Entertainment
Tech jargons in Start-Up that you should know
From Sand Box to Silicon Valley, we’ve got you covered
Over the past few weeks, there was a lot of hype surrounding Netflix and tvN’s Korean Drama entitled Start-Up. If you’re still unaware, this series revolves around the world of tech “Start-Ups”.
Other than the star-studded cast starring Bae Suzy, Nam Joohyuk, and Kim Seonho, the show is also popular for its life lessons that will either make or break an individual in their quarter-life crisis (I’m including myself in that narrative).
Frankly speaking, viewers focused more on the love triangle involving the real and fake Do-san, and Dal-mi. At the same time, most viewers cared less about the “tech” segments of the series because most of them have little to no knowledge about the tech jargons used. Even my friends and acquaintances who are Hallyu fans weren’t familiar with them.
To make it worse, the tiny and super quick information glances being displayed per episode isn’t enough to feed us the necessary information.
In this article, I’ve listed down the tech terms I caught and defined them in a manner most of you will understand. It may not cover all the terms used but to simply put it, this gives fans, non-viewers, and even tech nerds, a taste of what Start-Up is like.
This listicle only covers tech-related terms used in the drama. Listing specific business terms would entirely be out of the topic.
Tech-Biz
Terms that would fall down under the tech-business setup.
Start-Up
From the word itself, it’s a company or project made by several individuals (commonly young entrepreneurs and programmers) who want to start developing a product and bring that technology to where it’s mostly needed.
Think of it as a seed. A start-up is like a budding plant. After ample time, energy, and resources used, it will soon be a fruit/crop that is ready for harvesting that will be brought to a market for consumers to buy.
Scale-Up
If you think you’re doing so much work in a small scale when harvesting your crops, it’s time to level up, add to your workforce, and build a bigger farm.
With that example, a Scale-Up is the stage in your Start-Up company or project where you’ll get more people or teams to continually evolve and making your start-up ambitions a reality for the general population.
Hackathon
It is a short term for “hacking marathon”. This is an event where a software development team composed of programmers, project managers, plus graphic and interface designers, come up with a software/hardware solution and present them through a crowd after hours of coding and managing design and data altogether.
Demo Day
It’s like the “showcase” of a start-up. This is the day where several start-ups pitch their business in front of the investors in hopes of a securely-funded investment and be able to push through with their future projects as a recognized start-up company.
One-Click Website
As portrayed through a pre-millennium website ‘www.baedal.com‘ made by Dal-mi’s dad, it showed a glimpse that one-click viewing and purchasing is possible and can be accessed through the website all at once. That’s how a one-click website works.
Software
This is the collection of codes, program instructions, and data that are stored in your device’s internal storage.
AI (Artificial Intelligence)
Unlike Do-san’s dad, you shouldn’t confuse it with Avian Influenza. Artificial Intelligence is the ability of a computer, robot, or even your smartphone to do tasks that only human’s intelligent behavior can differentiate. Learning, logical/rational thinking, and self-improvement are crucial in AI programming.
VR (Virtual Reality)
Coming from its literal sense, it gives the user a “virtual” reality that can be viewed through the use of monitors, smartphone’s screen, or even specific VR headsets to fully-maximize the sense of all-around audio-visual experience.
With the use of special equipment and sensors, a user can also interact with three-dimensional objects in a tiny, digital world.
ALSO: Mother reunites with her deceased daughter through Virtual Reality
Image Recognition
With the use of camera, it is the ability of a software system to recognize objects based on a cluster of pixels and/or images alone.
Facial Recognition
This is a specific type of image recognition that focuses more on a human being’s facial features. Some systems can even “identify” or guess a person’s age and mood.
ALSO: AI Facial Recognition continues to scare me
OCR (Optical Character Recognition)
This is another type of image recognition that detects special characters and numbers in scanned and digital documents and converts them into readable and editable data.
ML (Machine Learning)
This is nowhere related to the mobile game ML (Mobile Legends), rather a technology that uses algorithms to analyze generic data. After learning from that gathered information, it will then create informed decisions based on what it has learned.
As explained by Do-san through his own take with metaphor, it’s like Tarzan giving Jane certain objects and learning from it based from her facial expressions.
Deep Learning
Not to confuse with Machine Learning, Deep Learning is a sub-category of ML that does more of “human-like” artificial intelligence such as speech recognition, object detection, language translation, and more. Its structures algorithms in layers to create ANN (Artificial Neural Networks).
