It’s been a long four years since the Canon EOS 5D Mark III was released in 2012. 4K video recording has become more mainstream, HDR videos are slowly becoming a thing, and wireless photo transfers from cameras don’t blow minds anymore. Canon’s latest entry in the EOS 5D lineup has all these features and more, and it once again costs a pretty penny.

The aptly named Canon EOS 5D Mark IV is the fourth of its kind, catering to professionals who need more features than the EOS 6D, but less power (and a lower price) than the flagship EOS-1D X Mark II. However, that doesn’t mean the 5D Mark IV isn’t a needle mover; in fact, it’s the first DSLR of Canon to come equipped with 4K and HDR video recording, as well as the first in the 5D series to have several wireless connectivity options (Wi-Fi, NFC, and GPS) and a touchscreen display.

Canon EOS 5D Mark IV - Sensor

It’s only fitting for the 5D Mark IV to be the first to own these features for Canon. The 5D Mark II, after all, was the first ever Canon DSLR that could shoot videos. The eight-year-old camera provided amateur videographers access to the world of interchangeable lenses and professional quality footage. It’s now the fourth iteration’s turn to advance the quality of DSLR videography.

Every other specification is a step up from predecessors. 5D Mark IV users will be treated to a full-frame 30.4-megapixel Dual Pixel CMOS sensor, native ISO sensitivity reaching 32,000, and a 61-point autofocus system carried over from the higher-end 1D X Mark II.

Canon EOS 5D Mark IV - Back

Canon EOS 5D Mark IV - Top

As implied earlier, this shooter is going to cost you a small fortune. The suggested retail price currently stands at $3,499 for the body alone, and bundles with a 24-70mm f/4L IS lens or 24-105mm f/4L IS II USM lens cost $4,399 and $4,599, respectively. You can nab a kit as early as the first half of September.

Update: Canon’s EOS 5D Mark IV DSLR will officially cost PhP 170,998 (body only), PhP 206,998 (with 24-70mm lens), or PhP 213,998 (with 24-105mm lens) in the Philippines.

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Source: Digital Photography Review