India

OnePlus is dominating India’s premium smartphone market

OnePlus gained around 48 percent of the market share within a span of less than three years

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According to a report by research firm International Data Corporation (IDC), Chinese smartphone maker OnePlus captured 48 percent of the market share in India’s premium smartphone segment in Q4 2017. Last year, OnePlus grew by a staggering 1,116 percent in the premium smartphone segment.

“It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just three years of entering the Indian market,” Vikas Agarwal, General Manager at OnePlus, said in a statement.

Although OnePlus hasn’t revealed how many phones it has sold in India, it says that one-third of its total sales come from Indian consumers. “Globally, OnePlus has become a $1.4 billion company with India as its biggest market, contributing to one-third of the global business,” said a spokesperson.

India’s lucrative premium smartphone segment — defined as the one where phones cost above INR 30,000 (US$ 463) — has seen tremendous growth in the past few years. The report noted that the premium Android smartphone segment outperformed the overall smartphone market with 97 percent year-on-year growth. In comparison, the premium segment (including the iPhone) saw a growth of 54 percent and the overall phone market grew at 14 percent.

Tarun Pathak, Associate Director of Counterpoint Research, said, while India’s smartphone market continues to grow in double digits, the premium segment is all set to grow faster (more than 20 percent) than the overall smartphone market in 2018.

Seeing the growth and potential to grow further in India, OnePlus has started expanding into offline retail. OnePlus has been slowly opening physical stores across the country in a bid to capture the remaining sales channel. While Indians have shifted to e-commerce in huge numbers, there is still an equally large number of consumers who continue to shop offline. Though, the goal with physical stores is not just to boost sales, but also enhance the brand’s presence in the country.

India

Moto G60 and G40 Fusion launch with 120Hz screen, Snapdragon 732G

The price is genuinely surprising

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Moto has always followed a laid-back approach to new launches and doesn’t get into aggressive marketing like Xiaomi or realme. It also doesn’t maintain a very attractive price point, often getting sidelined. Though, things are starting to change with the recently launched Moto G60 and the G40 Fusion.

The Moto G60 will go directly against the Redmi Note 10 Pro, the POCO X3 Pro, realme 7 Pro, and the Galaxy M31. It’s a very competitive market and Moto has a unique selling point — stock Android interface.

The two phones have a lot in common like a 6.8-inch LCD screen with a 120Hz refresh rate and punch-hole cut-out for the front camera. Powering them is a Snapdragon 732G processor with Adreno 618 GPU and up to 6GB RAM. There’s a microSD card slow for storage expansion.

On the rear is a triple camera setup and the G60 get a 108-megapixel sensor while the G40 Fusion has a 64-megapixel unit. The other two cameras are same for both the phones and consist of an 8-megapixel wide-angle lens and a 2-megapixel macro sensor. The G60 gets a 32-megapixel front camera while the G40 sports a 16-megapixel one.

The duo ships with Android 11 out-of-the-box and runs on a 6000mAh battery. There’s support for 20W fast charging via Quick Charge 4. A fingerprint scanner is located on the back for authentication and Motorola has also retained the 3.5mm headphone jack.

Only one storage configuration is available on the G60 and the 6GB+128GB model costs INR 17,999 (US$ 240). Sale starts from April 27 and ICICI Bank cardholders can avail a INR 1,500 discount as launch offer.

The G40 Fusion is priced at INR 13,999 (US$ 185) for the 4GB+64GB option and INR 15,999 (US$ 211) for the 6GB+128GB. It’ll go on sale from May 1 and ICICI Bank cardholders get a INR 1,000 discount. Both the phones are available in Dynamic Gray and Frosted Champagne color options.

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India

The LG Wing gets a huge price cut, now available for $400

Offer available till stocks last

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Last week, LG announced it’ll entirely shut down its mobile division due to rising losses. It’ll stop making new phones, but existing inventory is up for grabs. It seems like the company is earnest about leaving the past behind and has announced a massive discount on the recently launched LG Wing.

The LG Wing has received a massive price cut of almost INR 40,000 (US$ 532). It was launched for INR 69,990 (US$ 931) in October 2020 but will now sell for INR 29,999 (US$ 400) via Flipkart. Only the 8GB+128GB option was launched in India.

While this may be surprising for readers from other markets, LG has previously introduced such radical discounts in India. Even the LG G8X, which launched for INR 70,000 (US$ 931), was soon available for INR 25,990 (US$ 345). It’s still in stock and available for a discounted price. In fact, you can exchange your old phone in return for further discounts of up to INR 16,500 (US$ 220).

LG Mobile intends to close down by July 31 completely. So, the time span available to grab existing inventory is short. Thankfully, a one-year warranty and five-year service for the LG Wing are mentioned, meaning LG intends to keep the spare and service supply chain active for a long time.

It has also confirmed that these recent phones shall receive active software updates for up to three years. So, if you’re thinking of grabbing a niche phone that looks unique, this is your chance.

If it helps, this writer purchased the LG G8X three months ago for a discounted price and it has turned out to be an extremely solid phone. The Dual Screen setup comes in very handy for Zoom calls, reading, and researching. We’re unlikely to see such radical or experimental ideas anytime soon since most companies are now focused on scaling, in turn, moving away from a niche market.

Read Also: The LG Wing 5G offers a new smartphone experience

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India

Samsung launches Galaxy S20 FE 5G variant with Snapdragon 865

Don’t prefer Exynos? This one’s for you!

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The Samsung Galaxy S20 FE made its debut in the US last year in both, 4G and 5G capable options. The phone was launched in India after a few months and played a critical role in grabbing the premium market, albeit with a slightly pocket-friendly price.

The 5G option of the phone sports a Snapdragon 865 processor, while the 4G one has an Exynos processor. All other specifications of the phone remain the same. While this is true on-paper, many have been disappointed with the Exynos option and the new phone helps bridge the gap.

Its got a 6.5-inch Full HD+ AMOLED display with a 120Hz refresh rate and Gorilla Glass protection. Powering the phone is a Snapdragon 865 processor with 8GB RAM and 128GB internal storage.

On the rear is a triple-camera setup consisting of a 12-megapixel primary sensor, a 12-megapixel wide-angle lens, and an 8-megapixel telephoto lens. The Galaxy S20 FE 5G is capable of zooming up to 30x and multi-frame night mode. The front has a 32-megapixel selfie camera for selfies.

Backing these internals is a 4500mAh battery with 25W fast charging. It’s worth noting that the 4G variant comes with 15W fast charging, instead. It runs on OneUI 2.0 out-of-the-box and features an in-display fingerprint scanner for authentication.

The phone is priced at INR 55,999, but you can grab it for just INR 47,999 as an introductory price. It’ll go on sale via Amazon.in, Samsung.com, and other partner stores. Color options include Cloud Navy, Cloud Mint, and Cloud Lavender.

Read Also: Samsung Galaxy S20 FE Unboxing and Review: Not What You Think!

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