Cameras
Sony Alpha 7 IV: Beyond ‘basic’ cameras
A hybrid photo and video full frame shooter
Sony is taking “basic” to the next level by announcing the release of the interchangeable-lens camera Alpha 7 IV and two new flashes, the HVL-F60RM2 and HVL-F46RM.
The Alpha 7 IV (model ILCE-7M4) takes off from the Alpha 7 III while elevating what is expected of a “basic” camera with excellent image quality, performance, and advanced film-making features.
The new model features many of Sony’s most advanced imaging technologies, including the latest BIONZ XR™ processing engine and advanced autofocus (AF).
The Alpha 7 IV’s features also include streamlined operability and enhanced reliability for photos and movies, making it the perfect all-around camera for both imaging enthusiasts and film-making professionals today.
Outstanding image quality
The Alpha 7 IV comes with a newly developed 33MP full-frame back-illuminated Exmor R CMOS image sensor for superior image quality and wide ISO sensitivity range.
The high resolution leads to smooth gradation and finer details and textures for photo subjects, as well as reduced noise.
Its 15-stop dynamic range allows a wide expressive range while Creative Look settings can help to create standout stills and videos.
Next level AF performance
Equipped with the processing engine BIONZ XR also used in the flagship Alpha 1, the Alpha 7 IV delivers high-speed and uninterrupted AF, allowing continuous shooting at 10fps for smooth shooting.
With Real-Time Tracking and a high-end focal plane phase-detection AF system, the camera manufactures images that are clearer than ever.
The Real-time Eye AF feature also accurately tracks subjects such as humans’ and animals’ eyes for both stills and movies, while approximately 94 percent of image area is covered.
Evolved movie technology
The Alpha 7 IV is also a suitable tool for vloggers and film makers alike with technologies inherited from real-world movie productions.
The features include S-Cinetone from Sony’s highly-regarded Cinema Line cameras used by film makers and content creators themselves—helping deliver a rich, cinematic look to videos.
High quality results can also be expected with 4K 60p recording in Super 35mm mode and up to 4K 30p recording with 7K oversampling in full-frame mode.
The new camera also features 10-bit depth 4:2:2 colour sampling to enable natural gradation, XAVC S-I™ intra-frame encoding for more efficient editing workflows and XAVC HS™ for doubled compression efficiency.
A perfect complement to Sony’s lens
The unique AF features can be highlighted in AF performance even further when using the Alpha 7 IV with a Sony E-mount lens.
This includes AF Assist that supports focus transitions when using AF and Focus Map that visualizes depth of field.
For the first time in the Alpha series, the new camera also combats focus breathing with its Breathing Compensation feature to maintain a consistent angle of view throughout changes in focus.
Advanced, genuine, efficient hybrid model
The Alpha 7 IV is a hybrid still and movie camera with outstanding operability and reliability that easily allows the user to switch from photo to movie and back at their convenience.
It has a dual layer mode dial that is new to Sony’s line-up of Alpha cameras to make it easy for users to switch between settings.
The lower layer is dedicated to easily select between still, movie, or S&Q modes while the top layer is for various photography modes (Auto/P/A/S/M).
It also has 5-axis optical in-body image stabilization for a 5.5-step shutter speed advantage, as well as an improved grip for greater comfort and a CFexpress Type A compatible media slot to support media with faster writing and clearance.
Additionally, its OLED Quad-VGA viewfinder is 1.6 times the resolution of the Alpha 7 III viewfinder, allowing users to review captures through upgraded and high-quality live-view images with minimized false color and increased resolution.
A videographer’s reliable companion
Videographers can record 4K 60p video continuously for more than an hour, thanks to the camera’s heat-dissipating structure.
Optical Active Mode image stabilization helps optimum video shooting.
To make filming easier and more efficient, the camera also has a side-opening vari-angle touch-panel rear LCD monitor, a top-panel REC button and a high-capacity Z-series battery.
Active Mode stabilization
The Alpha 7 IV body is built with magnesium alloy to make the entire camera lighter and more comfortable to use on the fly.
In addition, the redesigned structure and lens lock button contribute to enhanced dust and moisture resistance.
Enhanced workflow capabilities
By offering a variety of connectivity options, the Alpha 7 IV enables on-the-spot streaming and sharing of high-quality content.
These came into play for users who need real-time remote use of photos or videos without sacrificing excellent image and sound quality.
Users simply have to connect the camera to the Imaging Edge Mobile app on their phones via Bluetooth, while fast data transfer is made on a 5 GHz/2.4 GHz Wi-Fi connection.
The camera also has a new feature called “Shot Mark” to enable easy access to the marked scenes in a video clip, within camera and on Sony’s Catalyst Browse/Prepare applications.
