Samsung muscles into midrange market with Galaxy A5, A7 smartphones

Premium doesn't only apply to a handul of Samsung models

Midrange phones are growing in popularity these days, as more and more consumers are looking for better and feature-rich devices to upgrade to.

In the Philippines, the midrange is where the excitement is now, and it’s about to get more crowded, with the local unveiling of two additions to Samsung’s upper-midrange Galaxy A series of smartphones.

Sporting sleek glass-and-metal builds with sheets of ever-so-slightly curved Gorilla Glass on top of their front and back panels, the new Galaxy A5 and A7 offer a premium experience with the price to match: P19,990 ($430) for the Galaxy A5; P22,990 ($490) for the larger and more capable Galaxy A7.


Samsung Galaxy A5 (right), Galaxy A7 (left)

Not including the Galaxy S7, S7 Edge, and Note 5, these are the best-looking smartphones the Korean phone maker has on offer in the Philippines today.

And like Samsung’s higher-end devices, both come with a physical home button that also functions as a fingerprint scanner, fast-charging capabilities (the batteries can be cycled from 0 to 100 percent in about 100 minutes), and rear-facing cameras that allow more light to pass through.

Here’s a bunch of photos taken with the Galaxy A7’s 13-megapixel rear camera.

Samsung also included the convenience of microSD expansion (up to 128GB). An octa-core Exynos processor powers the Samsung phones, though opting for the A7 gets you more RAM, with 3GB to run your apps in.

As for the display, you’re looking at a 5.2-inch screen with full-HD resolution on the Galaxy A5, a 5.5-incher on the A7. Both use AMOLED technology for brighter colors and deeper blacks and less power consumption.

You can download Android 7.1 Nougat beta soon

Samsung’s Galaxy A5 and A7 are now available in various retail locations across the Philippines. If you’re willing to pay a premium for more advanced phones that are gorgeous to look at, they might be worth the money.

Alternatively, you could get last year’s Galaxy S6 for much less than its price at launch, which, frankly, is a better, albeit a tad more expensive, option.

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