Huawei takes Apple’s crown as second largest smartphone brand

Posts 41 percent growth from last year



For years, Samsung and Apple have seized the tech industry with an unbreakable vise. Unabated sales have crowned both companies as the rulers of the smartphone world. However, fringe brands have started making a case for their own turns on top of the food chain.

Particularly, Chinese brands like Huawei and Xiaomi have recently made gigantic pushes with their recent launches. On one side, Huawei launched the massive P20 series to widespread acclaim. On the other, Xiaomi pushed a flurry of different lineups like the Mi 8 and Redmi 6.

Now, both Huawei and Xiaomi’s efforts have paid off. Analysts from Counterpoint Research have punched in the numbers for global phone shipments from last quarter.

Surprisingly, Apple has fallen to third place from their long-standing grip on second, despite enjoying a one percent increase in shipments. Taking a comfortable lead for second, Huawei has posted an astonishing 41 percent growth from last year. From 38.5 million units, the company has shipped 54.2 million units this year.

Despite a declining Chinese market, Huawei grew by 21 percent. Meanwhile, the brand exploded internationally, posting a 71 percent growth overseas.

According to Counterpoint Research, Huawei’s massive growth comes from their renewed efforts in the premium segment. Additionally, the company’s sister brand Honor made huge waves in the midrange market.

Lagging shortly behind Apple, Xiaomi has also declared huge growth numbers — up 43 percent from last year’s numbers. From just 23.1 million units, Xiaomi has sold 33 million units this year.

In other news, HMD’s Nokia grew by an unbelievable margin — almost 800 percent due to the rerelease of Nokia’s beloved phone lines.

As the numbers can tell you, Chinese smartphones are slowly gaining on the unbridled supremacy of Samsung and Apple. Without market-defining innovations in the Galaxy S9 and iPhone 8, both Samsung and Apple may very well step back from the limelight if their next releases don’t step up.

SEE ALSO: OnePlus leads India’s premium smartphone market, edges out Apple and Samsung


Amazon to invest $1 billion in India’s small businesses

Jeff Bezos is convinced it’s time to double down



Jeff Bezos is visiting India and Amazon has organized a conference to announce their plans and goals for the regional market. Dubbed “Smbhav”, it’s a collaborative event for small and medium businesses and will see the participation of senior industry executives.

Bezos said the global online retailer will invest US$ 1 billion in digitising India’s small and medium businesses. He also said the company is eyeing scaling locally produced products from India — in line with the Make in India program — to be of US$ 10 billion size on Amazon platform by 2025.

“We are doing this now because it is working. And when something works you should double down on it,” Bezos said.

The news comes just after the Competition Commission of India (CCI), started an investigation into anti-competitive practices of Amazon and its Walmart-owned rival Flipkart earlier this week.

An Amazon executive said the company has amassed over 500,000 sellers in India and thousands of merchants in the country who are selling on 12 Amazon marketplaces around the world.

India is a lucrative market for internet companies because of extremely cheap data rates and easy availability of affordable smartphones. With a population of 1.3 billion people, the potential is unmatchable. Especially because China’s markets are closed by an internal firewall and the developed markets are highly saturated.

The country is Amazon’s largest bet outside its home market and currently at the cutting edge of digital payments. In India, Amazon is able to set up a highly scaled operations unit, ensuring lower costs and better reach.

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POCO is now officially an independent brand

No longer affiliated with Xiaomi



Xiaomi has announced it’s spinning off POCO as an independent brand. This means the brand will now operate on its own. POCO started in 2018 as a sub-brand of Xiaomi and the parent company has decided to bring in structural changes.

POCO branding is active in India while all other markets get Pocophone. The brand is famous for its POCO F1, an affordable phone that packs a flagship-grade processor. The phone’s arrival created a completely new category of smartphones that are built to be inexpensive, yet offer unmatchable speed.

However, POCO took the backseat in 2019 while Xiaomi rained the markets with Redmi branded phones. Fans have been asking about POCO F1’s successor ever since and the parent company consistently stayed silent about the sub-brand’s future.

Rival brand Realme was also formed as an independent company but is able to leverage OPPO’s infrastructure as “partners”. Having complete independence, the company can operate on its own and decide its own strategy. This structural divide let Realme form a new identity and within no time, it reckoned with Xiaomi as India’s leading mobile vendor.

There were reports in the second half of 2019 that suggested Xiaomi might ditch the POCO brand completely. It’s safe to say that isn’t happening anymore. POCO’s social media handles have been actively announcing discounts and deals on the POCO F1, suggesting a new product could be on the way soon.

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Hisense partners with NBA icon Dwyane Wade

It’s a multi-year deal



Image: Dario | GadgetMatch

Hisense has been one of the fast rising brands especially in the television department. The company is now partnering with three-time NBA Champion Dwyane Wade to attract the sports-consuming market.

Wade will serve the as the company’s US Ambassador and will be prominently featured in premium product launches, in-person event appearances, and other upcoming marketing campaigns. He will be joining Hisense’s list of sports partners that include NASCAR, FIFA (2018) and UEFA (2016 and 2020).

The retired NBA star says he sees the company’s dedication to producing quality products and he’s excited for the partnership.

Hisense offers several value-for-money products especially with televisions. In CES 2020, the company launched the L5 laser TV and XD9G — the first dual-cell technology TV on the market. They also offer various other products like home appliances including refrigerators, wine coolers, portable air conditioners, and more

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