Shot Mark
The camera has a range of new features to support live streaming and remote communication without the need of dedicated software.
UVC (USB Video Class) and UAC (USB Audio Class) directly turn the Alpha 7 IV into a high-performance live streaming camera when connected to a computer or smartphone.
Users can stream high-quality and realistic videos up to 4K for 15p and 1080 FHD for 60p with high quality sound when paired with a great range of microphones and accessories.
Sustainable innovation
Developing the Alpha 7 IV model came with the environment in mind, as Sony used original recycled plastic SORPLAS for the camera body and the packaging with recyclable materials and less plastic.
The camera is produced at sites which use renewable energy, such as solar power, while the product packaging also adopts recyclable plastic-reduced materials.
Powerful flashes to evolve Alpha Lighting System
Included in Sony’s latest release of new products are the HVL-F60RM2 (GN 60 and 20-200mm coverage) and HVL-F46RM with (GN 46 and 24-105mm), a pair of powerful wireless flashes that offer high-speed precision and more operability.
They are designed to meet the needs of both professional and advanced content creators when shooting with a Sony Alpha camera, including the new Alpha 7 IV.
Upgraded flash speed and performance
Both flashes have upgraded continuous shooting flash performance, up to 200 times at 10 frames per second for the HVL-F60RM2 and 60 times for the HVL-F46RM.
With an optimized flash algorithm, both flashes are overheat-resistant. A set of four Nickel-metal hydride (Ni-MH) batteries power them to make 240 to 320 flashes with a recycle time from 1.7 to 2.0 seconds, depending on which flash you purchase.
When used in combination with an Alpha camera, they allow users to experience the unique communication and system benefits of the Alpha Lighting System.
For example, if paired with the Alpha 7 IV, P-TTL flash control metering for every frame is made available in Lo, Mid, and Hi continuous modes.
The flash release time lag is also shortened to capture momentary facial expressions and movements of the subject.
Alpha 1 with HVL-F46RM and SEL50F12GM
With the Alpha 1, the HVL-F60RM2 reaches up to 20fps of continuous shooting and approximately 20 flashes per second can be produced for more than 10 seconds with the external flash battery adapter FA-EBA1.
When Alpha 1 is used with Sony’s flashes including HVL-F60RM2 and HVL-F46RM, users can sync even the fastest of shutter speeds to expand expressive capabilities when shooting in full-frame mode.
In addition, the silent electronic shutter of the camera allows for silent flash shooting when absolute silence is required.
Other system benefits of HVL-F60RM2 and HVL-F46RM with an Alpha camera include:
- Flash parameters controlled directly from the menu of a compatible camera
- Flash control linked to camera face detection
- Automatic correction of white balance based on the color temperature information from the flash
Like the Alpha 7 IV, both flashes have better strength, reliability, and operability, thanks in part to Sony’s Multi Interface shoe with Sony’s unique metal shoe foot with rugged side frame which also make the flashes more dust and moisture resistant.
The HVL-F60RM2 has an original rotating mechanism called “Quick Shift Bounce” that enables flexible positioning and optimum lighting control, preventing changes in bounce angles.
Both are also capable of wireless radio communication and can control up to 15 flashes and/or receiver units in five groups via wireless radio communication for versatile lighting control.
Availability
The Alpha 7 IV will be available at selected retail shops and online shops from December 2021 in Singapore. For a full list of specs and information, please visit here.
The accessory (PCK-LG2) Screen Protect Glass Sheet for Alpha 7 IV will be available at the same time.
The camera is also compatible with the Camera Remote Software Development Kit (SDK).
The HVL-F60RM2 and HVL-F46RM flashes will be available at selected retail shops and online shops from late November 2021 in Singapore.
In the Philippines, it’ll be available soon.
Cameras
Canon EOS C50 cinema camera price in the Philippines
Smallest, lightest cinema camera made for today’s filmmakers, creators
Canon Philippines is capping the year strong with the release of the Canon EOS C50 in the market. The cinema camera is priced at PhP 189,998 for the body along with an XLR handle.
The Canon EOS C50 is designed for both filmmakers and creators who need mobility and professional-grade quality.
It has the same 3:2 Open Gate recording feature also on the EOS R6 Mark III, which gives users flexibility for post-production.
Creators can extract full 4K footage along with cropped 2K vertical or square versions from the same capture with the Simultaneous Crop Recording feature.
This is ideal for producing multi-platform content, like 16:9 landscape videos for YouTube then vertical shortform videos for social media.
Also, an added edge is the up to 7K 60p RAW recording capability on the C50, compared to just 7K 30p for the Mark III.
Filmmakers can also record at up to 4K 120fps should they need high frame rate captures. Recording in 4:2:2 10-bit is also available for rich color and flexibility in post-production.
