India

OnePlus leads India’s premium smartphone market, edges out Apple and Samsung

It was bound to happen

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While Apple and Samsung were consistently trading blows in India’s premium smartphone market, OnePlus quietly shot up the charts and has now taken the top spot away from the two giants.

Counterpoint Research’s analysis for the second quarter of 2018 shows that OnePlus is now the king of the premium market in India with a 40 percent share. Samsung and Apple have gone down to 34 and 14 percent, respectively.

Together, the three brands combine for 88 percent of the overall premium market. That’s lower than the 95 percent from last quarter, but this still secures their place in the INR 30,000 and above segment.

This is the first time OnePlus has ever been so dominant, and it’s mostly thanks to the strong sales of the OnePlus 5T which led to a year-over-year growth of 446 percent. OnePlus is also planning to extend its reach through offline retailers and gain even more ground this year. India already contributes to nearly a third of the company’s total revenue.

Samsung and Apple’s smartphone sales have been dwindling, primarily because of poor reception to the Galaxy S9 and both the iPhone X and 8. Things could turn around for the two manufacturers, however, once their new flagships come out in the next few weeks.

For now, these are the top phones in India’s premium market:

The OnePlus 6 and 5T combine to capture almost one half of the entire segment, while the Galaxy S9+ is a distant third with only 12 percent. At the same time, Counterpoint Research points out that new players are joining in to possibly disrupt the market.

The Huawei P20, Vivo X21, Nokia 8 Sirocco, and LG V30+ are still new to India, and have a chance to build a fan base in the country. How long that’ll take is up in the air at the moment, but OnePlus can bask in its newfound popularity while it lasts.

India

Vivo Y19 is an affordable phone with triple rear cameras

A phone that gets everything right

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Photo by GadgetMatch

The affordable segment has seen a wide range of new phones this year thanks to a raging war between Xiaomi and Realme. While the two are constantly trying to undercut each other, brands are striving to take advantage of the situation.

Vivo has unveiled a new phone dubbed the Y19 and it’s being launched in India as well as the Philippines. The design is rather different and incorporates a 3D design that can mimic a wide range of reflective colors. The phone will be available in Magnetic Black and Spring White color options.

On the front is a 6.5-inch LCD Full HD+ display with a tiny water-drop notch on the top. Powering the phone is an octa-core MediaTek Helio P65 SoC, paired with 4GB of RAM and 128GB internal storage.

In terms of optics, the triple rear camera setup of the Vivo Y19 includes a 16-megapixel primary sensor, an 8-megapixel wide-angle lens, and a 2-megapixel depth sensor. The phone also gets a 16-megapixel selfie camera at the front.

It has dual SIM support and ships with Android 9 Pie-based Funtouch OS 9.2. For a better gaming experience, an Ultra Game Mode has been provided for optimization.

In India, the phone has been priced at INR 13,999 (US$ 195) and will be available for purchase via all major online as well as offline sellers.

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India

Motorola razr will soon come to India

Will mostly be an unlocked variant

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There’s no doubt that 2019 has been one of the most exciting years in consumer technology. For a long time, we’ve been fantasizing about foldable displays and many brands were in a race to be the first one to grab the spot. Samsung’s Galaxy Fold was unveiled some time back and is now available for purchase in many markets.

Lenovo-backed Motorola brand has been making affordable as well as midrange phones for quite some time. Now, it’s aiming for the premium market and their first product has revolutionary next-gen technology along with old-school nostalgia.

Resurrecting the razr lineup, the all-new phone comes with a retro, yet iconic, flip-phone design that incorporates a foldable display. It has two screens — one on the outside and one that bends on the inside. Once unfolded, you’ll see a 6.2-inch flexible OLED that can completely bend without a bump.

Around the same time as the announcement, Motorola’s Indian social media handle posted teasers of the razr, hinting at its possible arrival to India in near future. Those teasers now have been confirmed.

Motorola India’s website has a dedicated page for the phone where interested folks can register their interest. This confirms that it’ll be launching in the country soon. Additionally, this will also mean that interested users around the globe could have an opportunity to buy an unlocked variant of the phone.

Currently, razr is available exclusively via Verizon in the U.S. On the other hand, the Indian market consists of unlocked phones only.

The Samsung Galaxy Fold is the only foldable smartphone currently on sale in India and has sold out in each of the sales rather quickly. The razr could act as a slightly cheaper alternative for anyone specifically looking for a foldable option. The Fold is locally priced at INR 1,64,999 (US$ 2,290).

The global pricing is US$ 1,499 (INR 1,08,000), though we expect the launch price to be higher because of additional import duties and dynamic currency conversions.

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India

Realme skyrockets in India mobile market as Samsung falls

Xiaomi continues to hold its spot

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This year Xiaomi and Realme have been constantly fighting each other in the affordable phone segment. Each month we witnessed the launch of a new product, that always ended up killing the competitors previous offering. It’s a never-ending cycle.

However, the sales figures have proven that there’s still no clear winner in sight. According to IDC’s Q3 2019 report, Xiaomi continues to lead the market with a share of 27 percent, followed by Samsung at 18.9 percent. Realme is at the fourth spot with 14.3 percent, just below Vivo.

On the flipside, Realme has registered year-over-year growth of a whopping 400 percent, while Xiaomi grew at a modest 8.5 percent. Unfortunately, Samsung is having a hard time tackling the two younger brands and registered a fall of 8.5 percent.

The average selling price for a smartphone was INR 11,000 (US$ 159). Data also showed that phones under INR 15,000 (US$ 200) still account for 80 percent of the market. But, this segment saw its share drop by five percent on a yearly basis.

The Redmi 7A and Redmi Note 7 Pro were the highest shipped models in the complete market. Realme’s online sales were at 26.5 percent and its shipments were 6.7 million. This also means that number two, three and four smartphone players are closely matched in terms of shipments.

With more than 50 percent share, Apple remained the dominant player in the premium segment, which includes smartphones in the range of US$ 500 and more.

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