Algorithm
Not limited to mathematical equations, algorithm in tech works by setting a set of instructions in performing a simple or even a complex task before the program completely processes it.
ANN (Artificial Neural Networks)
These are needed for recognition systems in solving complex problems by adapting to internal and external factors around them.
ANNs got the inspiration from the neurons in our brain. It’s like how our brain tries to learn complex movements. With repeated training and testing, the neural networks learn from it and be able to come up with a definite solution and even prediction on a certain problem in the near future.
API (Application Program Interface)
It is a set of tools in which programmers can make use of when creating a software and allows them to deliver solutions rapidly without ever worrying how to execute it.
It also serves as the software medium between two apps to simultaneously communicate and work together — such as replying to a text message (from your crush) or checking the weather.
Bug
Just like a real bug that destroys crops just right before harvesting, a bug in a program is a coding error or a fault in the end of the programmer. These bugs may even cause serious issues within the system if not solved or eradicated.
QR Code
Whether you go to malls or restaurants, the most common thing you see nowadays are these codes in a box. Dubbed as ‘Quick Response’ codes, it uses the camera to quickly go to a specific website and displays all the data supplied.
Hardware
Meanwhile, these are the physical devices that make up a unit. Unlike software, these things can be held with our bare hands.
CPU (Central Processing Unit)
The CPU is a crucial part of a system that does general tasks such as playing games, browsing the web, or even typing texts and documents with ease. It’s needed for a machine to respond — even if the task is as simple as turning on and shutting down a computer.
GPU (Graphics Processing Unit)
This is a specialized processor for tasks that include rendering graphics. This is essential in improving the graphic performance of a device.
NPU (Neural Processing Unit)
Unlike a CPU that does most (if not all) of the generic tasks, the NPU is solely focused on ML and AI workloads. Basically, it is a dedicated chip for keeping AI apps run efficiently, especially in smartphones.
GPS (Global Positioning System)
These work through GPS receivers and artificial satellites outside earth that give enough information about map layouts and satellite images. Through GPS software and the use of systems, they’re all able to pinpoint precise location and navigate through road directions with accuracy.
Prototype
This is an early model or sample of a product that is subjected to a series of tests and processes before the final product gets released to the public.
Pulse Oximeter
It is a tiny device that can be inserted in your fingers or clipped on your ears and detects the blood oxygen levels through infrared light.
The latest Apple Watch Series 6 is the only smartwatch so far that can detect Blood Oxygen levels like a pulse oximeter.
Data
Without data, both the software and hardware wouldn’t function at all.
Server
This is designed to deliver data to other computers and systems through a series of LAN (Local Area Network) or WAN (Wide-area Network) cables. Not all servers are the same as they run through specific server software depending on where they’re mainly used (such as web, file, or even mail).
Dataset
It is a collection of data, often presented in table that consists of fields with specific attributes as records with certain values.
Database
This is the organized collection of structured data and/or multiple datasets that are stored and accessed generally through a computer system and can be override anytime.
It’s like a huge container that holds all your datasets and other structured information that may also consist of certain triggers and commands.
Security
Just like humans, software and hardware also need security to be able to securely store data without anyone’s vicious attempt of breaking it.
Encryption
Encryption is all about converting your files or data in a format or code that cannot be read by other users other than you. This is to prevent unauthorized access and conceals sensitive data.
Decryption
This is basically just the reverse process of encryption. You can do so if you or someone else owns the digital key (either a PIN or a lengthy password with various characters) to gain access to the encrypted files.
Cybermoney
From the word itself, it is money represented in the cyber world or through electronic form. This is mainly used for transactions made in the internet where on-hand cash couldn’t be accepted.
Blockchain
It is a system of recording information that will be stored into blocks and are linked to form a chain with other blocks of similar information. Using the Blockchain system makes it difficult or harder to change or hack the system.
Ransomware
A severe type of malware infection in computer systems that threatens a certain individual or a company by exposing and leaking private data. In return, they need to pay the desired amount the culprit/hacker wants before they can get their files back.
Playback Time
This section has spoilers. You’ve been warned.
Samsan Tech (삼산텍)
Originally founded by Nam Do-san as Dosan Tech, but with the unexpected recruitment of his colleagues Lee Chul-san and Kim Yong-san — one start-up company, three names that end with -san. Thus, Samsan Tech!
In a literal sense ‘Samsan‘ directly translates to three (삼/sam) mountains (산/san). The “mountains” in the logo are in red, green, and blue to emphasize ‘RGB’ or the primary colors in the color wheel.
