Enterprise
OnePlus shipments grew by a whopping 257 percent
Fastest growing phone brand in the US
Last year, OnePlus started an experiment: Can it reinvigorate its midrange lineup with the new Nord series? The Nord series promised a new identity for the company to delineate its flagship offerings from its midrange ones. It was a hip refresh. And, according to new data, it looks like the new series is paying off.
Compared to this time last year, OnePlus’ global shipments grew by a whopping 257 percent for the first half of the year (via AndroidCentral). The impressive growth can only point to the success of the Nord series. Since the series’ first announcement, OnePlus has added more and more devices for the lineup, ultimately leading to the Nord 2 today. The company says that they shipped over 1 million Nord phones since the start of the year.
Besides the shipment growth, OnePlus is also touting sales growth all over the world including territories like the United States, Europe, and India. Most notably, OnePlus grew its shipments in the United States by an astronomical 428 percent, effectively making it the fastest-growing smartphone brand in the country for the first half of 2021.
Additionally, OnePlus’ Europe numbers grew by 304 percent. China saw a 124 percent increase. Finally, the company supposedly grabbed 48 percent of the market share in India.
Of course, the YoY increase shouldn’t be a huge surprise. Taking out any new series that came out last year, the entire smartphone industry crashed under the COVID-19 pandemic. The industry is bouncing back.
SEE ALSO: No OnePlus 9T or 9T Pro, rumor says
Enterprise
Global Connect Show Shenzhen empowers Chinese enterprises
Opportune time for new Chinese enterprises to go global
The Global Connect Show Shenzhen 2026 (GCS SZ 2026) was successfully held on June 1 at China’s innovation hub.
More than 100 Chinese enterprises joined the event, encouraged to expand into international markets.
The program focused on three core pillars:
- Chinese brand going global
- Global channel connection
- Dedicated “Into the Enterprise” series
China has developed a new generation of internationally competitive companies across various sectors, including:
- consumer electronics
- smart hardware
- artificial intelligence
- robotics
As these companies enter a new phase of going global, demand is growing for global communications, brand building, market trust, and localized business networks.
As such, the Global Connect Show is one of the platforms to be able to strengthen the relationship across enterprises, partners, business associations, and even media and influencers.
It is a significant window for innovative brands to enter global retail channels by building compelling brand narratives and developing strong localized operations.
This year’s GCS is the third staging of the show, which consistently aims to match Chinese brands with partners through a results-first approach. Such an approach includes hands-on product experiences, presentations, and one-on-one meetings.
Enterprise
New US-China ban might affect 75% of phones, laptops
Companies can no longer use Chinese labs to test their products.
The United States is continuing its crusade against Chinese technology today. However, the target now isn’t a company from China but a method important to a lot of non-Chinese brands.
Today, via Reuters, the Federal Communications Commission (or FCC) has unanimously voted to prohibit companies from using Chinese labs to test their electronic devices if they are to be sold for use in the United States. Naturally, this includes smartphones and computers.
Notably, the prohibition doesn’t directly target Chinese brands. However, it will still affect a huge swath of the industry. The FCC estimates that around 75 percent of the entire market are devices tested in labs based in China.
This means that companies who wish to sell future products in the country must move their testing to labs in the United States or other countries that it deems secure. At its current iteration, the prohibition will not affect devices that already earned their certification prior. However, it might prevent them from getting recertified once their current one expires.
Now, the prohibition isn’t an absolute lock just yet. The FCC will allow the industry to submit comments about the proposal. But, with a unanimous vote from the FCC, companies might have to start looking for alternative testing sites if they want to stay operation in the United States.
Enterprise
OnePlus has reportedly merged with realme
Both brands were previously rumored for restructuring early this year.
OnePlus has a problem. For a while now, rumors have swirled about the company’s dissolution. For their part, the company has continued to deny the reports, citing business as usual. Likely to their dismay, the reports just keep coming. Today, sources have hinted that OnePlus has merged with realme.
Back in January, it was rumored that OnePlus would be closing up shop this year. Since the company very quickly denied the rumors, the report hardly made waves. However, a suspected merger with realme is more difficult to debunk.
For one, realme is itself in a very interesting position. Also back in January, realme was reportedly moving back into being a sub-brand of OPPO. Coupled together with the OnePlus debacle, all this internal restructuring seems par for the course.
According to Digital Chat Station on Weibo, OnePlus and realme have already concluded the merger. The two brands have reportedly united their Chinese and international operations under one roof. Likewise, their marketing will be the same. Pete Lau will still be the main head for this new division.
As with anything of this nature, take this with a grain of salt. OPPO, OnePlus, and realme have not issued any official statements concerning a merger or a shutdown for any brand.
SEE ALSO: realme is reportedly going back to being an OPPO sub-brand
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