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Huawei’s profits dropped despite record sales in 2016

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Let’s recap Huawei’s spectacular 2016: The company shipped an impressive 140 million smartphones last year; its flagship P9 sold over 10 million units; it was right behind Apple in smartphone profits; and its third-place position in the global market was secured. And yet, the Chinese company made less money last year than in 2015. What?!

How in the world does a company sell so well but make less profit? In this case, Huawei spent a lot more on marketing its products and increased component prices than ever before. Those were all necessary expenses, of course, since the brand created such a strong presence outside of China last year.

SEE ALSO: 5 highly anticipated features of the Huawei P10

Just look at who Huawei spent its fortunes on: Henry Cavill and Scarlett Johanssen helped push the popular P9 in the western hemisphere. This led to a $2 billion profit last year compared to the $2.2 billion made two years ago, despite a 30 percent increase in sales for 2016. The higher-ups were hoping for $2.5 billion; they ended up with 20 percent less than that.

With that, Huawei is hoping to lessen the overspending on extensive marketing and retail channels. If all goes well, the group could reach its intended goal of doubling 2016’s profits, hopefully making $4 billion this year.

So, if you notice less Huawei advertising in the next few months, remember it’s all part of the plan.

SEE ALSO: Best Premium Smartphones (February 2017 Edition)

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Source: The Information, via Android Authority

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Apple, Samsung sold fewer smartphones in 2018 — report

Huawei won the game, though

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2018 wasn’t a great year for smartphones in terms of sales, but not every company took a hit last year. According to the latest report by Gartner, the total number of devices sold in 2018 was 408.358 million, a 0.1 percent growth from 407.845 million. The biggest losers are Apple and Samsung, both in Q4 and the whole year.

Apple sold 11.8 percent fewer units during the holiday season compared to the same quarter in 2017. Samsung also sold fewer phones during the last quarter, but the South Korean company still managed to maintain a big gap from competitors.

According to the report, Apple is mostly affected in Greater China since buyers are now delaying their upgrades as they wait for bigger innovations. Alternatives are gaining popularity due to their cheaper prices as well.

While two of the biggest names in the industry suffered loss, Huawei, on the other hand, increase their sales and is now close in taking Apple’s coveted second spot. The Chinese tech giant managed to sell an extra 52 million phones in 2018.

Xiaomi and OPPO also gained a few extra millions of sales during the last quarter of 2018. Interestingly, Xiaomi was able to overtake OPPO the whole year with 7.9 percent market share versus 7.6 percent.

SEE ALSO: Apple users take longer to upgrade than before

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Huawei official confirms P30 Pro’s quad camera setup

Through a leaked photo

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Image source: Weibo

In a month, Huawei will finally launch the successful P20 series’ successor — the Huawei P30 and P30 Pro. Given last year’s success, the P30 series has some huge boots to fill. Thankfully, existing rumors are already painting a colorful portrait for us.

As the launch beckons just around the corner, Huawei has officially confirmed the series’ most highlighted rumor — the quad rear camera. Last year, the P20 Pro flaunted an amazing triple rear camera system. This year, leakers and rumor mills have speculated on one more camera. After much speculation throughout the past few months, a Huawei official has suddenly leaked the information himself.

On Chinese social network Weibo, Richard Yu, CEO of Huawei Consumer Business Group, posted an incredibly close-up shot of the recent full moon. As is standard with most Chinese smartphones, the photo came with an incriminating watermark.

Image source: Weibo

Strangely, Yu still tried to blur out the phone’s model. Despite the blur, the “Leica Quad Camera” label is blatantly clear. Further, the blur still doesn’t completely hide the starting letter, “P.” Obviously, the P20 series does not have the indicated quad camera setup. Also, the blur isn’t big enough to cover “Mate 20 Pro.” The P30 Pro is the only possible option.

Intentional or not, Yu’s leak is the biggest hype maker for the upcoming launch. If the P30 Pro can shoot moon shots like that, it will likely offer an enjoyable shooting experience. Regardless, the Huawei P30 series is only a month away. Huawei has a lot of momentum going into the launch.

SEE ALSO: Huawei is now accepting registrations for the P30 series in Singapore

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Nokia 6 and 2.1 get updated to Android 9 Pie

True to the promise

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Nokia 2.1 | GadgetMatch

HMD Global, the company that creates the new Nokia phones, is keeping their promise to users of the original Nokia 6 and the entry-level Nokia 2.1 by seeding the Android 9 Pie update according to schedule.

Both the Nokia 6 and Nokia 2.1 phones should start getting the sweet update to Google’s latest Android version. Like with any rollout, the process is done gradually; some users might have to wait for a bit to get theirs.

For the Nokia 6, the update weighs around 1.7GB and it also brings the latest February 2019 security patch. This is the phone’s second major version upgrade. It was released in 2017 with Android Nougat and got updated to Android Oreo last year.

The Nokia 2.1, on the other hand, gets the Android Pie (Go edition) since it’s a phone with 1GB of memory. The lightweight version of Android makes sure that things will run smoothly despite the limited memory and storage capacity.

Based on HMD Global’s schedule, the Nokia 3.1 Plus was supposed to receive Android Pie in January, but it was missed. The Nokia 3.1 and Nokia 5.1 are next in line for the update.

SEE ALSO: HMD Global shares Android Pie update roadmap for Nokia phones

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