Don’t mind the silly emoticon in its name; NVIDIA’s latest graphics-processing behemoth truly is a titan.

The Titan Xp is the follow-up to last year’s regular Titan X, and as you’d hope for, it delivers noteworthy upgrades across the board.

For the specs nerds, it has 3,840 CUDA cores (up from 3,584 in last year’s model), 12 TFLOPs of “brute force,” and 12GB of GDDR5X memory running at a slightly faster 11.4Gbps compared to the 10Gbps from before.

With that, it’s officially more powerful than the GeForce GTX 1080 Ti, which beat the previous Titan when it was launched last month. The only catch here is it’s priced like rare jewelry, tagged at $1,200. For comparison, the GTX 1080 Ti costs $699.

It’s clear the Titan series continues to exist merely as bragging rights for NVIDIA. But it’s not like the manufacturer has to even try; its sole competitor, AMD, hasn’t released any graphics cards that match NVIDIA’s current crop of high-end products.

While this launch was bound to happen sooner or later, the more important news that accompanied this was the announcement of macOS support. Yes, Apple-based computers will soon have compatible software drivers to run NVIDIA’s latest Pascal architecture-powered graphics cards.

One more thing: Each customer is limited to buying only two units at a time. Either NVIDIA is short on stock, or the company is trying to prevent people from overspending. Insert appropriate emoticon: ヽ(`Д´)ノ

Source: NVIDIA