What is a Sony Walkman? For those who don’t know, ‘Walkman’ is essentially Sony’s branding for their line of portable music players. It had versions that played cassette tapes, CDs, and mp3 files. Now, in the era of streaming, the Walkman is making a comeback.
Two new models
Sony is adding two models to the lineup. These are the NW-ZX707, and the NW-A306. Yes, Sony’s robotic nomenclature is alive in well even in the Walkman line.
The NW-ZX707 has a 5-inch display, enhanced battery life, balanced connection, and Wi-Fi compatibility for downloading and streaming. Updated components from high-ends models were used on the device. This is to make sure it delivers high sound quality.
It integrates a DSD Remastering Engine where PCM (Pulse Code Modulation) audio is resampled into an 11.2 MHz DSD (Direct Stream Digital).
Then, there’s the NW-A306. It’s a much more compact modern Walkman. It has a 3.6-inch touch screen as well tactile physical music controls for those who like to feel them buttons.
This new walkman is made with premium aluminium milled frame and weighs only 7oz.
High quality sound
Naturally, high quality sound is the name of the game for this pair of devices. Walkman’s independently developed S-Master HX digital amp technology was used to make it compatible with native DSD format.
What it does is reduce distortion and noise across a wide range of frequencies. This results in a rich and full-bodied sound, further enhanced by a new high-quality sound lead-free solder.
The NW-ZX707 and the NW-A306 both use Edge-AI (Artificial Intelligence), and DSEE Ultimate™ (Digital Sound Enhancement Engine) which upscales compressed digital music files in real-time. The evolving algorithm now delivers even greater benefits for CD-quality (16-bit 44.1/48kHz) lossless codec audio.
This restores subtleties and dynamic range providing a richer and more complete listening experience.
The NW-ZX707 has a battery life of up to 25 hours of 44.1kHz FLAC playback, up to 23 hours1 of 96 kHz FLAC High-Resolution Audio playback, or up to 22 hours2 even when streaming.
The NW-A306 has a battery life of up to 36 hours1 of 44.1kHz FLAC playback, up to 32 hours1 of 96kHz FLAC high-resolution audio playback, or even up to 26 hours with streaming service apps.
Price and availability
TWICE x CASETiFY collection officially dropping on Feb 9
‘Full of love to ONCE’
TWICE really knows how to make ONCEs (they’re fandom) feel special. The global superstar K-Pop group is teaming up with tech lifestyle brand CASETiFY for a special collection. The waitlist for their first ever collaboration has begun. The official release is set on February 9, 2023.
TWICE x CASETiFY
The collection was made to celebrate TWICE entering their 8th year. There’s a huge focus on ONCE as well as artworks inspired by the world of TWICE.
The TWICE-ful Love Grippy Case is the highlight of the collection. It’s decorated with a cushion designed with the TWICE Logo. It’s the first 3D phone case from CASETiFY with this kind of design. The case, however, is only available for the iPhone 14 Pro and iPhone 14 Pro Max.
But cheer up since the collection does include many other designs made for different smartphone models and gadgets. The lineup is filled with TWICE’s history and ONCE’s memories.
There’s a sticker case highlighting the tracks from the past seven years, a signature case with the members’ signatures, a Heart case with the members’ names, and lastly, an artwork featuring one of their top songs, “What is Love?”
For Apple-loving TWICE fans, there are also AirPod cases, Apple Watch bands, MacBook Sleeves, and a bead strap with the original heart color stones of all the members. There’s also a phone strap with TWICE logo metal charm.
Win a phone case signed by your TWICE bias
Whichever member is your favorite: Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, or Tzuyu, you’ll have a chance to win a case autographed by one of the members. CASETiFY STUDIO Shibuya Parco in Japan will have special wall displays with autographed cases and artwork from the collection. More details on the campaign coming soon.
The TWICE x CASETiFY collection launches worldwide on casetify.com/co-lab, available for purchase online, in the CASETiFY Co-Lab app (available now in the App Store), and at CASETiFY Studio locations.
2023 Minimal Desk Setup
With Logitech’s newest keyboard and mouse
Last week, Apple launched the new Mac mini, a BYODKM device — bring your own display keyboard and mouse.
But how will Michael Josh’s revamp his 2023 desk setup?
Watch our special Logitech desk setup and styling video now to know more!
Google is working on an AirTag competitor
Since its launch, the AirTag has created a whirlwind of controversy because of how the tracking device was used (or misused). Today, the general consensus is that the AirTag offers more benefits than potential drawbacks. Everyone now wants in. Google, according to a recent finding, is reportedly working on its own AirTag competitor.
Via Kuba Wojciechowski and Mishaal Rahman on Twitter, Google is developing quite a bit in the tracking device segment. The developers are currently expanding the lineup of Fast Pair to include support for more locator tags like the AirTag. However, besides support for other devices, the development also includes references to a first-party tracking device.
The device, “grogu” as it’s currently called, is under development by the Nest team. It will include on-board speakers and Bluetooth LE support.
Google has not hinted at any developments to confirm any upcoming tracking device. With the currently available information, it’s impossible to check what the final product will be called or what features it will come with.
A Google-based tracking device will still be a godsend for users, though. Currently, only Tile offers an alternative to the Apple-based AirTag. Besides allowing users to keep track of their misplaced devices, a tracking device is now an essential must-have for travelers to make sure airlines don’t accidentally misplace pieces of luggage.
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