next-generation” part. Since Samsung doesn’t really have a pair out in the market right now, it’s a bit difficult to determine what the next generation might mean.
Of course, it could simply be a marketing term that implies smart glasses are the next generation of technology. If it pertains to what’s already out in the market, it could mean a pair that comes with a camera or even a display. Of note, most smart glasses today (or, at least, those accessible to most users) use only audio for its smart functionalities.
SEE ALSO: Samsung teases anti-shoulder surfing privacy feature
Last year, Nothing offered a worthy alternative to the usual flagship brands. Though the Phone (3) edged closer and closer to flagship-level prices, the smartphone is still a decent performer through and through. This year, however, a Phone (4) is not in the works.
Through a new YouTube video, Nothing’s Carl Pei has confirmed that the brand will not release a Phone (4) this year. The Phone (3) will still be the brand’s flagship option throughout 2026.
Pei did not reveal any explicit reason why they couldn’t make a new flagship this year. However, he does say that he wants every upgrade to be meaningful.
Despite the lack of a flagship, Nothing’s work will continue through the (a) series. The brand will release the new Phone (4a), for which Pei is promising a revolution. He says that there will be significant upgrades which will push the series closer to a flagship-like experience. It will also have new designs.
Unfortunately, the new phone might not come cheap. Along with the phone’s announcement, Pei confirmed that prices might increase this year, as a response to spiking RAM prices. It’s unclear how much it’s changing, though.
At the very least, the (a) series is usually priced competitively. However, if the increases affect the entire lineup, the flagship’s prices might go up to even more concerning levels.
SEE ALSO: Nothing will no longer lock screen ads on the Phone (3a) series
Computers
3D printing made accessible: Bambu Lab moves closer to everyday consumers
Empowering consumers to create tangible objects
China-based brand Bambu Lab makes an effort to move closer to everyday consumers in the Philippines with a new retail partner by holding a media and creators roundtable in the Philippines. This was a bid to reshape how consumers perceive and use 3D printing technology.
Established in Shenzhen, China in 2020, Bambu Lab aims to make 3D printing more accessible, practical, and relevant to daily life through printers and other supplies.
The goal is to support practical home use, creative hobbies, product design, and even specialized tools, while putting emphasis on ease of use.
With such optics, Bambu Lab is trying to make consumers feel that there is less deep technical knowledge required and that they can actually create physical objects with 3D printing.
One of their products is the entry-level Bambu Lab A1 mini, which is compact enough to fit on a small desk.
The brand also has more advanced models which are capable of printing multiple colors and materials on a single run.
To complement the hardware ecosystem, Bambu Lab’s open platform MakerWorld lets users browse, select, and print from an extensive library of shared 3D designs directly from their own desktops.
The platform features a wide variety of objects across multiple categories. There’s household items, DIY tools, children’s toys, props, and educational materials.
In the Philippines, Bambu Lab will open its first concept store at One Ayala, Makati City. The concept corner will give mallgoers the opportunity to see the range of 3D printers and consumables firsthand.
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