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Apple’s expensive prices are saving the company

Revenue grows amidst lack of growth on units sold

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Yesterday, Apple reported a less-than-stellar performance on the sales column. At the time, this verdict drew from the number of units sold, rather than actual revenue. As a result, Apple CFO Luca Maestri announced a new operating procedure: Apple won’t disclose unit sales anymore, going forward. Instead, the company will use revenue to report sales performance.

With the change, Apple now paints a different picture. Before, the company reported a relatively lackluster 46.9 million units sold, up by only 0.2 million from last year. Now, the company reports a US$ 62.9 billion in revenue, up by 20 percent from last year. From reporting less than one percent growth, Apple now enjoys 20 percent growth on the quarter.

According to Maestri, an exclusive focus on unit sales does not report actual sales performance. As we can now see, the switch changes Apple’s public performance. Naturally, Apple’s move also helps the company puff up its chest for the next quarter. However, it also tells something about Apple’s current pricing schemes.

Despite selling the same number of smartphones, Apple still grew its revenue by 20 percent. The difference is stark. Apple’s exorbitant pricing has done wonders for the company.

This year, Apple’s new iPhones come with a more expensive pricing scheme. Last year, the iPhones started at US$ 699 and topped at US$ 999. At the time, Apple pushed the envelope of how expensive iPhones can go. In 2018, Apple stepped further. This year, the iPhones start at US$ 749 and top at USD 1,449.

With the price change, Apple has successfully strategized around the market plateau. Instead of matching competitors with pure numbers, the company gets more revenue from the same number of phones. Clearly, the strategy works.

If anything, Apple has found a rhythm on how to extract more money from its current fan base. While they hide their unit sales from the public, Apple can toot their own horn with revenue success based on expensive unit pricing.

SEE ALSO: Apple’s throttling feature on iOS hits iPhone X and 8 duo with iOS 12.1

Apps

Google is working on a snoring, coughing detector

Might show up for the Pixel first

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Snoring can be a curse for you and the people you sleep with. Unfortunately, outside of anecdotal evidence, it’s hard to pinpoint how bad snoring can get. Some devices have developed features to detect and measure snoring. Google, joining other companies with the feature, is reportedly developing snore and cough detection for the Pixel.

First reported by 9to5Google, Google Health Studies added a new study exclusive for Google employees. The study specifically revolves around collecting audio during sleep. Google also explains that the study will eventually help Android build features that can help users fix their sleep quality.

According to the source, the upcoming detector will be a “bedside feature” that will measure nocturnal snoring and coughing. However, despite recording audio, it still promises to have the user’s privacy in mind. It’s expected that the feature will drop for the Pixel first before moving on to other Android devices.

Snoring detection isn’t new, of course. In fact, Google is already familiar with the feature, since Fitbit, a company that Google owns, offers the feature for some of its smartwatches. In Fitbit’s case, the feature contributes to the wearable’s entire suite of wellness tracking.

However, it’s a double-edged sword. While the feature can be helpful, it’s also a massive battery drain, since it requires the device’s power the entire night. Hopefully, battery efficiency is a focus in Google’s eventual take on the feature.

SEE ALSO: Google’s AI created these photos, and they look so real

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Gaming

PSVR2 is launching with over 20 major games

Horizon VR game still headlines

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Samsung had a lot to say during its latest investors meeting. Besides unveiling its general plans for the future, the company also teased the devices that are coming in the near future. For a while now, that future lineup includes the PSVR2. If you were thinking of buying the virtual reality wearable for yourself, Sony has good news for you. The PSVR2 will have over 20 major titles on launch.

Naturally, if you buy a pricey piece of hardware, you usually want it to come with a good set of ways to use it. Unfortunately, that’s not always the case with new gaming devices. For example, the PlayStation 5, despite being out for almost two years, still doesn’t have the most expansive lineup of games that every gamer must play.

Thankfully, the PSVR2 won’t follow in the same, sparse footsteps of the gaming console. According to the meeting (via Video Games Chronicle), the wearable will launch with over 20 first- and third-party games. The headliner is still Call of the Mountain set in the Horizon universe, of course. Unfortunately, the presentation didn’t reveal any other games in the lineup.

If anything, virtual reality gaming has been growing for a while now. In recent history, the market has seen notable titles like Half-Life: Alyx and Beat Saber.

After facing a potential delay, the PSVR2 is expected to launch sometime next year.

SEE ALSO: PSVR2 might be delayed to next year, report says

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Foldable Pixel reportedly delayed to next year

Google isn’t happy

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For years, Samsung has been the most dominant force in the foldables market. Though other brands, especially Chinese ones, have brought their own devices to the table, Samsung’s lineup of foldables are undeniably strong, flaws and all. That said, other giants are working on their own entrants. However, it will take a lot longer before the crowd really fills up. According to reports, Google has postponed its own foldable Pixel for next year.

Reported by TheElec, Google has reportedly decided to delay the first foldable Pixel. The company was supposedly unhappy with the current iteration of its prototypes. The next target launch window is next spring. Notably, the device, which has been in development since last year, is sourcing its screen from Samsung Display.

Currently, not much is known about the foldable device yet. Previous reports have speculated on a 7.57-inch main screen (and a 5.78-inch screen when folded), though. A more recent one has also dropped “Pixel Notepad” as a potential name for the device.

Regardless of the status of its foldable Pixel, Google is enjoying a lot of success with its new lineup of smartphones. Last year, the Pixel 6 series refreshed the company’s slate of devices, bringing new hype for the company. This year, Google is continuing that trend with the Pixel 6a and the upcoming Pixel 7 series.

SEE ALSO: Upcoming Google foldable might be called Pixel Notepad

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