In addition, the EOS C50 features dual CFexpress and SD card slots. 7K RAW can be saved to CFexpress while other formats can be saved to the SD card.
Different format, resolutions, and color sampling can be assigned for backup, distribution, or quicker edit-ready files.
Photo performance
For stills, users can take advantage of the 32MP CMOS sensor for capturing up to 40 shots per second (with electronic shutter).
The camera also supports pre-continuous shooting and AF performance improvements with its Dual Pixel CMOS AF II.
Enhancements include Auto setting, animals, vehicle priority, and eye AF, as well as the new left/right priority.
Moreover, the camera features Dual-Base ISO with Auto Selection, automatically switching between ISO 400 and ISO 3200 depending on the scene.
This ensures the highest signal-to-noise ratio while maintaining a wide dynamic range. Users can also manual select the ISO to match lighting conditions.
Professional interface
Onto its controls, the EOS C50 has a TIME CODE terminal, which is perfect for seamless multi-camera setups. It also features two XLR terminals and a handy control dial for professional audio input.
There are 14 assignable buttons, each thoughtfully positioned for quick, instinctive access while filming. There are about 100 customizable functions available so the camera can match a user’s workflow.
During the launch event, Canon Philippines demonstrated a wide range of scenarios for the EOS C50, including multi-angle live broadcasts with just one camera.
Are you still wondering what to get yourself for Christmas? If you have a good amount of leftover money after shopping for everyone else, Sony has a new camera just for you. Right on the cusp of the holiday season, the Sony Alpha 7 V is here.
The Sony Alpha 7 V is the fifth generation of the aforementioned series. The full-frame mirrorless camera uses a partially stacked Exmor RS CMOS image sensor to take photos with 33.0 effective megapixels.
Further, the new BIONZ XR2 image processing engine uses the Alpha series’ AI technology to deliver better imaging, Real-time Recognition Auto-Focus, and Real-time Tracking. To add to this, Sony is also launching the FE 28-70mm F3.5-5.6 OSS II full-frame zoom lens to support the camera.
For connectivity, the camera supports Wi-Fi 6E GHZ for data transfers. It also supports USB-C connections for wired transfers.
To ease usage no matter the scenario, the Alpha 7 V comes with vertical format support and an adjustable electronic shutter sound. It also has a 4-axis multi-angle monitor for shooting in various angles. Finally, it has a better grip for stability.
For those long shoots, the camera has better power management. It also has a Monitor Low Bright mode to preserve the battery.
The Sony Alpha 7 V body is available from the end of December. Meanwhile, the kit and the lens will be available on February 2026. The body costs SGD 3,699. From now until December 31, customers will get a free 240GB CEA-G Series CFexpress Type A memory card.
SEE ALSO: Sony’s mobile motion capture system, mocopi, is coming to Singapore
Cameras
DJI Osmo Action 6 review: An adventurer’s best friend
This might be the best action camera yet?
My life as an athlete with a love for adventure often throws me into days that move faster than I can track.
One moment I am at the gym before sunrise, convincing myself that today I will stretch properly. Next, I am sprinting through airports or packing for a weekend race that I definitely did not plan for (but signed up for anyway because that is who I am).
When the DJI Osmo Action 6 entered my life, it felt like finding a piece of gear that immediately understood the mess I willingly put myself through.
I have always wanted a camera that could move with me (and survive me), preferably without making me feel guilty every time I jump off something or run through something.
I wanted a camera that did not need pampering. Something that would not make me pause my life so I could “protect the gear.”
Then suddenly, there it was. I had an entire month with the Osmo Action 6, and it almost felt like the universe handed me something that finally matched my pace. It followed me through unexpected moments that felt too good not to capture.
Made for those who ~really~ move
The first thing I noticed was how easy it was to hold the Osmo Action 6. It felt secure even when my hands were wet or drenched in sweat from training, as if it wasn’t bothered at all that I was already exhausted at 7 a.m.
Most of its controls are placed so intuitively that it felt like the camera was gently guiding me, saying, “Don’t overthink it. Just press this. Go live your life.”
The user interface was so straightforward that even people who have never touched an action camera would know what to do.
The screen reacts quickly and the settings are easy to reach. Its layout feels like it was made for people who move first and think later.
It removes every excuse to miss a moment because you were too busy trying to understand how the device works.
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Out of the box, the Osmo Action 6 gives you everything you need: a 1.5m extension rod, three Extreme Battery Plus units inside a multifunctional battery case, two locking screws, a curved adhesive base, a USB-C 3.1 cable, and two Dual-Direction Quick Release Adapter Mounts.
Depending on your lifestyle, accessories like the floating handle, the dual direction mini extension rod (which doubles as a tripod), the 360-degree wrist strap, and the hanging neck mount all serve one purpose: keep you hands-free so you can focus on living your story.
