News

Apple’s expensive prices are saving the company

Revenue grows amidst lack of growth on units sold

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Yesterday, Apple reported a less-than-stellar performance on the sales column. At the time, this verdict drew from the number of units sold, rather than actual revenue. As a result, Apple CFO Luca Maestri announced a new operating procedure: Apple won’t disclose unit sales anymore, going forward. Instead, the company will use revenue to report sales performance.

With the change, Apple now paints a different picture. Before, the company reported a relatively lackluster 46.9 million units sold, up by only 0.2 million from last year. Now, the company reports a US$ 62.9 billion in revenue, up by 20 percent from last year. From reporting less than one percent growth, Apple now enjoys 20 percent growth on the quarter.


According to Maestri, an exclusive focus on unit sales does not report actual sales performance. As we can now see, the switch changes Apple’s public performance. Naturally, Apple’s move also helps the company puff up its chest for the next quarter. However, it also tells something about Apple’s current pricing schemes.

Despite selling the same number of smartphones, Apple still grew its revenue by 20 percent. The difference is stark. Apple’s exorbitant pricing has done wonders for the company.

This year, Apple’s new iPhones come with a more expensive pricing scheme. Last year, the iPhones started at US$ 699 and topped at US$ 999. At the time, Apple pushed the envelope of how expensive iPhones can go. In 2018, Apple stepped further. This year, the iPhones start at US$ 749 and top at USD 1,449.

With the price change, Apple has successfully strategized around the market plateau. Instead of matching competitors with pure numbers, the company gets more revenue from the same number of phones. Clearly, the strategy works.

If anything, Apple has found a rhythm on how to extract more money from its current fan base. While they hide their unit sales from the public, Apple can toot their own horn with revenue success based on expensive unit pricing.

SEE ALSO: Apple’s throttling feature on iOS hits iPhone X and 8 duo with iOS 12.1

Entertainment

Netflix set to release five new originals from India

One of them is backed by Shahrukh Khan!

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Content is the next big thing in India, with a population of 1.3 billion people and dirt cheap internet, there are unlimited possibilities. Companies have been flooding the internet with original content and this includes multi-national streaming platforms like Netflix, Prime Video, as well as YouTube.

Netflix has been active in the country for a couple of years now and the streaming market has been extremely competitive. Thanks to homegrown players like Hotstar, Sony LIV, and more, the audience has a huge appetite for local as well as international content. We already know Netflix’s international game is on point, but how does it plan to lure the average Indian user?


Originals are the answer, and the service has tied up with local studios to bring onboard A-list stars for new shows and movies. It has already released a host of new series and intends to take a step further with five more.

The five series will be developed in collaboration with companies such as Shah Rukh Khan’s Red Chillies Entertainment and Anushka Sharma’s Clean Slate Films. The shows will cover genres such as young adult, drama, thriller, horror, and comedy.

Bombay Begums will follow the varied journeys of five women who bond in contemporary urban India. Mai will see a 40-plus docile wife and mother who finds herself sucked into a vortex of violence and politics following a personal tragedy.

One of the most popular actors in the country, Shahrukh Khan is backing Betaal, a horror series based in a remote village that serves as the battleground between British Indian Army officer Betaal, his battalion of zombie redcoats, and the Indian police.

Messy follows an emerging standup comic who struggles to balance a career in comedy with a day job and a demanding family. Masaba Masaba is a scripted series based on the real lives of fashion designer Masaba Gupta and her actress mother Neena Gupta (“Badhaai Ho”), will feature the duo playing themselves.

Netflix’s previous stint with the Sacred Games has been an instant hit in the country and the second season of the show is slated for release on August 15, celebrating India’s Independence Day.

Globalization by localization

Other streaming sites are stepping up their game but the one in particular that Netflix is preparing for is by media giant Disney. The company is set to launch their own streaming service called Disney Plus on November 2019. They’re a real threat considering the content catalogue at their disposal which include Marvel, Star Wars, and many others.

Netflix’s answer is a host of original content. The company already started this year with titles like Kingdom gaining notoriety from audiences worldwide despite it being a mostly South Korean production. Netflix got the idea from the popularity of another series ported from Japan — Terrace House.

Another strategy users of the service noticed is the influx of animé on Netflix. They recently added the classic Neon Genesis Evangelion to their catalogue and it was also announced that a Philippine-made comic book called Trese will be adapted into animé by the company.

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Enterprise

Apple might bring back the old-school rainbow logo this year

Set to come with select iPhones and iPads

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Image source: MacRumors

Apple’s logo is one of the most ubiquitous icons of this generation. Both Apple and non-Apple users alike can recognize the half-bitten apple from a mile away. However, before its meteoric rise, Apple’s logo had more colorful beginnings.

In the past, Apple used a rainbow-colored variant for its products. However, Steve Jobs’ iPhone era traded this colorful logo for a minimalist grey apple. The new evolution brought Apple’s branding to a sleeker level. Apple was ready for the new world.


Lately, the siren’s call of nostalgia has resurrected the old world for today. A lot of brands today are calling back to their former roots. Old products and branding return for a breath of new life. Considering this, Apple might bring its old properties back from the grave.

According a leaker from MacRumors, Apple will likely bring the rainbow-colored logo later this year. The old logo will likely come with a flurry of products in the future. Unfortunately, the rumor does not reveal which products will come with the resurrection. Most likely, the logo will adorn a few iPhones and iPads soon.

Of course, a rumor is still just a rumor. MacRumors credits only the tipster’s previous reputation as the rumor’s credibility. Apple has not made an official announcement yet. However, if anything, a few signs have already pointed towards the potential resurrection. For one, Apple has recently renewed the logo’s trademark, ensuring the company’s continued usage over the property. Additionally, a resurrection might even go beyond mere nostalgia. Apple has notably supported gender equality, releasing rainbow-themed merchandise previously.

If anything, signs point to yes. Do you want to bring back old school? Where do you want to see the old logo in?

SEE ALSO: Second Apple store in Singapore opens at the Jewel Changi Airport

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Cameras

Sony’s A7R IV has a massive 61MP sensor

Still king of full-frame mirrorless cameras

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After hearing of a Sony Alpha event, we at GadgetMatch crossed our fingers hoping for the A7S III. That’s a much-awaited update on their S-series full-frame mirrorless cameras specifically made for taking videos. The event though, was for the Sony A7R IV. And while it’s not what we were waiting for, it still has so much going for it.

For one, it’s world’s first 61-megapixel 35mm full-frame sensor. That’s a huge step-up from its predecessor’s 42.4-megapixel sensor. Sony’s samples during the presentation showcases how you don’t lose detail even when you zoom in on the images thanks to its massive sensor.


You don’t lose detail even after zooming in

It also has a 15-stop dynamic range, five-axis optical in-body image stabilization, as well as 10FPS shooting with continuous autofocus as well as real-time eye-tracking for every shot. Something new that video-makers might find really useful is the addition of the real-time eye AF to video recording.

Speaking of video, the A7R IV is capable of 4K recording with S-Log 2/3, HDR for professional editing. Still with video-makers in mind, the A7R IV comes with a new system that captures digital audio signal. With this, Sony introduced two accessories to take advantage of this new tech — a digital audio shotgun mic and an XLR mic adapter kit. The accessories cost US$ 350 and $600 respectively.

As for the camera itself, the A7R IV will retail for US$ 3,500 body-only and will be available in September 2019.

With Canon and Nikon launching their own full-frame mirrorless cameras namely the EOS R and the E6 and E7, this was a serious flex on Sony’s part. The company is letting the world know that they continue to hold the crown as king of full-frame mirrorless shooters.

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