Entertainment

Netflix set to release five new originals from India

One of them is backed by Shahrukh Khan!

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Content is the next big thing in India, with a population of 1.3 billion people and dirt cheap internet, there are unlimited possibilities. Companies have been flooding the internet with original content and this includes multi-national streaming platforms like Netflix, Prime Video, as well as YouTube.

Netflix has been active in the country for a couple of years now and the streaming market has been extremely competitive. Thanks to homegrown players like Hotstar, Sony LIV, and more, the audience has a huge appetite for local as well as international content. We already know Netflix’s international game is on point, but how does it plan to lure the average Indian user?

Originals are the answer, and the service has tied up with local studios to bring onboard A-list stars for new shows and movies. It has already released a host of new series and intends to take a step further with five more.

The five series will be developed in collaboration with companies such as Shah Rukh Khan’s Red Chillies Entertainment and Anushka Sharma’s Clean Slate Films. The shows will cover genres such as young adult, drama, thriller, horror, and comedy.

Bombay Begums will follow the varied journeys of five women who bond in contemporary urban India. Mai will see a 40-plus docile wife and mother who finds herself sucked into a vortex of violence and politics following a personal tragedy.

One of the most popular actors in the country, Shahrukh Khan is backing Betaal, a horror series based in a remote village that serves as the battleground between British Indian Army officer Betaal, his battalion of zombie redcoats, and the Indian police.

Messy follows an emerging standup comic who struggles to balance a career in comedy with a day job and a demanding family. Masaba Masaba is a scripted series based on the real lives of fashion designer Masaba Gupta and her actress mother Neena Gupta (“Badhaai Ho”), will feature the duo playing themselves.

Netflix’s previous stint with the Sacred Games has been an instant hit in the country and the second season of the show is slated for release on August 15, celebrating India’s Independence Day.

Globalization by localization

Other streaming sites are stepping up their game but the one in particular that Netflix is preparing for is by media giant Disney. The company is set to launch their own streaming service called Disney Plus on November 2019. They’re a real threat considering the content catalogue at their disposal which include Marvel, Star Wars, and many others.

Netflix’s answer is a host of original content. The company already started this year with titles like Kingdom gaining notoriety from audiences worldwide despite it being a mostly South Korean production. Netflix got the idea from the popularity of another series ported from Japan — Terrace House.

Another strategy users of the service noticed is the influx of animé on Netflix. They recently added the classic Neon Genesis Evangelion to their catalogue and it was also announced that a Philippine-made comic book called Trese will be adapted into animé by the company.

Entertainment

There’s a real Super Mario movie coming with Chris Pratt

Coming next year

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Earlier today, Nintendo hosted its Nintendo Direct presentation for the month of September. As expected, the presentation teased a barrage of amazing titles coming for the holiday season. However, amid the new titles, Nintendo also announced a stranger title that didn’t fit in with the rest: an upcoming Super Mario movie.

If you grew up in the 90s, you might be familiar with the old Super Mario Bros. Super Show, a live-action adaptation of the iconic gaming franchise, and a more controversial movie. Though it was watchable fare for kids, the series never made an impact especially compared to the original games. Some people even view it with ironic appreciation. Undoubtedly, the new announcement is raising its fair share of eyebrows all over the world.

Nintendo has not shared any plot details or a trailer for the film yet. However, we do know that it will be an animated film from Illumination Entertainment, the same studio who made the Despicable Me series. It will also feature all the familiar characters from the franchise.

Marvel actor Chris Pratt will voice the titular plumber. Opposite him, Anya Taylor-Joy will voice Princess Peach. Charlie Day will voice Mario’s brother, Luigi. Jack Black voices the franchise’s villain, Bowser. Keegan-Michael Key makes an appearance as Toad. Finally, Seth Rogen is Donkey Kong.

The upcoming film is set for a 2022 launch.

SEE ALSO: Sealed Super Mario Bros. from 1985 auctioned for $660K

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Entertainment

Shopee’s 10.10 K-Pop performer is ITZY

Following sister group TWICE’s footsteps

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ITZY
Image from @ITZYofficial on Twitter

Shopee is on a roll. After securing performances from K-Pop supergroup TWICE, the online shopping company has also secured performances from K-Pop 4th Gen superstars ITZY. The group is set to perform on their 10.10 Brand Festival Shopee live.

Shopee has yet to reveal what else they have in store for 10.10. But what we can expect for sure is another generous round of vouchers and giveaways.

ITZY is a five-member girl group featuring Yeji, Lia, Ryujin, Chaeryeong, and Yuna. The group debuted with the song “Dalla Dalla”. In 2020, they launched the shoulder dance craze with their comeback “Wannabe”. On September 24, the group will release their first full album called Crazy In-Love with the title track “Loco”.

Early Shopee Christmas

In the Philippines, Shopee is already kickstarting its Christmas campaign. They are welcoming the holidays essentially the voice and face of Christmas in the country — Jose Mari Chan.  Shoppers can catch the singer-songwriter on holiday-themed in-app games such as Shopee Catch and Shopee Collectibles from  September to December.

The singer-songwriter will also give out treats via ShopeePay come December. He’s doing it along with other celebrities and influencers. Look for ShopeePay Celebrity Pamasko on your homepage and play the game to receive ShopeePay credits.

You can activate your ShopeePay wallet by clicking on the ShopeePay wallet bar, entering your personal information and OTP, and creating and confirming your ShopeePay PIN.

SEE ALSO: ShopeePay: 6 reasons why you need to switch now

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Netflix, WWE announces interactive film Escape The Undertaker

Premiering in October

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Since the release of Black Mirror: Bandersnatch, Netflix has invested more and more in interactive content. In fact, besides its growing library of interactive content, the company is also working on its own video games for the future. Amid the rise of interactive content, Netflix is also working on a new collaboration to bolster its library. Netflix and WWE are releasing an interactive movie featuring The Undertaker.

Escape The Undertaker is an interactive Halloween film from both WWE Studios and Netflix. As the title indicates, the film stars Mark Calloway, otherwise known for his in-ring persona The Undertaker. Viewers have to guide the members of The New Day, a faction consisting of WWE stars Big E, Kofi Kingston, and Xavier Woods, to… well, escape The Undertaker. The fearsome legend invited The New Day to his mansion. Unbeknownst to the trio, The Undertaker’s mansion is filled with traps which The New Day have to escape from.

WWE Studios is no stranger to cinematic experiences. Before the age of Netflix, WWE produced and released action and horror films featuring their superstars including Steve Austin, John Cena, and Kane. In recent history, the company’s more creative arm got a breath of fresh air with last year’s cinematic matches. Because of the pandemic, WWE held more cinematic matches to compensate for the pandemic’s limitations. Coincidentally, one of those matches also included The Undertaker’s final match before retiring.

Escape The Undertaker premiers on Netflix on October 5.

SEE ALSO: Netflix gives first look of live action Cowboy Bebop

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