News
OPPO announces strategic partnership with Hasselblad
Better OPPO mobile photography coming soon?
OPPO announced a three-year strategic partnership with legendary camera manufacturer Hasselblad. This is to elevate the user’s smartphone photography experience even further.
The landmark announcement allows the two companies to co-develop industry-leading camera technologies for OPPO’s flagship Find X series.
In line with the partnership, OPPO | Hasselblad Camera for Mobile will be first introduced in the next generation of OPPO’s Find X series starting in 2022.
Hasselblad previously partnered with OnePlus — OPPO’s sister brand.
World-class mobile photography
Since the OPPO and OnePlus merger, research and development resources between the brands have been combined for a more improved user experience.
With such advancements, OPPO is expected to deliver on building top-tier imaging systems that shall translate to a world-class mobile photography experience for users.
The partnership follows the launch of OPPO’s first self-development imaging neural processing unit (NPU), MariSilicon X, showing its commitment to creating world-class photography at the palm of consumers’ hands.
Advanced mobile photography with less issues
The new MariSilicon X is an NPU that improves machine learning and artificial intelligence (AI) in a smartphone, leading to a better overall user experience.
When it comes to mobile photography, having the MariSilicon X will lead to even more optimized mobile photography with less issues.
It will save more battery life when taking photos and 4K videos, as the MariSilicon X delivers up to 18 TOP (trillion operations per second). In fact, shooting in 4K on a phone with MariSilicon X will consume 50 percent less power.
The next OPPO smartphones powered by the new NPU will enable users to produce photos with HDR at four times better – at 20 bit, 120db dynamic range, or 1 million to 1 contrast ratio.
Likewise, along with AI features like noise reduction algorithms and an improved RGBW sensor, 4K AI HDR Night Video capturing on OPPO smartphones will now be possible.
Using color science for improved captures
Already known for its smartphone models’ cameras, OPPO is looking forward to taking the next step, focusing on natural colors with its color science-centered collaboration with Hasselblad.
This will include leveraging Natural Color Calibration to bring the most natural skin tone possible to portrait shots and proving the mobile photography experience.
The plan will start with software improvements for natural color tuning. It will be a long-term goal for the partnership to enhance color calibration solutions for all OPPO mobile phones. The ultimate goal is to become the standard in camera color performance.
News
FIFA World Cup: Lenovo’s Referee View received positively by fans
Unique first-person perspective brings action closer to viewers
Lenovo has revealed that technological advancements at the FIFA World Cup 2026 has made viewers “feel closer” to the action than ever before.
Surveying fans across Australia, Canada, India, the United Kingdom, and the United States, Lenovo bared that 87% say technology is improving the viewing experience.
Close-to-action camera perspectives have also help 84% of surveyed viewers, making them feel they’re right on the pitch.
Of course, Lenovo AI has introduced Referee View throughout the World Cup. This AI-powered technology gives viewers a first-person POV of the match from a referee’s perspective.
Lenovo Referee View has been featured on an average of three times per match across the tournament in over 220 countries and territories worldwide, according to preliminary FIFA data.
Through a lightweight camera mounted on the match official, the technology gives a first-person POV of the match.
And while raw footage is fast-moving and sometimes unstable, Lenovo’s AI-powered video analytics platform automatically transforms the clips into smooth, broadcast-quality video in real-time.
Other findings from Lenovo’s research include:
- 76% of viewers have seen or heard about Referee View
- 91% say the close-to-action Referee View POV is appealing
- 88% say smooth and stable footage is an important part of viewing sports footage
- 98% say clear picture quality has been important when watching the FIFA World Cup 2026
- 91% are interested in seeing more technology that creates immersive or close-to-action sports experiences
Over the weekend, a report emerged about Disney+ allegedly considering a new tier offered to users for absolutely free. Apparently, Disney isn’t the only one. Netflix is now resurrecting its free trial program in select countries.
Back in the day, it was easy to get into Netflix. With a 30-day free trial, you can watch the shows you’ve always wanted to catch. If you liked what you saw, you can pay the monthly fee to access the entire library without constraints. Eventually, the platform got rid of this system to favor a cheaper ad-supported tier.
Perhaps not seeing the benefits of ad-supported tiers, Netflix has suddenly resurrected its free trial program. Spotted online (via Android Authority), some countries, including Brazil and India, are experimenting with the program again. New users can get 30 days of free Netflix access.
Because only regular users are spotting this (rather than an official announcement), we don’t have a list of where the free trials are available.
Still, it’s an interesting move. Cable isn’t a thing anymore so “cutting the cable” isn’t a popular phrase anymore, but people are definitely cancelling subscriptions over rising prices. Some even rely on short clips from YouTube to catch up with their shows. Having a free trial opens up more possibilities for users, but it remains to be seen whether it’s enough for users to return to Netflix.
SEE ALSO: Netflix expands its cheaper ad-supported tier to Southeast Asia
In a world disappointingly obsessed with increasing prices beyond our means, Disney+ has miraculously remembered the phrase, “free sample.” According to a report, the streaming platform is considering making a free subscription tier.
As of late, it’s been difficult to maintain a healthy collection of streaming services. When you have to pay the equivalent of a full-course meal every month for just a single platform, you start to evaluate which ones really matter.
Perhaps feeling the sting of users leaving the platform over pricing, Disney+ is reportedly experimenting with a tier that comes at no cost to users (via Business Insider). According to two sources, adding such a tier might help the platform reach customers more.
Now, it’s still a mystery how this tier might work. Disney+ already offers an ad-supported tier, so it’s unlikely to be another one like that.
One possibility is a heavily curated feed of content either designed specifically for free users or limited exactly to give users a free sample. For the latter, think of the limited content you get on a plane. Sure, you might get the first three episodes of The Mandalorian, but you’ll have to fork over cash if you want to see the rest of the story.
And for the former, you can imagine short-form content available for free. Going back to Star Wars, you might see a short anthology series like Star Wars: Visions.
Either way, it’s an interesting concept. If the tier does offer full content, it’s a great way to get into franchises you were thinking of trying without the need to spend for a taste.
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