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Huawei’s profits dropped despite record sales in 2016

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Let’s recap Huawei’s spectacular 2016: The company shipped an impressive 140 million smartphones last year; its flagship P9 sold over 10 million units; it was right behind Apple in smartphone profits; and its third-place position in the global market was secured. And yet, the Chinese company made less money last year than in 2015. What?!

How in the world does a company sell so well but make less profit? In this case, Huawei spent a lot more on marketing its products and increased component prices than ever before. Those were all necessary expenses, of course, since the brand created such a strong presence outside of China last year.

SEE ALSO: 5 highly anticipated features of the Huawei P10

Just look at who Huawei spent its fortunes on: Henry Cavill and Scarlett Johanssen helped push the popular P9 in the western hemisphere. This led to a $2 billion profit last year compared to the $2.2 billion made two years ago, despite a 30 percent increase in sales for 2016. The higher-ups were hoping for $2.5 billion; they ended up with 20 percent less than that.

With that, Huawei is hoping to lessen the overspending on extensive marketing and retail channels. If all goes well, the group could reach its intended goal of doubling 2016’s profits, hopefully making $4 billion this year.

So, if you notice less Huawei advertising in the next few months, remember it’s all part of the plan.

SEE ALSO: Best Premium Smartphones (February 2017 Edition)

[irp posts=”10008″ name=”Best Premium Smartphones (February 2017 Edition)”]

Source: The Information, via Android Authority

Entertainment

Netflix confirms ads are coming later this year

In a cheaper subscription tier

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vivo T1x

Netflix is currently in a bind. As the platform’s rivals grow, Netflix has started shrinking and losing subscribers. The company has also started pondering on alternative strategies to maintain its grip on the streaming world. One of the most recent ideas involves the introduction of a cheaper, ad-supported subscription tier. Now, after much strategizing, Netflix has all but confirmed its addition later this year.

During the recent Cannes Lion advertising festival (via The Hollywood Reporter), Netflix co-CEO Ted Sarandos confirmed that the platform is indeed adding a cheaper option for subscribers by the end of the year. While the platform was initially averse to including ads, Sarandos has stated that some subscribers actually don’t mind ads in return for a cheaper price per month.

Prior to an official announcement, Netflix has not announced how much the new subscription will cost on launch. Likewise, they haven’t confirmed whether the tier will come to all countries and territories where Netflix is present.

If anything, Netflix isn’t alone or the first in adding an ad-supported subscription tier. Hulu, for example, already offers such a tier. Hulu’s partner streaming platform, Disney+, is also considering adding a similar tier later this year.

Besides adding the ad-supported tier, Netflix is also pumping up its presence in the gaming world. They are also considering another payment system meant for users who share their passwords to non-subscribers.

SEE ALSO: Netflix is losing a lot of long-term subscribers

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ROG Phone 6 shows off its design ahead of launch

Featuring a second screen

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ROG Phone 5s

In a few weeks, ASUS is unveiling the ROG Phone 6. The next generation of gaming smartphone promises stellar performance packed inside a sharp design. Naturally, the power inside the phone isn’t a gigantic surprise, given what’s already out in the market today. However, figuring out what it will look like is always a treat. Now, a short time before the official launch, the ROG Phone 6 makes a small debut elsewhere, revealing the phone’s drip.

Recently, the phone popped up on TENAA. As with most filings, the entry comes with a set of photos that reveal both the front and the rear of the coming device. While the new device does share some similarities with its past siblings, the ROG Phone 6 has its own unique appeal.

Like the ROG Phone 5 Ultimate, the new phone will have a secondary screen on its rear. However, while the former looks sleek and smooth, the latter has a more industrial charm, paired with a larger camera island. It looks like something from Guardians of the Galaxy, as opposed to the ROG Phone 5 Ultimate’s Iron-Man glam. That said, the new phone still looks interesting.

In terms of hardware, the phone is expected to launch with the Snapdragon 8 Plus Gen 1, 16GB of RAM, and 6000mAh of battery life. ASUS is launching the phone on July 5.

SEE ALSO: ROG Phone 6 will launch in July

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Xiaomi Smart Band 7 now official

Step up your game

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Xiaomi Band 7

The new Xiaomi Smart Band 7 will be available in Singapore and the Philippines over the weekend.

You will get what is expected from an entry-level wearable as the Smart Band 7 features a 1.62-inch AMOLED high-resolution display, all-day heart rate, SPO2, and sleep monitoring, as well as over 110 workout and sports modes.

For those who want to check their health stats constantly, there is an Always-on display option.

The smart band also comes with an all-new VO2 max professional workout analysis for health and fitness junkies to be able to check the maximum amount of oxygen they can utilize during exercise.

Design-wise, it comes with multiple color options for its straps and over 100 watch faces available via the Mi Fitness app.

It also boasts up to a 14-day battery life on a single full charge, and is water-resistant.

Pricing, availability

The Xiaomi Smart Band 7 will be available for sale in Singapore starting on June 25, 2022 through the following outlets:

  • Leading e-commerce platforms
  • Shopee and Lazada
  • Xiaomi authorized stores

It will retail for an early bird price of SG$ 54, a considerable discount from its recommended retail price of SG$ 69.

In the Philippines, the smart band can be purchased starting on June 27, 2022 on Shopee
at an early bird price of PhP 1,999 (from PhP 2,399) which includes one free strap worth PhP 359.

 

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