Features
Sony, Heima team up to push 4K HDR TVs in home setting
Covering television sets can be a chore, even for tech journalists, because let’s face it: Even in this day and age, being interested in a new TV usually still feels like forcing yourself to eat right — special features and screen sizes be damned. I imagine the same is true among shoppers navigating the aisles of appliance stores, hoping to find the right set to bring home and show the family.
As a former retail employee, I can tell you the decision almost always comes down to just two things: size and price. Which in turn, thwarts any and all efforts to upsell. I don’t care that you’re selling a 4K TV that I can interact and have a conversation with. I just want something that’s affordable and will fit my living room nicely.
This hasn’t escaped Sony’s attention. So this year, the Japanese electronics giant has taken a different approach to showing off its latest Bravia line of televisions to the Philippine media, some of whom have followed the industry long enough to witness TVs require special glasses and bend and grow in size while significantly reducing their back fat.
The approach involved collaborating with furniture and lifestyle store Heima to create sets where Sony’s (relatively) new HDR televisions, which were first unveiled at CES back in January, could be displayed in a more familiar environment, in a place that feels like home.
Because we don’t sit on marble floors under bright white lights, surrounded by strangers and rows of flat screens of all sizes, when we binge-watch ten episodes of our favorite show, right?
We binge-watch in private — seated on a couch, remote in one hand and a giant bowl of popcorn in the other. And it is in that environment that I’d want to be sweet-talked into shelling out huge wads of disposable income for a TV that supports high dynamic range, among other attractions.
Now that we’ve approached the subject, can I just say that if I had deep pockets and 4K HDR was the streaming standard and I was actually on the market for a new TV, I’d be clawing at Sony’s door, pointing at a 4K HDR television while screaming, “Take my money!” Alas, I’m not any of those things.
I am, however, genuinely pumped about the latest generation of Sony HDR TVs that push picture quality forward to new levels of awesome.
I can devote a few paragraphs to discuss how HDR results in more realistic colors and a greater range of brightness and shadow detail, but the bottomline is the technology brings a more striking visual change than crowding more pixels into a given space.
Images look crisper in 4K resolution, obviously, but HDR affects viewing experience in more ways than one. It’s the next frontier for the industry, and it sells itself at face value, which is why Sony and other big-name manufacturers are wasting no time throwing their collective weight behind it.
Earlier this week, Sony announced a new service that streams 4K HDR content to compatible TVs for as low as $US30 per movie.
And if it is indeed the next big thing to hit flat screens, you can bet that Sony won’t be needing to spruce up the show floor any more than is necessary.
Pricing for Sony’s 4K HDR TVs starts at Php100,000, or about $US2,200, for the 55-inch model.
[irp posts=”9240″ name=”Sony launched an incredible 4K HDR OLED TV”]
Convenient Smart Home
This is the BRIGHTEST 4K Projector In Its Class!
Meet the XGIMI HORIZON 20 Max
Since THE Michael Josh lives in New York, space is an ultimate premium.
While he has space for a huge TV, having a big black piece of glass imposing itself on his entire living room isn’t the vibe.
Thankfully there’s a better option that lets him have his home cinema and a luxe flat.
Cue the XGIMI HORIZON 20 Max!
It’s gotta be the ultimate all-in-one home entertainment 4K cinema solution without all that bulk and clutter.
Head over to XGIMI HORIZON 20 Max on the spotlight to know everything about the brightest 4K Projector in its class!
We’ve spent enough time with the ROG Xbox Ally X to say this: it’s no longer just a novelty, it’s a handheld that finally knows what it wants to be.
The first Ally from 2023 was exciting — a bold step toward making PC gaming portable. But after a few sessions, it felt more like a prototype for what was coming next.
This one? It feels complete.
So, in this edition of Match Pulse, let’s talk about how the Ally X grips better, plays longer, and why it finally deserves the Xbox badge printed on it.
First look
The first touch felt awkward — the kind of feeling you get when you’re not sure how to hold something new. But the longer you hold it, the more it starts to make sense.
The redesigned grips, patterned after Xbox controllers, give it a natural curve that rests well in your palms. It still doesn’t dig in as much as I’d like to – the way it does on the Legion Go S – but it’s certainly an improvement.
