Enterprise

Galaxy S9 is Samsung’s least popular phone since the Galaxy S3

According to latest sales reports

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After the ancient rulers of Nokia, the twin kingdoms of Apple and Samsung conquered the land with an iron fist. Under their rule, the land grew and prospered with iPhones and Galaxies.

We all know the story by now. Samsung and Apple have stood atop the smartphone industry for more than a decade. With how technology is developing, it seems likely that both brands will remain as two of the top phone manufacturers.

However, Samsung’s sales reports hint that it’s losing its grip on the industry’s peak.

According to the company’s earning guidance for the second quarter, Samsung lost 0.7 percent in sales. Last semester, Samsung posted consolidated sales of 60.56 trillion in Korean won. This semester, the company posted only approximately KWR 58 trillion. However, according to The Verge, the company still saw an 11 percent increase in overall profit.

While 0.7 percent doesn’t seem like much, the loss is the first time in a while that Samsung’s sales have not grown. For the past quarters, Samsung has enjoyed record-breaking numbers on its sales column. The positive trend has finally buckled this year.

Meanwhile, according to Financial Times and Wall Street Journal, the loss came from the Galaxy S9’s less-than-spectacular sales. With current sales, the Galaxy S9 is the company’s least popular phone since the Galaxy S3 in 2012.

As of late, Samsung has suffered mounting pressure from other brands outing their own competitive flagships (see: Huawei P20 Pro). Coupled with its lack of redeemable features, the Galaxy S9 is a tough phone to sell.

Moreover, with Apple taking its screen business elsewhere, Samsung might see a drop in component sales as well.

Regardless, the company will surely still enjoy massive sales numbers. At the same time, the drop should inspire the company to take measures with next year’s Galaxy S10 to get back to their winning ways.

SEE ALSO: Samsung patents its own ‘Face ID’ variant

Enterprise

Xiaomi becomes top smartphone brand in Europe

More proof of Xiaomi’s rise

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As is now apparent, Xiaomi is experiencing a massive surge in popularity. In a recent smartphone brand ranking, the Chinese smartphone maker overtook Samsung as the second largest brand in the world. Xiaomi is filling in the gap left behind by Huawei’s descent down the rankings. Now, another ranking confirms Xiaomi’s race. The company is now the best smartphone seller in Europe.

According to Strategy Analytics, Xiaomi once again stole a better spot from Samsung in the rankings. For the second quarter of 2021, the company shipped 12.7 million units and captured 25.3 percent of the market share. Meanwhile, Samsung is lagging a bit behind with only 24 percent of the market share. Apple is in third with 19.2 percent of the market. OPPO and realme have the fourth and fifth spots, respectively.

Even more impressive is Xiaomi’s growth compared to last year. According to the ranking, the company grew a whopping 67.1 percent from last year. Surprisingly, the current number 2 dropped by 7 percent compared to last year. All other companies in the rankings experienced growth over the past year.

Of note, three of the top five brands are Chinese companies. For the past few years, Huawei has declined in the ranks, owing to the still-ongoing bans from the United States. Since then, Huawei’s rivals have rushed to capture the market they left behind.

SEE ALSO: Xiaomi leaps forward in Fortune Global 500 list

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Qualcomm isn’t scared of Google’s in-house processor

Will continue to work with Google

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Earlier today, Google unveiled its first-ever in-house chipset, the Tensor. Naturally, the announcement holds a lot of promise for the company’s upcoming flagship series. The Pixel 6 series looks amazing even from teases. However, the announcement is likely a blow for the company that Google previously depended on chips: Qualcomm. For its part though, Qualcomm isn’t scared of the Tensor.

According to a tweet from Walter Bloomberg, globally renowned chipmaker Qualcomm isn’t backing down from Tensor’s huge promise for the upcoming Pixel phones. A spokesperson is still reportedly working with Google for existing and future Qualcomm-based devices.

Unfortunately, the report does not indicate which devices that Qualcomm is pertaining to. Currently, we already know that the upcoming Pixel 6 series will sport the Tensor. Whatever it is pertaining to isn’t the upcoming flagship series.

Currently, it is reaping the fruits from the Snapdragon 888 chipset unveiled late last year. The company is likely preparing for the Snapdragon 888 Plus soon. Honor has already promised a smartphone with the upgraded chipset coming later this year.

In general, the company has no real reason to be scared of Google’s latest chipset. Currently, Google has not revealed any plans to market the chipset towards other smartphone makers. The Tensor will likely be a Pixel exclusive for now.

SEE ALSO: Qualcomm launches a phone for Snapdragon Insiders, costs $1500

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OnePlus shipments grew by a whopping 257 percent

Fastest growing phone brand in the US

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OnePlus Nord CE

Last year, OnePlus started an experiment: Can it reinvigorate its midrange lineup with the new Nord series? The Nord series promised a new identity for the company to delineate its flagship offerings from its midrange ones. It was a hip refresh. And, according to new data, it looks like the new series is paying off.

Compared to this time last year, OnePlus’ global shipments grew by a whopping 257 percent for the first half of the year (via AndroidCentral). The impressive growth can only point to the success of the Nord series. Since the series’ first announcement, OnePlus has added more and more devices for the lineup, ultimately leading to the Nord 2 today. The company says that they shipped over 1 million Nord phones since the start of the year.

Besides the shipment growth, OnePlus is also touting sales growth all over the world including territories like the United States, Europe, and India. Most notably, OnePlus grew its shipments in the United States by an astronomical 428 percent, effectively making it the fastest-growing smartphone brand in the country for the first half of 2021.

Additionally, OnePlus’ Europe numbers grew by 304 percent. China saw a 124 percent increase. Finally, the company supposedly grabbed 48 percent of the market share in India.

Of course, the YoY increase shouldn’t be a huge surprise. Taking out any new series that came out last year, the entire smartphone industry crashed under the COVID-19 pandemic. The industry is bouncing back.

SEE ALSO: No OnePlus 9T or 9T Pro, rumor says

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