News
Apple’s expensive prices are saving the company
Revenue grows amidst lack of growth on units sold
Yesterday, Apple reported a less-than-stellar performance on the sales column. At the time, this verdict drew from the number of units sold, rather than actual revenue. As a result, Apple CFO Luca Maestri announced a new operating procedure: Apple won’t disclose unit sales anymore, going forward. Instead, the company will use revenue to report sales performance.
With the change, Apple now paints a different picture. Before, the company reported a relatively lackluster 46.9 million units sold, up by only 0.2 million from last year. Now, the company reports a US$ 62.9 billion in revenue, up by 20 percent from last year. From reporting less than one percent growth, Apple now enjoys 20 percent growth on the quarter.
According to Maestri, an exclusive focus on unit sales does not report actual sales performance. As we can now see, the switch changes Apple’s public performance. Naturally, Apple’s move also helps the company puff up its chest for the next quarter. However, it also tells something about Apple’s current pricing schemes.
Despite selling the same number of smartphones, Apple still grew its revenue by 20 percent. The difference is stark. Apple’s exorbitant pricing has done wonders for the company.
This year, Apple’s new iPhones come with a more expensive pricing scheme. Last year, the iPhones started at US$ 699 and topped at US$ 999. At the time, Apple pushed the envelope of how expensive iPhones can go. In 2018, Apple stepped further. This year, the iPhones start at US$ 749 and top at USD 1,449.
With the price change, Apple has successfully strategized around the market plateau. Instead of matching competitors with pure numbers, the company gets more revenue from the same number of phones. Clearly, the strategy works.
If anything, Apple has found a rhythm on how to extract more money from its current fan base. While they hide their unit sales from the public, Apple can toot their own horn with revenue success based on expensive unit pricing.
SEE ALSO: Apple’s throttling feature on iOS hits iPhone X and 8 duo with iOS 12.1
India
TECNO’s POVA 8 5G is both futuristic and future-ready
8000mAh battery, Sony LYTIA 600 camera, Alive Matrix display, and more
Four months after the POVA Curve 2 5G, TECNO adds the POVA 8 5G to their performance-focused arsenal.
Futuristic vibe
TECNO’s POVA 8 5G continues the series’ signature sci-fi-inspired design language. The latest smartphone features sharp geometric elements and a semi-transparent rear panel.
One of its standout features is none other than the new Alive Matrix Display. It’s a customizable light panel on the back that can display up to 49 animations for incoming calls, notifications, charging status, gaming sessions, and more. Prospective users can also personalize the lighting effects to match their style.
Beside that LED display lies the 50MP main rear camera based on Sony’s LYTIA 600 (or LYT-600) sensor. The said sensor offers improved light capture for brighter and more detailed photos. It also supports 2x lossless zoom. Up front, you’ll get a 13MP front-facing shooter.
Powering the device is MediaTek’s Dimensity 7100 SoC. That’s paired together with TECNO’s in-house G1 Signal Enhancement Chip and SE1 Wi-Fi Enhancement Chip — making it a triple chipset smartphone.
TECNO says these chips help improve connectivity in challenging environments such as elevators and basements while boosting Wi-Fi reception.
The phone also features a 144Hz display with TÜV Rheinland Low Blue Light Certification and military-grade durability.
Last but definitely not the least, its 8000mAh battery that can last as much as two days. For some measure, TECNO says the phone can last up to 85+ hours of music playback, 29+ hours of YouTube streaming, 26+ hours of WhatsApp, or 14+ hours of playing Mobile Legends: Bang Bang (MLBB).
Future-ready
Aside from the beastly battery packed inside, TECNO is also bringing several practical AI tools to the POVA 8 5G.
Among them is AI YouTube Summary. This turns lengthy videos into concise notes with key points and timestamps. The device also features AI-powered noise cancellation that helps isolate the speaker’s voice during calls, recordings, and meetings.
For photography, AI LightMaster 2.0 can remove unwanted reflections, lens flare, and shadows. The phone also supports uploading Live Photos directly to Instagram as Boomerang.
In select markets, users can even access AI Health features that estimate metrics such as heart rate, blood oxygen levels, and respiration through facial scanning technology.
Further solidifying its future readiness, TECNO promises two major Android OS upgrades and three years of security updates.
The company is also bundling three years of FREE 256GB cloud storage for POVA 8 5G users. Eligible markets can also receive a 3-month Google AI Plus trial which includes 2TB of cloud storage.
Pricing and Availability
The TECNO POVA 8 5G debuts first in India and is available in 16-Bit White, Terminal Green, and Plasma Orange colorways.
Specific pricing and availability in global markets are yet to follow along these four color choices: Arc White, Graphite Black, Echo Green, and Helios Orange.
There are a few titles that an overwheling majority of gamers consider as an absolute must-play for other gamers. One of those titles is The Legend of Zelda: Ocarina of Time. Originally launched for the Nintendo 64, it’s not easy to play the iconic game today. But, later this year, the game is about to get much more accessible. Nintendo has officially announced a remake of Ocarina of Time.
Modern gamers might not realize the effect of the original Ocarina of Time on the RPG genre. Besides adding a third dimension to the then-fledgling Legend of Zelda series, the 1998 game also revolutionized the gaming world by popularizing targeting systems. That, and the refining of the formula in Majora’s Mask, makes Ocarina an essential in gaming history.
During today’s Nintendo Direct, the company capped off the hour-long presentations by announcing a remake of the game. Though the short, short trailer didn’t reveal any gameplay, it did confirm that the remake will retain the original’s more whimsical art style, as opposed to the realism put forth by the Breath of the Wild duology.
It’s not the first re-release for the game, though. In the past, Nintendo released remastered versions of the game for the GameCube and the 3DS. This is, however, the first official remake of the title for a much more modern system.
We didn’t know when the remake will officially launch, but it’s coming out within this year.
News
Apple has essentially confirmed the launch of the iPhone Fold
Some hidden references were not hidden enough.
No, Apple did not officially launch the iPhone Fold yet.
However, WWDC 2026 had a few surprises for those attentive enough to go deeper into the event’s announcements. And it all revolves around iOS 27.
Of course, the main event of WWDC 2026 is the first peek into the upcoming mobile operating system. Though we already covered everything that Apple visibly announced, something hidden has essentially confirmed the band’s first foldable phone.
On X, Sam Henri Gold, an engineer, spotted a few crucial references to a foldable form factor. Hidden underneath the recently released iOS 27 beta are mentions of “foldState” and “angleDegrees.” The code also includes references to the number of displays a single device has.
Notably, iOS 26 did not include such mentions. It can’t be purely coincidental. Unless Apple is suddenly shipping iOS 27 out to foldables from other brands (highly unlikely), this is the prelude to an iPhone Fold coming later this year.
Now, rumors of an iPhone Fold have been making the rounds for a while now. But they haven’t been as strong as this year. There’s heavy speculation that the brand’s first foldable phone is coming later this fall.
There’s still a nonzero chance that it makes an appearance during WWDC 2026, but don’t put all your eggs in this basket. Apple traditionally reserves the conference for software developments. Fall is the usual playing ground for Apple’s hardware.
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