OPPO announces strategic partnership with Hasselblad

Better OPPO mobile photography coming soon?




OPPO announced a three-year strategic partnership with legendary camera manufacturer Hasselblad.  This is to elevate the user’s smartphone photography experience even further.

The landmark announcement allows the two companies to co-develop industry-leading camera technologies for OPPO’s flagship Find X series.

In line with the partnership, OPPO | Hasselblad Camera for Mobile will be first introduced in the next generation of OPPO’s Find X series starting in 2022.

Hasselblad previously partnered with OnePlus — OPPO’s sister brand.

World-class mobile photography

Since the OPPO and OnePlus merger, research and development resources between the brands have been combined for a more improved user experience.

With such advancements, OPPO is expected to deliver on building top-tier imaging systems that shall translate to a world-class mobile photography experience for users.

The partnership follows the launch of OPPO’s first self-development imaging neural processing unit (NPU), MariSilicon X, showing its commitment to creating world-class photography at the palm of consumers’ hands.

Advanced mobile photography with less issues

The new MariSilicon X is an NPU that improves machine learning and artificial intelligence (AI) in a smartphone, leading to a better overall user experience.

When it comes to mobile photography, having the MariSilicon X will lead to even more optimized mobile photography with less issues.

It will save more battery life when taking photos and 4K videos, as the MariSilicon X delivers up to 18 TOP (trillion operations per second). In fact, shooting in 4K on a phone with MariSilicon X will consume 50 percent less power.

The next OPPO smartphones powered by the new NPU will enable users to produce photos with HDR at four times better – at 20 bit, 120db dynamic range, or 1 million to 1 contrast ratio.

Likewise, along with AI features like noise reduction algorithms and an improved RGBW sensor, 4K AI HDR Night Video capturing on OPPO smartphones will now be possible.

Using color science for improved captures

Already known for its smartphone models’ cameras, OPPO is looking forward to taking the next step, focusing on natural colors with its color science-centered collaboration with Hasselblad.

This will include leveraging Natural Color Calibration to bring the most natural skin tone possible to portrait shots and proving the mobile photography experience.

The plan will start with software improvements for natural color tuning. It will be a long-term goal for the partnership to enhance color calibration solutions for all OPPO mobile phones. The ultimate goal is to become the standard in camera color performance.


Netflix confirms ads are coming later this year

In a cheaper subscription tier



vivo T1x

Netflix is currently in a bind. As the platform’s rivals grow, Netflix has started shrinking and losing subscribers. The company has also started pondering on alternative strategies to maintain its grip on the streaming world. One of the most recent ideas involves the introduction of a cheaper, ad-supported subscription tier. Now, after much strategizing, Netflix has all but confirmed its addition later this year.

During the recent Cannes Lion advertising festival (via The Hollywood Reporter), Netflix co-CEO Ted Sarandos confirmed that the platform is indeed adding a cheaper option for subscribers by the end of the year. While the platform was initially averse to including ads, Sarandos has stated that some subscribers actually don’t mind ads in return for a cheaper price per month.

Prior to an official announcement, Netflix has not announced how much the new subscription will cost on launch. Likewise, they haven’t confirmed whether the tier will come to all countries and territories where Netflix is present.

If anything, Netflix isn’t alone or the first in adding an ad-supported subscription tier. Hulu, for example, already offers such a tier. Hulu’s partner streaming platform, Disney+, is also considering adding a similar tier later this year.

Besides adding the ad-supported tier, Netflix is also pumping up its presence in the gaming world. They are also considering another payment system meant for users who share their passwords to non-subscribers.

SEE ALSO: Netflix is losing a lot of long-term subscribers

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ROG Phone 6 shows off its design ahead of launch

Featuring a second screen



ROG Phone 5s

In a few weeks, ASUS is unveiling the ROG Phone 6. The next generation of gaming smartphone promises stellar performance packed inside a sharp design. Naturally, the power inside the phone isn’t a gigantic surprise, given what’s already out in the market today. However, figuring out what it will look like is always a treat. Now, a short time before the official launch, the ROG Phone 6 makes a small debut elsewhere, revealing the phone’s drip.

Recently, the phone popped up on TENAA. As with most filings, the entry comes with a set of photos that reveal both the front and the rear of the coming device. While the new device does share some similarities with its past siblings, the ROG Phone 6 has its own unique appeal.

Like the ROG Phone 5 Ultimate, the new phone will have a secondary screen on its rear. However, while the former looks sleek and smooth, the latter has a more industrial charm, paired with a larger camera island. It looks like something from Guardians of the Galaxy, as opposed to the ROG Phone 5 Ultimate’s Iron-Man glam. That said, the new phone still looks interesting.

In terms of hardware, the phone is expected to launch with the Snapdragon 8 Plus Gen 1, 16GB of RAM, and 6000mAh of battery life. ASUS is launching the phone on July 5.

SEE ALSO: ROG Phone 6 will launch in July

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Xiaomi Smart Band 7 now official

Step up your game



Xiaomi Band 7

The new Xiaomi Smart Band 7 will be available in Singapore and the Philippines over the weekend.

You will get what is expected from an entry-level wearable as the Smart Band 7 features a 1.62-inch AMOLED high-resolution display, all-day heart rate, SPO2, and sleep monitoring, as well as over 110 workout and sports modes.

For those who want to check their health stats constantly, there is an Always-on display option.

The smart band also comes with an all-new VO2 max professional workout analysis for health and fitness junkies to be able to check the maximum amount of oxygen they can utilize during exercise.

Design-wise, it comes with multiple color options for its straps and over 100 watch faces available via the Mi Fitness app.

It also boasts up to a 14-day battery life on a single full charge, and is water-resistant.

Pricing, availability

The Xiaomi Smart Band 7 will be available for sale in Singapore starting on June 25, 2022 through the following outlets:

  • Leading e-commerce platforms
  • Shopee and Lazada
  • Xiaomi authorized stores

It will retail for an early bird price of SG$ 54, a considerable discount from its recommended retail price of SG$ 69.

In the Philippines, the smart band can be purchased starting on June 27, 2022 on Shopee
at an early bird price of PhP 1,999 (from PhP 2,399) which includes one free strap worth PhP 359.


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