It’s subtly heavier than the original, but the weight works in its favor. The balance feels right. The texture, more grounded. It feels made for long sessions, not quick demos.
This is where ASUS seems to have listened. What was once a bit slippery now feels like an extension of your hands. The matte finish stays clean, the edges no longer bite. It’s a small but significant shift — and one that makes a world of difference in how it’s used.
First date
We tested it the same way we tested the original Ally: unplugged, Turbo mode, 25W TDP, NBA 2K Quick Play.
Back then, we couldn’t finish more than a single game and a few minutes of freestyle practice before the battery flatlined.
This time, it’s double that.
Two full games before reaching for the charger — and that’s without dialing down the settings. The new 80Wh battery doesn’t just promise endurance; it delivers it.
The cooling system has also been reworked, quieter yet just as efficient. It’s the kind of update that doesn’t make headlines, but you hear it – or I guess In this case, not hear it as much.
Together, these tweaks make the Ally X something the original never quite managed to be — a handheld that lets you play longer unplugged.
First impressions
The Xbox influence is everywhere, and it’s not just branding. The Ally X now boots straight into the Xbox app, with the familiar button logo acting as your home key. Press it, and you’re instantly back in the Xbox ecosystem.
It feels less like a PC pretending to be a console, and more like a handheld that understands both worlds.
You can still jump into Steam or Game Pass with ease, but the default experience is unmistakably Xbox — intuitive, familiar, and cohesive.
All these refinements add up to something simple but powerful: this finally feels like a true successor.
The ROG Xbox Ally X doesn’t reinvent the idea of handheld gaming, but it refines it where it matters — in the way it feels in your hands, in how long it lasts, and in how effortlessly it connects to what you want to play.
If the original was a promise, this one is fulfillment – still with room for improvement, sure, but I trust you get the gist.
Learn more: https://ph.rog.gg/playALLYourgames2025
Where to buy: https://ph.rog.gg/wheretobuy2025
Automotive
What it’s like to spend a day at BYD’s All-Terrain Circuit
It’s a showcase of extremes and a reminder that driving dreams evolve with technology.
I never realized I’d love learning and testing cars, at least not until a rally driver sat beside me during a slalom run, speaking words that would calm even the most restless heart.
“Don’t worry about the cones,” he said as I wobbled through my first lap. And when I drifted into something close to perfection, he whispered “you’re good” more times than I deserved.
Those words stuck more than the speed, and definitely more than the skid marks.
This wasn’t in my bingo card. After winning at the 24th Henry Ford Awards, I thought I’d already said my parting words to automotive coverage.
I poured myself into a passion project tied to my life as an endurance athlete, and when that wrapped, I thought I’d simply move on.
Yet here I was, in Zhengzhou, China — invited by ACMobility — to witness BYD’s first all-terrain circuit, one of the first in the country built exclusively for new energy vehicles.
Arriving at a playground built for new energy vehicles
It was a cold Thursday morning when I boarded a bus to the circuit. The ride stretched over an hour, the kind that lulls you into a half-sleep, half-reverie.
My head bobbed against the window, eyes occasionally opening to marvel at the changing landscape outside. Blue skies meeting industrial romance.
When we finally arrived, I was greeted not just by the sheer expanse of the All-Terrain Circuit but also by the stars of the day: the BYD eMax 9 and Sealion 8, parked like models awaiting their cue.
Before diving into the schedule, I warmed myself with a familiar oatmilk latte from the BYD Café and gawked at the base version of the Yangwang U9 — one of the world’s fastest production car — gleaming under the lights as if to remind us that speed, too, can be art.
We were told the facility housed eight experience zones, each a playground for machines and a test of our courage. And with that, the adventure began.
The world’s tallest artificial dune, now a test track
The first stop was the Indoor Sand Dune, a 29.6-meter vertical drop with a 28-degree slope, certified by Guinness World Records as the highest and largest dune-climbing facility in existence.
Constructed with 6,200 tons of sand, it was designed to mimic the Alxa Desert. Watching the Yangwang U8 command the terrain was nothing short of cinematic. Its wheels tore through the sand with authority, moving like a predator that knew no fear.
We didn’t get to try it ourselves, but my mind drifted to the dunes of Ilocos back home. I wondered how it would feel to tame our own desert with a machine like this, if the U8 ever makes its way to Philippine shores.
