While Apple and Samsung were consistently trading blows in India’s premium smartphone market, OnePlus quietly shot up the charts and has now taken the top spot away from the two giants.
Counterpoint Research’s analysis for the second quarter of 2018 shows that OnePlus is now the king of the premium market in India with a 40 percent share. Samsung and Apple have gone down to 34 and 14 percent, respectively.
Together, the three brands combine for 88 percent of the overall premium market. That’s lower than the 95 percent from last quarter, but this still secures their place in the INR 30,000 and above segment.
This is the first time OnePlus has ever been so dominant, and it’s mostly thanks to the strong sales of the OnePlus 5T which led to a year-over-year growth of 446 percent. OnePlus is also planning to extend its reach through offline retailers and gain even more ground this year. India already contributes to nearly a third of the company’s total revenue.
Samsung and Apple’s smartphone sales have been dwindling, primarily because of poor reception to the Galaxy S9 and both the iPhone X and 8. Things could turn around for the two manufacturers, however, once their new flagships come out in the next few weeks.
For now, these are the top phones in India’s premium market:
The OnePlus 6 and 5T combine to capture almost one half of the entire segment, while the Galaxy S9+ is a distant third with only 12 percent. At the same time, Counterpoint Research points out that new players are joining in to possibly disrupt the market.
The Huawei P20, Vivo X21, Nokia 8 Sirocco, and LG V30+ are still new to India, and have a chance to build a fan base in the country. How long that’ll take is up in the air at the moment, but OnePlus can bask in its newfound popularity while it lasts.
India might force Apple to adopt USB-C soon
Exploratory talks have started
It’s the world versus Apple. After years and years of proprietary hardware, Apple is finally facing a deluge of pressure to abandon the Lightning cable. The entire European Union have already decided to force device markers, particularly Apple, to adopt the universal standard, USB-C. Now, another country is joining in: India.
As reported by Mint, the Indian government has started holding exploratory talks with manufacturers to discuss the possibility of a common charging standard. While the talks aren’t decisive yet, it’s the first step towards legislation moving in favor of a standard.
Though the wording remains vague, a lot of pressure is on Apple. The iPhone maker is still one of the biggest opponents against adopting USB-C worldwide. Amid the company’s growing gallery of USB-C devices, the Lightning cable is still alive and well. A lot of other manufacturers have already moved on to the standard for its their ports.
Soon, the company might not have a choice. If a decisive law is passed, India will join the European Union and Brazil in potentially forcing Apple into the standard. It’s not an insignificant ally for the pro-USB-C camp, either. India is one of the biggest smartphone markets in the world.
Apple is unlikely to launch a USB-C iPhone series this year. The company is already expected to launch the next series in a few weeks’ time. If such a phone is coming, it might debut as soon as next year.
Samsung Galaxy F22 goes official with 48MP camera, 6000mAh battery
Also gets an AMOLED display with 90Hz refresh rate
The affordable segment has been a very competitive price segment for the last few years, and its demand is never-ending in the developing markets. Samsung has launched the Galaxy F22 in India, and its unique selling point is a massive battery, quad cameras, and an AMOLED display.
It has a signature Samsung design that we’ve seen on a lot of other F-branded phones. While the looks are conventional, it aims to cover up by offering as many features as possible. Despite intense competition from players like Xiaomi, realme, and vivo, Samsung has managed to hold onto its fort, unbudged.
On the front is a 6.4-inch AMOLED screen with HD+ resolution, a 90Hz refresh rate, and a waterdrop notch. The Galaxy F22 is powered by a MediaTek Helio G80 SoC with up to 6GB RAM and 128GB internal storage. There’s a microSD card slot for storage expansion.
The rear sports a 48-megapixel primary camera, an 8-megapixel wide-angle lens, a 2-megapixel macro sensor, and a 2-megapixel depth sensor. The front features a 13-megapixel selfie camera.
Backing these internals is a 6000mAh battery with 25W fast charging. Although the charging brick included with the phone is rated for 15W only, so you’ll have to buy a faster charger adapter separately. The fingerprint scanner is located on the side for authentication. It ships with Android 11-based One UI 3.1 out-of-the-box.
The Samsung Galaxy F22 is priced at INR 12,499 (US$ 167) for the 64GB+4GB storage and INR 14,499 (US$ 195) for the 128GB+6GB option. It’ll be available in Denim Blue and Denim Black color options, and sales start from July 13. Online sale partner includes Flipkart and Samsung’s in-house online website.
Mi Watch Revolve Active is a premium fitness tracker with 14 days battery
Has more than 100 workout modes
The Mi Watch Revolve was launched last year, and it sits in a comfortable spot — not too expensive, but loaded. Now, the brand’s expanding its offering and bringing in a much more fitness-oriented product dubbed the Mi Watch Revolve Active.
As the name suggests, the watch is designed to keep you outdoors as much as possible. Or in the new normal, as active and fit as possible. It has a far more sturdy build and continues the premium design language.
It has a 1.4-inch AMOLED display with an always-on display, eliminating the need to touch the screen just to view the time or other essential details. In addition, the screen is protected by Gorilla Glass 3 and weighs just 32 grams.
The fitness front comes equipped with LifeQ Health algorithm, which analyzes more than 30 key data points like blood oxygen, stress, heart rate, sleep quality, energy levels, calories burned, and more. All these data points are leveraged to process your lifestyle, fitness regime, and overall performance.
Together, these data points deliver more accurate blood oxygen levels (SpO2), sleep cycles, real-time heart rate, stress levels, body’s oxygen consumption (Vo2 Max), and calories burned. In addition, more than 117 workout modes are supported, including triathlons, swimming, HIIT, Boxing, Water sports, and Yoga.
GPS tracking features an Airoha GPS chip that supports GPS, GLONASS, Galileo, and BDS navigation systems. Simple operations will be far simpler when you summon Alexa, as the watch supports the voice assistant for reminders, alarms, and other instructions.
The Mi Watch Revolve Active is water-resistant up to 50 meters and comes pre-installed with basic apps like alarm, timer, stopwatch, weather, find my phone, flashlight. It connects to the phone via Xiaomi’s Wear App and has a mini-store for watch faces, which has more than 100 options right now.
Lastly, Xiaomi says the watch can deliver up to 14 days of battery life on a single charge. If you toggle the long battery mode, it can stretch up to 22 days. While these numbers may seem inflated, Xiaomi has an irrefutable history of delivering solid numbers in the real world.
Price and availability:
The Mi Watch Revolve Active is priced at INR 9,999, and sales start from June 25. It’ll be up for purchase via Amazon, Mi.com, and other partner stores. It comes in Beige, Black, and Navy Blue watch case options, with six strap color options, including Black, Blue, Green, White, and Purple.
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