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MediaTek launches a new processor for smart TVs with 4K support

New TVs shall with the chip shall launch soon

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MediaTek is a well-known chipmaker for smartphones, but its silicon is found in many more gadgets. Smart TVs are the next big frontier for connected devices, and the Taiwanese company is going all-in to ensure its supremacy in the segment.

The company is expanding its chip lineup for premium 4K smart TVs with the MediaTek MT9638. It supports AI-enhancement capabilities such as AI super-resolution, AI picture quality, and AI voice assistants. Furthermore, it brings plus variable refresh rate (VRR) and MEMC (motion estimation and motion compensation) for smoother graphics.

Most importantly, the chip supports various video and audio enhancements like HDR10+, Dolby Vision, and Atmos. It can also handle 4K resolutions, upscaling images, and video up to 4K at 60fps.

The MT9638 houses a quad-core ARM Cortex-A55 CPU running up to 1.5GHz. It’s complemented by ARM Mali-G52MC1 GPU and MediaTek’s proprietary APU. MediaTek boasts that the APU can process real-time content and scene recognition for adjusting picture settings, like color saturation and brightness.

On the connectivity front, it has support for WiFi 6, HDMI 2.1, and USB 3.0. Lastly, it can manage up to 4 far-field microphones with ultra-low-power consumption on standby. This comes in handy when running voice assistants like Google Assistant as well as general voice recognition.

MediaTek says that the first products featuring the new chip will be available in Q2 2021. This gives us a rough time frame of April to June 2021.

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Xiaomi is making it easier for customers in the PH to shop

Xiaomi launches Mi.com online store

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Xiaomi has officially launched its Mi.com online store in the Philippines. This standalone website offers a more direct and centralized shopping experience, as Xiaomi has shifted away from third-party marketplaces.

The dedicated platform serves as a one-stop destination for the entire Xiaomi ecosystem. This includes the brand’s smartphones, smart home devices, and even the POCO lineup.

For instance, there’s the REDMI Note 15 Pro 5G, Xiaomi Smart Band 10, and Xiaomi Sound Party, among others.

The move marks a significant transition for Xiaomi’s consumers in the market. The brand mentioned wanting to deliver a smarter, more rewarding digital shopping experience tailored for Filipino consumers.

Moreover, customers do not have to worry about the presence of discount vouchers or a reward system, as the Mi.com website has these integrated. That way, customers will still find a great value for direct purchases.

Here’s a quick rundown of Xiaomi’s exclusive offers to celebrate the announcement of a standalone site:

  • Launch-Exclusive Vouchers: 10% off coupons on selected inventory, tiered discounts based on total purchase value
  • Daily Flash Sales: Two high-traffic windows are scheduled daily from 10:00 AM to 12:00 NN and 6:00 PM to 8:00 PM
  • Enhanced Loyalty Rewards: new Xiaomi Account sign-ups receive 50 Mi Points (1 Mi Point = PhP 1); during launch window, all purchases earn double points, which can be redeemed for future cashbacks
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Netflix expands its cheaper ad-supported tier to Southeast Asia

This also includes more countries in Europe and South America.

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If you don’t care about seeing a deluge of ads on your platforms, you’re an incredibly rare breed these days. That same skill will come in handy for those nicely priced subscription tiers that comes with ads. Netflix, for one, has one of those tiers, and it’s now coming out in more countries.

As is prevalent in other platforms today, an ad-supported subscription tier lowers the price you have to pay every month. The catch, however, is that there will be an occasional sprinkling of ads here and there.

Netflix offers this service, which allows subscribers to get the service for cheap at the expense of their time. Currently, it is limited to only a few major markets in the world. However, the platform is expanding the tier’s reach to more countries in Europe, South America, and Southeast Asia.

Starting in 2027, Netflix’s ad-supported tier will expand to 15 countries: Austria, Belgium, Colombia, Denmark, Indonesia, Ireland, the Netherlands, New Zealand, Norway, Peru, the Philippines, Poland, Sweden, Switzerland, and Thailand.

Netflix says that the ad-supported tier is a popular option for subscribers. Currently, the tier has around 250 million subscribers worldwide. Since some of the new countries have a more budget-conscious attitude when it comes to purchasing services, this number will likely go up after the expansion in 2027.

SEE ALSO: Netflix does the unthinkable: Mayweather-Pacquiao II set for September

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Google might limit free storage to only 5GB

The change will affect new users.

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Google One is a monthly subscription that gives you at least 200GB of cloud storage for your files and photos. For most people, a Google One subscription starts when Google inevitably tells them that their free storage space is running out and will soon stop backing up files. Starting today, new users might get that warning sooner rather than later as Google tests a lower limit to free storage.

Historically, Google offers users 15GB of free storage as a start. However, especially these days, 15GB can run out rapidly, prompting a Google One upgrade. Still, despite how “little” it is, Google’s free storage is generous compared to its contemporaries.

Now, Google is reportedly going to be more at par with the rest. As spotted on Reddit (via 9to5Google), new users will receive only 5GB of free storage. Based on Wayback Machine, the company changed its policy sometime between February to March.

Notably, 15GB is still available as an option, but users have to link their phone numbers to their accounts first.

According to Google, the policy change is meant to encourage users to upgrade their security. However, critics will point out that it just enables the company to collect more data about their users. Of note, the platform is already pushy about linking phone numbers before the change, but this adds another layer to entice people.

Also, Google confirms that the new policy is only a regional test for now. They have not announced when (or if) the change comes out for real.

SEE ALSO: Gmail now makes it easy to unsubscribe from all marketing emails

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