What driving through water looks like in the future
The Yangwang U8 returned to center stage at the Wading Pool, a 70-meter stretch of water that felt more like a flood zone than a testing ground.
Through the underwater glass, we watched the vehicle maneuver forward, reverse, and even turn while afloat, all thanks to BYD’s E4 platform.
It was an eerie yet comforting sight, technology meeting something similar to a calamity head-on. In a country like ours, where typhoons strike as often as heartbreaks, such a feature could be a lifeline.
For a moment, I wasn’t just watching a demo; I was imagining families safe inside, crossing flooded streets with grace instead of fear.
Riding shotgun in one of the fastest production cars in the world
Then, came the Yangwang U9. On paper, it’s a beast with 1,290 horsepower and 960 kilowatts. In reality, it was an experience that rewrote my understanding of speed.
I strapped myself in, buff and helmet in place, choosing the Moonlight Stone colorway with interiors in regal purple, which perfectly matched my lavender Nike jacket.
The acceleration was like a trail run on steroids. The heartbeat I feel when descending a mountain trail — reckless yet alive — was the same beat that coursed through me as the U9 devoured the 1,758-meter track with its nine curves and long straight stretch.
The seats hugged me like a co-conspirator, keeping me steady even as the world outside blurred. I didn’t even realize how fast we were going until I glanced at the dashboard.
Fear and euphoria danced together in my chest. Now, I get the high and adrenaline from racing cars.
Learning to let go while machines take over
The off-road testing area spanned 27 scenarios, though time only allowed us to try the Fangchengbao Bao 5 in the junior section.
Still, it was enough to excite me. The car climbed 27-degree slopes, crawled down stairways (and not feel anything), and tiptoed over rocks as if they were pebbles.
I had to fight the instinct to control everything. But these machines were designed to carry you safely even when your nerves frayed.
It was a strange kind of intimacy and learning to surrender. I realized that sometimes, letting go is the only way forward.
Drifting in circles I had no business being in
At the heart of the circuit lay a 15,300-square-meter dynamic paddock, our next stop.
The Kick-Plate simulated icy roads, throwing the car into sudden skids while professional drivers demonstrated how NEV safety systems took over with precision.
It was held in a controlled emergency situation, simulating scenarios we pray never happen but feel grateful to be prepared for.
Later, I took the Denza Z9 GT onto the Low Friction Circle, a 44-meter-diameter track laid with 30,000 basalt bricks covered in water. I had no business drifting — let alone in front of a crowd of seasoned drivers — but BYD’s millisecond-level control and Drift Mode made it possible.
For a few seconds, I found flow, spinning in rhythm with the machine. Until the instructor told me to “maintain,” and pressure snapped me out of it, spinning me like I was in a film getting in an accident.
My knees were shaking when I stepped out, equal parts embarrassed and exhilarated.
How a slalom course became my favorite part
What surprised me most was how much I loved the slalom. Maybe it’s because obstacles have always defined my life, on and off the Spartan course.
Driving the BYD Seal EV through cones and curves felt oddly personal. I wasn’t the best.
I hit cones and I apologized to the rally driver guiding me. Yet when I drifted through U-turns and roundabouts, something familiar sparked in me.
It reminded me of growing up on highways filled with those very curves, sneaking in practice at midnight when no one was watching.
This time, though, the sun was setting, and the moment felt bigger. The course ended not just with applause but with reflection. Life, like a slalom, is about moving through obstacles with grace, even when you stumble
The bigger dream behind the Zhengzhou circuit
The BYD Zhengzhou All-Terrain Circuit is more than a playground. It’s a vision of what driving could become in an age of new energy vehicles.
It democratizes technology, making once-distant innovations something you can touch, feel, and experience.
Soon, another BYD circuit will rise in Shaoxing, with a sprawling off-road area set 500 meters above sea level.
Alongside CAMF, BYD is also launching the “New Track Scheme,” a program meant to cultivate 100 professional racers and introduce racing culture to more people.
As I left the circuit, lavender jacket still smelling faintly of rubber and adrenaline, I realized that this wasn’t about cars alone.
It was about rediscovering joy in places I never thought I’d find it. Maybe that’s what the road ahead is about. Not just speed or power, but new ways of dreaming.
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