India

Apple wants to sell used iPhones in India

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So you trade in your current iPhone for the iPhone 6S (or Apple Store credit). But assuming they don’t just vanish into a poof of rose-gold smoke and move on to iPhone heaven when the store empties at night, have you ever wondered where old iPhones end up?

Chances are, they’ll meet a fate worse than being sold in the black market in the (mechanical) hands of Liam, Apple’s new robot designed to rip apart used iPhones so parts can be recycled and reused.

But if any of those scenarios don’t shake out, there’s a good chance your old iPhone could land in smartphone-obsessed India… to be sold again by its maker. Apple is making a second attempt in as many years to open an unprecedented import business to sell used phones in the country.

Understandably, the move has been met with strong criticism and even stronger opposition from homegrown phone makers, particularly Karbonn, Micromax, and Intex. But it is especially controversial because of the government’s Make in India program, which is supposed to boost local manufacturing.

In a statement to Bloomberg, Sudhir Hasija, chairman of Karbonn Mobiles, said Apple’s relentless push to sell second-hand phones in a country of 1.25 billion people might turn the Make in India initiative “into Dump in India.”

Thus far, efforts to entice foreign investors and bring more jobs to the country have been immensely successful, with India earning quite a reputation as a hub of electronics production. In fact, industry giants like Lenovo, OPPO, Xiaomi and Foxconn have already set in motion plans to build or assemble phones locally.

Apple flooding the market with refurbished iPhones that could sell for less than $US200 might spell trouble for the competition, even if four-fifths of phones sold in India are priced less than $US150, and some cost as little as $US35.

Considering the aspirational value of an iPhone — even one that has traded hands a few times — it’s hard not to imagine the U.S.-based technology company gaining traction in the Indian market, where it has a lowly 2 percent market share compared to Android’s 64 percent.

Apple’s chief, Tim Cook, said in a previous earnings call that he’s been trying to grow that number, and that his company would focus more on India. We’re seeing signs of that happening now: Apple has already filed an application to open retail locations in India.

But why would Apple go through all the trouble to make India its next iPhone waste bin? I think we know the answer to that: The country currently has the second-biggest smartphone user base after China, with as many as 220 million active users. Perhaps a few million of them could use a new-old iPhone?

If successful, analysts expect Apple to target iPhone sales of 10 million in India by next year, some of which may come from sales of used hardware.

[irp posts=”9890″ name=”Apple might start manufacturing products in India soon”]

Source: Bloomberg

Enterprise

Apple is preparing to open its first stores in India

Based on new job listings

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For one of the largest smartphone markets in the world, India is one of the rarer countries where Apple does not outright dominate. Undoubtedly, the company is trying to change that. Ongoing job listings in India are suggesting that Apple is ready to open its first brick-and-mortar store in the country.

First reported by Financial Times, Apple has posted job openings in India for several retail roles including for the iconic Genius Bar. Another clue even indicates that some spots have already been filled ahead of time. A few employees in the country have reportedly posted about their new jobs on LinkedIn.

Unfortunately, none of the job listings show how many stores are planned and where they will be. Narrowing things down by a bit, a few of the confirmed employees are from Mumbai and New Delhi. The report also does not indicate when the stores will open. However, since a few have already been hired, a grand opening might be coming soon.

Apple has a lot to gain by strengthening its foothold in India. The country is an important stronghold for smartphone companies. However, the company might find things harder as time goes by. The country recently dictated that brands must switch to USB-C if they want to sell their devices in India. All over the world, Apple remains the last stalwart against adopting the more universal standard.

SEE ALSO: Google throws more RCS-flavored shade at Apple

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India

India to enforce USB-C on all phones by 2024

Smartphones and wearables affected

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Last year, the European Union made a lot of waves by announcing the impending enforcement of USB-C across all devices sold in the region. Other countries, such as Brazil, joined in by pondering its own version of the same policy. Then, as 2022 wound to a definitive close, India, skipping a more deliberative phase, has announced a sweeping enforcement of USB-C coming in 2025.

In approximately two years’ time, most devices sold within India must use USB-C ports (via Business Standard). More specifically, Indian lawmakers have included smartphones and wearables as part of the new policy. Like policies in other countries, India’s policy revolves around the drive to reduce e-waste from devices.

Naturally, as is the case in other countries, Apple is the brand most affected by the ruling. While most Android-based smartphones already use USB-C across the board, Apple’s device still rely on the proprietary Lightning cable, severing a significant chunk of the populating from the more universal standard.

The country is nothing to shrug off, either. India is one of the largest smartphone markets in the world. Though Android is much more prevalent than Apple, India’s new policy is certainly a significant speed bump for the iPhone maker.

Though Apple has publicly protested against the new policies, the company has also confirmed that it will comply with the new rules. While it has a slightly lengthier timeframe in India, the brand has to comply in the European Union by the end of 2024.

SEE ALSO: Apple will limit faster USB-C to iPhone 15 Pro duo

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India

India might force Apple to adopt USB-C soon

Exploratory talks have started

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It’s the world versus Apple. After years and years of proprietary hardware, Apple is finally facing a deluge of pressure to abandon the Lightning cable. The entire European Union have already decided to force device markers, particularly Apple, to adopt the universal standard, USB-C. Now, another country is joining in: India.

As reported by Mint, the Indian government has started holding exploratory talks with manufacturers to discuss the possibility of a common charging standard. While the talks aren’t decisive yet, it’s the first step towards legislation moving in favor of a standard.

Though the wording remains vague, a lot of pressure is on Apple. The iPhone maker is still one of the biggest opponents against adopting USB-C worldwide. Amid the company’s growing gallery of USB-C devices, the Lightning cable is still alive and well. A lot of other manufacturers have already moved on to the standard for its their ports.

Soon, the company might not have a choice. If a decisive law is passed, India will join the European Union and Brazil in potentially forcing Apple into the standard. It’s not an insignificant ally for the pro-USB-C camp, either. India is one of the biggest smartphone markets in the world.

Apple is unlikely to launch a USB-C iPhone series this year. The company is already expected to launch the next series in a few weeks’ time. If such a phone is coming, it might debut as soon as next year.

SEE ALSO: Another country wants to force Apple to go USB-C

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