Apps

Study: App Store generated $1.1 trillion in 2022

Developers benefitting more

Published

June 2, 2023

GadgetMatch

Apple announced that the App Store ecosystem generated US$ 1.1 trillion in developer billings and sales for the year 2022, as per a study from economists at Analysis Group.

More than 90 percent of these billings and sales were accrued solely to developers, without any commission paid to Apple.

According to economists from Analysis Group, developers generated:

US$ 910 million from the sale of physical goods and services
US$ 109 billion from in-app advertising
US$ 104 million from digital goods and services

The Analysis Group’s study also mentioned that among the key drivers behind the App Store ecosystem’s growth are a rebounding demand for sectors like travel and ride-hailing, as well as advertising spend in social media and retail apps.

Moreover, developer billings and sales increased by 29% between 2021 and 2022, and 27% percent between both 2020 and 2021 and 2020 and 2019.

In particular, small developers found great success in the App Store, growing their revenue by 71% between 2020 and 2022.

The Apple Store’s engine of commerce includes Apple providing developers around the world a global distribution platform which supports:

195 local payment methods
44 currencies
175 storefronts

Strong growth across app categories

According to a new study from the Analysis Group’s economists titled “The Continued Growth and Resilience of Apple’s App Store Ecosystem,” sales from travel and ride-hailing made on iOS apps increased by 84% and 45%, respectively.

iOS app-based food delivery and pickup sales more than doubled too, while groceries more than tripled.

App Store turns 15

The encouraging numbers from the study coincide with the App Store’s 15th anniversary.

Overall, here are some interesting facts about the App Store’s 15-year existence:

iOS developers have earned more than US$ 320 billion on the App Store (from 2008 to 2022)
iOS users have downloaded app more than 370 billion times (from 2008 to 2022)
The App Store has nearly 1.8 million apps to choose from, more than 123 times as many available during 2008

The App Store also remains a safe and trusted marketplace, thanks to its rigorous App Review process and privacy and security protections.

In 2022 alone, the App Store blocked more than US$ 2 billion in fraudulent transactions and rejected 1.7 million app submissions for failing to meet privacy, security, and quality standards.

Recent innovations like App Tracking Transparency and Privacy Nutrition Labels also empower users on how to operate

Apps

Netflix suddenly resurrects 30-day free trials

It’s available only in some countries.

Published

July 13, 2026

Luigi Leonardo

Over the weekend, a report emerged about Disney+ allegedly considering a new tier offered to users for absolutely free. Apparently, Disney isn’t the only one. Netflix is now resurrecting its free trial program in select countries.

Back in the day, it was easy to get into Netflix. With a 30-day free trial, you can watch the shows you’ve always wanted to catch. If you liked what you saw, you can pay the monthly fee to access the entire library without constraints. Eventually, the platform got rid of this system to favor a cheaper ad-supported tier.

Perhaps not seeing the benefits of ad-supported tiers, Netflix has suddenly resurrected its free trial program. Spotted online (via Android Authority), some countries, including Brazil and India, are experimenting with the program again. New users can get 30 days of free Netflix access.

Because only regular users are spotting this (rather than an official announcement), we don’t have a list of where the free trials are available.

Still, it’s an interesting move. Cable isn’t a thing anymore so “cutting the cable” isn’t a popular phrase anymore, but people are definitely cancelling subscriptions over rising prices. Some even rely on short clips from YouTube to catch up with their shows. Having a free trial opens up more possibilities for users, but it remains to be seen whether it’s enough for users to return to Netflix.

Apps

Disney+ might get a free tier

What would you like to see in a free Disney+ tier?

Published

July 13, 2026

Luigi Leonardo

In a world disappointingly obsessed with increasing prices beyond our means, Disney+ has miraculously remembered the phrase, “free sample.” According to a report, the streaming platform is considering making a free subscription tier.

As of late, it’s been difficult to maintain a healthy collection of streaming services. When you have to pay the equivalent of a full-course meal every month for just a single platform, you start to evaluate which ones really matter.

Perhaps feeling the sting of users leaving the platform over pricing, Disney+ is reportedly experimenting with a tier that comes at no cost to users (via Business Insider). According to two sources, adding such a tier might help the platform reach customers more.

Now, it’s still a mystery how this tier might work. Disney+ already offers an ad-supported tier, so it’s unlikely to be another one like that.

One possibility is a heavily curated feed of content either designed specifically for free users or limited exactly to give users a free sample. For the latter, think of the limited content you get on a plane. Sure, you might get the first three episodes of The Mandalorian, but you’ll have to fork over cash if you want to see the rest of the story.

And for the former, you can imagine short-form content available for free. Going back to Star Wars, you might see a short anthology series like Star Wars: Visions.

Either way, it’s an interesting concept. If the tier does offer full content, it’s a great way to get into franchises you were thinking of trying without the need to spend for a taste.

Apps

WhatsApp will introduce usernames to hide your phone number

Hide your number from others.

Published

June 30, 2026

Luigi Leonardo

WhatsApp is about to get an extra later of protection. After thriving on number-based chatting, the platform will soon add usernames, eliminating the need to share your number with strangers.

Usernames are the standard way of maintaining your anonymity online. Though most platforms today require users to log their email addresses or phone numbers, establishing a username can prevent other users from seeing this information way too easily.

Today, Meta has started rolling out reservations for WhatsApp usernames. The feature itself isn’t available yet, but early adopters can grab theirs as soon as the setting becomes available on their app.

To access the reservation, users can go to Settings > Account > Username. Of note, this isn’t available for everyone yet. But if you want to take dibs on a specific name, be on the lookout for the setting.

As for the username itself, users can reserve anything as long as it’s unique. Business owners and creators can also use their Facebook or Instagram handles as their WhatsApp usernames.

The feature, once it launches, will stop users from accessing your phone number when messaging. Similarly, other users will now need your exact username to start a conversation. Users can also set a separate code to protect conversations further.