If there’s one thing we’ve learned from ASUS throughout the years, the company and its CEOs think highly of their phones, to the point of calling them “better than Apple, better than Samsung.” Still not satisfied with its success, the Taiwanese manufacturer set another high bar for itself.

As told by CEO Jerry Shen to Apple Daily, ASUS plans to increase its smartphone shipments to 35 to 40 million units in the next three years. That’s a bold sales prediction, since the brand managed only 20 million shipments of its ZenFone line in 2016.

Making that figure tougher to reach is the fact that ASUS ramps up its ZenFone prices every year. Since the original ZenFone series was released in 2014, retail prices have gone from as low as $200 on average, to levels where a $500 ZenFone is now common.

ASUS is clearly banking on its just-unveiled ZenFone 3 Zoom and ZenFone AR to spearhead its push in 2017. If all plans fall into place, these two phones may likely be the last of the ZenFone 3 series, as Jerry Shen reveals that the next-generation ZenFone 4 line will launch in this year’s second quarter.

Another strategy ASUS may bank on for increased sales is offering discounted prices for older models, like what was done to the ZenFone 2 last year. Special offers for already budget-friendly phones like the 5.5-inch ZenFone 3 Max could be a potential hit.

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ASUS ZenFone 3 Zoom hands-on

Source: DigiTimes