Sand Box (샌드박스)
Dubbed as “Korea’s Silicon Valley”, Sand Box is where the imaginary Korean tech giants such as SH Venture Capital and Morning Group reside. This is also where most start-ups flourish and get funded by investors depending on how viable their companies and projects are in the long run.
It’s for you to find out how Sand Box was formed but I would just want to point out that this majestic technopark was filmed at three different locations in Korea: (1) Robot Land in Incheon (2) Nodeul Island in Seoul; and (3) Oil Tank Culture Park also in Seoul.
Silicon Valley
2STO (where the original Samsan guys joined after winning the annual “Demo Day”) may just be a made-up company, but Silicon Valley is a real haven for geeks, developers, programmers, and software engineers alike.
It is located in the southern part of San Francisco, California where most of the tech start-ups and gigantic tech headquarters such as Apple, Google, and Facebook are all located. Even Netflix’s HQ is also in Silicon Valley.
AlphaGo
Mentioned by Dal-mi’s grandma halfway through the third episode, AlphaGo is the first AI-developed program by DeepMind Technologies that defeated the professional Korean Go player Lee Se-dol and made headlines not just in South Korea, but worldwide. Go is a popular board game among Koreans for its complexity. It was first originated in China.
Jang Yeong-sil (장영실)
Yeong-sil (pronounced as “yong-shil”) is a fictitious voice assistant slash AI speaker by Koreans and for Koreans. To simply put it into context, it’s like a Korean equivalent of Amazon’s Alexa.
Spoiler alert: Yeo Jin-Goo (in his EP16 cameo character Hong Jin-seok) is the voice behind Yeong-sil. He also starred in last year’s Netflix/tvN K-Drama ‘Hotel del Luna‘ together with the K-Pop singer and actress, IU.
NoonGil (눈길)
NoonGil is a make-believe accessibility app that helps the blind recognize objects around them with the help of their smartphone. The app works through Samsan Tech’s Image Recognition algorithm coupled with Yeong-sil’s voice recognition.
Tarzan (타잔)
Tarzan is a self-driving car system headed by Seo Dal-mi under Cheongmyeong Company (청명컴패니), which is a subsidiary of Injae Company (인재컴패니) founded by her sister Seo In-Jae (formerly Won In-Jae).
This is in response to Tarzan (the original Disney character) being able to learn by grasping objects from his environment. Thus, Tarzan, an autonomous driving system, does the same thing through machine learning and image recognition.
CODA
Not to confuse with the G-Suite alternative Coda, CODA (just like the ending couple) is also a fictional event where software developers around the world participate in bringing the best when it comes to machine learning. Just like how the Samsan team described it, it’s like an “Olympics for A.I.”.
If you still haven’t watched Start-Up, it’s streaming in most (if not all) countries that Netflix supports.
P.S: I’m #TeamGoodBoy :)
Entertainment
He-Man returns in live-action Masters of the Universe
Opens in Philippine cinemas in June 2026
Legendary hero He-Man is set to return to the big screen in the live-action film Masters of the Universe. The film arrives in Philippine cinemas in June 2026.
Nicholas Galitzine stars as Prince Adam. He returns to his home world of Eternia after 15 years to find it under the rule of the evil Skeletor, played by Jared Leto. To save his family and his world, Adam must reclaim the Sword of Power and embrace his destiny as He-Man.
Directed by Travis Knight, the film also stars Camila Mendes as Teela and Idris Elba as Duncan, also known as Man-At-Arms. The cast includes Alison Brie, James Purefoy, Morena Baccarin, Jóhannes Haukur Jóhannesson, and Charlotte Riley, with Kristin Wiig providing the voice of Roboto.
Masters of the Universe opens in Philippine cinemas in June 2026.
Accessories
G-DRAGON is CASETiFY’s first ever Global Brand Ambassador
Right on time with the brand’s 15th-year milestone
One of K-Pop’s most iconic soloists of all time has finally partnered up with the globally-renowned case maker.
And this isn’t like any other CASETiFY’s K-Pop Collab, this is much grander than that.
i-naugural Brand iCON
You heard that right! CASETiFY reveals their first ever Global Brand Ambassador.
Amassing 25 million Instagram followers, over 1.2 Billion YouTube views, and hitting almost 4 Million Spotify listeners, G-DRAGON has truly marked his footprint as the “King of K-Pop” — more than just being the iconic member of the global hit group BIGBANG.