Inside a race course
During the Spartan Race’s Asia-Pacific Championship in Alviera, Porac, Pampanga, I joined the open category simply because I wanted to film my moments inside the course.
I could never join the Age Group Championship wearing a red band only to slow down for content. My competitive self would revolt.
I have always raced in the front pack with elite athletes and seasoned racers. Content creation is a blessing until you’re in a race and your pride says absolutely not.
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So my friend (also an elite athlete) and I became last-minute racers thanks to Mang Inasal Philippines. We joined the Sprint Category, which covers 5 kilometers with 20 obstacles (plus three extra because championship vibes).
Armed with only the Osmo Action 6 on a dual direction mini extension rod, I climbed walls and nets, carried sandbags, passed through hanging obstacles, and ran under an open trail where the sun genuinely felt personal.
Alviera is hot. We call it Hellviera for a reason. Yet the camera kept going despite direct sunlight and constant movements.
I dialed the resolution down to 2.7K because long 4K recording will always test thermal limits. Even then, it stayed reliable.
Like a scene straight out of an adventure documentary
The stabilization was genuinely magical. The frame stayed clean and level even when my hands were doing a million different things, like swinging my arms, gripping nets, adjusting grip, and bracing for impact.
Whether you choose RockSteady or HorizonSteady, your running sequences will look cinematic and documentary-level.
When we climbed or jumped, the shots had that adventure-film energy. There were no jitter or weird warping. No “Sorry, can you do that again?” moments.
We did not need retakes, and we did not need to check footage mid-race. The Osmo Action 6 kept up with the pace of an endurance athlete.
The built-in microphones even picked up our voices clearly. Pair it with DJI’s wireless mic and you get clean commentary that feels like the behind-the-scenes of your own sports film.
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Calm moment underwater
One of the most meaningful moments came when I lent the Osmo Action 6 to GadgetMatch’s Account Manager and Resident Host, Noela Amparo-Oro, for her birthday.
She wanted to celebrate by freediving, which honestly feels like the most poetic thing you can do for yourself. So I handed her the camera and said, “Go live your birthday moment. Capture it.”
Action cameras deserve to see actual action, not city sidewalks pretending to be adventures.
Noela had fun descending into the clear blue water. The footage she brought back made my heart stop for a moment. It was surreal. Like she had slipped into another world and returned with proof that it existed.
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I have seen plenty of underwater clips from action cameras that turned murky or desaturated, requiring heavy color adjustments. The Osmo Action 6 did not do that. Underwater, it preserved colors beautifully.
The details of her movements; the subtle shimmer of light across her skin; and the calm flow of bubbles. Everything was captured with clarity that felt emotional.
The Osmo Action 6 handled depth and shifting light with ease. Watching the clips felt like I had been there beside her, suspended underwater.
Even Noela could not believe the footage. And the fact that the camera does not need an underwater case up to 20 meters makes the experience feel even more freeing.
A picture quality to love
The Osmo Action 6 uses a large 1/1.1-inch square CMOS sensor that lets in more light, allowing underwater clips to remain balanced and detailed even in low-light environments.
With 10-bit color support, gradients in the water and sky looked vivid. The variable aperture paired with the sensor gives you the flexibility to shoot under harsh sunlight or underwater without losing depth or mood.
Exposure transitions also felt natural, and the highlights stayed controlled while the shadows held detail. The Osmo Action 6 preserved the emotional tone of each scene without flattening the story.
As James Rusameekae from Physical: Asia said, it is simply “Wow!”
Is the DJI Osmo Action 6 your GadgetMatch?
The DJI Osmo Action 6 excelled in every environment I threw it into. Water, low light, heat, fast movement, and unpredictable conditions? It handled everything with ease.
I collected footage filled with emotion and energy, and everything remained steady and sharp.
The clips felt complete even before editing, like they were already telling a story. (I uploaded some of them straight to my Instagram Story!)
If you live an active life and thrive outdoors, the Osmo Action 6 will meet your needs. You will appreciate how quick it is to use, and you will love the size, durability, and picture quality.
It feels like the kind of gadget you bond with, which makes it a Swipe Right!
Anyone who wants a companion for adventures will find comfort in the Osmo Action 6. For me, it is a Super Swipe.
With the experience I had, and the ease it brings to my life whenever I am out and about, PhP 24,390 for the Standard Combo feels like an investment in moments that matter.
The DJI Osmo Action 6 deserves the GadgetMatch Seal of Approval.
If you do not live an active lifestyle, the Osmo Pocket Series or Osmo Nano might suit you better since it is built for city travelers. But if you want to look adventurous — and you have the budget — who am I to stop you?
The DJI Osmo Action 6 retails for PhP 29,990 for the Adventure Combo, giving you all the accessories you may or may not need.
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