News
Apple users take longer to upgrade than before
Four years now, rather than three
Last year, Apple’s performance drastically fell. People cared less about the latest iPhones. After the new year, the company fell behind Samsung and Huawei in the sales column. Now, Apple is facing a mountain to climb if it wants to regain its old dominance.
However, a new analytics report does not bode well for the iPhone maker. According to Bernstein analyst Toni Sacconaghi, Apple users are taking longer to upgrade their phones: four years, up from last year’s three.
The report also notes a marked 19 percent decrease in units sold this year. Because of the longer upgrade cycle, Sacconaghi expects only 16 percent of current iPhone users to buy new ones this year.
During Apple’s heyday, fans usually came in droves to line up for the next iPhone. Who doesn’t remember the gargantuan lines on launch day? Diehard fans usually wanted new iPhones as soon as they came out. Now, the story is changing. People are hanging on for much longer.
Apple’s head honcho has noticed the trend as well. In last month’s investor’s note, Tim Cook blamed the newly implemented battery replacement program. Because of 2017’s planned obsolescence controversy, Apple created a new replacement program, allowing for a longer iPhone life cycle. As a result, the company is now feeling the controversy’s huge fallout.
Of course, the battery replacement program is just one piece of the puzzle. Sacconaghi reveals the most obvious culprit: Apple’s exorbitant pricing scheme. As mentioned last year, Apple glorified their pricing, citing it as a key to victory. Unfortunately, an increase in returns per unit also results in fewer units sold.
Now, with the current upgrade cycle, iPhone 6 users will likely upgrade this year. iPhone X newcomers, however, will likely skip out on Apple’s newest launches this time around.
News
NBA experimenting with smart basketballs, wrist wearables
Bluetooth chips integrated into smart basketballs can provide information for officiating
The NBA is experimenting with the use of smart basketballs and official wrist wearables ahead of its 2026-2027 regular season — two technologies which NBA Commissioner Adam Silver has mentioned can potentially be used officially in games as early as next season.
Per the Associated Press, select preseason games have included a smart basketball that has a Bluetooth sensor, manufactured with the league’s official provider Wilson. This can collect data for future use in real-time officiating decisions.
In a later interview with CNBC, Silver detailed that the smart chip integrated into the basketball weighs “roughly a gram” and does not affect the players’ feel or perception of the ball — at least in their tests.
“We A/B tested the ball with the chip, without the chip, and nobody could tell the difference, so that’s a good sign,” Silver said.
Both the official wearables and the smart basketballs underwent pilot testing during the summer league. The G-League also participated in the testing.
The NBA mentioned information from the Wilson-developed connected balls will be “for research only” for now. As such, the technology will not be used throughout the regular season and playoffs through mid-2027.
But Silver already sees the practical applications of the smart basketball, including determining out-of-bounds and goal-tending calls.
These can be based on whether the ball changed its arc, spin, or direction, as well as whether a finger touched it or not.
As such, the league could adapt its use as early as the 2027-2028 season.
Furthermore, the information the chip can provide can also be processed by players, as in the case of shooters observing which spin is most optimal for accuracy.
Wilson has not shied away from innovations, having introduced an airless basketball in the past.
Apple has announced the new Apple Home Collection, a new lineup of smart home accessories in collaboration with LG Electronics and Schneider Electric.
The collection includes indoor and outdoor cameras, thermostats, temperature sensors, and a video doorbell and door lock.
They are simple to set up starting with one tap with iPhone, and everything is managed through the Apple Home app. Each product features a clean, minimal aesthetic and premium materials.
Works with Apple Home and Matter certification have allowed a wide array of third-party accessories to connect with Apple’s smart home ecosystem for years.
The Apple Home Collection takes this even further. Working closely with the two parties, Apple has created an integrated Apple Home experience across the new product lineup.
Moreover, like all Apple Home accessories, the new collection is designed for privacy. Home app data is encrypted end-to-end.
Home monitoring
- LG Video Doorbell: dual cameras to capture separate views of visitors, packages; users can switch between front and bottom cameras
- LG Floodlight Cam: powerful perimeter monitoring with adaptive dual floodlights that activate automatically when motion is detected
- LG Outdoor Cam: offers low-light color night vision and can be easily angled
- LG Indoor Cam: automatically tilts upward and downward to adjust view when users check in on the home
Home Access
Meanwhile, LG’s Smart Deadbolt Lock brings a new level of convenience to home access.
Using Ultra Wideband technology, the lock can tell how close a user is and when they’re approaching the door.
As a user with a home key on a compatible iPhone or Apple Watch walks up, the door unlocks automatically, with no tapping required.
For flexibility, users can also tap to unlock with an iPhone or Apple Watch, use an integrated PIN pad, or rely on a hidden backup key slot.
The lock can sense if the door has been opened, closed, or tampered with, alerting users if it’s open even while locked.
Guest access can also be shared directly through the Home app, making it simple to grant a dog walker, house sitter, or visiting family member their own way in.
Home Climate
Furthermore, two new Smart Thermostats are available — one from LG Electronics and one from Schneider Electric. Users can choose the product that best fits their home’s broader energy ecosystem.
Using on-device intelligence from iPhone, Adaptive Temperature in the Home app automatically adjusts the thermostats based on whether someone is at home, winding down at night, or away, ensuring the home is always at the right temperature without any manual scheduling.
Pricing, availability
The Apple Home Collection will be available starting in December at apple.com/store, in the Apple Store app, and at Apple Store locations, with select accessories available starting early 2027.
- LG Video Doorbell Wired: starts at US$ 249.95
- LG Floodlight Cam: starts at US$ 399.95
- LG Outdoor Cam Plug-In: starts at US$ 299.95
- LG Indoor Cam Plug-In: starts at US$ 199.95
- LG Smart Deadbolt Lock: starts at US$ 349.95
- LG Smart Thermostat: starts at US$ 199.95
- LG Temperature Sensor starts at US$ 39.95
- Schneider Home Smart Thermostat: starts at US$ 199.95
- Schneider Home Room Sensor: starts at US$ 39.95
Installation accessories for smart thermostats are available separately at apple.com/store and in the Apple Store app.LG C‑Wire Power Adapter starts at US$ 24.95, Schneider Home Trim Plate starts at US$ 14.95, and Schneider Home C‑Wire Power Adapter starts at US$ 24.95.
Recently, Apple CEO John Ternus declared his intentions to make his company release new devices more regularly. Well, he isn’t playing around. So soon after the launch of the new iPhone 18 Pro series and the iPhone Duo, Apple has just scheduled a new event on October 13 titled “Welcome Home.”
As the name implies, this isn’t an event for more iPhones. Rather, the event will likely focus on Apple’s suite of home-related products. We might see an all-new HomePod and an Apple TV. Plus, it’s been rumored that the company will launch a new smart home hub.
Besides new mobile products, Apple is focusing on adding more ways to have their ecosystem inside your home. Naturally, this could mean that Apple is improving the ecosystem itself, ensuring that all of its products work seamlessly with one another.
Sadly, that’s all we can say about the upcoming October 13 event. This is, after all, a new era for Apple after Tim Cook stepped down from his post as the company’s CEO. We don’t know if the company wants a grand entrance for its new products or a more subtle one. Either way, stay tuned next week for a preview of whatever the brand has cooking in the kitchen.
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