His long overdue comeback (and world tour) with ‘Übermensch’ last 2025 further proves how massive the VIP (and FAM) community is.
View this post on Instagram
That said, GD’s influence isn’t limited to the music industry alone. Art and fashion have also witnessed his legendary artistry through his PEACEMINUSONE label. That pretty daisy with a fallen petal is the brand’s most iconic emblem you can see around.
The introduction of his fashion line was connected to music as well. It was introduced way back in 2013 during his ‘COUP D’ETAT’ solo promotions which was a true hit. It was totally evident in the album art’s peace symbol minus that one line.
Wesley Ng, CASETiFY’s CEO and Co-Founder (who’s also fashion-savvy), said that “welcoming G-DRAGON as the brand’s first Global iCON is a powerful statement.” This will not only amplify the reach of the already-popular case maker, it will also influence the brand’s creative direction.
After all, one’s artistic expression can be seen easily with the cases we rock out and about.
i-conic CHROMATIC
In line with this milestone also lies a new collection of cases and accessories.
The all-new CHROMATIC Collection is built around two concepts: FORMS & HUES. First, the CHROMATIC: FORMS set is headlined by the premium-made Alloy Ripple Case with an upgraded aluminum material.
Speaking of aluminum, the accompanying accessories are all metallic — from the 2-in-1 cross-body chain to custom cube charms for bespoke personalization.
Meanwhile, the CHROMATIC: HUES adds five new vibrant shades to CASETiFY’s ever-popular Ripple Collection through the Neon Ripple Case. These bold range of colors not only embody users’ creativity and self-expression, it also showcases an individual’s overall aesthetics.
While this isn’t the PEACEMINUSONE collab some of us have initially thought, crossing fingers that will be the next official CASETiFY collab in line.
Pricing and Availability
The brand new CHROMATIC COLLECTION is expected to hit shelves real soon with prices ranging between US$ 10 to US$ 85,
They will be available for purchase on CASETiFY.com and in select CASETiFY Studio retail stores around the world starting on January 26 (Monday).
Accessories
Razer fully unwraps these limited BLACKPINK Edition gaming gear
They are finally coming in your area!
Initially teased a month ago, the much-awaited BLACKPINK x Razer collab has finally been revealed for all the BLINKs to see (and purchase).
Hitting the ‘DEADLINE’
ICYMI, BLACKPINK (or K-Pop’s biggest female quartet composed of Jennie, Lisa, Rosé, and Jisoo) started their highly-anticipated ‘DEADLINE’ World Tour just last year.
With Razer’s signature dark black styling paired with BLACKPINK’s bold and iconic pink scheme, this collaboration felt like the perfect match.
Now, if you’re the type of BLINK who still has a severe sepanx (like yours truly), all these limited BLACKPINK-themed gaming gear by Razer might just be the cure.
That said, here are all the BLACKPINK Edition gaming accessories you should expect from the Singaporean-American gaming giant.
Ornata V3 Tenkeyless – BLACKPINK Edition
A low-profile RGB keyboard with clicky Mecha-Membrane switches.
DeathAdder Essential – BLACKPINK Edition
Gaming mouse with ergonic comfort and precision alongside mechanical switches and programmable buttons.
Gigantus V2 – Medium – BLACKPINK Edition
Razer’s smooth and durable mouse mat with that BLACKPINK flair
Enki X – BLACKPINK Edition
Badly-needed gaming chair for all-day comfort combined with BLACKPINK’s aesthetics — made for your marathon gaming sessions.
Pricing and Availability
Here are the SRP of the special Razer x BLACKPINK Edition gaming essentials:
- Ornata V3 Tenkeyless – BLACKPINK Edition = US$ 119.99
- DeathAdder Essential – BLACKPINK Edition = US$ 49.99
- Gigantus V2 – Medium – BLACKPINK Edition = US$ 29.99
- Enki X – BLACKPINK Edition = US$ 499.99
These will all be released worldwide (excluding Canada and Japan) by the 2nd quarter of 2026.
Currently, Razer has set-up a pop-up store in Hong Kong. BLINKs in the area can experience all the special gaming gear with dedicated photo zones in the scene.
View this post on Instagram
This popped right in time as BLACKPINK will hold the Hong Kong stop of their ‘DEADLINE’ tour for three straight days — from January 24 (Saturday) until January 26, 2026 (Monday).
Moreover, these might just be the perfect complement to the quatro’s upcoming ‘DEADLINE’ EP by February 27, 2026.
Might as well, an advanced 10th year anniversary gift this August 2026.
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